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Open Access
Article
Publication date: 2 October 2017

Edmund Heery, Deborah Hann and David Nash

This paper presents an account of the UK campaign for the voluntary Living Wage, an example of civil regulation. The purpose of this paper is to identify and characterize the…

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Abstract

Purpose

This paper presents an account of the UK campaign for the voluntary Living Wage, an example of civil regulation. The purpose of this paper is to identify and characterize the actors involved in the campaign, describe methods used and examine direct and indirect consequences of the campaign.

Design/methodology/approach

A mixed-method design is employed, reflecting the broadly framed purpose of the research. The research used semi-structured interviews with campaigners, union representatives and employers, observation of campaign activities and the creation of a database of Living Wage employers.

Findings

The campaign originated in the community organizing movement, but has involved a broad range of labor market actors, both “new” and “old.” A continuum of campaigning methods has been used, stretching from community mobilization to appeals to employer self-interest and corporate social responsibility. The campaign has recruited 3,000 employers, led to wage increases for thousands of workers and registered indirect effects by shaping the policies of governments, employers and unions.

Originality/value

The research presents a novel account of the UK’s distinctive Living Wage campaign, a notable example of the civil regulation of the labor market.

Details

Employee Relations, vol. 39 no. 6
Type: Research Article
ISSN: 0142-5455

Keywords

Article
Publication date: 1 September 2001

Elisa Juholin

This study examined reasons why Elisabeth Rehn – labelled by the media as the queen of the polls – lost her lead position a month before the presidential election. Rehn’s campaign

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Abstract

This study examined reasons why Elisabeth Rehn – labelled by the media as the queen of the polls – lost her lead position a month before the presidential election. Rehn’s campaign had two approaches – traditional and marketing oriented. On one hand it represented a voter‐driven campaign with various non‐political and political professionals at its disposal but on the other hand the candidate was closer to the traditional party‐driven or ideology‐driven concept holding to traditional political themes. The main internal weaknesses of Rehn’s campaign were four factors: the weakness of the (civic) organisation, the lack of resources, the candidate’s credibility problems and the wrong themes. The relevant external factors were: the line‐up of the candidates with two strong right‐wing female candidates and overwhelming resources of the competitive organisations. The study provides evidence that most of the theoretical factors based on previous research to be relevant also in this campaign and emphasises the meaning of the candidate’s credibility. The indicators of the credibility were her competence and appearance (external credibility), and personality and commitment (internal credibility) even though in the very beginning the candidate was evaluated by the campaign workers as the most competent and experienced candidate. The polls and the media were considered to be factors that strengthened the result more than created it.

Details

Corporate Communications: An International Journal, vol. 6 no. 3
Type: Research Article
ISSN: 1356-3289

Keywords

Article
Publication date: 1 October 1996

Dominic Wring

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly…

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Abstract

Argues that by utilizing a standard evolutionary model of marketing it is possible to map out three key stages in the development of electioneering, each of which is directly comparable with the production, sales and marketing orientations in commerce. In politics the respective phases can be labelled the propaganda, media and marketing approaches to the electorate. Using this framework the differences between the three campaign orientations become self‐evident. Interestingly, it also becomes possible to trace the similarities in approach, specifically the important, if previously largely unrecognized, role that basic marketing concepts have played in British elections since the beginning of the century. Contrary to popular perception, professional advertising and image consciousness are not legacies of the 1980s but date back to the decade following the introduction of near universal suffrage in 1918. The realization of popular television and consumer marketing in the 1950s exacerbated the need for more coherent party image management. Finally in the late 1970s and 1980s both main contenders for government underwent strategic changes akin to embracing a marketing orientation.

Details

European Journal of Marketing, vol. 30 no. 10/11
Type: Research Article
ISSN: 0309-0566

Keywords

Book part
Publication date: 15 June 2006

Magdalena Vanya

Most studies of postcommunist Eastern Europe provide macro-economic and political analyses of the democratic transition. This paper uses the case of feminists publicizing efforts…

Abstract

Most studies of postcommunist Eastern Europe provide macro-economic and political analyses of the democratic transition. This paper uses the case of feminists publicizing efforts around domestic violence in Slovakia to explore how people express and sustain collective action in transitional democracies without established traditions of civic engagement. The analysis is situated in the complex historical juncture of the 1990s, which includes Slovakia's impending admission to the European Union, while its population remains politically apathetic and suspicious of mass movements and organizations as a result of the country's communist legacy. Drawing on participant observation and in-depth interviews, it is argued that feminists’ strategic issue networks in the particular historical circumstances facilitated the speedy criminalization of domestic violence, but could not generate a cultural transformation of public and political attitudes. Sudden progressive legislative changes and the simplistic marketing campaign in a conservative political climate impeded the diffusion of a feminist definition of violence against women in related policy areas.

