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1 – 10 of over 63000Changju Kim and Bin Hu
Drawing on the resource-based view, this study aims to investigate the conditions under which small- and medium-sized retailers can improve competitive benefits through the lens…
Abstract
Purpose
Drawing on the resource-based view, this study aims to investigate the conditions under which small- and medium-sized retailers can improve competitive benefits through the lens of brand equity and strategies for competitive advantage in retail buying groups.
Design/methodology/approach
This study collected 241 samples from small- and medium-sized supermarket retailers who joined retail buying groups in Japan.
Findings
This study offers two key findings. First, the results indicate that a buying group’s brand equity partially mediates the relationship between member retailers’ strategic integration and their buying group benefits. Second, member retailers with a stronger differentiation orientation strengthen the positive impact of strategic integration on the buying group’s brand equity and buying group benefits. The moderating effects of low-cost orientation were not found to be significant.
Practical implications
To highlight the sustainable growth of small- and medium-sized retailers in retail buying groups, which are often ignored in the extant literature, this study offers practical guidance on the importance of a buying group’s brand equity. In addition, based on the findings, this paper postulates that member retailers pursuing differentiation orientation, rather than low-cost orientation, are more beneficial to retail buying groups in terms of relational outcomes and performance consequences.
Originality/value
By conceptualizing brand equity in retail buying groups, this study suggests a novel approach for retail management that investigates how a buying group’s brand equity is linked to strategic integration, strategies for competitive advantage and buying group benefits from the viewpoint of member retailers.
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Changju Kim, Miao Miao and Bin Hu
The purpose of this study is to investigate the conditions under which small independent retailers can improve their business performance by adopting a merchandising information…
Abstract
Purpose
The purpose of this study is to investigate the conditions under which small independent retailers can improve their business performance by adopting a merchandising information orientation and strategically integrating into retailer buying groups.
Design/methodology/approach
This study tests hypotheses using a hierarchical multiple regression model and data obtained from 241 supermarket retailers that are existing members of buying groups in Japan.
Findings
The results indicate that merchandising information orientation alone may not be a beneficial strategy for small independent retailers to improve their business performance; however, by combining a merchandising information strategy with strong strategic integration with a buying group, optimal benefits can be achieved.
Practical implications
The findings highlight the potential benefits small independent retailers can gain from buying groups when pursuing a merchandising information orientation, which may prompt such retailers to actively integrate the policies and activities of the buying group into their business strategy.
Originality/value
The authors conceptualise retailers’ merchandising information in a model that demonstrates the link between a firm’s information strategy and its performance from the perspective of resource-based theory. Thus, this study advances the knowledge of the strategic behaviours of small independent retailers and provides valuable information for buying groups in the retail sector.
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Wen-Lung Shiau and Patrick Y.K. Chau
The purpose of this paper is to identify whether altruistic motivation is a significant factor in online group buying and to examine the effects of altruistic and egotistic…
Abstract
Purpose
The purpose of this paper is to identify whether altruistic motivation is a significant factor in online group buying and to examine the effects of altruistic and egotistic motivation on online group buying intention through the psychological processes of trust and satisfaction.
Design/methodology/approach
A field study on Ihergo (www.ihergo.com/) was chosen because it is the largest online group buying marketplace in Taiwan. An online survey method was used to collect data. Returned questionnaires numbered 302 responses with 20 incomplete data, resulting in 282 valid responses for data analysis. Collected data were analyzed using structural equation modeling.
Findings
The findings of the study shows that altruism is relevant to online group buying, and trust and satisfaction have significantly positive effects on online group buying intention. The results emphasize that altruism, reciprocity, and reputation of motivations are significantly positive predictors of trust. Altruism and reciprocity have significantly positive effects on satisfaction, whereas reputation does not.
Research limitations/implications
Altruism, reciprocity, and reputation represent three key elements of online group buying behavior. Integration of the altruism, reciprocity, and reputation results in a better explanation on online group buying intention through the psychological process, trust, and satisfaction. This study extends the value of online group buying and sheds light on the potential effects of altruistic and egotistic motivation on online group buying intention.
