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The level of trust in a service provider is an important decision factor when buying industrial services. Especially, the outcome uncertainties of services, its individuality, and asymmetric information between buyer and seller are some reasons that the evaluation of trust is a key component in service trading. Consequently, searching of potential new suppliers involves examining providers’ trustworthiness. This paper focuses on the study of online trust signals used by buyers, to assess provider’s trustworthiness in the context of industrial services. The main research objective is to propose the basis for a digital tool, which helps buyers to assess provider’s trustworthiness by providing a “standardized trustworthiness signal description” and “trust functionalities.” A particular approach is used, wherein different methods are mixed such as a case study, expert interviews, and a quantitative method following the guideline of the design science paradigm. The aim is to propose a useful tool for trustworthiness assessment to enhance e-markets for industrial services.

This chapter highlights how implementing circular economy principles can help companies working with sustainability to move from a reductionist and waste management approach to marketing competitive circular value propositions that intentionally design out waste (e.g. emissions and pollution) by rethinking, reinventing and redesigning the value chain. Schijvens, a Dutch family-owned corporate fashion textile company, acts as a case for exemplifying successful implementation of circular economy principles as a marketing strategy in a sector that struggles with finding solutions to the ethical challenges of producing and marketing textile fashion. The textile industry has, for many years, been accused of production that is based on environmentally harmful processes and conditions that are not socially fair. Circular economy principles provide a range of suggestions to address the ethical challenges occurring from covering the human needs of having clothes to wear. Yet, implementing circular economy principles is not a panacea. It is not only a question of delivering a technological quick fix but also a question of managing the new processes and human mindset guiding the actions in the value chain. This chapter, therefore, outlines reasons for a different perspective on the traditional linear value chain and related implications managers face when undertaking a journey from sustainability based on a reductionist approach to a closed-loop approach. It is argued that implementing circular economy principles by pro-actively managing the value chain processes based on eco-centric dynamic capabilities can provide even more radical changes than the incremental reductionist approach often associated with being a green sustainable company.

Purpose – The aim of this chapter is to analyse the discourse associated with, and preceding the establishment of, the community interest company (CIC) legal format in the United Kingdom in 2005. The analysis identifies the political, ideological, social and economic meta-narratives that are embedded in five key texts from which the CIC emerges and is codified.

Design, methodology and approach – The approach consists of a discourse analysis of five principal texts produced between 2002 and 2005 in which the idea of a CIC is articulated and refined prior to the launch of the CIC format in 2005.

Findings – Analysis of five key texts elucidates four meta-narratives that contrast political, ideological, social and economic discourse and counter-discourse.

Research implications and limitations – The selection of five key texts excludes other texts that were produced during the articulation and refinement of the CIC format. Further research to examine the diffusion, adoption and translation of the CIC legal format is recommended.

Practical implications – We show how the crafting of policy is embedded in meta-narratives that shape the content and implementation of policy.

Social implications – The CIC protects, in perpetuity, collectively held property rights through an asset lock, and enables capital to be raised from investors and trustees to be paid. These characteristics are beneficial in that community asset ownership can contribute to local development, e.g. by creating new ventures, generating jobs and anchoring wealth in communities; raising capital from investors can facilitate the enterprise to grow and scale up; and the expertise of the board can be enhanced by rewarding trustees financially for their involvement in the governance of the CIC.

Originality – This chapter presents the first critical analysis of the discourse associated with the origins of the idea for, and articulation of, the need for a legal format for social enterprises in the United Kingdom.