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Bystander apathy has been a source of debate for decades. In the past half-century, psychologists developed theoretical frameworks to understand bystander activity, commonly referred to as bystander intervention models (BIMs). More recently, BIMs have been modified to facilitate initiatives to prevent various forms of online victimization. This chapter begins with a review of BIMs and recent applications of bystander intervention research to online environments. We also present several future directions for research along with applications for reducing technology-facilitated violence, including programming recommendations and theoretical development.

Bystander intervention mitigates the negative impact of bias incidents in the workplace. However, intervention tends to be viewed as binary: intervention occurred or it did not. Consequently, research has focused on conditions under which witnesses of bias incidents choose to intervene, and less is known about how witnesses may intervene. This paper elucidates the intervention behavior choices available to witnesses of bias incidents and develops a bystander intervention behavior (BIB) scale.

To develop the scale, the authors used the three-phased act frequency methodology. In phase I, the authors surveyed faculty who had both witnessed a bias incident and seen someone intervene to address it. The authors asked these faculties to list the observed bystander intervention behaviors they had personally observed. In Phase II, different survey respondents and subject matter experts assessed the prototypicality of each of the behaviors in relation to the concept of bystander intervention. In phase III, the authors tested the validity and reliability of the resulting 18-item scale and assessed the ability of bystander intervention behavior to mitigate the negative impact of bias incidents on the academic workplace.

The BIB scale consists of two theoretically derived, empirically validated and reliable dimensions; it can be used as a summary score to evaluate the extent to which colleagues intervene indirectly and directly when a bias incident occurs in the academic workplace.

This scale is valuable in advancing efforts to mitigate the negative effect of bias in the workplace and training colleagues to intervene in various ways when bias occurs.

Social psychology has focused on an individual’s reaction to emergencies and witnessing a crime, which has developed theories of bystander intervention and bystander apathy. The purpose of this study is to explore why people choose to intervene when they are a bystander to intimate partner violence (IPV) and the psychological processes that underpin this. Decision-making was explored drawing on literature from the whistleblowing field.

Through a mixed methods epistemology, this study explored factors that explained intervening behaviour concerning IPV. In total, 212 participants who had known someone who was a victim of IPV were recruited from the general population.

A logistic regression model indicated that conscientiousness and fairness were found to predict intervening behaviour. Being a child witness was found to predict non-intervening behaviour. Qualitative analysis revealed three types of bystander apathy: those who lacked capability as they were children; those who were indifferent and did not see it as their place to intervene; and those who wanted to intervene but did not as they were frightened of exacerbating the situation.

IPV has significant physical and psychological effects on victims. However, the choice to intervene is complex, and bystander intervention in this study was also associated in some cases with not only a continuation of the IPV behaviour towards the victim but also aggression and physical violence towards the bystander (whistleblower retaliation). Based on the findings of this study, recommendations are made for how to support bystanders and victims of IPV.

This study involved participants with real-life experience of being a bystander to IPV. The mixed methodology provided an insight into the psychological processes, which underpin bystander experiences of IPV and maps onto the literature in relation to whistleblowing.

It is recommended that universities implement bystander interventions to disrupt the interpersonal violence and abuse that students experience in this context. Yet, there are few evaluations of bystander interventions in the UK. Building on an existing evaluation carried out on a bystander intervention at a university in 2017/18, the purpose of this research was to evaluate the intervention.

Using a one-way repeated measures design, analysis of variance was used to analyse pre- and post-intervention data gathered from 121 students, during 2018/19.

As the aims of the session were met, it can be inferred individuals who participate in the bystander intervention have the potential to disrupt interpersonal violence and abuse.

The small sample size and design of the survey limited the research. Further evaluations of bystander interventions are needed in the UK that utilises large samples and a validated survey.

This paper notes the importance of engaging many students in a cohort to participate on a bystander intervention.

This study adds to the paucity of evaluations of bystander interventions in the UK. Knowing that the intervention has the potential to disrupt interpersonal violence and abuse builds the momentum for other similarly designed interventions to be implemented in universities in the UK.

Despite growing attention to the prevalence and consequences of cyberbullying within the social sciences, research on cyber-bystander reactions has been largely overlooked. Drawing from Latane and Darley’s (1970) bystander engagement model, the current study sought to fill this gap by exploring how common it is for adolescents to encounter cyberbullying on social networking sites (SNS), how youth react to the cyberbullying witnessed on SNS, and most importantly to uncover factors that may be related to two potential bystander trajectories on SNS, namely traditional bystanding and prosocial bystander engagement.

