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This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
The research aims to analyze strategic corporate social responsibility (CSR) integration and its maturity. It considers driving forces of the integration efforts, moral value, and processes and impacts. It also examines levels of CSR integration in company strategy. This makes it possible to evaluate both the phase and stage of maturity which the company has reached as it seeks full integration of social responsibility.
Practical implications
The paper provides strategic insights and practical thinking that have influenced some of the world’s leading organizations.
Originality/value
The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.
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António Marques-Mendes and Maria João Santos
Based on an extensive review of the literature, the purpose of this paper is to propose an analytical model that enables the study of the corporate social responsibility (CSR)’s…
Abstract
Purpose
Based on an extensive review of the literature, the purpose of this paper is to propose an analytical model that enables the study of the corporate social responsibility (CSR)’s strategic orientation of companies through the analysis of: the different types of CSR integration into company strategies; the different levels of CSR strategic maturity; and the path necessary to be followed for a company to achieve its full development and correspondingly forecasting which initiatives hold the greatest contribution toward this end.
Design/methodology/approach
This paper sets out a conceptual framework, which was drafted building on an extensive critical review of the literature seeking to incorporate the diverse contributions made by the existing CSR models and classifications.
Findings
The analytical framework here proposed enables a wide reaching approach to analyzing strategic CSR, their underlying motivations and its core factors. It also extends to considering the different phases of maturity enabling the evaluation of the distinctive levels of CSR integration into the company strategy and the stage at which the company currently stands at on its determined path.
Practical implications
From a practical perspective, the suggested framework enables practitioners to access a practical tool that specifically measures their companies’ CSR maturity and strategic profile and which may serve as well as a means of diagnosis, improvement or of adaptation.
Originality/value
This model of analysis generates the identification of the factors explaining the different levels of CSR integration into the company strategy and evaluating the level of maturity prevailing.
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Chamila R. Perera and Chandana R. Hewege
Applying mainstream, Western-centric corporate social responsibility (CSR) theory to make sense of CSR practices of multinational firms of non-Western origin seems to be…
Abstract
Purpose
Applying mainstream, Western-centric corporate social responsibility (CSR) theory to make sense of CSR practices of multinational firms of non-Western origin seems to be problematic for CSR theory and practice. The purpose of this study is to critically analyse the CSR integration journey of a Japanese multinational firm with a view to understanding CSR integration in a global business context.
Design/methodology/approach
This study used a qualitative research method using a single case study approach to investigate a contemporary phenomenon within its real-life context. A theoretical lens of seven patterns of CSR integration interwoven with Japanese and mainstream CSR discourses is used to make sense of internalisation and internationalisation process.
Findings
Main findings are presented under four themes: product harm crisis as a call for CSR, CSR governance and bottom up initiatives, recycling oriented CSR and product designing, co-existing Japanese CSR in the global marketplace. An external misfit of a firm’s practice in the domestic market can lead to internalising country-specific CSR through CSR integration resulting in successful internationalisation of country-specific CSR practices.
Research limitations/implications
Country-specific CSR integration follows context-specific routines and practices; this process can be shaped and reshaped by the prevailing international CSR discourse due to internationalisation of a firm’s operation.
Originality/value
Although CSR is viewed as a fundamental strategic priority driving firms to focus on shared value-creating products and services, how best a firm can integrate CSR into an existing business model is unclear. This gap is addressed in this current study.
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Wenjun Cai, Jibao Gu and Jianlin Wu
Open innovation (OI) is an effective way to achieve firms' sustainable development in emerging markets. This study aims to investigate the effects of business and philanthropic…
Abstract
Purpose
Open innovation (OI) is an effective way to achieve firms' sustainable development in emerging markets. This study aims to investigate the effects of business and philanthropic corporate social responsibility (CSR) on OI and the moderating role of firm proactiveness in such relationships. This study also examines the effects of OI on firms' financial and innovation performance.
Design/methodology/approach
This study uses multisource data from 688 firms in China, including data from surveys of top managers and objective data. The Tobit model, Poisson model, and ordinary least squares regression are adopted to test the hypotheses.
Findings
The results suggest that business CSR and philanthropic CSR both have positive effects on OI. Proactiveness weakens the positive effect of business CSR on OI, while strengthening the effect of philanthropic CSR on OI. The results also show that OI increases firm innovation and financial performance.
Originality/value
CSR enables firms to build wild, deep and trust-based relationships with external actors, which may benefit firms in open search of knowledge. However, it has not received adequate attention in the literature on OI. The findings contribute to the research on OI drivers from the perspective of social activities and enhance the understanding of how different types of CSR and firm proactiveness work together to influence OI.
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This paper aims to identify the pattern of CSR programs run by PT Unilever Indonesia Tbk, PT Sari Husada PT, Astra International Tbk, and PT Aneka Tambang Tbk.
Abstract
Purpose
This paper aims to identify the pattern of CSR programs run by PT Unilever Indonesia Tbk, PT Sari Husada PT, Astra International Tbk, and PT Aneka Tambang Tbk.
Design/methodology/approach
The research was focused on three main areas, namely: relation of CSR programs with the companies' core businesses; coverage of the programs on triple bottom line (economic, social, and environmental); and the execution of CSR programs as sustainable development and the companies' competitive advantage. It used a qualitative approach, i.e. a case study. Primary and secondary data are in the form of information about CSR programs conducted by the four companies from sustainable reports downloaded from each respective company's web site, mass media news downloaded from the internet, and other literature studies.
