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Article
Publication date: 1 February 2004

Inge Sieben and Andries de Grip

Analyses whether the participation of workers in general, sector‐specific, and firm‐specific training affects their expectations on job mobility within or outside the call centres

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Abstract

Analyses whether the participation of workers in general, sector‐specific, and firm‐specific training affects their expectations on job mobility within or outside the call centres sector. Distinguishes between the perceived difficulty to find an equally attractive job and the inclination to quit for another job. Employing data on 525 call centre agents working in eight call centres in The Netherlands, finds that training does not significantly affect the perceived labour market perspectives of call centre agents, nor influence expected job mobility inside or outside the sector. The inclination to quit the present job within two years is the same for agents with and without training. There is one exception, however. Agents who followed firm‐specific training significantly less often considered quitting for a job in another call centre. All this is good news for firms offering training. Another finding, however, might be more problematic. The work experience of agents positively affects their labour market perspectives inside the sector. In addition, agents with more experience are more inclined to quit for a job in another call centre. This means that firms need to keep their employees satisfied.

Details

Journal of European Industrial Training, vol. 28 no. 2/3/4
Type: Research Article
ISSN: 0309-0590

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Article
Publication date: 1 March 2006

Vaikalathur Shankar Mahesh and Anand Kasturi

The study was designed to understand important aspects of the call centre agents' job, from their point of view, and the relationships between these aspects and agent

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Abstract

Purpose

The study was designed to understand important aspects of the call centre agents' job, from their point of view, and the relationships between these aspects and agent effectiveness as perceived by agents' supervisors.

Design/methodology/approach

Qualitative data gathering (from 113 agents) involved three methods: critical incidents, behavioural events interviews and focus group interviews. Based on the items thus identified, a questionnaire was administered (n=169) to agents in two call centres, and the results were analysed using factor analysis and correlation analysis.

Findings

Four distinct factors emerged from the analysis: intrinsic motivation (IM, α=0.91), reward/recognition (RR, α=0.56), customer stress (CS, α=0.85) and stress management (SM, α=0.74). IM correlated positively with effectiveness, especially among experienced agents. CS correlated negatively with IM and positively with RR; SM correlated positively with IM.

Research limitations/implications

Some limitations are: self‐reported data, representing one point in time, and with only two call centres. IM and CS present opportunities for further in‐depth study, among frontline employees in general.

Practical implications

The study has many significant practical implications for call centre managers to improve agents' performance by tapping into IM rather than control. Further, higher levels of IM are likely to lead to a less stressed workforce.

Originality/value

Our study has indicated two new and important constructs (IM and CS) that emerged from agents, and established important links between these constructs, and with effectiveness.

Details

International Journal of Service Industry Management, vol. 17 no. 2
Type: Research Article
ISSN: 0956-4233

Keywords

Article
Publication date: 9 May 2013

Michel Rod and Nicholas J. Ashill

The aim of this study is to draw on various models of burnout and test hypotheses relating to anticipated differences in the burnout process between inbound versus outbound call

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Abstract

Purpose

The aim of this study is to draw on various models of burnout and test hypotheses relating to anticipated differences in the burnout process between inbound versus outbound call centre agents. This is achieved by comparing the magnitude of the relationships in the sequence of customer stressors → emotional exhaustion → depersonalization → reduced personal accomplishment across a sample of inbound and outbound call centre agents working in a large retail bank call centre in New Zealand.

Design/methodology/approach

Data were collected from inbound and outbound call centre agents of a large retail bank call centre in New Zealand via a self‐administered survey questionnaire electronically distributed to all 195 call centre agents working in the bank's two call centre locations. Data obtained from the call centre agents were analysed using the SEM‐based partial least squares (PLS) methodology.

Findings

The findings of the study reveal significant differences between inbound and outbound call centre agents in terms of the extent to which emotional exhaustion impacts depersonalisation as well as the extent to which depersonalisation influences feelings of reduced personal accomplishment.

Practical implications

The research advances understanding of differences in the burnout process as perceived by inbound versus outbound call centre agents. Call centre management might consider improving the work environment to bring about greater job discretion/autonomy, greater job variety and performance monitoring in order to attenuate the stronger impact of these relationships in an inbound context.

Originality/value

These findings extend our understanding of these phenomena in the largely unexplored yet important context of call centre agent‐customer interaction in specifically highlighting differences between inbound and outbound call centre agent burnout.

