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Article
Publication date: 15 December 2023

Saad Saif, Hashim Zameer, Ying Wang and Qadir Ali

Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the…

Abstract

Purpose

Growing environmental issues worldwide need the engagement of all stakeholders to compliance with the decisions of global leaders made at COP21 and COP26. In this regard, the present study looks at the influence of retailer social responsibility and consumer environmental responsibility by reinforcing consumer’s green consumption behaviors. Similarly, the proposed study incorporates the mediating role of customer trust and environmental concern to understand whether retailer corporate social responsibility and consumer environmental responsibility strengthen green consumption behavior.

Design/methodology/approach

Multiple hypotheses have been developed in light of the theoretical analysis of the available literature. The information was gathered through a survey method. A web-based portal was used to administer the survey, and 340 useable responses were processed by SPSS 23.0 and AMOS 23.0 for experiential analysis. First, the validity and reliability were evaluated. The authors then tested potential relationships using structural equation modeling.

Findings

Survey data analyzed using the SEM approach reveal that consumer environmental responsibility and retailer CSR does not drive green consumption behavior directly. However, green concern and consumer trust mediates the relation of consumer environmental responsibility and retailer CSR towards green consumption behavior. Another mediating path was also tested through environmental responsibility and green concern among retailer's CSR and green consumption behavior. The outcomes of this path are also significant.

Practical implications

The study holds promising implications for green consumption behaviors. The following can be achieved by implementing more sustainable supply chain strategies, such as lowering carbon footprint, purchasing eco-friendly goods and supporting environmental causes through retailers and consumers as well.

Originality/value

This study investigated the joint contribution of retailer CSR and environmental responsibility to green consumption for the first time. The work strengthens the body of knowledge in the field of managerial decision-making and creates new directions for scholarly investigation.

Details

Marketing Intelligence & Planning, vol. 42 no. 1
Type: Research Article
ISSN: 0263-4503

Keywords

Article
Publication date: 3 February 2012

Ching‐Hsun Chang and Yu‐Shan Chen

This study aims to develop an original framework of green intellectual capital to explore the positive effect of corporate social responsibility (CSR) on green intellectual…

5253

Abstract

Purpose

This study aims to develop an original framework of green intellectual capital to explore the positive effect of corporate social responsibility (CSR) on green intellectual capital through the partial mediator ‐ environmental consciousness.

Design/methodology/approach

This study summarizes the concepts of CSR and green management to develop an integral framework to enhance green intellectual capital. Structural equation modeling (SEM) is applied to verify the research framework.

Findings

This study utilizes SEM to explore the influences of CSR and environmental consciousness on three types of green intellectual capital – green human capital, green structural capital, and green relationship capital. The empirical results of this study demonstrate that CSR and environmental consciousness have positive effects on three types of green intellectual capital. Besides, this study verifies that environmental consciousness is a partial mediator between CSR and three types of green intellectual capital. In addition, this study classifies the Taiwanese manufacturing companies into three groups – highly, medially, and lowly ethic companies. The results show that three types of green intellectual capital of highly ethic companies are the most, and those of medially ethic companies are the next, while those of lowly ethic companies are the least.

Originality/value

This study integrates the theories of CSR and green management to develop an integral conceptual model of green intellectual capital to explore its managerial implications and determinants.

Open Access
Article
Publication date: 9 January 2023

Adel Ismail Al-Alawi, Fatima Abdulrahman BinZaiman and Nehal F. Elnaggar

This paper aims to examine the factors affecting the implementation of corporate social responsibility (CSR) sustainably in mobile operators in the kingdom of Bahrain.

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Abstract

Purpose

This paper aims to examine the factors affecting the implementation of corporate social responsibility (CSR) sustainably in mobile operators in the kingdom of Bahrain.

Design/methodology/approach

The research relies on the existing literature as a secondary data source. The primary data was collected through questionnaires distributed to three leading mobile operators in the Kingdom of Bahrain. The research's population numbered 1,689, and the sample size was 313; the simple random sampling method was used for data collection with a response rate of 87.2% out of a total sample size of 273 respondents. In addition, the responses were analyzed using statistical package for the social sciences (SPSS) software version 24.0; specifically, Spearman's rank correlation was used to test the hypotheses. The research design was quantitative, so a nonparametric procedure was applied to test the hypotheses.

Findings

The research produced positive relationships between the independent variables (economic, legal, ethical, philanthropic and environmental responsibilities) and the dependent variable: CSR implementation by Bahrain mobile operators; therefore, the five proposed hypotheses were accepted; furthermore, the highest positive correlation coefficient was 0.735 for environmental responsibility, and the lowest correlation coefficient was 0.533 for economic responsibility.

