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1 – 10 of 111
Article
Publication date: 4 June 2013

J. André and C. Frochot

Research is more and more split up into scientific disciplines; this may lead to difficulties in associating different branches of specialized knowledge in projects of…

Abstract

Research is more and more split up into scientific disciplines; this may lead to difficulties in associating different branches of specialized knowledge in projects of public usefulness, as innovation processes. The object of this paper is to discuss scientific evaluation of interdisciplinary projects in an innovation context. The development of creative activities is often handicapped by faulty evaluation, while interdisciplinary creativity is largely supported by decision-makers, it is less so by peers, who are often involved in a form of conservatism of paradigms, associated with mono-disciplines. The robustness of traditionally used indicators will be discussed in regard with perceived reputation of researchers involved in interdisciplinary projects. Most of the methodologies for assessing research performance today are largely based on quantitative evaluation using bibliometric indicators, which is not adequate to evaluate interdisciplinary research. In this paper, proposals are made, aiming at developing better methods to assess reputation in the science of complexity, associating integration of scientific fields and leading to innovation. This kind of proposal can lead to changes in the culture of evaluators (and of some researchers) since they will have to take into account a new notion of excellence, associated with a more applied vision, including innovation and the usefulness to Society.

Details

International Journal of Innovation Science, vol. 5 no. 2
Type: Research Article
ISSN: 1757-2223

Open Access
Article
Publication date: 8 June 2020

Lesedi Tomana Nduna and Cine van Zyl

The purpose of this study is to investigate benefits tourist seek when visiting a nature-based tourism destination to develop a benefit segmentation framework.

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Abstract

Purpose

The purpose of this study is to investigate benefits tourist seek when visiting a nature-based tourism destination to develop a benefit segmentation framework.

Design/methodology/approach

The study used quantitative research methods, with 400 self-administered survey administered to a sample of 400 tourists visiting the Kruger, Panorama, and Lowveld areas in Mpumalanga.

Findings

Cluster analysis produced two benefit segments. Binary logistic regression benefits that emerged from the cluster analysis were statistically significant predictors of the attractions tourists visited and the activities in which they participated during their stays in Mpumalanga. Factor-cluster analysis and binary logistic regression results were used to develop a benefit segmentation framework as a marketing planning tool.

Research limitations/implications

The study was only based on Mpumalanga Province and therefore, the results cannot be generalised. The study was conducted over one season, the Easter period

Practical implications

The proposed benefit segmentation framework provides a tool that destination management organisations can use to plan effectively for marketing.

Social implications

Effective marketing may lead to increased tourism growth which can have a multiplier effect on the destination.

Originality/value

This article is based on a master’s study conducted in Mpumalanga and results are presented on this paper.

Details

International Journal of Tourism Cities, vol. 6 no. 4
Type: Research Article
ISSN: 2056-5607

Keywords

Book part
Publication date: 25 August 2014

David Y. Chang

Internet-enabled commerce activities have evidently been strong in the leisure and tourism industry. The use of the Internet reveals an ever-growing market of millions of…

Abstract

Internet-enabled commerce activities have evidently been strong in the leisure and tourism industry. The use of the Internet reveals an ever-growing market of millions of business and leisure travelers who use the Internet for travel planning purpose. As segment-based approach is an accepted tool in strategic marketing and helps understand the needs of homogeneous travel planner subpopulations, this study suggests a framework as the guideline and procedure to improve the segmentation approach. The main aim is to increase understanding of the growing Internet travel market by accurately classifying the Internet travel planners. Following the procedures methodically shown in the framework, the study conducted multiple complementary statistical techniques to cross validate statistical results found in each step. The typology of Internet travel planners was therefore identified systematically with great accuracy and validity. The typology consists of four groups of Internet travel planners: sensate, deal, defensive, and totemic. Based on the major characteristics of each group, the study also provided discussions and suggestions for the implementation of the typology to develop successful e-commerce. The findings offer academia and practitioners a paradigm for strategic marketing.

Details

Advances in Hospitality and Leisure
Type: Book
ISBN: 978-1-78190-746-7

Keywords

Article
Publication date: 29 March 2011

Penny Yim King Wan and Elizabeth I. Man Cheng

The purpose of this paper is to investigate the service quality of Macao's World Heritage (WH) site as perceived by visitors involving both tourists and local residents.

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Abstract

Purpose

The purpose of this paper is to investigate the service quality of Macao's World Heritage (WH) site as perceived by visitors involving both tourists and local residents.

Design/methodology/approach

The empirical data was collected via structured questionnaires to obtain views of 1,056 visitors on the 27 world heritage attractions in Macao.

Findings

The overall visitor satisfaction level on the service quality of Macao's WH was high but dimensions on “empathy” and “consumables” needed improvements. Significant differences were also found between the tourists and local residents. Tourists rated the level of crowding as more tolerable than local residents but less tolerable in terms of staff availability at attractions. Residents had a relatively low satisfaction score for most items except the availability of staff than the tourists.