Details

Gender and the Local-Global Nexus: Theory, Research, and Action
Type: Book
ISBN: 978-1-84950-413-3

Abstract

Details

Advocacy and Organizational Engagement
Type: Book
ISBN: 978-1-78973-437-9

Abstract

Details

Advocacy and Organizational Engagement
Type: Book
ISBN: 978-1-78973-437-9

Article
Publication date: 1 September 1999

Bert Chapman

Revelation of controversial fundraising practices by the Clinton‐Gore reelection campaign in 1996 and continuing controversy over proposed campaign finance reform legislation has…

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Abstract

Revelation of controversial fundraising practices by the Clinton‐Gore reelection campaign in 1996 and continuing controversy over proposed campaign finance reform legislation has brought this subject into public focus and discussion. This article provides an overview of key recent developments in campaign finance accompanied by coverage of literature and Web sites produced by scholars, government agencies, and participants in the ongoing debate over campaign finance and its role in the American political process.

Details

Reference Services Review, vol. 27 no. 3
Type: Research Article
ISSN: 0090-7324

Keywords

Abstract

Details

The Stalled Revolution: Is Equality for Women an Impossible Dream?
Type: Book
ISBN: 978-1-78714-602-0

Article
Publication date: 23 March 2020

Sarah R. Davies

This article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’…

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Abstract

Purpose

This article offers an in-depth exploration of university communications practice by describing and analysing a publicity and recruitment campaign, called ‘Challenge Everything’, carried out by the Norwegian University of Science and Technology (NTNU) in 2018. By providing insight into internal sense-making around the campaign it contributes to literatures in science communication and communication management.

Design/methodology/approach

This qualitative research uses semi-structured interviews and informal organisational ethnography, mobilising concepts of sense-making and auto-communication to guide analysis. The focus is on how organisation members made sense of the Challenge Everything campaign.

Findings

The analysis focuses on four key themes within organisational sense-making about the campaign: the openness of the campaign meant that it was readily picked up on and personalised by university staff; its meaning was always contextual, shaped by organisation members' roles, interests, and concerns; its controversy seems to primarily derive from questions of representation, and specifically whether organisation members recognised within it their own experiences of university culture; and its development points to the rise of new forms of expertise within university organisation, and the contestation of these.

Research limitations/implications

The research offers only a partial snapshot of one instance of university communications. However, in demonstrating how public campaigns also operate as auto-communication it has important implications for strategic communication within complex organisations such as universities.

Originality/value

The research has particular value in offering an in-depth qualitative study of university marketing practices and the effects these have within an organisation.

Details

Journal of Communication Management, vol. 24 no. 3
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 16 September 2010

Steve Williams, Edmund Heery and Brian Abbott

Studies of workplace equality have often questioned the effectiveness of employers' efforts to tackle employment disadvantage. This article is concerned with the role that civil…

Abstract

Purpose

Studies of workplace equality have often questioned the effectiveness of employers' efforts to tackle employment disadvantage. This article is concerned with the role that civil society organisations (CSOs) play in promoting equality at work. The main aims of this article are to: examine the role played by CSOs in promoting equality and challenging disadvantage at work through engaging with employers; characterise the ways in which they operate as mediating agents; and to reflect on the implications of CSO interventions for understanding how the process of mediating workplace equality operates.

Design/methodology/approach

The paper uses interview data from a study of the work and employment‐related activities of CSOs operating in the UK, and was undertaken during 2007 and 2008. In‐depth interviews were conducted with key respondents from a carefully selected sample of CSOs.

Findings

It is found that there is a marked emphasis that many CSOs place on tackling equality issues by engaging positively with employers.

Originality/value

The paper examines the role played by CSOs in tackling inequality and disadvantage in work and employment by engaging with employers, characterising how they operate as mediating agents.

Details

Equality, Diversity and Inclusion: An International Journal, vol. 29 no. 6
Type: Research Article
ISSN: 2040-7149

Keywords

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