Details

Managing Service Quality: An International Journal, vol. 23 no. 3
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 1 August 2002

Colin Armistead, Julia Kiely, Linda Hole and Jean Prescott

This paper explores managerial issues in call centres through two intensive case studies in UK organisations, supplemented by interviews with five operations managers in other call

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Abstract

This paper explores managerial issues in call centres through two intensive case studies in UK organisations, supplemented by interviews with five operations managers in other call centres. The research explores key issues from the perspective of managers, team leaders, and customer‐service agents. Our findings show a growing professionalism among those working in call centres ‐ in keeping with the prominent role played by call centres in the market value chains of many organisations. Managers are under pressure to meet the potentially conflicting goals of customer service and efficiency in variable circumstances which cause the work load on call centres to alter significantly. In this environment, decisions on the use of technology, and on the roles, skills, and competencies of customer agents, are critical. So too are the ways in which human resource practices are employed in this relatively new and fast‐growing form of organisation.

Details

Managing Service Quality: An International Journal, vol. 12 no. 4
Type: Research Article
ISSN: 0960-4529

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Article
Publication date: 17 July 2019

Jenette Villegas Puyod and Peerayuth Charoensukmongkol

This paper aims to investigate the contribution of cultural intelligence (CQ) to the interaction involvement and job performance of call center agents in the Philippines.

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Abstract

Purpose

This paper aims to investigate the contribution of cultural intelligence (CQ) to the interaction involvement and job performance of call center agents in the Philippines.

Design/methodology/approach

Data were collected from 213 call center agents from five business process outsourcing firms in the Philippines. Partial least squares structural equation modeling was used for data analysis.

Findings

CQ was found to be positively associated with the quality of interaction involvement and job performance of the call center agents. Moreover, the positive contribution of CQ to interaction involvement and job performance was significantly greater for those that had less call center work experience than those that had more work experience.

Originality/value

This study indicates that CQ not only matters in face-to-face communication but also is beneficial for non-personal communication, as with telephone conversation for example. In addition, this study showed new evidence –possessing high CQ tends to be more beneficial for agents that have less work experience.

Details

Management Research Review, vol. 42 no. 12
Type: Research Article
ISSN: 2040-8269

Keywords

Article
Publication date: 26 September 2008

Thomas N. Garavan, John P. Wilson, Christine Cross, Ronan Carbery, Inga Sieben, Andries de Grip, Christer Strandberg, Claire Gubbins, Valerie Shanahan, Carole Hogan, Martin McCracken and Norma Heaton

Utilising data from 18 in‐depth case studies, this study seeks to explore training, development and human resource development (HRD) practices in European call centres. It aims to…

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Abstract

Purpose

Utilising data from 18 in‐depth case studies, this study seeks to explore training, development and human resource development (HRD) practices in European call centres. It aims to argue that the complexity and diversity of training, development and HRD practices is best understood by studying the multilayered contexts within which call centres operate. Call centres operate as open systems and training, development and HRD practices are influenced by environmental, strategic, organisational and temporal conditions.

Design/methodology/approach

The study utilised a range of research methods, including in‐depth interviews with multiple stakeholders, documentary analysis and observation. The study was conducted over a two‐year period.

Findings

The results indicate that normative models of HRD are not particularly valuable and that training, development and HRD in call centres is emergent and highly complex.

Originality/value

This study represents one of the first studies to investigate training and development and HRD practices and systems in European call centres.

Details

Journal of European Industrial Training, vol. 32 no. 8/9
Type: Research Article
ISSN: 0309-0590

Keywords

Book part
Publication date: 6 September 2019

Gao Niu, Jeyaraj Vadiveloo and Mengnong Xu

In this chapter, we consider the model of call center incoming call forecasting and staffing-level optimization. We first present the structure of the model and how an agent-based…

Abstract

In this chapter, we consider the model of call center incoming call forecasting and staffing-level optimization. We first present the structure of the model and how an agent-based modeling technique could enrich the decision rule and the model. A matrix layout is introduced to present the model so that it can be understood in an efficient way from the perspective of a programmer. The agent-based queuing model will be used in forecasting. We then utilize the bisection method and stepwise method to optimize the staff level to satisfy a target range service-level criteria. Call center management could use the model in practice for their management forecasting and optimization decision-making process in terms of how many agents they need to achieve the target business efficiency goal.

Details

Advances in Business and Management Forecasting
Type: Book
ISBN: 978-1-78754-290-7

Keywords

Article
Publication date: 4 April 2016

Benjamin Ellway

The purpose of this paper is to investigate how customer involvement in call routing affects the internal operations of the call centre service system by examining customer…

Abstract

Purpose

The purpose of this paper is to investigate how customer involvement in call routing affects the internal operations of the call centre service system by examining customer usability problems with the interactive voice response (IVR) system and the practices of agents used to redirect incorrectly routed calls.

