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Article
Publication date: 12 October 2012

Bob Lillis and Marek Szwejczewski

The purpose of this paper is to close the gap between theoretical approaches to strategic operations auditing and empirical analysis of practice in service organisations. Through…

2252

Abstract

Purpose

The purpose of this paper is to close the gap between theoretical approaches to strategic operations auditing and empirical analysis of practice in service organisations. Through analysis of the two different views of strategy formulation – environment‐market and resource‐based – the paper aims to provide insights on how strategic operations audit methods are being used and under what circumstances.

Design/methodology/approach

The case study methodology was employed which involved a three‐stage data collection and analytical process. Its purpose was to identify how strategic operations audit methods were being used, why they were used and the particular circumstances of their use. Trails of operational improvement within each of six case studies show links between service operational activities, the benefits achieved by the improvements and the formulation and/or execution of each service company's business strategy. These trails of improvement provided a means by which to reveal some of the strategic operations audit methods being used. In addition, interviews and analysis of supporting documentation ensured the complete set of methods being utilised was identified.

Findings

The results indicate three main findings. First it is recognised that the service companies all look to adopt a top down approach to strategic operations auditing and seek to maintain, and where possible, gain greater strategic impact from their service operations. Second, the competitive state of the business impacts the choice of strategic operations audit method used. All companies studied employed an environment‐market method to assess operations – market fit. Only when a company is confident of its competitive position will managers then look to also devise a resource‐based method in order to assess its current ability to nurture new capabilities to exploit. Third, companies use a variety of integration techniques to verify on‐going cohesion across infrastructural decision‐making categories of the content of service operations strategy. The assessment of cohesion within service operations strategy takes place within subsets of the content of the strategy. The authors did not find integration techniques that hone structural decision categories or service operations strategy as a whole. The results also show that methods used by managers are pale imitations of the rigorous procedures originally devised by researchers.

Practical implications

Service operations managers possess inadequate understanding of how the application of a strategic operations audit method should be made and limited ability to undertake the audit in a structured and meaningful way. A strategic operations audit methods selection process is put forward to remedy this. The process acknowledges that the choice of a particular method is contingent on the stage of development of the company's service operations strategy. It guides managers through the decision‐making process of what strategic operations audit method to use and when managers should be using it. The message for academics is that new resource‐based methods need to be created that are accessible to managers and relevant when service operations strategy has successfully evolved to the point where greater influence is being sought from it in the formulation of business strategy.

Originality/value

An empirical study within service operations management of the practice of strategic operations auditing is rare. The paper's findings begin to address the gap between theory and practice. The paper presents revisions and additions to the operations manager's tool kit of strategic operations audit methods and culminates in a selection process to guide managers on which tool to use and when.

Details

International Journal of Operations & Production Management, vol. 32 no. 11
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 10 May 2019

Zhanna Kremez, Lorelle Frazer, Scott Weaven and Sara Quach

The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee…

2914

Abstract

Purpose

The purpose of this paper is to provide an in-depth investigation of e-commerce strategy implementation in mature franchise organisations from both franchisor and franchisee perspectives.

Design/methodology/approach

This research employed a multiple case study method where the e-commerce strategies of two mature franchise organisations were investigated in depth. Franchising experts were interviewed to provide an additional dimension to this study.

Findings

This research found that e-commerce must be integrated with the overall business strategy for optimal franchise performance. Since all parties to the franchising relationship are affected by the introduction of e-commerce, both the franchisees’ and the franchisor’s interests must be considered when the strategy is being developed. In addition, the consumer’s perspective is central to how e-commerce is structured, and franchisees are best placed to know their customers’ needs because they are directly involved in operating their business and interfacing with customers.

Practical implications

A preliminary model for e-commerce structures in service and retail franchising has been developed that depends on the nature of the business, the distribution arrangements and the order fulfilment arrangements. The two main avenues in e-commerce structuring were centralisation and decentralisation.

Originality/value

This study contributes to knowledge through an in-depth investigation of the internal process of e-commerce implementation in franchise networks from both franchisor and franchisee perspectives.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 33 no. 6
Type: Research Article
ISSN: 1355-5855

Keywords

Article
Publication date: 13 July 2015

Bo Rundh

The purpose of this paper is to investigate the international market development process in small- and medium-sized exporting firms (SMEs) and to examine the influence of…

2789

Abstract

Purpose

The purpose of this paper is to investigate the international market development process in small- and medium-sized exporting firms (SMEs) and to examine the influence of “unexpected market events” in relation to actual market activities.

