Search results

The purpose of this paper is to offer an operationalization of an aggregate construct and a decisive contribution to building a dynamic capabilities theory with marketing implications. The authors investigate the influence of dynamic capabilities, specifically routine creation through embedding learning and knowledge, on marketing capabilities and performance in Portugal. The authors examine the direct relationship between dynamic capabilities and marketing capabilities, which is indirectly linked to performance depending on the effectiveness of the resulting new resource configuration.

The authors used four construct dimensions: knowledge creation routines, knowledge transfer processes, marketing capabilities, and firm performance. The study was based on an inter-industry random sample of firms selected from a commercial list. During a nine-month period the authors gathered data from a questionnaire delivered in hand to participating firms and collected through in-depth personal interviews. It was filled out by directors of Portuguese firms who agreed to participate in this study.

First, dynamic capabilities play an important role in the evolution of marketing capabilities and the maintenance of competitive advantage. Specifically, the authors identified a link between knowledge creation routines and knowledge transfer processes with marketing capabilities.

Second, the effect of dynamic capabilities on performance can be considered to be substantially indirect. However, the results also show a direct link between knowledge transfer and performance.

First, the development of a model establishing the contribution to the evolution of marketing capabilities in order to compete in a changing environment, considering the critical effect of knowledge creation and transfer in a non-static market configuration.

Second, the analysis of marketing capabilities from different layers, from strategic to more operational aspects.

Este artigo propõe a operacionalização de um construto agregado e oferece um contributo significativo para a definição de uma teoria de capacidades dinâmicas com implicações ao nível do marketing. Investigou-se a influência das capacidades dinâmicas, especialmente a criação de rotinas através da implementação de aprendizagem e de conhecimento, nas capacidades de marketing e no desempenho empresarial, em Portugal. Testou-se a relação direta entre capacidades dinâmicas e capacidades de marketing, que está indirectamente ligada ao desempenho empresarial, dependendo da eficácia da configuração de novos recursos resultante.

Utilizaram-se quatro dimensões: rotinas de criação de conhecimento, processos de transferência de conhecimento, capacidades de marketing, e desempenho empresarial. Este estudo baseou-se numa amostra aleatória inter-industrial de empresas selecionadas a partir de um cadastro comercial. Durante um período de nove meses, recolheram-se dados a partir de um questionário entregue em mão às empresas participantes a partir de um processo de coleta efetuado com base em entrevistas pessoais extensivas a diretores de empresas portuguesas que concordaram em participar neste estudo.

Em primeiro lugar, as capacidades dinâmicas desempenham um papel importante na evolução das capacidades de marketing e na manutenção de uma vantagem competitiva. Especificamente, identificou-se uma relação entre as rotinas de criação de conhecimento e os processos de transferência de conhecimento com as capacidades de marketing.

Em segundo lugar, verificou-se que o efeito das capacidades dinâmicas no desempenho empresarial é essencialmente indirecto. Ao mesmo tempo, os resultados demostram também uma relação directa entre a transferência de conhecimento e o desempenho empresarial.

Primeiro, o desenvolvimento de um modelo que descreve o contributo das capacidades de marketing no contexto da competição numa envolvente em mudança, considerando o efeito crítico da criação e transferência de conhecimento no âmbito de um mercado não-estático.

Segundo, a análise das capacidades de marketing a diferentes níveis, dos mais estratégicos aos mais operacionais.

Esta investigación utiliza la Teoría Basada en Recursos como base para un modelo que permite integrar las acciones organizacionales con las variables que pueden moderar, directa o indirectamente, su impacto en el alto desempeño de los clubes de fútbol.

Se desarrolla una contrastación empírica en tres fases. La primera fue la técnica de regresión lineal. En segundo lugar, un análisis multivariado de covarianza (MANCOVA) y el tercer procedimiento, una regresión por mínimos cuadrados en dos fases. El objetivo de usar estos dos últimos procedimientos fue evaluar el efecto conjunto de las variables independientes sobre las variables dependientes, así como los efectos de interacción entre las mismas.

