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1 – 10 of 977Resul Mercan and Mustafa Sandıkcı
The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on…
Abstract
The concept of bleisure is a tourism term that has emerged recently and has become popular. Participation of employees, especially managers and people in business who go on business trips, in leisure activities during their full-time business trips has revealed the bleisure trend. Although bleisure has emerged as a term in recent years, it has been seen that people combine vacations and business trips in previous years.
Considering the research on bleisure tourism, it is thought that bleisure tourism can be helpful to increase employee productivity. The fact that individuals who go on business trips very often are away from their family or friends can create a social deformation. However, people who go on business trips within the scope of bleisure tourism sometimes can take their close friends or family members with them. This provides extra motivation for bleisure tourists and increases work efficiency. However, it is beneficial to plan bleisure tourism. Excessive entertainment or shopping can lead to distraction, being late for work and being over budget on a business trip. For this reason, bleisure should be planned jointly with tourism agencies and companies.
Bleisure tourism will benefit business travellers, travel companies, hotels, restaurants, other tourism businesses and local people. For this reason, it is necessary to focus on studies related to bleisure tourism, a new tourism trend.
With the move towards a consumer-orientated approach in the hospitality market, this article investigates the impact of the servicescape on female's hotel experiences and examines…
Abstract
With the move towards a consumer-orientated approach in the hospitality market, this article investigates the impact of the servicescape on female's hotel experiences and examines the helpfulness of the hotel grading to their female customers. The findings suggest that the hotel's products arguably did not adequately meet female travellers’ expectations, especially for businesswomen, and that the hotel grading offers scant information about the quality of hotel service and facilities catering for female customers. The industry needs to address its currently male-oriented service products to meet the needs of women travellers, particularly as they are anticipated to be the fastest growing segment of the travel market for the next century.
Lorenzo Massa and Fredrik Hacklin
Business model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which…
Abstract
Business model innovation (BMI) constitutes a priority for managers across industries, but it represents a notoriously difficult innovation, with several challenges, many of which are cognitive in nature. The received literature has variously suggested that one way to overcome challenges to BMI, including cognitive ones, and support the cognitive tasks is using visual representations. Against this background, we aim at offering a contribution to the emerging line of inquiry at the nexus between business models (BMs), cognition and visual representations. Specifically, we develop a new method for visual representation of the BM in support of simplification of the cognitive effort and neutralisation of cognitive barriers. The resulting representation – a network-based representation, anchored on the activity-system perspective and offering complementarity and centrality/periphery measures – allows to visually represent an existing BM as a network (nodes and linkages) of interdependent activities and to express information related to the degree of centrality/periphery of single activities (nodes) with respect to the rest of a BM configuration. This information, we argue, is potentially very valuable in supporting the cognitive tasks involved in business model reconfiguration (BMR). We guide the reader to progressively appreciate how the development of the proposed method for visual representation is anchored to two main characteristics of BMR, namely the discovery-driven nature of BMR and the path-dependent nature of BMR. We offer initial insights on the cognitive value of such a type of representation in relationship to the simplification of the cognitive effort and the neutralisation of cognitive barriers in BMR.
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Andreas Neef and Jesse Hession Grayman
This chapter introduces the tourism–disaster–conflict nexus through a comprehensive review of the contemporary social science literature. After reviewing conceptual definitions of…
Abstract
This chapter introduces the tourism–disaster–conflict nexus through a comprehensive review of the contemporary social science literature. After reviewing conceptual definitions of tourism, disaster and conflict, the chapter explores various axes that link through this nexus. The linkages between tourism and disaster include tourism as a trigger or amplifier of disasters, the impacts of disasters on the tourism industry, tourism as a driver of disaster recovery and disaster risk reduction strategies in the tourism sector. Linkages between tourism and conflict include the idea that tourism can be a force for peace and stability, the niche status of danger zone or dark heritage tourism, the concept of phoenix tourism in post-conflict destination rebranding, tourism and cultural conflicts, and tourism’s conflicts over land and resources. Linkages between disaster and conflict include disasters as triggers or intensifiers of civil conflict, disaster diplomacy and conflict resolution, disaster capitalism, and gender-based violence and intra-household conflict in the wake of disasters. These are some of the conversations that organise this volume, and this introductory chapter ends with a summary of the chapters that follow.
Dongmei Zha, Pantea Foroudi, T. C. Melewar and Zhongqi Jin
Senthilkumaran Piramanayagam and Partho Pratim Seal
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury…
Abstract
The market for luxury products and services plays a significant role in the world economy. The luxury hotel market is a crucial segment within the global market for luxury products and services. Luxury hospitality recorded a 5% growth rate along with demand for luxury cruises recording the growth of 7%, the highest among all luxury segments. The remarkable performance of luxury products and services over a period is attributed to the laudable marketing communication strategies of luxury marketers. In this research, we aimed to analyse how a multi-brand hospitality firm differentiates its luxury brand with other luxury brands in the portfolio, using textual messages aimed to communicate the uniqueness of the brands in its official websites. The case study method and content analysis are adapted to achieve the research objective. The study results show that different luxury brands under the brand portfolio of Marriott International can communicate the differences through the textual contents. Most of the differentiation relies on brand-specific features, traditions, services, location of the hotel and metadata on the Internet, followed by branded differentiators. It may be concluded that Marriott has been successful to an extent in using text contents in the website to differentiate its luxury brands.
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Natrawan Amornpornwiwat and Supara Kapasuwan
This study focuses on tourists’ perceptions of a capsule hotel, a budget form of accommodation with a unique appearance and the small size of a sleeping pod. The data were…
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This study focuses on tourists’ perceptions of a capsule hotel, a budget form of accommodation with a unique appearance and the small size of a sleeping pod. The data were obtained in Bangkok from 402 foreign travellers from over 30 countries. The results indicate that room size, sleep ambient control system and in-room television were the three main attributes that were positively correlated with decisions to stay in such hotels. Tourists with previous experience of staying in capsule hotels had more positive perceptions regarding room size and indicated higher intentions to stay than those without such experience. The researchers also found that budgetary considerations negatively moderated the relationship between room size and intention-to-stay. Additionally, the relationship between intention-to-stay and three other hotel attributes, including room size, the service scape and perceived security, was weaker for female travellers than for male travellers. Lastly, risk avoidance also positively moderated the relationship between intention-to-stay and location and security.
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