Design/methodology/approach

The discussion is illustrated with a multiple case study. The data in the cases were collected by using secondary data, but also through face-to-face interviews with export executives in the firms. The cases for this research were selected on the basis of suggestions from the Swedish Export Council who applied their own interpretations of firms that have shown rapid export development.

Findings

SMEs are becoming more involved in international activities and exhibiting market behaviours not previously seen. The recognition that internationalization is affected by multiple influences has led to a growing interest in contingency approaches. The findings in the study are illustrated by a typology of international market behaviour.

Research limitations/implications

The study is limited to a few exporting firms within the manufacturing industry so the results of the study can only be tentative.

Practical implications

The number of SME firms operating in international markets has grown. The findings in this paper emphasize the importance of the fact that management has the interest, experience and commitment necessary for international activities.

Originality/value

The interest in the study is focused on capturing the steps in the development process that diverts internationalization in a firm from the traditional path of exporting in SMEs. The multiple case studies illustrate the fact that unexpected market events can influence the firm’s marketing behaviour and the international marketing strategy.

Details

Management Decision, vol. 53 no. 6
Type: Research Article
ISSN: 0025-1747

Keywords

Article
Publication date: 1 June 2022

DeShannon McDonald, Valentina Iscaro and O. Guy Posey

In today’s global business environment, business learners and employees must adapt to ever-changing challenges. Active learning strategies like case-based learning and…

Abstract

Purpose

In today’s global business environment, business learners and employees must adapt to ever-changing challenges. Active learning strategies like case-based learning and think-pair-share may be used in any business course, as they engage learners, may meet Association to Advance Collegiate Schools of Business standards and assist with employer needs through knowledge and skill enhancement in critical thinking, decision-making, problem-solving and collaboration. The purpose of this paper is to provide business instructors with three activities that are easily modified. The activities promote workforce skills and encourage reflection activities as an assessment. The intent of each scenario is to present solution-driven methods by which business challenges may be assessed and resolved.

Design/methodology/approach

Section 2 offers a literature review on case-based learning and think-pair-share. Section 3 includes three case-based activities that instructors may implement. Section 4 sets forth student assessment findings and a conclusion.

Findings

The findings demonstrated that learners reported positive benefits of case scenarios and think-pair-share on their ability to make business decisions, critically analyze, solve business problems and collaborate. Reflective observation was an insightful tool in assessing comprehension and skill-building for 68 learners in two sections of fall 2019 Legal Environment of Business courses. The contribution to literature is primarily practical. The activities foster educational effectiveness by stimulating learners to practice critical employment skills. The results also show that satisfaction, intensifying students’ engagement, enhances the educational effectiveness of the courses.

Originality/value

This study provides three original case-based activities with suggested content, handouts that may be copied for class use, instructor preparation, learning outcomes, objectives and assignment procedures.

Details

Journal of International Education in Business, vol. 15 no. 2
Type: Research Article
ISSN: 2046-469X

Keywords

Article
Publication date: 5 January 2015

Michael Naor, Ednilson S. Bernardes, Cheryl T Druehl and Yoram Shiftan

The purpose of this paper is to explore how a company which developed an environmentally friendly innovation attempted to address diffusion issues. Specifically, the purpose is to…

5202

Abstract

Purpose

The purpose of this paper is to explore how a company which developed an environmentally friendly innovation attempted to address diffusion issues. Specifically, the purpose is to describe the ways in which an electric vehicle (EV) infrastructure company, in partnership with a major car manufacturer, tried to address barriers to diffusion of an environmentally friendly innovation during the development stage to improve the likelihood of success and lessons learned from its failure.

Design/methodology/approach

The authors explore a single instrumental case of an Israeli company that developed infrastructure for EVs in partnership with a major automaker. The authors collected data using a series of semi-structured interviews at the companies’ headquarters, through direct observation in the company, and through the examination of archival and secondary data sources.

Findings

The authors find that the company tried to incorporate design features in both the product and organization to address key diffusion barriers identified through survey and consumer focus research. The study maps product/service design innovations for infrastructure that combined with multi-stage organizational diffusion strategies for EVs, were used to address both functional (usage, value, and risk) and psychological (tradition and image) barriers for mass-market adoption.

Practical implications

The study provides insights on how to incorporate information about barriers to adoption into product/service design and on the development of organizational-level diffusion strategy to address changes of customer’s behavior required by certain innovative sustainable solutions. In addition, the authors speculate potential causes for more recent developments with the technology that can serve as a lesson for future projects.