Se validan las relaciones, directas e indirectas, entre las variables organizacionales y decisionales previstas en el modelo. También se valida la importancia de las acciones promocionales del club, para lograr competitividad basada en su desempeño o resultados.

Investigaciones futuras se podrían replicar en otros países, usando muestras más grandes con técnicas estadísticas más complejas. También, se podría contrastar si las relaciones encontradas pueden variar según las culturas, o pueden usarse otras variables no contempladas en este estudio.

El cuestionario usado es una fuente de información fiable para los directivos de marketing de los clubes de fútbol, puesto que las escalas pueden ser usadas como guías para evaluar y diagnosticar su potencial de competitividad basada en el desempeño.

Los clubes de fútbol tienen un desarrollo e impacto directo en la sociedad. Por ello, las implicancias en el club recaerán en el entorno cercano (aficionados y sociedad) a este.

Esta investigación aporta varias contribuciones fundamentales a la literatura sobre la competitividad organizacional en el sector deportivo, con aplicación específica a los clubes de fútbol. Este es uno de los escasos estudios que muestran que la competitividad es el resultado de una dinámica motivacional y organizativa, y que el éxito de los clubes se basa en un fenómeno más complejo que solo la asistencia a los eventos. También, es una investigación en un país emergente, lo cual extiende la aplicabilidad teórica y práctica del fenómeno estudiado.

As an archipelago, Maluku Province of the East Indonesia has an area with about less than 8% of land and 92% of sea. The economic development in Maluku Province which is an archipelago since long ago is strongly influenced by micro, small and medium enterprises (MSMEs). This chapter discusses challenges, opportunities and strategic development of the MSMEs in Maluku Province during the Covid 19 pandemic and beyond. Ambon as the capital city of Maluku Province is the center of economic movement where numerous amount of small, medium and large economic activities can be found in this city. Two major challenges surrounding the activities and development of MSMEs in Maluku Province are management and accessing funding. The absence of a well-structured management within MSMEs in Maluku has led to a common obstacle where the MSME owners cannot separate business purpose expenditures from personal needs. Capital and access to financing has become a problem at almost every level of business including MSMEs. This chapter made a significant contribution in providing possible strategy in enhancing survivability of MSMEs in Maluku.

This study aims to find evidence of a possible relationship between three constructs that are generally investigated separately: entrepreneurial orientation, understood as entrepreneurship on the organizational level; marketing capability, seen as a highly competitive factor for the organization; and business performance, highlighted as a focus of the entire organization.

A survey-based quantitative approach was adopted with a cross-sectional temporal perspective. To arrive at results that can be compared, the study uses factor analysis and structural equations modeling techniques, with estimations of maximum likelihood for testing the quality of fit of the measures to the structural models, using SPSS 21 and AMOS 16 software. Data were collected at the 27th EXPOSUPER, which is a trade fair at which 35,000 visitors were present. The data collection instrument used is a questionnaire previously validated by Reis Neto et al. (2013a). The first section covers control variables chosen to profile the firms, the second contains entrepreneurial orientation variables, the third comprises marketing capability variables and the fourth section contains business performance variables, all using seven-point Likert response scales.

Tests of the entrepreneurial orientation measurement scale produced interesting results in this application within the retail supermarket industry. The results of exploratory factor analysis indicated that a scale with three dimensions was significant. The relationship between entrepreneurial orientation and marketing capability (H1) is positive, through the intermediate dimensions of innovation, proactiveness and risk-taking, used by firms’ management, contributing to their efforts to research and manage the market, to develop products and services and to offer better prices. Exploratory factor analysis and confirmatory factor analysis showed that four of the scale’s dimensions of the marketing capability were significant: market research, market management, new product development and pricing. Comparison of these results with those of Reis Neto et al. (2013a) reveals a difference, as although their result, achieved using structural equations modeling, also had four factors; the promotion dimension was the most significant and absorbed the other variables. Despite these differences, confirmatory factor analysis and structural equations modeling demonstrated that this construct met the minimum conditions for adequacy, where (H2), formulated to test the relationship between the marketing capability construct, was confirmed. The final construct analyzed in this study was business performance, initially suggested by González-Benito et al. (2009), and also used by Reis Neto et al. (2013a). They used the dimensions profitability, market value and market response, and in the present study, after exploratory factor analysis, confirmatory factor analysis and structural equations modeling, the results were identical to those authors results, in that (H3), formulated with the objective of testing the relationship between the entrepreneurial orientation construct and business performance, was confirmed, and although this was not the most robust of the relationships postulated in the three hypotheses, but was of lower significance.

