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Book part
Publication date: 7 October 2015

Azizah Ahmad

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive…

Abstract

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.

This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.

The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.

This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.

Details

Sustaining Competitive Advantage Via Business Intelligence, Knowledge Management, and System Dynamics
Type: Book
ISBN: 978-1-78441-764-2

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Article
Publication date: 11 October 2021

Fatemeh Hamidinava, Abdolhamid Ebrahimy, Roohallah Samiee and Hosein Didehkhani

The purpose of this study was to demonstrate a cloud business intelligence model for industrial SMEs. An initial model was developed to accomplish this, followed by…

Abstract

Purpose

The purpose of this study was to demonstrate a cloud business intelligence model for industrial SMEs. An initial model was developed to accomplish this, followed by validation and finalization of the cloud business intelligence model. Additionally, this research employs a mixed-techniques approach, including both qualitative and quantitative methods. This paper aims to achieve the following objectives: (1) Recognize the Cloud business intelligence concepts. (2) Identify the role of cloud BI in SMEs. (3) Identify the factors that affect the design and presenting a Cloud business intelligence model based on critical factors affecting SMEs during pandemic COVID-19. (4) Discuss the importance of Cloud BI in pandemic COVID-19 for SMEs. (5) Provide managerial implications for using Cloud BI effectively in Iran’s SMEs.

Design/methodology/approach

In the current study, an initial model was first proposed, and the cloud business intelligence model was then validated and finalized. Moreover, this study uses a mixed-methods design in which both qualitative and quantitative methods are used. The fuzzy Delphi Method has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. The partial least squares method was also applied to validate the model. Data were also analyzed using the MAXQDA and Smart PLS software package.

Findings

In this research, from the elimination of synonym and frequently repeated factors and classification of final factors, six main factors, 24 subfactors and 24 identifiers were discovered from the texts of the relevant papers and interviews conducted with 19 experts in the area of BI and Cloud computing. The main factors of our research include drivers, enablers, competencies, critical success factors, SME characteristics and adoption. The subfactors of included competitors pressure, decision-making time, data access, data analysis and calculations, budget, clear view, clear missions, BI tools, data infrastructure, information merging, business key sector, data owner, business process, data resource, data quality, IT skill, organizational preparedness, innovation orientation, SME characteristics, SME activity, SME structure, BI maturity, standardization, agility, balances between BI systems and business strategies. Then, the quantitative part continued with the fuzzy Delphi technique in which two factors, decision-making time and agility, were deleted in the first round, and the second round was conducted for the rest of the factors. In that step, 24 factors were assessed based on the opinions of 19 experts. In the second round, none of the factors were removed, and thus the Delphi analysis was concluded. Next, data analysis was carried out by building the structural self-interaction matrix to present the model. According to the results, adoptability is a first-level or dependent variable. Regarding the results of interpretive structural modeling (ISM), the variable of critical success factors is a second-level variable. Enablers, competencies and SME characteristics are the third-level and most effective variables of the model. Accordingly, the initial model of Cloud BI for SMEs is presented as follows: The results of ISM revealed the impact of SME characteristics on BI critical success factors and adoptability. Since this category was not an underlying category of BI; thus, it played the role of a moderating variable for the impact of critical success factors on adoptability in the final model.

Research limitations/implications

Since this study is limited to about 100 SMEs in the north of Iran, results should be applied cautiously to SMEs in other countries. Generalizing the study's results to other industries and geographic regions should be done with care since management perceptions, and financial condition of a business vary significantly. Additionally, the topic of business intelligence in SMEs constrained the sample from the start since not all SMEs use business intelligence systems, and others are unaware of their advantages. BI tools enable the effective management of companies of all sizes by providing analytic data and critical performance indicators. In general, SMEs used fewer business intelligence technologies than big companies. According to studies, SMEs understand the value of simplifying their information resources to make critical business choices. Additionally, they are aware of the market's abundance of business intelligence products. However, many SMEs lack the technical knowledge necessary to choose the optimal tool combination. In light of the frequently significant investment required to implement BI approaches, a viable alternative for SMEs may be to adopt cloud computing solutions that enable organizations to strengthen their systems and information technologies on a pay-per-use basis while also providing access to cutting-edge BI technologies at a reasonable price.

Practical implications

Before the implementation of Cloud BI in SMEs, condition of driver, competency and critical success factor of SMEs should also be considered. These will help to define the significant resources and skills that form the strategic edge and lead to the success of Cloud BI projects.