Research limitations/implications

The research produced positive relationships between the independent variables (economic responsibility, legal responsibility, ethical responsibility, philanthropic responsibility and environmental responsibility) and the dependent variable: CSR implementation by Bahrain mobile operators; therefore, the five proposed hypotheses were accepted; furthermore, the highest positive correlation coefficient was 0.735 for environmental responsibility, and the lowest correlation coefficient was 0.533 for economic responsibility.

Social implications

The outcomes of the research mainly suggest that mobile operators assign employees who have been working with the company for more than 7 years to implement CSR; due to their engagement to implement CSR as a sustainable practice more than others with less than 3 years or 3-6 years in Bahrain mobile operators. Besides, the research provides a starting point by which other researchers could investigate CSR in other sectors in the Kingdom of Bahrain.

Originality/value

The research provided a framework for Bahrain mobile operators to assist them in enhancing the implementation of CSR in a sustainable manner, which are economic, legal, ethical, philanthropic and environmental responsibilities.

Article
Publication date: 12 February 2018

Bruno Michel Roman Pais Seles, Ana Beatriz Lopes de Sousa Jabbour, Charbel Jose Chiappetta Jabbour and Daniel Jugend

“Economic crises” and “corporate social responsibility (CSR) initiatives” are two issues that dominate the modern business agenda. Although related, these issues have been…

1508

Abstract

Purpose

“Economic crises” and “corporate social responsibility (CSR) initiatives” are two issues that dominate the modern business agenda. Although related, these issues have been analysed separately, and so a significant gap is perpetuated between the two. What are the effects of economic crises on CSR initiatives? Can organisational social initiatives withstand economic crises? The purpose of this paper is to answer these questions.

Design/methodology/approach

An integrative literature review was conducted, considering: the economic and geographical context in which the research was conducted; the focus of each piece of research; the adopted research methods; organisational theories of analytical support; the sectors analysed; and the effects of economic crises on CSR initiatives and environmental management.

Findings

Some of the findings were as follows: most of the studies analysed reported that CSR helps companies to cope with economic crises by increasing the efficiency of investments and establishing better relations with stakeholders and markets; environmental practices are related to negative environmental performance in periods of economic crises; and CSR relates positively to financial performance in periods of economic crises.

Originality/value

This is one of the first integrative literature reviews to investigate what happens to the relationship between businesses and sustainable change management in periods of crises. This paper also offers a future research agenda for the issue, with 12 questions still unanswered by the latest research.

Details

Journal of Organizational Change Management, vol. 31 no. 1
Type: Research Article
ISSN: 0953-4814

Keywords

Article
Publication date: 29 May 2019

Frank Nyame-Asiamah and Sughra Ghulam

This paper aims to examine the relationship between corporate social responsibility (CSR) and sales revenue of two retail companies (Marks & Spencer and Tesco) in the UK to…

3914

Abstract

Purpose

This paper aims to examine the relationship between corporate social responsibility (CSR) and sales revenue of two retail companies (Marks & Spencer and Tesco) in the UK to understand how CSR activities can influence retail sales growth. Prior studies have used different theoretical and methodological approaches to report the relationships between CSR and financial performance generally as positive, negative, mixed or neutral, and these are yet to be conclusive.

Design/methodology/approach

Clarifying the existing inconclusive results, the authors deduced donations, community work and environmental responsibility CSR activities from the literature and mapped them out onto sales revenue to formulate conceptual propositions. The authors extracted the corresponding data from the companies’ websites and financial reports, focusing on their 2006-2014 CSR and sales activities, and statistically analysed the longitudinal data with Pearson correlation coefficient.

Findings

The findings revealed positive correlations between donations and sales revenue for the two companies, which suggest that retailers’ philanthropic activities can boost sales levels overtime. Whereas the findings on the community work and the environmental-friendly activities relate either positively or negatively to sales revenue for the companies.

Practical implications

There is an indication for retail managers to pursue philanthropic activities to effect sales growth. Retailers exhibiting features of Marks & Spencer can commit to community investment to increase revenue over time, whereas those showing features of Tesco can pledge environmental-friendly strategies to influence a stronger correlation between carbon emissions and sales revenue levels.