Although this study has achieved its objective, one of the study’s limitations relates to the data collection instrument, which was subject to failures in terms of the number of variables to be analyzed in each dimension. This led to elimination of certain dimensions during the analyses. Another limitation is related to the method used in the study. When questionnaires are used as data collection instruments, respondents often may not understand the true meaning of questions, which could lead them to choose any option, thereby stripping the results of credibility. In view of this limitation, it is suggested that future researchers conduct qualitative studies, using the case study method, which could offer greater clarity and increase understanding of the results related to these subjects. Even considering that this study has certain limitations and restrictions affecting generalization, it is hoped that it raises new questions, interests and inspirations, improving and complementing understanding of this strong social and economic sector.

It is identify the relationship between entrepreneurial orientation and marketing capability, since to date there is no evidence from studies confirming the existence of such a relationship. This statement was based on the results of a bibliographic survey conducted using the ProKnow-C, knowledge development process-constructivist methodology, in which, this originality was positive and significant, offering new studies from this point of view.

This paper aims to determine the relationship between dynamic marketing capabilities (DMCs) and the integration of distribution channels of exporting companies from Latin American (LATAM) countries and how this relationship will impact the international development of a company.

This qualitative study uses the explanatory multiple case approach of Yin (2011) to test the research questions, revise existing theories and establish causal relationships from semi-structured interviews that were applied to 15 Peruvian and Colombian companies. To analyze qualitative data and ensure credibility, the authors applied six stages of Sinkovics and Alfoldi’s (2012) methodology. For analysis, computer-based qualitative software was used.

The study reveals the following: a set of specific DMCs that effectively help agro-food companies generate synergy with their intermediaries to launch their first international ventures; a better understanding of how the market orientation as a DMC is, rather than a multi-dimensional organization which mediates other marketing processes; the impact of DMCs in channel integration that changes with respect to agents and distributors. Producers and distributors developed networking, market adaptation and innovation capabilities. At the same time, agents also developed market orientation capabilities to provide relevant product information, manage transactions and fulfill orders without regard to market adaptation capabilities.

Qualitative methodology was applied, limiting the generalization of the findings. The authors also emphasized the initial stages of internationalization without considering other advanced processes that could be useful for larger LATAM companies, which operate in different foreign countries and manage multiple channels. As a result, this study lays the foundation for establishing a model that will enhance a quantitative measurement to support the findings.

This study illustrates specific marketing techniques that are useful to better identify and coordinate intermediaries, especially agents and distributors to ease their internationalization processes. The research also provides a framework for marketing managers to leverage the DMCs developed by the different actors of the distribution channel, as well as, obtaining positive outcomes in communication, information on products and services, transactions and customer service functions. Finally, managers and professionals can find a methodology to evaluate how DMCs can be developed to optimize their internationalization processes through the integration of the main channel functions. This will broaden their vision on the usefulness and scalability of this type of dynamic capabilities in key business processes for the generation and sustainability of competitive advantages.

If producers identify DMCs, they will promote ethical business practices that may reduce their vulnerability and risk with more experienced international intermediaries. This leads to favoring the socio-economic equity of the territories with traditional economies in which they operate.

The study provides a set of DMCs that influence the functions of distribution channels and favors international processes in small and medium enterprises which then offer a better understanding of the definition and applicability of this construct in the agro-food sector in LATAM. This study also gives a structural perspective to determine which functions of the distribution channel should be integrated and how depending on the type of intermediary (agents and distributors).

This paper aims to provide empirical evidence regarding the relationship between different capabilities and innovation performances in the biotechnology sector, in the case of Mexico.

