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The purpose of this paper is to explore festivalgoer/camper perceptions of and responses to the non-urban festival service environment (blended festivalscape).

For this exploratory study a quantitative approach was adopted. A self-administered online survey was administered to recipient members of an Australian non-urban festival e-newsletter database resulting in 398 usable responses from festival campers.

Environmental beliefs held by festival campers’ influenced their perceptions of naturescape, socialscape and overall satisfaction. Festival campers’ who attended more than once were found to have stronger pro-environmental beliefs than those who attended once. Festival camper perception of naturescape has a positive moderating influence leading to greater overall satisfaction and the likelihood of repeat attendance and positive word-of-mouth.

It is very important to know how festivalgoers perceive and relate to their festival service environment. Critical to the appeal and success of the non-urban festival is the alignment of festivalgoer environmental beliefs to the natural setting in which they are held. Limitations include use of a single case study context.

This paper responds to lack of research on non-urban festivals when compared to urban festivals and the surprisingly little interest shown in the central role of natural settings and the camping experience. A closer understanding of the environmental beliefs of campers at non-urban festivals has the potential to provide beneficial outcomes for people, profit and planet.

The purpose of this study is to demonstrate the power of affective pedagogies and playful literacies to resist neoliberal framings of video game play and design in educational contexts.

Focusing on the Giga-Games Camp, a video game design camp for adolescents, the authors mobilize different methodological impulses across a number of different registers, using interview data to trace institutional arcs, focal frames from a GoPro camera to see vitality in action and descriptions of platform events to follow these lines through the shift to online instruction brought on by the COVID-19 pandemic.

The authors narrate three transversal movements of the Giga-Games Camp to reveal how play-centered pedagogies can challenge the neoliberal tendency to assimilate young people’s video gaming practices as a vehicle for future-proof science, technology, engineering and mathematics learning.

The authors offer the concept of actually existing vitality rights to describe how attending seriously to vitality in learning spaces will often manifest organically in very real strategies to reimagine and restructure preexisting, neoliberally sedimented uses of space, institutional configurations and constellations of sociopolitical power.

For writing instruction, reflection has been an essential tool. Typically, educators ask students to reflect in a structured written, individual format. Less explored is the role that small and whole group reflective conversations have in fostering students’ understandings about writing. The purpose of this paper is to explore several conversations from a young writers’ camp to examine how three high school students engaged in four different kinds of reflective talk during the writing process.

This paper draws from a larger qualitative study about how campers constructed and enacted their writer identities in a two-week young writers’ camp. Five researchers observed, video/audio recorded, engaged in interviews and collected artifacts with 58 campers for ten consecutive days. Qualitative analysis was used to examine how young writers (Grades 9-12) engaged in reflective talk to develop understandings about writing.

Data illustrated that students engaged in four types of reflective talk: prospective, reflective-in-action, introspective and retrospective. The paper provides one example for each kind of reflective conversation and provides analysis related to how those conversations shaped campers’ understandings about writing.

This paper illustrated how adolescent writers used prospective, reflective-in action, introspective and retrospective talk during conversations to tell their stories of learning about writing, a topic less studied in the field. This work offers insight into teaching students how to have such reflective conversations so that they are productive and supportive during writing practices.

Introduces the passionbrand concept: it is a brand that arouses passionate advocacy in both consumers and employees. Focuses on the case of Camper shoes, a family business based in Majorca that thoroughly communicates its enthusiasm for walking – slowly. Shows how the brand qualities of comfort, simplicity, sturdiness and durability are reflected in the shoes themselves, in the company website and booklets, and in the name itself, which means “Peasant”. Relates this to the brand’s authenticity and integrity, as a timeless and anti‐fashion product which involves the imaginative reworking of a design aesthetic in traditional rustic materials.

Purpose – To examine how youth appropriate and resist elements of the developmental discourse as they construct and enforce dating norms.

Methodology – In 2007, we conducted participant observation at a middle school summer camp for youth in sixth, seventh, and eighth grades. Youth ranged in age from 11 to 17 years old.

Findings – Youth borrowed the idea of a normative sequence of behaviors arranged by age from the developmental discourse to establish a set of age-appropriate dating norms for all campers, regardless of chronological age. Youth enforced these norms by treating other dating actions as too young or too old. By tying this linear trajectory to social age instead of chronological age, youth creatively altered the apparently rigid developmental discourse and established dating norms which addressed their own values and concerns. Youth established dating norms and maximized opportunities for pleasurable, collective discussions about dating and romantic relationships. Although the developmental discourse influenced the norms in this peer culture, we argue that the small, heterogeneous composition of the camp facilitated youths' ability to appropriate, refashion, and resist the developmental discourse.