Originality/value

The outcomes support the extant findings that donations can improve retail sales performance, while community work and the environmental-friendly activities do not necessarily improve sales growth in the retail sector but suggest that retailers can exploit more of the ones that benefit their sales revenue levels. Theoretically, the study supports the stakeholder theory’s influence on firms’ obligation to charitable cause, community investment and environmental-friendly responsibility as CSR activities that make retailers morally responsible to their customers and society in general, whereas the sustainable development model was instrumental in retailers’ CSR activities relating to environmental protection.

Details

Social Responsibility Journal, vol. 16 no. 3
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 28 February 2023

Shenbei Zhou, Wudie Atinaf Tiruneh and Moges Assefa Legese

This research looks at the link between corporate social responsibility (CSR) and environmental performance, considering the immediate mutual interaction and the potential…

Abstract

Purpose

This research looks at the link between corporate social responsibility (CSR) and environmental performance, considering the immediate mutual interaction and the potential mediation of specific variables like green innovation and green human resource management (GHRM).

Design/methodology/approach

Partial least squares path modeling was used to investigate a sample of 460 respondents in multinational textile manufacturing companies in Ethiopia.

Findings

The findings of this study reveal a direct and positive relationship between CSR and environmental performance. In addition, the researchers observed an indirect effect on the relationship by using GHRM and green innovation as mediators.

Research limitations/implications

The study applied a cross-sectional methodology, and experts are not sure that CSR, GHRM, and green innovation in Textile manufacturing companies provide the same results over time. Consequently, future researchers can utilize the same method of investigation to see if outcomes change or stay the same over time. Second the study was conducted in Ethiopia. As a resut, it is possible that our study results will not be generalizable to other emerging nations. We propose expanding research to include more nations with developing markets.

Practical implications

Executives of textile manufacturing companies can adopt the present study framework of performance in developing economies to reduce waste, pollution and air emissions, and conserve water, energy and nonrenewable resources that enhance environmental performance.

Originality/value

The discovery of the present research makes significant contributions to the literature on the impact of CSR on environmental performance as a pioneering study by incorporating CSR, GHRM, green innovation and environmental performance under one research model in an emerging economy context.

Details

International Journal of Emerging Markets, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1746-8809

Keywords

Article
Publication date: 19 November 2019

Muhammad Ikram, Robert Sroufe, Muhammad Mohsin, Yasir Ahmed Solangi, Syed Zulfiqar Ali Shah and Farrukh Shahzad

This study aims to examine whether corporate social responsibility (CSR) activities influence firm performance based on a longitudinal survey for small and medium-sized…

3300

Abstract

Purpose

This study aims to examine whether corporate social responsibility (CSR) activities influence firm performance based on a longitudinal survey for small and medium-sized enterprises (SMEs) in Pakistan. Empirical studies suggest that the SME sector plays an essential role in the economic development of Pakistan and can be considered the backbone of the economy.

Design/methodology/approach

The data for this study were collected from SMEs located in the cities of Karachi, Lahore and Faisalabad in Pakistan. A well-designed questionnaire was administrated over 240 entrepreneurs to analyze and measure the impact of CSR on financial performance for a 12-month period. The authors used econometric analysis of the data using structural equation modeling.

Findings

Results reveal significant relationships between CSR and two determinants of firm performance, namely, employee commitment and corporate reputation.

Research limitations/implications

Findings of the study are important for policymakers, entrepreneurs and other professionals in SMEs sectors both in under-developed and, with further application and exploration, in developing countries.

Originality/value

There is no single longitudinal study prior to this has been carried out on the relationships of CSR and firm performance in the SME sector in the context of the Pakistani economy. Hence, this study significantly fills an important gap in the research.

Details

Journal of Global Responsibility, vol. 11 no. 1
Type: Research Article
ISSN: 2041-2568

Keywords

Article
Publication date: 20 October 2021

Kamran Mohy-Ud-din, Muhammad Azam, Hamad Ul Haq and Shakeel Aslam

This study aims to investigate the determinants of localised corporate social responsibility (LCSR) activities in Pakistan. The present study explores factors influencing the…

Abstract

Purpose

This study aims to investigate the determinants of localised corporate social responsibility (LCSR) activities in Pakistan. The present study explores factors influencing the corporate sector to promote the welfare of local areas where the company has located its manufacturing plants.

Design/methodology/approach

The authors selected 100 companies listed on the Pakistan Stock Exchange. Data were collected from the companies’ financial reports issued from 2012 to 2017 (N = 700). The authors analysed the data using fixed- and random-effects regression models to test the factors influencing LCSR activities.

