Search results

1 – 10 of 723
Open Access
Article
Publication date: 1 August 2021

John York, Kaley Lugo, Lukasz Jarosz and Michael Toscani

The purpose of this study is to understand how Amazon’s threat may impact the Pharmacy Industry as a whole and whether traditional drugstore chains such as consumer value stores …

8171

Abstract

Purpose

The purpose of this study is to understand how Amazon’s threat may impact the Pharmacy Industry as a whole and whether traditional drugstore chains such as consumer value stores (CVS) Pharmacy will need to re-think their business strategy, especially in the digital space, to account for potential disruption.

Design/methodology/approach

This is a hypothetical case study used as a teaching exercise to guide the learner through a decision-making process. The case starts by presenting a disruption in the retail pharmacy business that the main character must navigate by using real-world data and insights, provided in the case, to formulate a recommendation.

Findings

In an extremely competitive and consolidated pharmacy market, Amazon has the potential to change the business entirely. CVS Health will potentially face strong headwinds from Amazon’s PillPack and a downward trend in prescription sales. Regardless of the new competition, CVS Health continues to be innovative in the space. Instead of being a one-trick pony, CVS has encompassed the mentality of becoming a one-stop-shop by expanding into areas such as specialty pharmacy, health clinics, pharmacy benefits management and innovative digital capabilities.

Originality/value

This paper provides the reader with existing and known information about the evolving retail pharmacy business and allows the reader to interpret the new information to make their own decision on how a digital business strategy team can account for potential disruption.

Details

International Journal of Pharmaceutical and Healthcare Marketing, vol. 15 no. 3
Type: Research Article
ISSN: 1750-6123

Keywords

Abstract

Details

Business Acumen for Strategic Communicators: A Primer
Type: Book
ISBN: 978-1-83867-662-9

Book part
Publication date: 31 July 2023

Nazlı Ece Bulgur, Emel Esen and Selin Karaca Varinlioglu

The main purpose of this chapter is to understand climate change disclosures to achieve sustainable development goals (SDGs) by discussing in the context of developed and emerging…

Abstract

The main purpose of this chapter is to understand climate change disclosures to achieve sustainable development goals (SDGs) by discussing in the context of developed and emerging countries’ company cases. Therefore, companies have been selected from the Forbes Global (2000–2021) list by looking at their climate change disclosures in their official websites and their corporate reports. Climate change disclosures have been discussed based on impression management perspective. The results of the study are that some of the tactics used in the reports are at a level that can affect the stakeholders of the enterprises. Therefore, it has been observed that climate change and the steps taken in the issue of climate change are at the top of the priority lists of companies in these four countries. This study is valuable to understand how country perspective changes in climate change disclosures to enhance SDGs by implementing impression management tactics.

Content available
Article
Publication date: 13 April 2022

Alexis Bajalia Fitzsimmons, Yufan Sunny Qin and Eve R. Heffron

Purpose statements persuade stakeholders of companies' reasons for being. The goal of this study was to analyze how purpose-driven companies craft their purpose, mission and…

6900

Abstract

Purpose

Purpose statements persuade stakeholders of companies' reasons for being. The goal of this study was to analyze how purpose-driven companies craft their purpose, mission and vision statements and whether and how purpose statements differ from mission and vision statements.

Design/methodology/approach

This quantitative content analysis explored the brand personality traits, mission statement components and corporate ethos appeals that purpose-driven companies included in their purpose, mission and vision statements.

Findings

Results provide implications for corporate leaders and communicators who write these statements as well as theoretical implications related to brand personality, rhetorical theory and corporate ethos.

Practical implications

This research provides practical implications for corporate leaders and communication professionals about how to craft these statements, what components they might include and the potential benefits and downfalls of not clearly differentiating among purpose, mission and vision statements.

Originality/value

While several studies have compared differences between mission and vision statements, there is a lack of academic literature on how companies craft purpose statements. This study added to this body of knowledge on corporate communication.