Findings
The case study shows high commitment from the four companies to the execution of CSR programs and business ethics. They also attempt to carry out programs involving the triple bottom line. Also, this case study found that two consumer goods companies (Unilever Indonesia and Sari Husada) and one manufacturing company (Astra International) conduct CSR programs that are both related and unrelated to their core businesses while a mining company (Aneka Tambang) tends to conduct CSR programs that are unrelated to its core business. Another finding from this case study is that both related and unrelated programs are forms of the companies' sustainable development.
Research limitations/implications
The primary data in this case study were only collected from the publications of CSR programs, and from company web sites or news coverage accessed via the internet, and so may be incomplete and not detailed. Therefore, it would be better to include in‐depth interviews with the companies to support the primary data in a further study. In general, this research brings a specific understanding of the qualitative research method. In particular, it gives a greater understanding of the importance of all applications in a case study. The procedures, types, designs and data analysis methods in the study case can be comprehended clearly.
Originality/value
The results of this case study can improve comprehension of the CSR concepts and theories, business ethics, sustainable development and reputations used to identify the pattern of CSR programs implemented by the four companies as research objects. Last but not least, the results of the case study give detailed comprehension regarding the CSR practices of several companies in Indonesia, based on the companies' characteristics, CSR programs' relations to the core business, CSR programs covering the triple bottom line, and the sustainability of the CSR programs.
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Capacity of a business to deal with the political and economic climate of a region or a nation depends on its financial strength. This ability to influence often remains…
Abstract
Capacity of a business to deal with the political and economic climate of a region or a nation depends on its financial strength. This ability to influence often remains undisclosed and is put to practice as and when required. The Enron project in India has been able to influence different state governments of Maharashtra, but the details of negotiation have never been made public. The marketing, production and labour departments of an industry often take care of the demands of the international customer and the industry, and are often not viewed as components of corporate social responsibility (CSR). Growth of civil society organisations has led to increasing democratisation in the marginalised and impoverished communities creating local responses to the grand meta-narratives. Yet nation state needs to evolve a new role for itself in this fast changing world. A stable nation providing good governance is thus a basic requirement for developing countries in their attempt to safe guard rights and interests of their poor and marginalised people.
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The purpose of this paper is to address issues of practicing social responsibility (SR) in small business, where SR implementation challenges are unique. The discussion examines…
Abstract
Purpose
The purpose of this paper is to address issues of practicing social responsibility (SR) in small business, where SR implementation challenges are unique. The discussion examines the difficulties encountered by small business owners adopting SR practices, and the various strategies they learned in the process.
Design/methodology/approach
A total of 23 small business owner‐managers located in Western Canada were interviewed in‐depth, individually, and in groups. Group interviews were useful for validating and extending the themes and contradictions that arose in individual interviews, particularly in identifying the most common SR challenges and frustrations, and to compare individuals' learning patterns and diverse strategies of response.
Findings
The paper findings show that owners learned SR by working through three main areas of challenge within everyday sociomaterial practices: positioning SR commitments and affiliations; balancing diverse stakeholders with SR ideals and costs; and negotiating value conflicts within SR practice, as part of “becoming” a particular enterprise of SR engagement.
Originality/value
The paper suggests that SR may be most fruitfully studied by examining the traces of the networks, linkages, and boundaries formulated through everyday interactions, focusing not just on the social networks and information exchange among humans, but more deeply on the sociomaterial networks within which new practices such as SR emerge. Second, the paper underscores the importance of conceptualizing SR “learning” more in terms of practices that emerge through challenge and conflict than in acquisition and application of new knowledge and attitudes.
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Olof Brunninge, Markus Plate and Marcela Ramirez-Pasillas
Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the…
Abstract
Purpose – This chapter explores the m+eaning and significance of family business social responsibilities (FBSRs) using a metasystem approach, placing emphasis on the role of the family.
Design/Methodology/Approach – We employ a revelatory case study to investigate the complexity of family business (corporate) social responsibility. The main case, a German shoe retailer, is supplemented by other case illustrations that provide additional insights into FBSR.
Findings – To fully understand social responsibility in a family firm context, we need to include social initiatives that go beyond the actual family business as a unit. This FBSR connects family members outside and inside the business and across generations. As FBSR is formed through individual and family-level values, its character is idiosyncratic and contrasts the often standardized approaches in widely held firms.
Practical Implication – Family businesses need to go beyond the business as such when considering their engagement in social responsibility. Family ownership implies that all social initiatives conducted by family members, regardless if they are involved in the firm or not, are connected. This includes a shared responsibility for what family members do at present and have done in the past.
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Giuseppe Valenza, Marco Balzano, Mario Tani and Andrea Caputo
This paper aims to contribute to the scientific debate concerning the impact of equity crowdfunding on the performance of crowdfunded firms after campaigning. To this aim, the…
Abstract
Purpose
This paper aims to contribute to the scientific debate concerning the impact of equity crowdfunding on the performance of crowdfunded firms after campaigning. To this aim, the purpose of this paper is to investigate the relationship between the characteristics of the campaign and the subsequent firm innovativeness.
Design/methodology/approach
This study adopts a quantitative research approach to evaluate if the entrepreneurial choices affecting the characteristics of the equity crowdfunding campaigns have an impact on the post-campaign firm innovativeness.
Findings
The results of the models show that the campaign characteristics have a direct impact on the firm innovativeness, both in terms of offering and communication and the campaign performance.
Originality/value
This paper presents one of the first studies to investigate the relationship between the choice of campaign characteristics and the post-campaign firm innovativeness. As such, the study contributes to both the literature concerning start-up innovation and the literature about the impact of equity crowdfunding.
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