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The purposes of this study are: to investigate the relationship of personal background to online group buying's satisfaction and to establish the relationship between consumer's satisfactions and repurchase intention.

This research used a questionnaire to survey and chose consumers with online group buying experience as research subjects. The study used SPSS statistic software to analyze.

The outcomes of this study are: demographic variables have effects on consumer's online food group-buying satisfaction. Consumer's satisfaction has an effect on repurchase intention.

This paper investigates the relationship of personal background to online group buying's satisfaction. It establishes the relationship between consumer's satisfaction and repurchase intention.

This paper investigates how to design traditional ready-to-eat food packaging by manipulating its shape, font and slogan to promote consumer buying intention and willingness to pay (WTP).

Two package designs, interplaying the square shapes (vertical vs horizontal), font formality (formal vs less formal/casual) and slogans (ethno-positioning vs short and catchy), were created and tested in an online experiment with 483 participants.

The results revealed that the differed package designs elicited relatively equal levels of attractiveness to consumers and their buying intentions. However, the designs significantly differentiated consumers' WTP. The results further show the significant direct and indirect effects on WTP of packaging attractiveness when it is moderated by package designs and mediated by buying intention. However, the varied package designs did not have significant direct or indirect impacts on WTP when mediated by packaging attractiveness and buying intention.

The vertical square-shaped packaging, written in a less formal font and highlighting a short and catchy slogan, is more financially promising for marketers to get a better price for local food products perceived as hedonic and bought impulsively on casual occasions. Furthermore, besides prominent package design elements such as font, color, size, material and picture, packaging designers or marketing practitioners should consider other supporting factors, such as shelf efficiency.

This study complements existing studies of “cue utilization theory” and “packaging design theory” by demonstrating the importance of extrinsic packaging cues, such as shape, font style and slogan, in improving consumers' WTP for traditional food products. The study also fills some gaps in the literature by exploring the direct, mediating and moderating relationships between package design, packaging attractiveness, buying intention and WTP, especially in an emerging market such as Indonesia.

The purpose of this study is to explore the changing buying behavior of young Bangladeshi consumers in this pandemic situation toward online orientation. The major determinants of the technology acceptance model (TAM) and consumer value theory are used to explore their impact on buying attitudes toward behavior.

In this study, a model has been conceptualized to examine the influence of hedonic and utilitarian motivational values along with perceived usefulness and perceived ease of use on actual buying behavior under pandemic conditions. A structured questionnaire has been prepared for an online survey, and data have been collected from 395 online shoppers. The structural equation modeling technique has been applied to analyze the data using SPSS and SmartPLS 3 software.

The results of this study support that perceived enjoyment and utilitarian attributes (price, convenience and health aspects) positively affect online buying attitudes along with perceived usefulness and perceived ease of use. Finally, online buying behavior is significantly influenced by the positive attitude of consumers.

The findings of this study may contribute to developing marketing strategies that may attract buyers toward a new business orientation with prosperous supreme features in the future. The emergence of the COVID-19 pandemic has changed the existing behavioral patterns of consumers and opened a new opportunity for marketers.

Young consumers are a larger section, and deep knowledge about youngsters may direct marketers toward appropriate use of marketing tools and strategies in the future.

This study integrated the TAM with hedonic and utilitarian motivational predictors to measure their impact on consumers' online buying behavior.

Previous research has shown that consumers prefer a bonus pack to a price discount for virtue foods, whereas they prefer a price discount to a bonus pack for vice foods. Acting as a guilt-mitigating mechanism, a price discount justifies consumers' purchasing behavior, allowing them to save money and consume less vice foods. However, for virtue foods, neither the anticipated post-consumption guilt nor the resulting need for justification lead consumers to prefer a bonus pack to a price discount. This study investigates whether product promotions remain effective with other moderating variables.