Practical implications

To attract more repeated visitors, the results highlighted the importance of satisfying both groups of visitors by taking special care of the needy and children and offering more on‐site information. Managing well with the city's tourism carrying capacity and providing more staff service were also suggested to satisfy the local and tourist markets respectively.

Originality/value

Studies on service quality in heritage especially within the Macao context were scarce. This pioneering study shed light on the service quality of Macao's WH site and provided hints on the differences in the perceived service quality between the tourists and local residents. More specific government efforts can be exerted to satisfy the two niche markets in a more effective manner.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 5 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

Abstract

Details

Applying Partial Least Squares in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78756-700-9

Article
Publication date: 18 December 2018

Zuraini Md Ali, Rodiah Zawawi, Nik Elyna Myeda and Nabila Mohamad

The purpose of this paper is to focus on the impacts that the adaptive reuse of historical building has on museum service quality by analysing the visitors’ expectations…

Abstract

Purpose

The purpose of this paper is to focus on the impacts that the adaptive reuse of historical building has on museum service quality by analysing the visitors’ expectations and perceptions through the HISTOQUAL model. It looks deeper into investigating the enhancement of adaptive reuse approach to historical buildings not only to the surrounding environment, but also to the building’s cultural significance.

Design/methodology/approach

A field survey implementing quantitative approach was conducted by using questionnaires to collect the visitors’ expectations and perceptions on their visits to the selected case study sites. The selected two case study sites are both newly adaptive reuse museums located in the heart of Kuala Lumpur. Through these case studies, the visitors’ expectations and perceptions were analysed and the differences were identified.

Findings

Positive feedback on the level of service quality provided at both museums indirectly shows the success of adaptive reuse initiative on the historical buildings towards adapting their new functions as a museum. It was also noted that foreign language leaflets and facilities for less able visitors were among the two service criteria that do not exceed the expectations of users. In general, these findings are crucial in identifying the gap within the services provided and appropriate measures that can be undertaken for further improvement.

Research limitations/implications

Further study can be employed to a larger population of study to cater for a variety of perspectives from both users and managers of the buildings.

Practical implications

This paper highlights the implications of users’ feedback towards building usability and functions. It provided imperative findings from the users’ point of view pertaining to the services provided.

Social implications

The paper illustrates the significance of social perceptions on the implications of service delivery. It also reports empirical evidence in highlighting the importance of users’ attributes towards excellent service delivery.

Originality/value

Up to present, there exists a small number of studies that look into reviewing the new functions of adaptive reuse buildings. This study now contributes to create a larger number of studies in this scope, especially within the context of Malaysia.

Details

International Journal of Building Pathology and Adaptation, vol. 37 no. 1
Type: Research Article
ISSN: 2398-4708

Keywords

Article
Publication date: 17 December 2020

Hakan Görür and Cem Oktay Güzeller

The main purpose of this study is to create a reliable and valid scale to assess the destination food image perceived by the tourists regarding the food in Turkey within…

Abstract

Purpose

The main purpose of this study is to create a reliable and valid scale to assess the destination food image perceived by the tourists regarding the food in Turkey within the cognitive and affective image component framework. In line with this purpose, both scale development and scale adaptation studies are conducted, and measurement invariance of the scale for gender is analyzed.

Design/methodology/approach

This study uses the survey model among quantitative research methods. Scale development processes are used to assess the cognitive image; the construct validity is analyzed with exploratory factor analysis (n = 328), confirmatory factor analysis (n = 425) and convergent and discriminant validity. Scale adaptation processes are followed to assess the affective image, and construct validity is tested with confirmatory factor analysis (n = 425). The reliability of both scales is investigated with Cronbach's alpha. Cochran–Mantel–Haenszel (CMH) analysis is conducted for measurement invariance for gender.

Findings

Construct validity and reliability provided the desired values in all processes. Measurement invariance results proved that the scale does not change according to genders.

Research limitations/implications

The data obtained in this study have geographical limitations, and the data represent tourists visiting Antalya, an important tourism destination in Turkey.

Practical implications

The scale will provide concrete information about the destination food image and help practitioners to test the model and develop future strategies for the destination.

Originality/value

This study presents an integrated approach to understanding the destination food image and expands theoretical and empirical evidence by creating a scale that measures both cognitive and affective image component. Scale-invariant shows that there is no item bias for analyzed gender and contributes to generalizability.

Article
Publication date: 11 March 2014

Leighann Neilson and Judith Madill

This paper aims to report on a study of wine regions in five countries that assessed whether and how wineries use their web sites to provide information to and attract…

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Abstract

Purpose

This paper aims to report on a study of wine regions in five countries that assessed whether and how wineries use their web sites to provide information to and attract wine tourists.

Design/methodology/approach

Content analysis of winery web sites from wine regions in five countries (Australia, Canada, Chile, France, USA) was conducted.

Findings

While the majority of wineries in the study utilized web sites to provide information to consumers, there were significant differences in the effectiveness with which they did so. Wineries desiring to attract tourist visitors should ensure that basic information content is present (e.g. hours of operation, directions to the winery). Although some wineries have begun to engage consumers on mobile platforms, more can be done to ensure access to information at all stages of the tourist visit process.