This is an experimental text with a performative cast, the aim of which is to enact, excavate, chronicle, and interrogate the racialized experiences and spectacles endured, consumed, and performed by the author in the course of a two-week stay at a Native American themed catholic summer camp during his youth. Following Philip J. Deloria, it is argued that the camp's history and appropriation of Native American culture eventuate in the formation of a highly racialized space where relatively well-off white children come to “play Indian,” a space that furthermore conspires in the construction and maintenance of “whiteness” as a cultural identity. The text is characterized by its multiple and rotating speaking parts and thus lends itself to both impromptu seminar readings as well as more elaborate forms of theatrical performance.

The purpose of this paper is to examine a model for conceptualizing the impacts of environmental management strategies on travel and recreation choice making behavior that considers tolerance thresholds in visitor responses to destination change.

A survey involving a sample of 347 regular campers and fishers in the Ningaloo Marine Park, Australia, is analyzed to discern the effect of tolerance thresholds.

Despite widespread dissatisfaction with enlarged sanctuary zones and negative impacts on recreational activities, visitors indicated a high level of satisfaction with their stay. This apparent contradiction is, it is argued, best explained by the threshold of tolerability concept.

It is argued that recreational users, planning authorities and other stakeholders have a threshold of tolerability in terms of decision‐making concerning management changes. These thresholds mean that changes in management policies, modes of activity and destination travel choices are rarely predictable in their effect, but are bounded by minimal and ideal expectations of destination appeal.

The paper introduces an important concept for tourism research that will aid tourism planning and management authorities in the face of growing environmental pressures caused by overpopulation and climate change.

The intent of this paper is to discover whether practical examples of new forms of business enterprise are to be found in the real world and what the peculiarities of any such experiments are.

The research conducted is of an eminently explorative nature. The research operations are fundamentally based on direct observation and use is also made of secondary sources – especially publications and the contributions of independent web‐based agencies.

The number of companies that the research conducted made it possible to identify is not actually very high. Indeed, at present the list counts nine such firms. What should be underlined is that these are not enterprises that have decided to adopt a corporate social responsibility or corporate citizenship approach while still leaving their basic nature substantively unchanged. They are, rather, firms that can be termed “anomalous”, given that, in one way or another, they operate outside the conventional rules on the way business is conceived and practised.

Research limitations are primarily in the short number of case studies considered, second in the lack of any contact with the firms examined and, by consequence, in the use of sole company web site information or secondary sources. Starting from the collection of firms which in turn show one or more peculiar features in their structure or behaviour, research implications stem from the opportunity to reason around a new firm's model credibly enough, as such a reasoning relies on some empirical evidence.

The paper's value lies in its effort of documenting the existence of firms going, one way or another, out of the box in their way of doing business and in focusing on some peculiar features far from “conventional managerial wisdom” but which do not compromise these firms' competitiveness.

This paper and video aim to present findings of an investigation into the consumption of weeklong music camps for adults.

Video‐ethnography is an emerging research technique in marketing academe. The technique derives from the ethnographic tradition in anthropology and incorporates a blend of participant observer and thick description interview techniques. The video evidence does not replace field notes. Rather the video evidence contributes strongly to an edited deliverable that complements and in some instances substitutes for a traditional manuscript.

Participants spend hundreds, sometimes thousands of dollars purchasing a week of music classes, concerts and jam sessions located in campus‐like venues, often rural and remote and without many of the comforts of home. Three strong themes emerged from the observations and interviews. Consumer immersion in a musical enclave for a week to develop their musicianship is the first theme. The second theme intertwines the third: a sense of the liminoid in which a personal transition or transformation occurs; and the emergence of communitas, in which community ties strengthen as a consequence of experiencing these transitions within a group.

The video ethnography is remarkable because music camp organizers forbid filming. Indeed, for the first time in the history of this music camp (of 16 years standing at the time of the research), filming occurred in the camp. After a while, the presence of the researcher videographer appeared to go unnoticed by participants, arguably becoming an integral part of the music camp experience.

Little research has been done about the consumption of music camps. This written and audio‐visual ethnography addresses this gap in knowledge.

The purpose of this study was to measure the economic benefits generated from equine camping and to increase awareness of tourism development in southern Illinois. A total of 370 survey questionnaires were collected at equine camping sites. Descriptive analysis revealed that most respondents had at least a high school education with an average annual household income of $64,000. The largest group of respondents by occupation was professionals. About 40% of respondents traveled to southern Illinois with five individuals in a group. The local expenditure model illustrated that non-local equine campers brought about 16 million dollars to southern Illinois in 2004. The economic benefits as measured suggested the potential of further developing equine camping as a major tourism activity in this area.