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The purpose of this paper is to introduce and test a portfolio view of a firm’s corporate social responsibility (CSR) activities. Drawing from stakeholder theory and the dynamic capabilities literature, the authors introduce CSR portfolio diversity and dynamism as key portfolio characteristics that have differential impacts across short- and long-term performance contexts.

The study draws from the Kinder, Lydenberg and Domini database to examine CSR portfolio diversity and dynamism across seven dimensions of CSR activities. The authors test the direct and indirect relationships between CSR portfolio characteristics and both short- and long-term performance outcomes to assess the opportunities and challenges associated with managing a diverse and dynamic CSR portfolio.

The findings suggest that a diverse portfolio of CSR activities positively impacts long-term performance; however, CSR portfolio diversity yields negative performance outcomes in the short-term. The authors also find that CSR portfolio dynamism moderates the relationship between CSR level and firm performance, such that a dynamic portfolio of CSR positively moderates the relationship between a firm’s CSR level and long-term performance; however, it negatively moderates the relationship between CSR level and short-term performance.

This study integrates insights from the literature that examine the independent effects of individual CSR activities and the broader perspective that assesses the aggregated summation of CSR activities in relation to firm performance. By taking a portfolio perspective, the present study provides a unique integration of these two research streams to examine the performance implications of engaging in a diverse and dynamic range of CSR activities.

The novel coronavirus 2019 (COVID-19) pandemic provided new and various opportunities for corporate social responsibility (CSR) activities. This study intended to compare three types of CSR activities – product development, in-kind donation and CSR commercial – undertaken by two companies – Nike, Inc. and The Coca-Cola Company in response to the pandemic. The purpose of this study was to investigate how CSR activity type and their attributes affected effectiveness.

This study used an experiment using a 3 (CSR activity type) × 2 (company) mixed factorial design. CSR activity type was a between-subjects factor, and company was a within-subjects factor. The attributes of dynamism and innovativeness, corporate image, brand equity and social media sharing likelihood were dependent variables.

The findings underscored the importance of CSR activity type and their attributes of dynamism and innovativeness in the effects on corporate image and brand equity. Product development and in-kind donation, which were perceived as more dynamic than CSR commercial, resulted in more desirable corporate images. Product development, which was perceived as more innovative than in-kind donation and CSR commercial, did not result in greater brand equity than in-kind donation, but resulted in greater brand equity than CSR commercial. The CSR activity type and their attributes did not affect social media sharing likelihood. Differences in content modes could be considered.

This study advanced the knowledge on the effectiveness of CSR activities by comparing CSR activity types varying in dynamism and innovativeness in the context of a public health crisis that caused unprecedented societal changes and challenges.

This paper aims to examine the relationship between corporate social responsibility and customer satisfaction and evaluate the impact of this relationship on firm performance, specifically the moderating impact of environmental uncertainty on the corporate social responsibility to customer satisfaction relationship.

The authors constructed a panel data set by collecting data from Fortune Magazine’s World’s Most Admired Companies and Compustat. The authors used two methods, Newey–West and White–Cluster robust regressions, to estimate the empirical models.

The results from this moderating analysis of environmental uncertainty are largely consistent with this study's hypotheses. In particular, the authors find that corporate social responsibility contributes to increased customer satisfaction for large firms, in highly competitive environments and in highly dynamic industries. This paper also finds that in high growth environments, corporate social responsibility can result in decreased customer satisfaction.

The study is limited to environmental factors in the examination boundary conditions. Researchers should broaden the moderators to include criteria such as market orientation, marketing and/or operations capability.

The empirical results provide practitioners with insight to better translate corporate social responsibility into higher levels of customer satisfaction.

The empirical results support corporate social responsibility as a viable and productive means of increasing customer satisfaction.

This study is the first that builds upon the work of Luo and Bhattacharya (2006) and Saeidi et al. (2015) by examining environmental factors that influence the relationship between corporate social responsibility and customer satisfaction. This research provides useful implications for marketing theories as well as business practice.

The purpose of this paper is to investigate the underlying corporate social responsibility (CSR) factors which trigger consumers’ scrutiny of corporate behavior in the purchasing experience. There is more focus on how the direct effects of CSR can predict consumer behavior than the expression of value-based purchasing habits, especially in relation to how the multidimensionality of consumers’ expectations of CSR indirectly informs such behavior.

Mall-intercept survey interviews were conducted with 411 shoppers across five shopping malls in South Africa. Data were based on the emotional, social and functional values consumers derive from the purchasing experience vis-à-vis economic, legal, ethical and philanthropic expectations of CSR and analyzed using the path analysis technique of structural equation modeling.