Practical implications
Online group buying is more complex than individual online shopping and is not easy to fulfill customer requirements. To satisfy online group buying, e-vendors might provide altruistic activities, enhance reciprocal services and products, develop better reputation mechanisms, and present an easier approach to encourage online group buying on the web site.
Originality/value
To the best of the knowledge, this is first paper to examine the effects of altruism on online group buying. The contribution of this study draws attention to the altruistic value of electronic commerce, by theorizing and validating the effects of altruistic and egotistic motivation on online group buying intention through psychological processes (trust and satisfaction).
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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Small retailers are able to overcome their resource disadvantage by joining a retail buying group. Strategic integration with other group members and pursuit of a differentiation competitive strategy can enhance group brand equity and improve the benefits available to member firms.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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Shiu-Wan Hung, Min-Jhih Cheng and Chia-Jung Lee
The purpose of this article was to explore the influence of individual perception and social climate on consumer-initiated group-buying purchase decisions. An extended cross-level…
Abstract
Purpose
The purpose of this article was to explore the influence of individual perception and social climate on consumer-initiated group-buying purchase decisions. An extended cross-level research model was used to explain how a new mechanism for purchasing through personal interactions could work.
Design/methodology/approach
This study utilised a questionnaire survey for data gathering. The subjects of the investigation were group-buying initiators. Hierarchical linear modelling (HLM) was used to experimentally examine the research hypotheses.
Findings
The empirical results of the study indicate that the social influence of critical mass can effectively promote positive attitudes and intentions towards consumer-initiated online group buying. An individuals' perception of an initiator's fairness influences their trust in the initiator. In addition, trust in the initiator can positively and significantly influence buyers' attitudes and intentions to online group buying.
Originality/value
Most previous studies on online group-buying focus on how social media influences group-buying behaviours. This study extends social media research by introducing an extended cross-level model to provide a comprehensive investigation into online-shopping. It is a preliminary attempt to systematically verify relationships at the individual and aggregate levels. The decision to group buying requires a relationship of trust to be formed before any transaction takes place, thereby increasing the intention to make a purchase. As a result, group buying is perceived as positive when interpersonal communication is very efficient, or when social influence is high.
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As an important form of the e-commerce industry, online group buying is under the spotlight from with two sides: cheaper price but longer waiting time. The purpose of this paper…
Abstract
Purpose
As an important form of the e-commerce industry, online group buying is under the spotlight from with two sides: cheaper price but longer waiting time. The purpose of this paper is to adequately investigate the interaction between saving and waiting time of group buying comprehensively.
Design/methodology/approach
To fill the research gap, the authors elaborate a dual-channel supply chain (SC) with regular retail (individual buying) and group-buying channel, and formulate the demand based on the consumer utility with the positive effect of saving money and the negative effect of wasting time.
Findings
The authors find that power structure only changes the optimal prices, instead of the waiting time. The selling price mainly influences consumer demands, instead of the price discount of group buying. The SC profits are only positive to the channel preference, and it is the decisive parameter of consumers' choice. The price sensitivity lays a more remarkable impact on the SC compared to the time sensitivity. Above all, the price is the main factor of group buying, instead of time.
Originality/value
These results underscore the improvement for the dual-channel SC of group buying, providing managerial insights for the group-buying industry.
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Keywords
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
Small retailers must overcome various challenges in order to remain competitive. Such operators can improve business performance through strategic integration within an appropriate buying group that permits them to access key additional merchandising information, resources and support.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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Keywords
Wei Guan, Jakob Rehme and Tomas Nord
To understand the potential for various types of retailers, it is essential to appreciate retailer' positioning in the marketplace. Positioning has a critical effect on retailers'…
Abstract
Purpose
To understand the potential for various types of retailers, it is essential to appreciate retailer' positioning in the marketplace. Positioning has a critical effect on retailers' competitiveness and performance. Despite the significance and popularity of retail positioning, a few gaps remain that prompt the need for this research. First, little has been written about positioning in the building materials distribution industry, as compared with other retail sectors. Second, the retail classification literature has rarely included positioning as a dimension of retailer characteristics, although, in essence, they are both ways to understand retailer strategy and behaviour. To fill these research gaps, the objective of this research is to contribute to retail positioning research, using the Swedish building material distribution industry as a study setting. Specifically, it has two key goals: to develop a classification framework focusing on the Swedish building material distribution market; and to analyse those distributors by strategic groups and identify their common business priorities.