Details

Journal of Communication Management, vol. 26 no. 2
Type: Research Article
ISSN: 1363-254X

Keywords

Article
Publication date: 25 January 2011

Sharon M. Goldman

The purpose of this paper is to explore how loyalty marketers are inspiring and incentivizing consumers to stay healthy in the wake of sky‐rocketing health care costs and a new US…

3509

Abstract

Purpose

The purpose of this paper is to explore how loyalty marketers are inspiring and incentivizing consumers to stay healthy in the wake of sky‐rocketing health care costs and a new US health care bill.

Design/methodology/approach

The paper's approach is to tap into well‐known wellness program providers, like Virgin HealthMiles, CIGNA and CVS Caremark, to provide insight into how marketers are looking to utilize the “carrot” (positive incentives) to inspire consumers to stay healthy rather than the stick (punishment).

Findings

The new health care legislation signed by President Obama in March, the Patient Protection and Affordable Care Act, has put a firm stamp of approval and support behind the use of incentives and rewards by health and wellness programs. In effect, loyalty marketing tactics are becoming a more important tool than ever in health care reform. Most noticeably, beginning in 2014, employers will be able to offer their workers an increased amount of rewards, worth up to 30‐50 percent of their health coverage costs, for participating in a wellness program and meeting health benchmarks. In addition, health insurance companies will be required to implement health and wellness promotion activities.

Practical implications

Deploying loyalty tactics by the “carrot” contingent has put into practice the growing disciplines of “behavioral economics” and “choice architecture” that have become hot topics over the past couple of years within various industries, including government and finance. Best‐selling books such as Freakonomics and Predictably Irrational have focused on behavioral economics, defined as the use of social, cognitive and emotional factors in understanding and influencing the decisions of individuals. Digital tools are being used to create a handy consumer‐direct link and motivational boost to the consumer‐pharmacy relationship. WellQ – a wellness behavior‐change program developed by LoyaltyOne in partnership with the American Pharmacists Association – seeks to help patients shift their own behavior around their medications and health care, with the help of their retail pharmacy, where consumers sign up and provide a profile of medications and current health habits. Through WellQ, they then begin to receive mobile text‐based reminders as well as bite‐size educational and motivational content around self‐care delivered to their cell phones.

Originality/value

The paper provides exclusive interviews with representatives from some of the largest wellness program providers in the industry today. It also gives tangible tips and tools to utilize in real‐world marketing plans.

Details

Journal of Consumer Marketing, vol. 28 no. 1
Type: Research Article
ISSN: 0736-3761

Keywords

Book part
Publication date: 26 August 2010

Myron D. Fottler and Donna Malvey

Retail clinics in health care have been characterized as a “low-cost disruptive innovation” (Christensen, Anthony, & Roth, 2004). This article examines the retail clinic…

Abstract

Retail clinics in health care have been characterized as a “low-cost disruptive innovation” (Christensen, Anthony, & Roth, 2004). This article examines the retail clinic innovation, how it has grown and evolved over time, and the human resource implications of this phenomenon. The article provides a comprehensive literature review of both academic research and practitioner perspectives. Data regarding how retail clinics have impacted consumer access to health services, cost of health services, clinical outcomes, and customer satisfaction are examined. Even though retail clinics use lower cost staffing patterns than do traditional providers, data indicate positive outcomes and high levels of customer satisfaction with retail clinics. The evolution of retail clinics through multiple models and staffing patterns are discussed. The article concludes with implications for theory, health administration practice, public policy, and future research.

Details

Strategic Human Resource Management in Health Care
Type: Book
ISBN: 978-1-84950-948-0

Article
Publication date: 12 November 2018

Samuel Tweneboah-Kodua, Francis Atsu and William Buchanan

The study uses cyberattacks announcements on 96 firms that are listed on S&P 500 over the period from January 03, 2013, to December 29, 2017.