It was found that the relationship between consumers’ sense of value and purchasing behavior is mediated by perceived fulfillment of legal expectations of CSR (a primary redressing tool). Conversely, the fulfillment of ethical and economic CSR expectations (secondary redressing tools) serves as moderators of the relationship.

The benefit of approaching corporate communication from a value-based perspective is a proactive risk mitigation strategy. Consumers’ sense of value in the purchasing experience is triggered by companies’ adherence to institutionalized law on corporate behavior and reinforced by compliance to code of ethics and financial viability.

This study offers insights for understanding how consumers redress corporate misconduct during crisis through the buying experience and explains how such understanding can be used to better predict and manage crisis communication.

The findings of this study suggest that CSR and corporate communication practices should be informed by the taken-for-granted assumptions which underpin espoused consumer values, where negligence of unspoken patterns of CSR-based consumer behavior could signal a crisis risk.

This study offers a model which demonstrates for the first time that consumers implicitly utilize CSR to redress corporate misconduct in the purchasing experience.

Firms’ corporate social responsibility (CSR) behaviour is embedded in the institutional context. Under this logic, the purpose of this paper is to investigate the institutional antecedents of CSR, especially how two sub-national institutions – regional institutional development and industry dynamism – and their interactions affect firms’ CSR.

The sample consists of 608 Chinese listed firms, with 2,694 observations made from 2009 to 2014. The data were collected from two sources. The CSR information was acquired from the CSR rating agency Rankins CSR Ratings, and the financial data from the China Stock Market and Accounting Research database. Panel ordinary least squares regression was used to test the hypotheses.

The empirical results indicate that firms located in advanced regional institutions and more dynamic industries are more likely to engage in CSR. Moreover, macro institution, termed as regional institutional development, positively moderates the relationship between micro institution in terms of industry dynamism and CSR.

Overlooking how the institutional environment influences CSR decisions limits understanding of firms’ CSR activities. This paper offers an institutional explanation of CSR and, in particular, investigates different levels of sub-national institutions and their interaction.

This paper aims to analyze unexplored connections between economic, environmental and social dimensions of corporate social responsibility (CSR) and knowledge management (KM) strategies (exploration, exploitation), also considering environmental dynamism as an influencing variable on these connections. The predicted CSR-KM interplay suggests, from stakeholder and knowledge-based views of the firm, the existence of ideal configurations between CSR and KM strategies that generate differentiated impacts on companies’ innovation capabilities, especially in dynamic environments.

Structural equation modeling by means of the partial least squares technique was used to test the study’s hypotheses after collecting survey data from Spanish companies of the renewable energy sector.

The study findings show that in highly dynamic environments, companies will tend to commit prominently in CSR, although their orientation (economic, environmental, social) and effects on innovation capabilities will depend mainly on the selected KM strategies. Social and environmental CSR are found to be highly related to KM exploration, whereas economic CSR is highly related to KM exploitation. Nevertheless, while a significant indirect effect of economic CSR by means of the KM exploitation strategy on innovation capabilities is found, the proposed indirect effect of both environmental and social CSR through the KM exploration strategy on innovation capabilities is not significant.

The results suggest that company managers should be aware of the advantages of following specific paths of investment in KM and CSR initiatives in highly dynamic environments, as there is a potential payoff in terms of innovation capability improvement. The results also suggest that “good” relationships with stakeholders, built from specific CSR investments, make firms able to get valuable knowledge that it is useful to develop KM strategies for innovation capability development.

Previous studies do not consider the interplay between KM strategies and CSR as a catalyzer for developing a firm’s innovation capabilities. This paper contributes to the KM and innovation literatures by introducing CSR into the conversation about how to improve innovation capabilities in dynamic and sustainable industries by using configurations of KM strategies and specific CSR investments in economic, social and environmental areas.

The purpose of this paper is to analyze the evolution of the corporate social responsibility (CSR) pyramid conceived by Archie B. Carroll. Anchored by theoretical and empirical evidence, this paper proposes a new model of analysis: the “CSR Spinner.”

To propose this new model, the authors are presenting a conceptual paper.

As a result of the analyses conducted in this paper, the authors propose the “CSR Spinner” model. This model which contemplates four dimensions (ethical, economic, legal and philanthropic) has in its structure a center bearing and three lobes that are derived from the center. In the center of the “CSR Spinner,” the ethical dimension is positioned and in the lobes are the other dimensions. In the “CSR Spinner,” the ethical dimension has the role of giving the model dynamism, defining both the direction and speed with which the lobes rotate, thus generating total CSR.