The authors use pricing tactic persuasion knowledge (PTPK), which refers to the consumer persuasion knowledge of marketers' pricing tactics, as a lens to understand whether the power of these promotions could be enhanced or mitigated. The authors inferred that increasing the frequency of exposure to these foods could positively influence consumers' purchasing choices. They conducted three studies to examine these effects. In Study 1, using pearl milk tea (vice food) and sugar-free tea (virtue food), the authors contended that consumers would prefer a price discount when purchasing pearl milk tea, but a bonus pack when purchasing sugar-free tea. In Studies 2 and 3, the authors varied the participants' frequency of exposure to photographs of people in everyday situations with vice (virtue) foods.

In Study 1, PTPK was shown to be more predictive of consumer choices regarding price discounts and bonus packs. In Studies 2 and 3, the authors contended that increased exposure to vice (virtue) foods increases the selection of vice (virtue) foods by participants who were unaware of having been exposed to vice (virtue) foods.

This research has not only made quite managerial and policy implications for marketing but also brought the theoretical contributions for marketing researches. This research demonstrates that either for vice foods or virtue foods, a price discount is preferred to a bonus pack.

The purpose of this paper is to understand the decision process of enterprise software acquisition. The research aims to focus on identifying significant influences on enterprise software acquisition decisions.

As a research model and theoretical background, the organizational buying model (OBB) is proposed for the acquisition of enterprise systems. Influences on enterprise software acquisition decision processes were found by an empirical study carried out from a practitioner's perspective. The study collected data via a mail survey administered to information systems (IS) professionals involved in the acquisition of enterprise software (ES). The survey questionnaire was developed based on a previous research project and a literature review. Organizational buying behavior (OBB) models in the literature served as the basis for the influences included in the survey instrument. Factor analysis was carried out on the survey data to identify the most significant factors/influences.

The following five factors emerged as significant influences on the acquisition decision process of enterprise software: ES strategy and performance; BPR and adaptability; management commitment and user buy‐in; single vendor integrated solution; and consultants, team‐location, and vendor's financing. These factors are discussed and managerial implications are extracted. Conclusions are derived from the study findings and guidelines for further research are suggested.

The present study provides a starting point for further research in understanding a more comprehensive list of influences on enterprise software acquisition. A bigger sample from more industries is required to examine whether the significance of the influences remains stable.

Using OBB models has proven to be useful for organizations in making effective decisions on enterprise software acquisition.

The literature on supplier development (SD) is mostly fragmented, and very little research offers insights on the interrelations of the critical elements of SD. This research aims to evaluate the significance of SD and reconceptualise it by identifying and linking the key constructs and items of SD.

A structured literature review of SD literature was performed, and it was followed by conducting a contingency analysis of defined constructs and the items of SD. Applying a literature review and contingency analysis allows assessing the degree to which core constructs and their operational items are addressed in the SD literature.

Our findings show that a high degree of interrelations exists among enablers, relationships and supplier development strategies (SDS), of which, only indirect SDS drives the performance outcomes. However, interrelations between the individual items of the main categories of SD remain unexplored.

The proposed revised framework reveals significant research gaps in SD and calls for a thorough examination of the topic.

The key contribution of the paper is reconceptualising SD and contributing to the theoretical development of SD.

This study aims to examine in which circumstances consumer’s self-congruity moderates the indirect influence of consumer-based brand equity (mediating role) in the relationship between firm-created and user-generated social media content and intention to purchase fashion products.

In this study, the authors carried out an online survey with social media users of fashion brands and collected data from 622 participants across two samples to investigate whether consumers’ perceptions of equity of fashion brands mediate the relationship between social media brand-related communication created by both firms and users and the intention to buy the fashion brands. The indirect relationship is further moderated by self-congruity.

The results indicate that brand equity mediates the relationship between social media communication and purchase intentions of fashion products, and self-congruity moderates the relationship between social media communication types and purchase intentions, such that higher/lower levels of self-congruity strengthen/weaken the impact of social media communication on purchase intentions.

This study contributes to the business and marketing literature by exploring how social media communication, branding and fashion align with the individual’s self-concept and buying behaviour.

Given the increasing number of tourists exposed to commercially available cannabis, it is important to understand visitors' perceived constraints to cannabis consumption while travelling. This study aims to compare cannabis tourists' perceived constraints between first-time and repeat tourists to gain comprehensive understanding.