Given the aforementioned objective, this paper constructs different indicators on types of capabilities and innovative performances and, based on them, performs an econometric analysis based on a logit model. The work assumes the central assumptions of the firm's evolutionary theory and, in this sense, seeks to provide quantitative empirical evidence that explains the way in which the construction of different types of capacities determines the innovation results of Mexican firms in the biotechnology sector.

Corroborating the previous empirical evidence in analysis of firm’s capabilities in the biotechnology sector, this work empirically states that productive, absorption, technological and innovative capabilities positively influence the innovative performance of Mexican biotechnology firms.

This work examines a central theme linked to the current analysis of innovation and knowledge processes: the relationship between the organizational capacities of firms in the biotechnology sector and their innovative performance. Through a detailed analysis based on a national survey of Mexican biotechnology firms, this work underlines the importance of generating a new type of reflection on linkage among capabilities, innovation, paradigms and trajectories, technological opportunities, relationship dynamics among actors and modes of insertion into the biotechnology value chain.

El propósito de esta investigación es determinar la influencia de diferentes tipos de capacidades en la habilidad de las empresas para innovar, medida como la introducción de productos biotecnológicos nuevos (o mejorados) en el mercado por parte de la empresa mexicana.

Se analizan los datos de una encuesta nacional de 40 empresas mexicanas de biotecnología en 2015. Se usó un modelo PLS teniendo en cuenta: el tamaño de la muestra, la naturaleza predictiva de la investigación y la complejidad de analizar el efecto de las variables latentes.

De acuerdo con investigaciones anteriores, nuestros resultados muestran la influencia de las capacidades de innovación en los resultados de innovación logrados por la empresa de biotecnología. Por otro lado, el efecto de las capacidades de gestión en los resultados de innovación de la empresa es muy limitado y moderado. Finalmente, y a diferencia de la evidencia predominante anterior, no se encontró una relación entre las capacidades de absorción de las empresas y su desempeño innovador.

El estudio proporciona nuevos aportes analíticos y empíricos que conducen a una reflexión sobre las oportunidades que tienen las empresas mexicanas de insertarse en los mercados globales de media y alta tecnología en el sector de la biotecnología. La detección de oportunidades tecnológicas aprovechables puede proporcionar a la biotecnología mexicana recursos directos para que desarrollen nuevas políticas de innovación e industriales y ajustar las actuales no organizadas.

Biotecnología, Capacidades, Innovación, Desempeño de la empresa, Políticas sectoriales

Trabajo de investigación

O objetivo desta pesquisa é determinar a influência de diferentes tipos de capacidades na capacidade de inovação das empresas, medida como a introdução de novos (ou melhorados) produtos biotecnológicos no mercado pela empresa mexicana.

Os dados de uma pesquisa nacional de 40 empresas de biotecnologia mexicanas são analisados em 2015. Um modelo PLS foi usado levando em conta: o tamanho da amostra, a natureza preditiva da pesquisa e a complexidade de analisar o efeito de variáveis latentes.

Segundo pesquisas anteriores, nossos resultados mostram a influência das capacidades de inovação nos resultados de inovação alcançados pela empresa de biotecnologia. Por outro lado, o efeito das capacidades de gestão nos resultados de inovação da empresa é muito limitado e moderado. Por fim, e diferentemente da evidência predominante anterior, não foi encontrada relação entre as capacidades de absorção das empresas e seu desempenho inovador.

O estudo fornece novas contribuições analíticas e empíricas que levam a uma reflexão sobre as oportunidades que as empresas mexicanas têm para se inserir nos mercados globais de média e alta tecnologia no setor de biotecnologia. A detecção de oportunidades tecnológicas exploráveis pode fornecer à biotecnologia mexicana recursos diretos para desenvolver novas políticas industriais e de inovação e ajustar as atuais políticas não organizadas.

Biotecnologia, Capacidades, Inovaçño, Desempenho da empresa, Políticas setoriais

Trabalho de pesquisa

The purpose of this paper is to systematize the strategic capabilities of seven surviving industrial Catalan companies which were going through explosive growth in 1999.