Originality/value

Past studies have advanced the knowledge about issues surrounding the adoption and diffusion of EVs. The study expands this stream of research by focussing on product/service and organizational strategy design and by illustrating, through an empirical exploratory case study, how a company attempted to overcome these obstacles. The authors advance various propositions and point out potential exciting avenues for future research on the dissemination of environmentally friendly innovations.

Details

International Journal of Operations & Production Management, vol. 35 no. 1
Type: Research Article
ISSN: 0144-3577

Keywords

Article
Publication date: 25 August 2022

Mina Khoshroo and Mohammad Talari

Today, the rapid development and expansion of advanced technologies have created many changes in society and industry and motivate businesses to use digital transformation strategy

Abstract

Purpose

Today, the rapid development and expansion of advanced technologies have created many changes in society and industry and motivate businesses to use digital transformation strategy (DTS) to create significant changes in the business environment. Therefore, it is necessary to define a roadmap and a vision that will determine the steps forward in this direction. In line with this, the purpose of this study is a comprehensive review of past and present studies in this field to identify future research guidelines and gaps related to the implementation of this concept.

Design/methodology/approach

This study is a bibliometric analysis using VOSviewer software for all documents published in the Scopus database in the field of DTS from 2011 (the emergence of Industry 4.0) to 2021. It should also be noted that the data for this study have been collected and analyzed in September 2021.

Findings

The current study presents the basic bibliometric results for DTS, and it focuses on DTS performance analysis and its science mapping during the past 10 years. This study first shows the publication process, types and languages of published documents, and the most influential authors, institutions, sources and countries in terms of publishing documents and receiving citations in the field of DTS. Then, by using the VOSviewer software, it shows the bibliographic coupling of top authors, institutions, sources and countries. Finally, it reports the co-occurrence of authors’ frequently occurring keywords and the timeline of their publications.

Originality/value

The study presents the results of the first attempt to conduct a comprehensive bibliometric analysis of DTS-related documents. Its contribution lies in the fact that it has categorized the most frequently co-occurring keywords into specific clusters so that researchers will know which keywords have co-occurred with each other the most. Also, the most influential keywords in each cluster in terms of having total link strength and the number of its co-occurrence with others were identified. Finally, it became clear that the process of publishing documents over time has been concentrated on topics such as acceptance of digital culture, strategic renewal and digital transformation of business models, as well as presentation of a research agenda on the applications and barriers of DTS in critical situations such as COVID-19, which leads researchers to some awareness and insights for conducting new research.

Details

Nankai Business Review International, vol. 14 no. 1
Type: Research Article
ISSN: 2040-8749

Keywords

Article
Publication date: 12 December 2020

Arthur Kearney, Denis Harrington and Tazeeb Rajwani

Using a state of the art CIMO literature review the paper develops a framework of the relationship between strategy making in the small tourism firm context and four performance…

Abstract

Purpose

Using a state of the art CIMO literature review the paper develops a framework of the relationship between strategy making in the small tourism firm context and four performance outcomes.

Design/methodology/approach

The paper uses the CIMO literature review method, adapted from the wider management literature to structure and integrate the existing fragmented literature base.

Findings

Premised on the literature review, a framework of the relationship between strategy making and firm performance in context is posited. Emerging from a dominant owner/manager in a deeply embedded context strategy making influences firm performance across four dimensions. The influence is dynamic, continually subject to modification in a changing environment often mediated through emerging technology.

Research limitations/implications

The CIMO method provides an integrated framework of the relationship between strategy making and small firm performance in context hence overcoming limitations of the fragmented nature of the research landscape. Emerging from the review key future research trajectories is posited.

Practical implications

While highlighting the relationship between strategy making and performance, the proposed framework implies owner/managers play the key role in strategy making with opportunities and challenges in modifying existing strategy making emerging from owner/manager embeddedness. Opportunities for improved policy interventions are posited.

Originality/value

The paper applies the systematic review to the relationship between strategy making and the small tourism firm.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 27 no. 2
Type: Research Article
ISSN: 1355-2554

Keywords

Article
Publication date: 6 December 2022

Minghua Zhang, Meng Chen, Mengru Zhang and Hefu Liu

This study investigates the different effects of the (mis)alignment between servitization strategies (i.e. product-oriented and customer-oriented services) and…

Abstract

Purpose

This study investigates the different effects of the (mis)alignment between servitization strategies (i.e. product-oriented and customer-oriented services) and inter-organizational information technology (IT) capabilities (i.e. IT reconfiguration and integration) concerning the environmental performance of servitized manufacturing firms.

