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This chapter explores the use of critical discourse analysis (CDA) within higher education research. CDA is an approach to studying language and its relation to power, ideology and inequality. Within CDA, texts are not analysed in isolation, but as part of the institutional and discoursal practices in which they are embedded. Within the broad field of educational research, CDA has been increasingly used to explore the relationship between language and society; higher education research appears to be experiencing a similar turn to CDA. The chapter begins with an overview of CDA, outlining its origins, and discussing its position as both a theory and a method. A review of CDA-related higher education research follows. The review aims to show the scope and potential of CDA in the study of higher education. The chapter closes with recommendations for future work to develop and extend the use of CDA within higher education research.

This article presents a case study of Kelly, a third-grade teacher enrolled in a literacy leadership course within a Master of Reading program. In this course, practicing teachers completed an assignment in which they implemented a literacy coaching cycle with a colleague, video-recorded their interaction, and conducted critical discourse analysis (CDA) of the interaction. The authors explore how engaging in CDA influenced Kelly's enactment of professional identities as she prepared to be a literacy leader.

Data presented in this article are taken from a larger study of four white, middle-class teachers enrolled in the course. Data sources included the students' final paper and semistructured interviews. The researchers used qualitative coding methods to analyze all data sources, identify prominent themes, and select Kelly as a focal participant for further analysis.

Findings indicate that Kelly's confidence as a literacy leader grew after participating in the coaching cycle and conducting CDA. Through CDA, Kelly explored how prominent discourses of teaching and learning, particularly those relating to novice and expert status, influenced Kelly in-the-moment coaching interactions.

Previous literacy coaching research suggests that literacy coaches need professional learning opportunities that support a deep understanding of coaching stances and discursive moves to effectively support teachers. The current study suggests that CDA may be one promising method for engaging literacy coaches in such work because it allows coaches to gain understandings about how discourses of teaching and learning function within coaching interactions.

Continuous descent approach (CDA) is a method, which allows the aircraft flying its individual optimal vertical profile down to runway threshold with engines operating at low‐thrust power. The main objective of this paper is to provide less‐fuel consumption, less noise and less emission with using CDA procedures instead of conventional procedures.

Conventional and CDA procedures were modelled in the Istanbul terminal area (TMA), which has five entry points. The real speed and the real altitude limitations were maintained on these entry points. System for Assessing Aviation's Global Emissions research results were also used to determine the emission savings.

With CDA procedures, more than 40 kg fuel and 2 min time savings per flight are obtained; furthermore, regarding CO₂ and H₂O, significant emission savings are also noted.

Some of the benefits of CDA procedures are reported for Istanbul TMA by using true flight data.

The purpose of this paper is to explore how the notion of “relevance” is produced, distributed and consumed in the field of management research by applying a critical discourse analysis (CDA) as a theoretical lens. A CDA perspective offers a way to scrutinize the power relations that emerge with journal rankings and how these influence how the relevance discourse develops.

This paper illustrates how a CDA perspective can be fruitfully applied to the relevance literature, exemplifying such an application with two illustrative texts. The texts represent two distinct cases; one is a fictive story informally distributed among scholars, and the other is an extract of a published review on the relevance debate.

A CDA lens sheds light on how academic power relations are maintained in the production, distribution and consumption of the “relevance” notion. It shows the importance of individual awareness among management researchers of how the discourse is shaped.

To increase the generalizability of the study, a CDA lens could be applied to a larger amount of texts in the relevance literature. The findings imply that the relevance literature would benefit from contributions bridging the gap between rigor and relevance, and questioning how power relations are maintained.

CDA adds a new perspective to the relevance debate, revealing how academic power relations are maintained with management scholars’ adherence to journal norms and the implications of this act.

The purpose of this paper is to explore the tendencies of liquid consumption in Muslim communities and analyse its impact on Muslims’ consumption practices from the holistic perspective. Liquid consumption refers to a transient and less-materialised mode of consumption that requires both minimal attachment to possessions and hybrid ownership.

This is a conceptual paper that is based on the distinction between Islam as a holistic perspective and Islamic practice as it is applied in different contexts and situations. The Continual Drift Adjustment (CDA) framework of Muslim consumers’ behaviour is developed to be deployed as an analysis framework.

The CDA framework maintains that some problematic cases of Muslim consumption behaviours indicate the drift towards disbalance. Depending on their nature, liquid consumption practices can have different impacts on the drift. Liquid consumption practices underscored by instrumental dissemblance, intellectual insecurity and spiritual scepticism intensify the drift, whereas the incorporation of spiritual sincerity, faithful submission and existential gratefulness into practices and behaviour helps to attenuate the drift.

This research contributes to the theory of liquid consumption by incorporating the religious perspective. Liquid consumption in Islam is a complex area of research, specifically considering the ambivalent meanings of liquidity in Islamic thought.

