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For several decades, calligraphy has been popular among people in Japan, China, and even in the world. Traditionally, a teacher teaches how to write letters on a paper with a brush, and a student will imitate them by referring to the model letters. However, if a teacher is not available, this method will not be applicable either. This study aims to propose a calligraphy learning assistant system (CLAS) using projection mapping, which allows a student to learn calligraphy by him/herself.

By following the letter writing video of a teacher that is directly projected on the paper, a student is able to learn the stroke order and writing speed in addition to the letter shape. Moreover, the letter portion practice function is incorporated in CLAS to allow a learner to repeat practicing hard portions of each letter.

For evaluations, the authors implemented CLAS using Raspberry Pi and open-source software and asked students to use it. The results confirmed that CLAS is effective in improving calligraphy skills of novice students.

With CLAS, a student can practice calligraphy using a conventional brush, ink and paper at a desk while looking at the model letter writing of a teacher projected on the paper using projection mapping.

Restaurants’ outdoor signage plays an irreplaceable role in attracting potential diners, as it conveys important functional and symbolic meanings of the businesses. The purpose of this study is to investigate the effect of typographic design elements of outdoor signage on consumers’ perceptions of authenticity. This study also tests the linkage between authenticity and willingness to dine, as well as the moderating effect of frequency of dining in ethnic restaurants on the relationship.

Using a 2 (simplified vs traditional Chinese characters) × 2 (calligraphy vs computer font) × 2 (vertical vs horizontal text flow) between-subject design, the authors did two experiments with 786 Chinese diners. Restaurant authenticity and willingness to dine are dependent variables, and openness to ethnic cuisine is the control variable.

Display characters and text flow significantly affect restaurant authenticity. Furthermore, the results of this study demonstrate that display characters interact with typeface to influence restaurant authenticity. Consumers’ perceived authenticity significantly increases their willingness to dine. The frequency of dining in ethnic restaurants moderates the relationship between restaurant authenticity and willingness to dine.

Ethnic restaurateurs should pay attention to the outdoor signage design, as it affects potential consumers’ authenticity perceptions. Specifically, in Mainland China, traditional Chinese characters and vertical text direction increase potential consumers’ authenticity perceptions.

This study extends the semiotic theory and applies the cue–judgment–behavior model in the hospitality literature. This study also provides new understanding of authenticity by identifying the influence of typographic design on authenticity, which confirms the semiotic theory that certain semiotic cues affect consumers’ judgments.

Virtual reality (VR) can be used as an alternative mean for viewing collections at home when it is not possible to visit museums due to COVID-19. This study took the development process of VR at Taiwan's National Palace Museum (NPM) as a case to discuss the characteristics of VR developed there in different periods and how NPM transforms the contents of its collections into VR.

This study used a case study to analyze the development process of VR at NPM from 2014 to 2019 and summarized the characteristics of the development and application of VR.

The authors find that the history of VR application in NPM is a process from exploring the technology to gradually getting familiar with the potential of its application. Its development can be divided into the exploration and experiment stage from 2014 to 2015, the single collection interpretation stage in 2016 and the multipurpose application stage from 2017 to 2019. It is suggested that museums should adopt a long-term strategy to introduce VR, make plans carefully and pay attention to the limitations of VR application.

The results of this study are suitable for art and history museums.

Many research studies on the application of VR in museums mostly focused on the benefits and technologies of adopting VR in museums as well as specific museum VR projects. There is still scant literature on the development process of museum VR from the perspective of museum organizations.

This paper aims to discuss a computational facility for generating Arabic script with its traditional elegance. Reference is also made to computer analysis of historic Ottoman documents which, unlike modern Turkish, use Arabic script. The paper also seeks to note aspects of ancient Arabic science. An account is to be given of the menace of “phishing” for personal details through spam messages.

The approach is to review developments on the internet, especially those of general cybernetic interest.

The computer generation of Arabic script fills a need that has existed since the beginning of movable‐type printing. Retrieval of Ottoman documents is valuable historically and presents a technical challenge. Arabic science was in many ways more advanced than is widely realised.

Possibilities for computer typesetting are artistically and usefully extended. “Phishing” has to be seen as a serious menace.

It is hoped that this will be a valuable periodic review.