Design/methodology/approach

Using hierarchical regression analysis, this study examines the theoretical model based on multi-respondent survey data from 1,149 senior managers of 383 manufacturers in China.

Findings

Product-oriented services have a non-significant effect on environmental performance, whereas customer-oriented services exert a significantly positive effect. The alignment between product-oriented services and IT reconfiguration, and that between customer-oriented services and IT integration, improve environmental performance. In contrast, the misalignment between product-oriented services and IT integration, and that between customer-oriented services and IT reconfiguration, hurt environmental performance.

Originality/value

This study elucidates the different effects of the (mis)alignment between servitization strategies and inter-organizational IT capabilities on environmental performance. It also resolves the inconsistency regarding the implications of servitization on environmental performance.

Details

Industrial Management & Data Systems, vol. 123 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 24 May 2022

Florencia Kalemkerian, Javier Santos, Martin Tanco, Jose Arturo Garza-Reyes and Elisabeth Viles

Green Lean tools are aligned with the Circular Economy strategy as they aim at reducing waste, however, they miss the creation of value through waste. Therefore, this paper…

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Abstract

Purpose

Green Lean tools are aligned with the Circular Economy strategy as they aim at reducing waste, however, they miss the creation of value through waste. Therefore, this paper investigates whether the current implementation of the Green Lean strategy promotes the introduction of the Circular philosophy to achieve sustainable management production processes. It analyses how the resources were managed by implementing the different strategies and tools presented in Green Lean case studies under the lens of Circular Economy and highlights future research paths on the Circular Lean integration.

Design/methodology/approach

An analysis of the implementation of Green Lean case studies, selected through a Systematic Literature Review, from the manufacturing sector is conducted.

Findings

The majority of Green Lean implementations were aimed at minimizing waste, which is aligned with the narrowing strategy of Circular Economy and only a few cases studies aimed at closing the production cycles. Even though the main results indicate that being eco-efficient is a good starting point to move towards sustainability, from a Circular Economy point of view, this approach could remain limited. Therefore, the current contribution of Green Lean to the implementation of circular practices is limited. It can be concluded that introducing the circular philosophy in the Green Lean methodology can be achieved through redirecting Green Lean from waste reduction towards a value creation focus.

Originality/value

The originality of this paper is that it provides a critical review of the literature on the topic of Green Lean integration and Circular Economy.

Details

Journal of Manufacturing Technology Management, vol. 33 no. 6
Type: Research Article
ISSN: 1741-038X

Keywords

Article
Publication date: 20 November 2023

Marino Yago Fagundes Alves, Luciana Marques Vieira and Raul Beal Partyka

The emission of greenhouse gases has become an increasingly relevant topic in supply chain management. The steel industry is a highly intensive manufacturing industry with…

Abstract

Purpose

The emission of greenhouse gases has become an increasingly relevant topic in supply chain management. The steel industry is a highly intensive manufacturing industry with significant emission levels, particularly Scope 3 emissions, which are the indirect emissions from suppliers. Since a supply chain is seen as a non-mandatory measurement item within GHG measurement protocols, this article contributes to the literature on assessing the suppliers of a focal company relative to their emissions for complying with Scope 3 (indirect emissions). It adds to the evolving literature on low-carbon supply chains.

Design/methodology/approach

This study first conducted a survey with 110 suppliers from a focal transnational buyer company. A cluster analysis was performed, and ANOVA compared constructs relating to public or private ownership and country of origin. Finally, regression tested the relationship between the motivators and governance in the mitigation strategies.

Findings

Using cluster analysis, two groups of companies were found that have statistically significant differences. The influence of the country of origin was also found in relation to governance and mitigation strategies, as was the influence of the type of company on governance. Furthermore, the more motivated the suppliers and the more governance measures they adopt, the more companies adopt their own GHG mitigation strategies. These findings are summarized by way of an analytical framework that integrates the constructs with empirical evidence.

Originality/value

The steel industry is a sector that is particularly energy-intensive and produces millions of tons of CO2 per year. Emissions from its SC (Scope 3) are relevant but still seen as a non-mandatory item for measurement purposes within the GHG measurement protocols, which leads to less attention being paid to the subject. This study contributes by way of its analytical framework that is validated by empirical data that can be tested in further studies.

Details

Journal of Manufacturing Technology Management, vol. 35 no. 2
Type: Research Article
ISSN: 1741-038X

Keywords

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