Design/methodology/approach

A qualitative case study combined direct observation of live calls through sit-bys with agents and semi-structured interviews conducted with coaches and managers within 13 separate teams across all four functional areas of a call centre operation.

Findings

Customer use of the IVR system involved effort, capability, and arrival forms of customer-induced variability, which produced incorrect call inputs into the call centre. Shared norms and attitudes concerning knowledge, IT use, and responsibility for different call types within teams were associated with redirecting practices which lead to the problematic rerouting of calls. Problems with call routing and rerouting negatively affected operational efficiency and undermined customer satisfaction.

Research limitations/implications

The paper is based upon a single case study so further research is required to examine how problems identified are manifest in call centre operations of different size and complexity. The qualitative approach develops rich insights but these findings would benefit from a quantitative focus in the future.

Practical implications

The customer experience of IVR systems should be continually monitored to identify usability problems and ensure effective design, while call centre management should attempt to increase teams’ awareness of and ability to successfully redirect incorrectly routed calls.

Originality/value

The paper conceptualises the mutual influence of macro-level service system design and the micro-level behaviour of customers and agents upon each other. In practice, formal design decisions such as input uncertainty, decoupling, and interdependence patterns are continually reproduced or modified. Shared attitudes and norms of teams and their behavioural influence upon agentscall handling practices are identified as a cause of coordination problems in call centres service systems. Internal rerouting by agents is also identified as a crucial operational process and important area for future research.

Details

International Journal of Operations & Production Management, vol. 36 no. 4
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 1 March 2000

Maeve Houlihan

Call centres are high‐pressure work environments characterised by routinisation, scripting, computer‐based monitoring and intensive performance targets. This promises a series of…

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Abstract

Call centres are high‐pressure work environments characterised by routinisation, scripting, computer‐based monitoring and intensive performance targets. This promises a series of business advantages, but also risks counterproductive outcomes. Drawing on evidence from ethnographic field data, it is suggested that both desired and risked outcomes are mediated by personal modes of coping and organisational sustaining mechanisms. A central concern is to explore the underlying assumptions of call centre design and management, and to establish whether or to what extent information systems have been constructed as learning sites or behavioural control sites. When behavioural control is a primary goal this introduces a climate of resistance, further inflated by the culture of measurement and enforcement that is likely to ensue. In this environment, agent, manager and organisation become defensive and the main outcome is a destructive crisis of trust that creates important and difficult implications for the capacity to learn.

Details

Journal of European Industrial Training, vol. 24 no. 2/3/4
Type: Research Article
ISSN: 0309-0590

Keywords

Article
Publication date: 12 February 2018

Marisa Kay Smith

The purpose of this paper is to examine the experience of call centre employees who have been involved in high-involvement innovation (HII) activities to understand what frontline…

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Abstract

Purpose

The purpose of this paper is to examine the experience of call centre employees who have been involved in high-involvement innovation (HII) activities to understand what frontline and managerial employees think of these involvement activities.

Design/methodology/approach

A qualitative case study approach is utilised, drawing on evidence from seven UK call centres. Various sources of data are examined, i.e. interviews, observation, call listening and documentary.

Findings

From the analysis of the testimonies, it is found that job design, the mechanisms and practices as well as other people’s perceptions of involvement influence the experience of frontline and managerial employees. The findings highlight that HII has the potential to intensify jobs (both frontline and managerial employees) when the quantity of ideas submitted becomes a component of the employee performance appraisal system.

Research limitations/implications

This research has shown that the heightened targets used in many of the cases have reduced the ability of employees to be involved in any innovation activities. What is not clear from the findings is that if performance measures can be used in a more participative way with employees so that they can have less time pressure allowing them to become more involved in innovation activities. Thus, an interesting direction for future research would be to consider the effects of performance measurement systems in the role they play in facilitating HII activities.

Practical implications

The findings show that HII has the potential to enrich frontline employees’ jobs, making them feel more valued and giving them some variety and challenge in their job. Therefore, practitioners should approach employee involvement in the innovation process as something potentially fruitful and not just wasted time away from the phones.

Originality/value

This research is important as it explores what effects these involvement initiatives have on the employees and managers involved in them. This is valuable since there is no real consensus across human resource management, labour process and critical management fields resulting in a limited conceptualisation of the relationship between management practices, employee experiences and the outcomes. This research makes a contribution through the elaboration of current theory to understand the complexities and subtleties that exist between the high involvement management practices and the experience of workers and their managers.

Details

Employee Relations, vol. 40 no. 2
Type: Research Article
ISSN: 0142-5455

Keywords

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