Search results
1 – 10 of 329Owing to the worldwide outbreak of the SARS-CoV-2, social media conversations have increased. Given the increasing pressure from regulatory authorities and society, green…
Abstract
Purpose
Owing to the worldwide outbreak of the SARS-CoV-2, social media conversations have increased. Given the increasing pressure from regulatory authorities and society, green accounting – as a dimension of sustainable development – remains the most discussed topic on most social media platforms. This study aims to incorporate a technological approach to green accounting and sustainability to enhance the innovation process inside and outside organizations.
Design/methodology/approach
This study uses the hermeneutic phenomenological technique to investigate Twitter content. Tweets were subjected to a manual coding process to analyze their content, including recent advancements, challenges, cross-country initiatives and promotion strategies in green accounting. Public perception of green accounting and the COP26 climate summit was also studied.
Findings
Tweeters view green accounting favorably; however, they are apprehensive about its implementation. Regarding the challenges in green accounting, “corporate green washing” was the most tweeted content. The UK was the top-rated nation with respect to green accounting development. Furthermore, the most discussed breakthrough was the application of artificial intelligence in the domain of green accounting functions. However, Twitter users were observed to have directed heavy criticism at the COP26 climate summit in Glasgow.
Originality/value
This study’s primary innovation is its integration of emerging technologies such as machine learning and data mining with social media platforms such as Twitter. Incorporating manual coding of tweets is a rigorous procedure that amplifies the strength of machine learning software’s auto-coding feature.
Details
Keywords
INTERNATIONAL: COP26 leaves much work to be done
Details
DOI: 10.1108/OXAN-ES265472
ISSN: 2633-304X
Keywords
Geographic
Topical
INTERNATIONAL: COP26 looks set to disappoint
Details
DOI: 10.1108/OXAN-ES265312
ISSN: 2633-304X
Keywords
Geographic
Topical
INTERNATIONAL: Vague climate promises dent COP26 hopes
Details
DOI: 10.1108/OXAN-ES262102
ISSN: 2633-304X
Keywords
Geographic
Topical
SOUTH AFRICA: COP26 funding pledges will not suffice
Details
DOI: 10.1108/OXAN-ES265205
ISSN: 2633-304X
Keywords
Geographic
Topical
INTERNATIONAL: Climate report to raise COP26 pressures
Details
DOI: 10.1108/OXAN-ES263349
ISSN: 2633-304X
Keywords
Geographic
Topical
Climate diplomacy.
Details
DOI: 10.1108/OXAN-DB251927
ISSN: 2633-304X
Keywords
Geographic
Topical
INTERNATIONAL: G20 outcomes do not bode well for COP26
This COP comes amid growing calls for urgent climate action, from bodies such as the Intergovernmental Panel on Climate Change (IPCC) and others. Discussion looks likely to be…
Details
DOI: 10.1108/OXAN-DB273641
ISSN: 2633-304X
Keywords
Geographic
Topical
INTERNATIONAL: Forest deal prompts hope and scepticism