Findings

The findings indicate that directors’ ancestry significantly enhances LCSR. This implies that boards with a greater number of directors whose names indicate their relevant ancestry are more likely to engage in LCSR. Moreover, environmental-protection activity by the corporate sector promotes LCSR initiatives. However, Pakistan’s corporate sectors are not promoting the essential aspects of their workers’ welfare, e.g. health and education.

Research limitations/implications

The present study was limited to the directors’ ancestry, environmental corporate social responsibility (CSR), CSR for factory workers and donation. Other factors, such as culture and language, may play an important role in determining LCSR.

Practical implications

The results suggest that the Security and Exchange Commission of Pakistan should emphasise the importance of LCSR to develop rural areas and devise meaningful policy for CSR. These findings provide substantial evidence that regulators and policymakers should encourage the inclusion of LCSR by firms listed on the stock exchange to increase environmental protection through CSR policy.

Originality/value

To the best of the authors’ knowledge, this study is the first to explore the determinants of LCSR. Moreover, the present study investigates for the first time the influence of directors’ ancestry on rural development in any of Asia’s developing countries, including Pakistan. The findings of this study contribute theoretically and empirically to the literature.

Details

Social Responsibility Journal, vol. 18 no. 8
Type: Research Article
ISSN: 1747-1117

Keywords

Article
Publication date: 13 June 2023

Bahadur Ali Soomro, Ghada Mohamed Elhag, Mitho Khan Bhatti, Nadia A. Abdelmegeed Abdelwahed and Naimatullah Shah

The purpose of this study is to examine the development of environmental performance (EP) through sustainable practices (SPs), environmental corporate social responsibility

Abstract

Purpose

The purpose of this study is to examine the development of environmental performance (EP) through sustainable practices (SPs), environmental corporate social responsibility (environmental CSR) and behavioural intentions (BIs) among Pakistan’s small and medium enterprises (SMEs).

Design/methodology/approach

In this study, the researchers applied a quantitative approach which involved significant cross-sectional data. The authors used an online survey to serve the aim of this study. The survey’s respondents are top managers of Pakistan’s manufacturing firms. The authors received 196 valid cases to obtain suitable outcomes from the data.

Findings

By using the structural equation model, the path analysis shows that green practices (GPs) have a positive and significant effect on SPs and environmental CSR. This study’s findings also demonstrate that environmental CSR plays a substantial role in developing the SPs, BIs and EP. The results of this study also show that SP plays a positive and significant role towards BIs and EP. Finally, BI predicts the EP.

Practical implications

This study's findings provide planners and policymakers with guidelines to create EP through environmental CSR, SPs and BIs. This study's findings are valuable results in identifying green practices’ significant role in establishing environmental CSR and SPs. Finally, this study's findings offer a new perception of integrating these factors and their contribution to EP.

Originality/value

This study examined the development of EP in the challenging situation of the COVID-19 pandemic. Therefore, in terms of the empirical findings, this study provides original value.

Article
Publication date: 21 September 2021

Jun Wen, Hadi Hussain, Junaid Waheed, Waheed Ali and Ihsan Jamil

Recent research validates an increasing knowledge of environmental concerns in manufacturing small and medium enterprises (SMEs). However, only a few studies maintain that green…

1384

Abstract

Purpose

Recent research validates an increasing knowledge of environmental concerns in manufacturing small and medium enterprises (SMEs). However, only a few studies maintain that green human resource management (HRM) practices and corporate social responsibility (CSR) play an important role, especially in the case of developing economies. Thus, this study aims to examine the direct and indirect relationship between green HRM practices and environmental sustainability (ES) through the mediation of CSR in SMEs in Pakistan.

Design/methodology/approach

The cross-sectional design of this study considers the mechanism by which green HRM practices affect ES through CSR in the context of Pakistani SMEs. The authors collected data from 320 manufacturing SMEs and used the partial least squares structural equation modelling (PLS-SEM) technique to examine the relationship between variables.

Findings

The empirical findings of this study suggest green HRM practices have a positive and significant impact on ES. Further, the second hypothesis is not supported. In addition to the direct impact, the indirect effect of green HRM practices on CSR is positive and significant. Finally, the authors determine that green HRM practices affect ES through the partial mediation of CSR.

Originality/value

To date, this study is the first to use CSR as a mediator between green HRM practices and ES in the context of Pakistani SMEs. The study has important implications for HRM and government policy makers, suggesting they should improve strategies in favour of the green economy. Furthermore, developing countries could design similar studies with different future sustainability factors.

Details

International Journal of Manpower, vol. 43 no. 3
Type: Research Article
ISSN: 0143-7720

Keywords

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