The “CSR Spinner” is original, as it consists of a new way of conceiving of the CSR pyramid.

As a knowledge instrument that allows the manipulation of reality, that is, to think, analyze, understand and predict this reality, the “CSR Spinner” model has the potential to provide advances in research on CSR. Because it proposes a theoretical refinement, this model still needs to go through a process of theoretical and empirical validation.

The “CSR Spinner” model has pragmatic connotations that can help corporate management adapt to various national and international contexts.

The “CSR Spinner” model represents an advance over the CSR pyramid, because of the model’s characteristics of dynamism, flexibility and adaptability across all types of organizations and within various national and international contexts.

Corporate social responsibility (CSR) has often been presented as a challenge for management. This is due to the fact that the CSR debate has been associated with the business practices that are linked to it. But CSR is also an approximation to the business practices that require us to question the underlying corporate business model. Therefore, as it deals with a company's business model, the term CSR at once reveals its potential and its limitations. The ambiguity of the term “social” and the risk of not combining this with the term “economic” is by no means less significant: neither is the diversity of interpretations and approaches allowed by the term “social”. Using the words of the Lewis Carrol character, Humpty Dumpty, as a metaphor–according to which a word's meaning depends on the power of the person who uses it – the purpose of this paper is to propose a shift away from talking in terms of CSR (corporate social responsibility) to talking in terms of responsible and sustainable corporation (RSC).

The intention is not to become bogged down with questions of semantics of terminology but, rather, to bring about a change in emphasis. The author intends this to be a means of considering a more relational vision of the company (in other words, a relational corporation), taking as the point of departure the company's relationships with stakeholders. The paper proposes an analysis of the stakeholder relationship which is not reduced to mere relationship management.

Once these relationships have been established, it can be highlighted how, in each of them, the existence of economic, social and environmental dimensions can be investigated and, as a result, how these dimensions can be integrated into management. This means that the integration process should be translated into a vision of CSR (or, as is suggested, of RSC: responsible and sustainable corporation) at the same time as being a transversal management approach and an axis of corporate identity and of understanding the company as a project.

The paper proposes a change of emphasis regarding the approach to CSR. The aim of the paper is to contribute towards preventing the CSR debate from becoming blocked by debate on the scope of the term “social”. It should be put forward directly in terms of business strategy, in order for CSR not to be reduced to a set of business practices but for it to become part of the vision of the company, leading to the proposal of: responsible and sustainable corporation.

The purpose of this article is to explore the problematic question of government's role in ensuring corporate social responsibility in an African context. This question may initially appear paradoxical yet it is becoming increasingly relevant in the face of linkages between corporate social responsibility (CSR) and development. The article uses the example of Nigeria's attempt to pass a CSR bill mandating contributions towards development to identify several questions arising in such contexts. It advises a contextual approach to identifying CSR objectives and recognises the need for frameworks which law can provide.

This article adopts a conceptual approach analysing the current debates about CSR and its linkage with development as well as the implications and issues raised by the attempted CSR law.

The main findings suggest that though CSR in general refers to business and society relationships, its content and targets need to be defined in context. Attempts to pass mandatory CSR laws (even where they do not succeed), hint at the need to concretise objectives particularly where CSR is linked to development. This can be done through frameworks which include the use of law in all its forms.

This article identifies a new direction that CSR may be taking in developing countries. It uses the Nigerian example to show that larger questions are looming for CSR, especially in connection with development. While current attempts to adopt a structured approach to CSR through legislation may not be wholly successful, they cannot be entirely ignored as this suggests the need for frameworks and concrete objectives in an African context like Nigeria.

The purpose of this article is to show how two specialist advisers from the Chartered Institute of Personnel and Development (CIPD) provide practical advice on corporate social responsibility (CSR) and diversity.

The article includes two best practice guides based on the experience and quantitative and qualitative research of the CIPD. The first half focuses on CSR, what it means in the workplace and how HR professionals can implement or encourage its take up in a strategic and meaningful way. The second half tackles diversity, explaining its role in the workplace and its importance to HR professionals in helping organizations gain competitive advantage.

The strategic importance of both issues provides HR with an opportunity to demonstrate its strategic value to the organization. People policies and people management are at the heart of CSR and diversity.

CSR and diversity are similar, in that they both have to be approached with serious intent that results in effective delivery. Purely paying lip service, or poor implementation, is most likely to have negative implications for the business. There are also differences between the two, a key one being that there are best practice approaches to guide HR professionals in approaching CSR, whereas diversity is a more complex concept that relies on approximate reasoning.