The purpose of this study is to build a database of digital Chinese painting images and use the proposed technique to extract image and texture information, and search images similar to the query image based on colour histogram and texture features in the database. Thus, retrieving images by this image technique is expected to make the retrieval of Chinese painting images more precise and convenient for users.

In this study, a technique is proposed that considers spatial information of colours in addition to texture feature in image retrieval. This technique can be applied to retrieval of Chinese painting images. A database of 1,200 digital Chinese painting images in three categories was built, including landscape, flower and figure. The authors develop an image-retrieval technique that considers colour distribution, spatial information of colours and texture.

In this study, a database of 1,200 digital Chinese painting images in three categories was built, including landscape, flower and figure. An image-retrieval technique was developed that considers colour distribution, spatial information of colours and texture. Through adjustment of feature values, this technique is able to process both landscape and portrait images. This technique also addresses liubai (i.e. blank) and text problems in the images. The experimental results confirm high precision rate of the proposed retrieval technique.

In this paper, a novel Chinese painting image-retrieval technique is proposed. Existing image-retrieval techniques and the features of Chinese painting are used to retrieve Chinese painting images. The proposed technique can exclude less important image information in Chinese painting images for instance liubai and calligraphy while calculating the feature values in them. The experimental results confirm that the proposed technique delivers a retrieval precision rate as high as 92 per cent and does not require a considerable computing power for feature extraction. This technique can be applied to Web page image retrieval or to other mobile applications.

In 1998, the Functional Requirements for Bibliographic Records (FRBR) model which is composed of four entities (work, expression, manifestation and item) and their associative relationships (primary, responsibility and subject), was proposed by the International Federation of Library Associations and Institutions (IFLA). The FRBR model can be deployed as a logical framework for proceeding metadata analysis and developing metadata format. This paper presents a case study of the National Palace Museum (NPM) in Taipei to examine the feasibility of the FRBR model. Based on the examination of case study at the NPM, the FRBR model is proven to be a useful and fundamental framework for metadata analysis and implementation. Findings show that the FRBR model is helpful in identifying proper metadata elements organization and their distribution over the FRBR entities. The model is more suitable for media‐centric and association‐rich contents. However, in order to refine the FRBR model as a common framework for metadata, it would also require supportive mechanisms for management responsibility relationships for the workflow consideration and refine the distinction between work and expression entity.

A multilingual and multimedia CD‐ROM containing rare Islamic works of art is designed and produced under fiscal constraints. The disparate rare materials are organised and presented through an intuitive interface based on a book metaphor for a diverse audience. The major portion of the cost (35 percent) was devoted to digitising the images, texts, audio and video segments. Approximately 20 percent of the production team’s time was spent on interface design, while an equal amount of time was spent on analysing and organising the collection of materials for inclusion in the CD‐ROM. The procedure and associated costs for developing this digital exhibition are discussed.

Service innovation, ICT-enabled services, museum, cultural and creative industries.

Graduate-level courses of “Innovation Management,” “Service Innovation,” or “Cultural and Creative Industries”.

In 2006, the National Palace Museum (NPM) in Taipei, Taiwan, announced its new vision “Reviving the Charm of an Ancient Collection and Creating New values for Generations to Come”. In recent years, the NPM has been shifting its operational focus from being object-oriented to being public-centered, and the museum has held not only the physical forms of artifacts and documents but also their digital images and metadata. These changes would inject new life into historical artifacts. In addition, archives as its collections would be given a refreshingly new image to the public and become connected with people's daily lives. Among these endeavors for displaying historical artifacts online and prevailing Chinese culture in the modern age, the key issues are related to digital technology applications and service innovations. The service innovations would be further divided into information and communication technologies (ICT)-enabled ones and non-ICT-enabled ones. These shifts clearly claim that adopting digital technologies and innovative services can bring positive impacts to the museum. The NPM administrative team wants to keep infusing life into ancient artifacts and texts, sustaining curiosities of the public for Chinese culture and history, and invoking their interests to visit the NPM in person. However, to develop for the future while reviewing the past, the NPM administrative team has to meditate on the next steps in terms of implementation of service innovations.

Students will learn motivations of digital establishment and service innovations from the organization perspective and the necessities of technological implementation. Students will understand the difference in innovations between ICT-enabled services and non-ICT-enabled services. Students would be able to understand the process of developing a new service. Students will be aware of challenges the organization would face in developing a new service.

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