We use the comparative case studies method to draw on the common features among the seven in‐debt cases we built. We are well aware that the method of comparative case studies does not provide a sufficient base for bold generalizations. However, the qualitative approach adopted here allows for the first in‐depth look at the strategies that bring surviving entrepreneurs from explosive growth to a more balanced growth path.

We identify four organizational capabilities as key to the survival of these businesses ten years later: first, ability to prioritize product and market development, including internationalization, over operations; second, ability to reorganize internally and delegate in a timely manner; third, ability to manage innovation and support creativity linked to productivity; and finally, ability to manage economic and financial resources.

Implications for the culturally proximate and less‐studied Latin‐American gazelles are presented.

El propósito de este artículo es sistematizar las capacidades estratégicas de siete empresas catalanas sobrevivientes y consideradas gacelas en 1999.

Se usa el método de estudio de casos comparativos para identificar las características de interés investigativo. Se es consciente de que el método de estudio de casos empleado, no proporciona una base suficiente para hacer generalizaciones de los hallazgos. No obstante, el enfoque cualitativo adoptado proporciona una primera mirada en profundidad de las estrategias que permitieron a los empresarios que sobrevivieron al crecimiento explosivo, seguir una senda de crecimiento más equilibrada.

Se identificaron cuatro capacidades organizacionales consideradas clave para la supervivencia de la empresa diez años después del crecimiento explosivo: 1) capacidad para priorizar dentro de sus operaciones el desarrollo de productos y mercados, incluyendo la internacionalización, 2) capacidad de reorganizar internamente y delegar de manera oportuna, 3) capacidad de gestión de la innovación y apoyar la creatividad ligada a la productividad y 4) capacidad de gestionar los recursos económicos y financieros.

Se presentan implicaciones para las gacelas localizadas en países latinoamericanos, las cuales son culturalmente próximas y escasamente estudiadas.

The wine sector is a growing industry with an important share of the revenue resulting from export markets. Due to its cultural nature, wine exporting requires specific firm and managerial capabilities. As such, traditional approaches to the factors influencing export performance must integrate the specificities of wine as a product.

This study, based on a sample of 93 wine producers, develops and tests, using structural equation modeling, specifically the partial least squares method, a conceptual model of the influence of internal factors, external factors and partner relationship capabilities in export performance.

Results reveal that internal factors and partner relationships have an impact on the firm’s noneconomic performance which influences economic performance. It is also shown by the results that external factors do not affect the noneconomic performance or economic performance. Moreover, the results show the moderation effect of the noneconomic variable. Internal factors and relationship capabilities have an impact on economic performance considering the mediation effect of the noneconomic performance. Overall, firms’ internal factors and relationship capabilities are crucial to achieve better export performance for Portuguese wine companies.

This study combines the theories of SCP, resource-based view and relational or behavior perspective to present a novel approach to export performance by analyzing the external and internal dimensions of the firm in relation to both financial and nonfinancial performances.

El sector vitivinícola es una industria en crecimiento con una parte importante de los ingresos procedentes de los mercados de exportación. Debido a su naturaleza cultural, la exportación de vino requiere unas capacidades empresariales y de gestión específicas. Por ello, los enfoques tradicionales de los factores que influyen en los resultados de la exportación deben integrar las especificidades del vino como producto.

Este estudio, basado en una muestra de 93 productores de vino, desarrolla y pone a prueba, mediante un modelo de ecuaciones estructurales, concretamente el método de mínimos cuadrados parciales, un modelo conceptual de la influencia de los factores internos, los factores externos y las capacidades de relación con los socios en los resultados de exportación.

Los resultados revelan que los factores internos y las relaciones con los socios influyen en los resultados no económicos de la empresa, que a su vez influyen en los resultados económicos. Los resultados también muestran que los factores externos no afectan al rendimiento no económico ni al rendimiento económico. Además, los resultados muestran el efecto de moderación de la variable no económica. Los factores internos y las capacidades de relación tienen un impacto en el rendimiento económico que arroja el efecto de mediación del rendimiento no económico. En general, los factores internos y las capacidades de relación de las empresas son cruciales para lograr un mejor rendimiento de las exportaciones de las empresas vitivinícolas portuguesas.