Originality/value

Most of the previous studies have been focused on factors such as critical success factors in cloud business intelligence and cloud computing in small and medium-sized enterprises, cloud business intelligence adoption models, the services used in cloud business intelligence, the factors involved in acceptance of cloud business intelligence, the challenges and advantages of cloud business intelligence, and drivers and barriers to cloud business intelligence. None of the studied resources proposed any comprehensive model for designing and implementing cloud business intelligence in small and medium-sized enterprises; they only investigated some of the aspects of this issue.

Details

Kybernetes, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0368-492X

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Article
Publication date: 17 April 2007

Annie Green

The purpose of this paper is to propose a logical approach to identifying and modeling business intelligence from corporate information.

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Abstract

Purpose

The purpose of this paper is to propose a logical approach to identifying and modeling business intelligence from corporate information.

Design/methodology/approach

The methodology or approach to identifying business intelligence is based on the cross‐pollination of eight business value drivers. Modeling business intelligence from the hybrid blends of value sources provides a view of business intelligence in more realist dimensions.

Findings

Modeling business intelligence from the hybrid blends of value sources provides a view of business intelligence in more realist dimensions.

Originality/value

Business enterprises are challenged with identifying the primitive components that construct business intelligence within the business. The conceptual model presented in this paper decomposes to the primitive level of information or meta‐data needed to model business intelligence. The primitive level defines the business objects and provides a map to defining the actual business information to capture.

Details

VINE, vol. 37 no. 1
Type: Research Article
ISSN: 0305-5728

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Article
Publication date: 12 May 2022

Aws Al-Okaily, Manaf Al-Okaily, Ai Ping Teoh and Mutaz M. Al-Debei

Despite the increasing role of the data warehouse as a supportive decision-making tool in today's business world, academic research for measuring its effectiveness has…

Abstract

Purpose

Despite the increasing role of the data warehouse as a supportive decision-making tool in today's business world, academic research for measuring its effectiveness has been lacking. This paucity of academic interest stimulated us to evaluate data warehousing effectiveness in the organizational context of Jordanian banks.

Design/methodology/approach

This paper develops a theoretical model specific to the data warehouse system domain that builds on the DeLone and McLean model. The model is empirically tested by means of structural equation modelling applying the partial least squares approach and using data collected in a survey questionnaire from 127 respondents at Jordanian banks.

Findings

Empirical data analysis supported that data quality, system quality, user satisfaction, individual benefits and organizational benefits have made strong contributions to data warehousing effectiveness in our organizational data context.

Practical implications

The results provide a better understanding of the data warehouse effectiveness and its importance in enabling the Jordanian banks to be competitive.

Originality/value

This study is indeed one of the first empirical attempts to measure data warehouse system effectiveness and the first of its kind in an emerging country such as Jordan.

Details

EuroMed Journal of Business, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 1450-2194

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Article
Publication date: 2 March 2015

Martin Aruldoss, Miranda Lakshmi Travis and V. Prasanna Venkatesan

Bankruptcy is a financial failure of a business or an organization. Different kinds of bankruptcy prediction techniques are proposed to predict it. But, they are…

1922

Abstract

Purpose

Bankruptcy is a financial failure of a business or an organization. Different kinds of bankruptcy prediction techniques are proposed to predict it. But, they are restricted as techniques in predicting the bankruptcy and not addressing the associated activities like acquiring the suitable data and delivering the results to the user after processing it. This situation demands to look for a comprehensive solution for predicting bankruptcy with intelligence. The paper aims to discuss these issues.

Design/methodology/approach

To model Business Intelligence (BI) solution for BP the concept of reference model is used. A Reference Model for Business Intelligence to Predict Bankruptcy (RMBIPB) is designed by applying unit operations as hierarchical structure with abstract components. The layers of RMBIPB are constructed from the hierarchical structure of the model and the components, which are part of the reference model. In this model, each layer is designed based on the functional requirements of the Business Intelligence System (BIS).

Findings

This reference model exhibits the non functional software qualities intended for the appropriate unit operations. It has flexible design in which techniques are selected with minimal effort to conduct the bankruptcy prediction. The same reference model for another domain can be implemented with different kinds of techniques for bankruptcy prediction.

Research limitations/implications

This model is designed using unit operations and the software qualities exhibited by RMBIPB are limited by unit operations. The data set which is applied in RMBIPB is limited to Indian banks.

Originality/value

A comprehensive bankruptcy prediction model using BI with customized reporting.