1248

Abstract

Purpose

The study uses cyberattacks announcements on 96 firms that are listed on S&P 500 over the period from January 03, 2013, to December 29, 2017.

Design/methodology/approach

The empirical analysis was performed in two ways: cross-section and industry level. The authors use statistical tests that account for the effects of cross-section correlation in returns, returns series correlation, volatility changes and skewness in the returns.

Findings

These imply that studying the cumulative effects of cyberattacks on prices of listed firms without grouping them into the various sectors may be non-informative; financial sector firms tend to react cumulatively to cyberattacks over a three-day period than other sectors; and technology firms tend to be less reactive to the announcement of a data breach. Such firms may possibly have the necessary tools and techniques to address large-scale cyberattacks.

Research limitations/implications

For cross-section analysis, the outcome shows that the market does not significantly react to cyberattacks for all the event windows, except [−30, 30], while for the sector-level analysis, the analysis offers two main results.

Practical implications

First, while there is a firm reaction to cyberattacks for long event window for retail sector, there is no evidence of a cumulative firm reaction to cyberattacks for both short and long event windows for the industrial, information technology and health sectors. Second, the firms in the financial sector, there is a strong evidence of cumulative reaction to cyberattacks for [−1, 1] for the financial industry, and the reactions disappear for relatively longer event windows.

Social implications

These imply that studying the cumulative effects of cyberattacks on prices of listed firms without grouping them into the various sectors may be non-informative, the financial sector firms tend to react cumulatively to cyberattacks over a three-day period than other sectors, technology firms tend to be less reactive to the announcement of a data breach, possibly such firms may have the necessary tools and techniques to address large-scale cyberattacks.

Originality/value

The work provides new insights into the effect of cyber security on stock prices.

Details

Information & Computer Security, vol. 26 no. 5
Type: Research Article
ISSN: 2056-4961

Keywords

Article
Publication date: 18 June 2019

Brian Betker and Thomas W. Doellman

The purpose of this paper is to describe the student investment management program at Saint Louis University.

Abstract

Purpose

The purpose of this paper is to describe the student investment management program at Saint Louis University.

Design/methodology/approach

It is a case study of the program’s structure and investment performance.

Findings

The authors present information on the program’s philosophy and course structure, investment performance and how the authors use LinkedIn to involve alumni in the program.

Originality/value

The authors find that using LinkedIn to maintain alumni connections to the program takes little effort on the part of the instructors but adds value for current students and program alumni alike.

Details

Managerial Finance, vol. 46 no. 5
Type: Research Article
ISSN: 0307-4358

Keywords

Article
Publication date: 1 December 2002

David Nicholas, Paul Huntington and Peter Williams

Provides the first exploratory analysis of the use of NHS touch‐screen information kiosks located throughout the UK. It examines, through a one month snapshot of the transactional…

Abstract

Provides the first exploratory analysis of the use of NHS touch‐screen information kiosks located throughout the UK. It examines, through a one month snapshot of the transactional logs of the kiosks, their use and makes comparisons between the types of organisation in which the kiosks are housed. Details of over 120 kiosks and nearly 47,000 user sessions and 310,000 page views were used for the comparison. The kiosks are proving popular, although some use appears to be of a cursory and seemingly unproductive kind. Surprisingly significant differences between kiosk locations were found. This early research reported here is part of an ongoing study of how users obtain health information by interacting with different digital platforms: kiosks, the Internet, and digital television. Comparisons are made between the results of this study and a similar study conducted by the authors on commercial health kiosks, those of InTouch With Health.

Details

Aslib Proceedings, vol. 54 no. 6
Type: Research Article
ISSN: 0001-253X

Keywords

Article
Publication date: 1 December 2001

Andrew Webster

Abstract

Details

Mental Health Review Journal, vol. 6 no. 4
Type: Research Article
ISSN: 1361-9322

1 – 10 of 723