Data was drawn from the 2011 Pew Research Center’s Internet and American Life Project (Princeton Survey Research Associates International, 2011). The secondary analysis was restricted to only adolescents who ranged in age from 12 to 17. Grounded in existing research on face-to-face bystander behaviors, two Ordinary Least Squares regression models were run testing which independent variables (age, gender, frequency of SNS use, perceived peer norms, and prior cyberbully victimization) were related to traditional and to prosocial bystander behavior online.

Approximately 88% of youth reported they’ve witnessed a cyberbullying exchange on an SNS. Among these witnesses, the majority reported engaging in both prosocial (62%) and traditional (74%) bystander practices. Based on the regression analyses, a key factor for bystander practice online appears to be observed peer behavior.

The findings from this research provide an initial exploration into cyber-bystander behavior, with potential implications for both future research directions and cyberbully prevention programming.

The purpose of this paper is to explore the detection and prevention of elder financial abuse through the lens of a “professional bystander intervention model”. The authors were interested in the decision cues that raise suspicions of financial abuse, how such abuse comes to the attention of professionals who do not have a statutory responsibility for safeguarding older adults, and the barriers to intervention.

In‐depth interviews were conducted using the critical incident technique. Thematic analysis was carried out on transcribed interviews. In total, 20 banking and 20 health professionals were recruited. Participants were asked to discuss real cases which they had dealt with personally.

The cases described indicated that a variety of cues were used in coming to a decision that financial abuse was very likely taking place. Common to these cases was a discrepancy between what is normal and expected and what is abnormal or unexpected. There was a marked difference in the type of abuse noticed by banking and health professionals, drawing attention to the ways in which context influences the likelihood that financial abuse will be detected. The study revealed that even if professionals suspect abuse, there are barriers which prevent them acting.

The originality of this study lies in its use of the bystander intervention model to study the decision‐making processes of professionals who are not explicitly charged with adult safeguarding. The study was also unique because real cases were under consideration. Hence, what the professionals actually do, rather than what they might do, was under investigation.

The purpose of this study is to determine the impact of a senior service advertising campaign designed to increase volunteerism and financial donations among bystanders.

A cross-sectional mail survey was administered to 2,500 adults; 384 usable responses were obtained. Survey responses were analyzed by level of exposure and involvement in senior care.

High-involvement individuals viewed the ads more favorably and exhibited stronger senior caretaking intentions. Low-involvement consumers were less likely to see their own potential contributions to senior care services as effective.

Characterizing involvement in terms of awareness, awareness involvement, perceived severity and perceived susceptibility, provides a starting point for future examinations of the relationship between involvement, perceived efficacy and various forms of promotion.

From a practitioner’s standpoint, this study identifies specific features of campaign design and audience profiling that might increase the effectiveness of bystander interventions. This study offers not only constructs that can be used for identifying particular audience subsets but also illustrates the practical ways in which perceived susceptibility and perceived response efficacy to a given issue can be addressed through a mass media campaign.

Snowballing healthcare costs coupled with an avalanche of baby boomers entering the elderly phase of the life cycle make the need for bystander involvement in the lives of seniors increasingly important.

With limited theoretical and practical guidance on how to motivate bystanders to engage in prosocial behaviors, health communicators and marketers are challenged to address a vast range of public health issues that require citizen engagement. The research reviewed and presented here indicates the hope for engaging the public to become active players in making the nation a safer and healthier place.

Sexual violence prevention programs on college campuses have proliferated in recent years. While research has also increased, a number of questions remain unanswered that could assist campus administrators in making evidence-based decisions about implementation of prevention efforts. To that end, the field of prevention science has highlighted the need to examine the utility of booster sessions for enhancing prevention education. The purpose of this paper is to examine how two methods of prevention delivery – small group educational workshops and a community-wide social marketing campaign (SMC) – worked separately and together to promote attitude change related to sexual violence among college students.

The two-part study was conducted at two universities. Participants were from successive cohorts of first year students and randomly assigned to participate in a bystander based in-person sexual violence prevention program or a control group. Participants were later exposed to a bystander based sexual violence prevention SMC either before or after a follow-up survey. Analyses investigated if attitudes varied by exposure group (program only, SMC only, both program and SMC, no prevention exposure).

Results revealed benefits of the SMC as a booster for attitude changes related to being an active bystander to prevent sexual violence. Further, students who first participated in the program showed enhanced attitude effects related to the SMC.

This is the first study to look at the combination of effects of different sexual violence prevention tools on student attitudes. It also showcases a method for how to investigate if prevention tools work separately and together.