Research limitations/implications

Due to time and budget constraints, the study evaluated the web sites in only some wine regions of five wine-producing countries. Future researchers can build on this study by evaluating winery web sites in additional wine regions and countries.

Practical implications

The authors identify practical ways in which wineries can enhance the information they provide via their web sites to attract winery visitors and augment cellar door sales.

Originality/value

Previous research has examined winery web sites at the level of the destination marketing organization or individual winery within a country; the authors look at individual winery web sites in international comparison. Wineries seeking to attract tourists to their cellar door operations can thus evaluate their online communications in comparison with national and international competitors and best practices.

Details

International Journal of Wine Business Research, vol. 26 no. 1
Type: Research Article
ISSN: 1751-1062

Keywords

Abstract

Details

Applying Partial Least Squares in Tourism and Hospitality Research
Type: Book
ISBN: 978-1-78756-700-9

Article
Publication date: 6 March 2017

Isabelle Frochot, Statia Elliot and Dominique Kreziak

This paper aims to provide a longitudinal study of a five-day tourist stay in a mountain resort, where flow and immersion are analysed to understand how consumers…

Abstract

Purpose

This paper aims to provide a longitudinal study of a five-day tourist stay in a mountain resort, where flow and immersion are analysed to understand how consumers experience and construct their holiday stay. The need to process to a longitudinal study is motivated by the lack of research looking at what actually happens during the experience. More precisely, the long encounter of a holiday is often disregarded, and the tourist experience is studied afterwards through single and comprehensive satisfaction surveys. How consumers evolve across a holiday stay and construct their experience is an understanding that needs further investigations. Among the variety of concepts developed to study the experience, flow and immersion are particularly interesting foundations, as they bring a detailed analysis of the processes at the very heart of the experience. This study aims to identify how both these concepts develop within a holiday context and what strategic knowledge might be gained from their analysis. A qualitative study conducted on a sample of ten individuals interviewed every day of their stay provides curves showing the occurrences of flow episodes. More importantly, the study looks at the evolution of flow and immersion across each day of a holiday stay: it identifies the conditions of their emergence, their recurrence and how they influence each other. Managerial implications call for a more strategic analysis of the specific components that conduct to the emergence of flow and immersion.

Design/methodology/approach

The paper conducts a longitudinal study of a tourist stay over five days. Ten participants were interviewed while on holiday and upon their return with a semi-structured interview guide aiming to investigate the peaks of their day, the elements associated to those events and the meaning associated to them. Immersion was also investigated. Forty-eight interviews were conducted in the resort. Data were transcribed and content analysed to identify the main components of both flow and immersion concepts specifically in the case of a tourist holiday.

Findings

The findings identified that both flow and immersion co-exist and feed each other during the holiday. Episodes of flow could be identified, although they did not necessarily match all the characteristics previously identified by Csikszentmihalyi. The events associated to flow were to be found in sport activities (skiing and snow shoeing), but social cohesion and landscape beauty equally provided strong flow episodes. Immersion is a more longitudinal state that reinforces itself throughout the stay, and with flow occurrences. Immersion is strongly related to the feeling of detachment and “getting away from it all”.

Research limitations/implications

The mountain resort setting is unique, but the results show some commonalities with previous research. If the ski experience is specific, it does share commonalities with other sport activities that could be provided in other holiday settings. However, transferability to more mundane holiday settings requires further testing. The data collection process is particularly heavy: interviewing the same customer every day is necessarily time-consuming. The sample is composed of senior students and would need to be validated on a wider sample of tourists.

Practical implications

The results identify some of the components that contribute to the emergence of both flow and immersion. The elements identified, whether they are associated to the skiing activity, to the social network or the natural resources of the resort, can all be encouraged and monitored by the resort. The results give pointers to the different elements that tourism actors can act upon to boost their consumers experience.

Social implications

Skiing is a sport practice that is mostly represented in middle to higher social classes. The cost of skiing equipment and ski passes, but also the need to acquire competences for this activity are all limitations factors to a wider spread of skiing practice in the general population. By showing the impact of a ski stay, notably by its incredible capacity to create a feeling of detachment and restoration from every day life, the results point to the general well-being impact that mountain holiday stays can create. It is also an information that interests local authorities who are witnessing a maturity of the ski market and are looking for new communication arguments to boost the attraction of ski holidays. The role of previous experience as a booster to immersion also demonstrates the usefulness of childhood skiing practice. This can be encouraged and subsidised by regional authorities, especially through schools.

Originality/value

The originality of the paper is tied in with its data collection. The researchers opted for a longitudinal study of real-time experience by not only interviewing participants in situ but also every day of their experience. Those data provide a longitudinal analysis of the experience, with richer results than what traditional satisfaction surveys usually measure. The study is also original through the concepts used: flow has been used extensively by researchers but rarely to study a whole holiday experience. Moreover, the concept of immersion is a newer concept that has not yet been used to investigate the tourist experience. The results of the study show that this concept is different from flow and is particularly pertinent to study the holiday experience.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 11 no. 1
Type: Research Article
ISSN: 1750-6182

Keywords

1 – 10 of 111