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This case examines the concept and role of adaptability in destination governance, particularly as it relates to hosting a mega-event such as the 2010 Olympic and Paralympic Winter Games. It describes how the Resort Municipality of Whistler in British Columbia, Canada, used its broad sustainability-focused destination governance system to guide and manage relationships and outcomes related to the Games. Through its strategic and adaptive interactions with the International Olympic Committee and the Vancouver Organizing Committee, the Resort Municipality of Whistler leveraged unprecedented sustainability benefits from this mega-event.

Purpose: At a conference inspired by Hans Christian Andersen, this chapter makes the case for his shadowy American contemporary, Edgar Allan Poe.

Methodology: Employing a comparative literary analysis, it contends that consumer culture theory (CCT) can learn more from Poe’s quothful raven than Andersen’s ugly duckling.

Findings: Principally that Poe’s Ps of Perversity, Pugnacity, and Poetry are particularly pertinent to an adolescent, self-harm-prone subdiscipline that’s struggling to find itself and make its way in the world.

Originality: Poe and Andersen’s names rarely appear in the same sentence. They do now.