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Fitness service organizations often promote the personal training service by attributing competent features, qualifications, or/and service provision of fitness service…
Fitness service organizations often promote the personal training service by attributing competent features, qualifications, or/and service provision of fitness service providers to efforts or talents. This study aims to investigate whether and when the promotional attribution of fitness service providers' competent features, qualifications, or/and service provision contributes to customers' compliance with service instructions.
The authors developed the experimental stimuli of performance attribution promotion (i.e. effort attribution and talent attribution) and validated them via a pretest (N = 400). Utilizing the validated stimuli, the authors conducted an experiment (N = 400) employing a single-factor (performance attribution promotion: effort vs talent) between-subject design. The authors performed partial least squares structural modeling (PLS-SEM) to test our hypotheses.
The results revealed the interaction effect of performance attribution promotion and customers' implicit mindset on customer participation expectation. Specifically, when customers were high in implicit mindset (i.e. incremental-minded), attributing competent features, qualifications, or/and service provision of fitness service providers to effort (vs talent) increased customer participation expectation. Yet, when customers were low in implicit mindset (i.e. entity-minded), such an effect did not occur. Further, the authors identified customers' intention to comply with service instructions as a downstream consequence of the aforementioned interaction effect.
The contribution of this paper is twofold. It enriches the performance attribution literature by finding its new consequences and boundary condition. Moreover, the findings aid fitness service practitioners in developing strategies for eliciting customers' compliance with service instruction through performance attribution promotion.
The academic discipline and field of sport management has become a legitimate area through which scholarship and theory development can impact sport populations. Yet it…
The academic discipline and field of sport management has become a legitimate area through which scholarship and theory development can impact sport populations. Yet it has been suggested that sport management journal articles are read by less than one percent of the population. Though it is important to build the theoretical knowledge base of the field, it could be viewed as irresponsible to not search for insightful ways to engage sport practitioners and participants with sport management research. The purpose of this paper is to argue for the use of qualitative research as a “research as praxis” in the field of sport management.
First, the authors provide a brief, critical commentary on the research process and what impact “academic” research is (or should be) having outside of the academy. Then, the authors briefly discuss the significance of qualitative research in the academy in general, concluding with a discussion of some implications for sport management research and education.
The authors emphasize the role that various forms of qualitative inquiry play in connecting researchers with study populations, in efforts to empower them, and ultimately, bring about social change.
The paper should stimulate critical thought and dialogue among sport management scholars.
TECHNOLOGICAL advances in the speed and power of computers have already had profound influences on aerospace design and this process is continuing into the foreseeable future. When the potential of these systems is fully exploited the optimisation of structures will become possible employing an integrated design approach which will include disciplines previously regarded as separate fields of study.
Introduction We would like to make it clear at the outset that the present essay is not an essay in theology. Theology deals with the articulation of some symbol of the…
Introduction We would like to make it clear at the outset that the present essay is not an essay in theology. Theology deals with the articulation of some symbol of the Ultimate or All, i.e. some “Theos”, or God. Rather, our concern is with humans and their perceptions and experiences of some Ultimate or All; this concern is typical of a religious studies approach. The approach of contemporary religious studies is much like the social scientific, only much more self‐conscious of the implicit cultural presuppositions and deductive principles that control its mode of producing facts from data. The social sciences usually treat data and facts as though they were one and the same. We use the religious studies approach in order to discern and assess the implications, consequences and/or impact of religion and its central symbols on human beings. In this essay our focus will not be simply on human beings, but on their ideologies and the behaviors flowing from those ideologies in the arbitrarily delineated sphere of the social called “economy”.