Este estudio combina las teorías de SCP, RBV y la perspectiva relacional o de comportamiento para presentar un enfoque novedoso del rendimiento de las exportaciones, analizando las dimensiones externas e internas de la empresa en relación con el rendimiento financiero y no financiero.

The purpose of this paper is to analyze the relationship between agile production (flexible production technology) and absorptive capacity.

We use a database of 1,864 Spanish industrial firms from the Survey of Business Strategies (the largest Spanish database of its kind). Our theoretical approach is based on the resource-based view and the dynamic capabilities perspective. The methodology includes descriptive statistics analysis and lineal regression with moderator effect.

High-agile firms with greater absorptive capacity are more innovative and better performers than low-agile firms. Absorptive capacity moderates the relationship between flexible production technology and innovation performance.

This is a cross-sectional study, which may limit the establishment of causal relationships. We give evidence to the importance of studying absorptive capacity in the agile production implementation process.

There are several managerial implications. First, agile production systems should be integrated into the firm’s innovation system because the continuous improvement of agile production has to be reinforced by the outputs of external knowledge and in-house innovation activities. Second firms that use external sources of knowledge to improve production processes could leverage that benefit better, not only in Operations but also in innovation performance. The adoption of flexible production technology cannot be kept apart from the firm´s organizational learning processes based on external knowledge. Our results also support the contribution of clusters of collaborative firms to improve their production processes throughout absorptive capacity and thus the implementation of agile production systems.

This is the first study, to the best of our knowledge, has involved the role of absorptive capacity, as an internal capability/competence, to influence the relationship between agility/flexible technology and innovation performance.

Analizar la relación entre producción ágil (tecnología flexible de producción) y capacidad de absorción.

Se utiliza una base de datos de 1.864 empresas españolas manufactureras de la Encuesta de Estrategias Empresariales (la mayor base de datos española de este tipo). Nuestro enfoque teórico está basado en la teoría de recursos y capacidades dinámicas. La metodología incluye análisis estadístico descriptivo y regresión lineal con efecto moderador.

Las empresas ágiles con mayor capacidad de absorción son más innovadoras y obtienen mejores resultados que las empresas menos ágiles. La capacidad de absorción modera la relación entre tecnología de producción flexible y los resultados de innovación.

Es un estudio de corte transversal lo que limita el establecimiento de relaciones causales. Ese evidencia la importancia de estudiar la capacidad de absorción en el proceso de implantación de la producción ágil.

Hay varias implicaciones de gestión. La primera es que los sistemas de producción ágil deberían integrarse en el sistema de innovación de la empresa porque la mejora continua de la producción ágil ha de reforzarse con los outputs del conocimiento externo y las actividades internas de innovación. La segunda es que las empresas que utilizan fuentes externas de conocimiento para mejorar los procesos de producción podrían apalancar mejor ese beneficio, no solo en Operaciones sino también en resultados de innovación. La adopción de tecnología de producción flexible no puede mantenerse al margen de los procesos de aprendizaje organizativos basados en el conocimiento externo. Nuestros resultados también apoyan la contribución de los cluster de empresas colaboradoras para mejorar sus procesos de producción mediante la capacidad de absorción y con ello la implantación de sistemas de producción ágil.

No es aplicable

Este es el primer estudio, en la medida de nuestro conocimiento, que ha considerado el papel de la capacidad de absorción, como competencia/capacidad interna, para influir en la relación entre tecnología flexible e innovación.

Capacidad de absorción, Tecnología flexible de producción, Innovación

Trabajo de investigación

Analisar a relação entre produção ágil (tecnologia de produção flexível) e capacidade de absorção.

Um banco de dados de 1.864 empresas de manufatura espanholas é usado no Business Strategies Survey (o maior banco de dados espanhol desse tipo). Nossa abordagem teórica é baseada na teoria de recursos e capacidades dinâmicas. A metodologia inclui análise estatística descritiva e regressão linear com efeito moderador.