Marketers of liquid consumption solutions must be aware of these offerings’ double-edged impact on the well-being of Muslim communities. Muslim consumers should be guided towards spiritual sincerity, faithful submission and existential gratefulness in the best way possible, although it must be noted that the customary techniques of marketing would lean towards stimulating the disbalance.

This research is unique because it deals with a topic that has not been researched in the Islamic marketing discipline to this date.

The purpose of this paper is to investigate how language (choice) in CSR reports of leading oil companies in Nigeria is used to portray an image of “responsible organisation”.

This paper draws insights from communication studies (persuasion theory) and critical discourse analysis (CDA) studies to discursively unpack all those subtle and visible, yet equally invisible, linguistic strategies (micro-level elements): wording (single words), phrases and chains of words (clauses/sentences). These linguistic strategies (micro-level elements) proxy organisational discourses (meso-level elements), which are reflective of wider social practices (macro-level elements). The authors base the investigation on CSR reports of six leading oil companies in Nigeria from 2009 to 2012.

The findings of this study reveal that (leading) Nigerian oil companies linguistically use CSR reports to persuasively construct and portray the image of “responsible organisation” in the eyes of wider stakeholders (the communities) despite serious criticism of their corporate (ir) responsibility.

As opposed to the previous content analysis based studies, this paper contributes to the emerging stream of CDA studies on CSR reporting by providing a finer-grained linguistic analytical schema couched in Fairclough’s (2003) approach to CDA (and persuasion theory). This helps to unravel how persuasive language/discourse of responsible organisation is enacted and reproduced. The authors thus respond to the calls for theoretical plurality in CSR reporting research by introducing persuasion theory from communication studies literature which has hitherto been rarely applied.

This paper seeks to present a knowledge management (KM) conceptual model for competency development and a case study in a law service firm, which implemented the KM model in a competencies development program.

The case study method was applied according to Yin (2003) concepts, focusing a six‐professional group involved in CDA. Data were collected at the beginning of the program and 12 months later from the following sources: interviews with CDA participants, direct and participative observation and documents/organizational statements analysis.

The paper finds that, after 12 months, CDA participants presented performance improvements that were not registered in four years of traditional training practices. The experience showed that, more than developing competencies, the method can accelerate time for competencies development.

The paper shows that the KM model implementation in a small and more easily controlled group may have favoured the positive results. Studies are continuing to analyse the program over a longer period of time during which it will be possible to evaluate the enlargement in the program's range. Besides, two case studies involving a larger scale are already running.

The need for quick responses to the intricacy of the ever‐changing environment leads organizations to greatly rely on individuals' knowledge and competencies, which have been increasingly considered key resources for competitive advantage. The model may help companies under the pressing need to foster human and organizational competencies development, mainly service firms which produce human knowledge itself.

The purpose of this paper is to provide a response to “Analysing accounting discourse: avoiding the ‘fallacy of internalism’”, an article by Ferguson in which a work by Gallhofer et al. is critiqued.

The paper responds to critique by Ferguson that one of their papers does not consider the “social‐historical contexts of text production, transmission and reception”. It also looks at Ferguson's challenge of critical discourse analysis (CDA) and its political motivation.

The paper defends Gallhofer et al. in that they chose to “promote critical discourse analysis respecting the focus of accounting and finance” and that the aim of their work was pedagogical. They chose to focus on the production of the texts rather than their reception because the work wanted to gain insights into how accounting texts are read and mobilised by radical activists in pursuance of their emancipatory goals, especially through CDA.

The paper provides a defence of a previous paper of the authors, which was concerned with emancipatory change, evident in Fairclough's version of CDA.

The objective of this study is to examine developments in the discursive practice of non-financial reporting in the public healthcare sector. In doing so, the authors investigate how the main reform foci of productivity and quality are represented, with a specific focus on the patient.

Drawing on critical discourse analysis (CDA), the authors conduct a longitudinal study (2007–2018) of healthcare reporting foci across the five administrative regions responsible for public hospitals in Denmark. The study analyses sixty annual reports and draws on contemporary reform documents over this period. CDA enables a micro-textual analysis, combined with macro-insights and discussions on social practice.

The findings show complex webs of presentation strategies, but in particular two changes occur during the period. First, the patient is centred throughout but the framing changes from productivity and waiting lists to quality and dialogue. Second, in the first years, the regions present themselves as actively highlighting financial and quality concerns, which changes to a passive and indirect form of presentation steered by indicators and patient legislation enforced by central government. This enhances passivity and distance in healthcare regional non-financial reporting where the regions seek to conform to such demands. Simultaneously, however, the authors find a tendency to highlight very different local initiatives, which shows an attempt to go beyond a pure automatic mode of reporting found in earlier studies.

Responding to the literature on both healthcare and financial reporting, this study identifies novel links between micro-level texts and macro-level social practices, enabling insights into the potentially intertwined impacts of public-sector reporting. The authors offer insights into the complexity of the construction of non-financial reporting in the public sector, which has a wider impact and different intentions than private-sector reporting.