Design/methodology/approach
This research looked at a majority of building material distributors in the Swedish market. A total of 23 interviews were conducted with managing directors or similar from case companies. Interviews ranged from 40 to 90 minutes in duration. This research adapted materials developed for other purposes in order to enhance and strengthen primary data.
Findings
This study develops a classification framework of building material distributors and provides an overview of distributors operating in the Swedish markets. Drawing on theory from retail positioning and classification, the research result suggests that the studied distributors can be classified into three strategic groups: DIY‐service focused; DIY‐cost focused; and builders' merchant (BM)‐service focused. Research also showed that distinguishing building material distributor by customer type is not as effective as it once was; there is a trend of internationalisation in the Swedish building material distribution industry; and distributors exert growing central control over certain areas, such as purchasing and marketing.
Originality/value
The building material distribution industry attracts little research attention when compared to other sectors, for instance food and grocery retailing. Given this, the value of this article lies in identifying the leading companies in Sweden and offering strategic analysis of their business developments and focus. Insights into building material distributors' supply requirements are provided.
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Johnson Kampamba, Simon Kachepa, Boipuso Nkwae, Ntombi Godiraone Matlhogojane and Tuelo Outule
The purpose of this study is to evaluate the housing delivery to the low income through the Self Help Housing Agency (SHHA) in Gaborone, Botswana.
Abstract
Purpose
The purpose of this study is to evaluate the housing delivery to the low income through the Self Help Housing Agency (SHHA) in Gaborone, Botswana.
Design/methodology/approach
Data were collected through the use of questionnaire, interviews, records searches and observations using the mixed-method approach to establish why people sale houses. Proportionate and simple random sampling was used to obtain a sample size of 93 plots for both new SHHA areas and old SHHA areas at 90 per cent confidence level. For each plot, data pertaining to plot allocation, plot ownership, exchange of ownership over the years were collected.
Findings
The findings revealed that the programme has been hit by challenges emanating from the low-income group selling their houses to middle-income group which is predominant in the area thus leading to gentrification. It was also established that the number of sales in SHHA areas were increasing as evidenced from the transfers that were taking place. This could be influenced by the increasing demand for housing due to a growing population in Gaborone. The findings also revealed that demand is one of the determinants of rising prices, thus an incentive to the low-income group to sell their houses at higher prices.
Research limitations/implications
The implication of these findings is that the low income will be displaced and might become homeless in future thus creating an opportunity for illegal settlements to develop.
Originality/value
The study has provided a context in which housing delivery to the low-income group can be safe guarded.
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Xiaojing Zhang and Yulin Zhang
This study highlights the effect of an inductee's altruism on referral reward programs (RRPs) on an online shopping guide platform to determine the optimal RRP and referral reward…
Abstract
Purpose
This study highlights the effect of an inductee's altruism on referral reward programs (RRPs) on an online shopping guide platform to determine the optimal RRP and referral reward allocation under a Cashback and Referral RRP.
Design/methodology/approach
The authors consider a Stackelberg game with a platform, seller, inductor and inductee, where the inductee's altruism plays a vital role in determining the optimal RRP in equilibrium.
Findings
The authors show that the conditions under which it is optimal to reward the inductor only or reward both inductor and inductee are equal or unequal depending on the degree of the inductee's altruism. Suppose the platform is unable to dynamically decide the commission fee. In that case, the platform may not always be involved in RRPs and will gradually reduce the rewards for inductees as the altruism increases.
Research limitations/implications
This study focuses on a free-to-consumers model where sellers pay membership fees. Thus, this study has limitations regarding other pricing schemes such as a model in which consumers pay a fee while sellers do not or a model in which both types of users pay fees.
Practical implications
This analytical work can help platforms optimize referral reward strategies and referral reward allocation considering the influence of an inductee's altruism.
Originality/value
In a Cashback and Referral RRP on a shopping guide platform, the authors provide applicable conditions for the platform to involve in the RRPs when rewarding an equal bonus for the inductor and inductee first. Further, the authors show the optimal referral reward strategy and referral reward allocation when giving the different bonuses to the inductor and inductee.
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