This study involved 32 conversational field interviews (5–10 min) with Chinese tourists who had smoked cannabis in coffee shops in Amsterdam to identify perceived constraints to engaging in cannabis tourism. The hierarchical constraint model (HCM) informed qualitative data coding using a deductive approach to compare first-time and repeat tourists. Content analysis was conducted manually.

Results showed that both tourist groups faced intrapersonal, interpersonal and structural perceived constraints to cannabis consumption. Differences in first-time and repeat cannabis tourists' perceived constraints were explained using the neutralization technique framework and psychological tactics, such as the defence of necessity, claims of entitlement, normal practice and claims of relative acceptability. In addition, social exchange theory was employed to explain why repeat cannabis tourists perceived fewer constraints than first-time tourists.

Although the current study did not intend to address the importance of cannabis tourism in places where cannabis is commercially available, findings offer empirical guidance for industry practitioners and policymakers regarding cannabis use education, prevention and policy in tourism contexts; related efforts can promote the sustainable development of this tourism market while protecting cannabis tourists' physical and psychological well-being.

This study makes important theoretical contributions regarding travel constraints in the unique context of cannabis tourism between first-time and repeat tourists. Findings will also enable academics, industry operators, policymakers and local residents of cannabis tourism destinations to better understand how these tourists decide whether to consume cannabis overseas. Differences in these perceived constraints between first-time and repeat tourists are discussed to highlight the dynamic nature of travel constraints.

This paper focuses on the influences and characteristics of the enterprise resource planning (ERP) acquisition process (ERPAP) that were found during a multiple‐case study of four organizations that had acquired ERP solutions. From organizational buying behaviour (OBB), Webster and Wind’s (Prentice‐Hall, Englewood Cliffs, NJ, 1972) served as the basis for categorizing the influences that surfaced during the study. While Webster and Wind’s model presents a broad scope of variables that might affect organizational buying without distinguishing those variables that are dependent on specific buying situations, the research herein highlights variables (influences and characteristics) specific to the buying situation for ERP software packages. Numerous influences emerged, among the most notable of which was the influence of users. Five prominent characteristics were also noted. A future study of these influences could examine the extent to which they impact the ERPAP and could serve to help organizations minimize those that are shown to hinder it.

Using a qualitative approach, this cross-disciplinary study integrating modern slavery, tourism and marketing expertise outlines Chinese outbound tourists' perceptions of and reactions to issues related to child sex tourism.

In total, 27 in-depth interviews were conducted, and data were analysed. Manual coding was chosen as an efficient method to process qualitative interview data given the relatively small sample size in this study.

Three main themes emerged from analysis: (1) tourists' negative perceptions of child sex tourism; (2) tourist boycotts against child sex tourism destinations and activities as reactions to this socially deviant and illegal phenomenon and (3) tourist advocacy to enhance public awareness of child sex tourism. These themes suggest that tourists, as key tourism stakeholders, have difficulty accepting that child sex tourism occurs and would like to identify solutions to end illegal activities. Tourist boycotts would positively affect sustainable tourism development by eliminating illegal businesses, including those involving child prostitution, from the tourism industry. The qualitative method is applied here to develop a conceptual framework explaining tourists' perceptions of and reactions to child sex tourism.

A conceptual framework of Chinese individuals' perceptions of and reactions to child sex tourism has been devised using a qualitative approach. Although this framework takes child sex tourism as its focus, it can also be applied to better understand tourists' perspectives of other socially deviant or illegal behaviours within the tourism industry. The findings of this study provide valuable implications for various tourism stakeholders.

The current study makes significant theoretical and practical contributions to an under-researched topic – child sex tourism. A conceptual framework of Chinese individuals' perceptions of and reactions to child sex tourism has been devised using a qualitative approach. Findings from this study may inspire campaigns to protect children from being drawn into sex tourism. Efforts should also be undertaken to rescue children who have already been victimised by illegal businesses.