Empresas ágeis com maior capacidade de absorção são mais inovadoras e obtêm melhores resultados que empresas menos ágeis. A capacidade de absorção modera a relação entre a tecnologia de produção flexível e os resultados da inovação.

Trata-se de um estudo transversal que limita o estabelecimento de relações causais. Isso mostra a importância de se estudar a capacidade de absorção no processo de implementação da produção ágil.

Existem várias implicações de gerenciamento. A primeira é que os sistemas ágeis de produção devem ser integrados ao sistema de inovação da empresa, porque a melhoria contínua da produção ágil deve ser reforçada com os resultados de conhecimento externo e atividades internas de inovação. A segunda é que as empresas que usam fontes externas de conhecimento para melhorar os processos de produção podem aproveitar melhor esse benefício, não apenas nas operações, mas também nos resultados da inovação. A adoção de tecnologia de produção flexível não pode ser mantida fora dos processos de aprendizagem organizacional baseados em conhecimento externo. Nossos resultados também apoiam a contribuição do agrupamento de empresas colaboradoras para melhorar seus processos de produção através da capacidade de absorção e com isso a implementação de sistemas ágeis de produção.

não aplicável

Este é o primeiro estudo, na medida do nosso conhecimento, que considerou o papel da capacidade de absorção, como competência / capacidade interna, para influenciar a relação entre tecnologia flexível e inovação.

Capacidade de absorção, Tecnologia de produção flexível, Inovação

Trabalho de pesquisa

The purpose of this paper is to study the relation between to export performance measures; growth exports and export intensity with the resources, capabilities and characteristics of the firms as factors determining its success.

The study used a questionnaire, answered by 133 firms from a random sample of 480 Chilean firms.

The two performance measures of the study, export intensity and growth of the exports resulted equally predictive of the export success, but with a different set of variables. The export growth was strongly related with the firms that had recently started, that have executive staff with an overseas education and a long term commitment to export, did research and development, followed market developing strategies and strategic alliances. The export intensity shows a strong relation with smaller firms, more experienced and involved in foreign markets. The successful companies in the foreign markets are very opportune and flexible in satisfying the needs of their clients and innovate their products.

The biggest limitation of this research is that it was conducted only in one South American country with a limited sample size.

Smaller firms require support from the State, to finance market studies, to access international fairs and financial sources. The findings are innovative for the export management in developing countries, intensive in natural resources, especially those of small size such as the case of Chile.

Estudiar la relación entre dos medidas del desempeño exportador, crecimiento de exportaciones e intensidad de exportaciones, con los recursos, capacidades y características de la firma como factores determinantes de su éxito.

Un estudio basado en un cuestionario, respondido por 133 firmas de una muestra aleatoria de 480 firmas chilenas, representativa de las firmas exportadoras, seleccionadas aleatoriamente.

Las dos medidas de desempeño exportador del estudio, intensidad de exportaciones y crecimiento de las exportaciones resultaron igualmente predictivas del éxito exportador, pero con diferentes conjuntos de variables predictivas.

La mayor limitante de esta investigación es que fue realizada en sólo un país de Sudamérica con un tamaño de muestra algo limitado.

El crecimiento de exportaciones estuvo fuertemente relacionado con las firmas que se iniciaron recientemente, que poseen personal ejecutivo educado en el extranjero y un compromiso de largo plazo a exportar, realizan investigación y desarrollo, siguen estrategias de desarrollo de mercados. La intensidad de exportación expresa una relación fuerte con las firmas más pequeñas, más experimentadas e involucradas en los mercados extranjeros. Las compañías exitosas en los mercados de exportación son muy oportunas y flexibles en satisfacer las necesidades de sus clientes, innovan en sus productos y siguen estrategias de alianzas cooperativas y redes.

Los gobiernos deberían apoyar a las firmas pequeñas, financiando estudios de mercado, apoyando su acceso a ferias internacionales y financiamiento.

Los hallazgos son originales para la gestión de exportaciones en países en desarrollo, intensivos en recursos naturales, especialmente aquéllos de un pequeño tamaño, como Chile.