Article
Publication date: 7 October 2014

Martin Aruldoss, Miranda Lakshmi Travis and V. Prasanna Venkatesan

Business intelligence (BI) has been applied in various domains to take better decisions and it provides different level of information to its stakeholders according to the…

5121

Abstract

Purpose

Business intelligence (BI) has been applied in various domains to take better decisions and it provides different level of information to its stakeholders according to the information needs. The purpose of this paper is to present a literature review on recent works in BI. The two principal aims in this survey are to identify areas lacking in recent research, thereby offering potential opportunities for investigation.

Design/methodology/approach

To simplify the study on BI literature, it is segregated into seven categories according to the usage. Each category of work is analyzed using parameters such as purpose, domain, problem identified, solution applied, benefit and outcome.

Findings

The BI contribution in various domains, ongoing research in BI, the convergence of BI domains, problems and solutions, results of congregated domains, core problems and key solutions. It also outlines BI and its components composition, widely applied BI solutions such as algorithm-based, architecture-based and model-based solutions. Finally, it discusses BI implementation issues and outlines the security and privacy policies adopted in BI environment.

Research limitations/implications

In this survey BI has been discussed in theoretical perspective whereas practical contribution has been given less attention.

Originality/value

A comprehensive survey on BI which identifies areas lacking in recent research and providing potential opportunities for investigation.

Details

Journal of Enterprise Information Management, vol. 27 no. 6
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 11 September 2018

Amir Ashrafi and Ahad Zare Ravasan

Market orientation (MO) (intelligence generation, intelligence dissemination and responsiveness) is known as one of the key concepts in marketing literature. Although…

1074

Abstract

Purpose

Market orientation (MO) (intelligence generation, intelligence dissemination and responsiveness) is known as one of the key concepts in marketing literature. Although prior research has widely focused on the meaning and application of MO, few attempts have been made to explore how market-oriented firms lead to innovation and market performance and what factors actually moderate this relationship. To fill this gap, the present study aims to explore the relationship between MO, innovation and market performance. This study also attempts to examine the intervening role of IT infrastructure, business analytics (BA) capabilities and market turbulence in the proposed model.

Design/methodology/approach

In this study, a questionnaire-based survey was undertaken to test the proposed hypotheses. To verify the proposed theoretical model, partial least squares (PLS)/structured equation modeling (SEM) was performed with 114 valid survey data.

Findings

Despite prior studies which postulated innovation performance as the final outcome of MO (Han et al., 1998; Song et al., 2015), this study focused on innovation performance as a mediating outcome which finally leads to market performance. The statistical results approve the putative relationship which means managers would be able to realize the paramount role of innovation as an integral part of achieving higher market performance. In addition, no support was found for the relationship between intelligence generation and responsiveness. This finding shows that not all obtained information can help managers in the decision-making process.

Originality/value

This study aims to enrich literature by developing a conceptual model to test the link between MO, innovation and market performance. The value of this study is to investigate the roles of flexible IT infrastructure, BA capabilities and market turbulence as the potential moderators in the proposed model. The results advance the understanding of the influence of BA capabilities on the link between intelligence dissemination and responsiveness. Findings also show innovation performance as remarkable and deemed valuable capability, leading to higher performance in marketing-related activities, particularly in highly turbulent markets.

Details

Journal of Business & Industrial Marketing, vol. 33 no. 7
Type: Research Article
ISSN: 0885-8624

Keywords

Article
Publication date: 14 March 2022

Diego Corrales-Garay, Marta Ortiz-de-Urbina-Criado and Eva-María Mora-Valentín

This paper aims to analyse the open data business models (ODBMs) as a source of knowledge and innovation to generate economic and social value. A framework for…

Abstract

Purpose

This paper aims to analyse the open data business models (ODBMs) as a source of knowledge and innovation to generate economic and social value. A framework for understanding ODBMs is presented. First, the knowledge structure of the ODBMs literature is identified. Second, a conceptual model for analysing the ODBMs is proposed. And finally, the future trends in ODBMs research are discussed.

Design/methodology/approach

In this paper, co-word analysis is performed to identify the topics related with ODBMs.

Findings

The ODBMs structure of knowledge is articulated in five themes: business model, smart city, business ecosystem, decision-making and innovation. Based on these results, a five-step model for analysing ODBMs is proposed. Finally, a discussion of the future trends of ODBMs focussed on a knowledge management perspective, open data ecosystems and business intelligence is presented.

Originality/value

The paper presents a picture of what, where, for whom and for what ODBMs have been studied and develops a new model to explain the value creation process of ODBMs. Taking a step further, applying the principles and models of knowledge management and business intelligence to ODBMs is also recommended in order to transfer and transform open data into valuable knowledge that can be used for developing apps. In that context, the importance of encouraging collaboration between different agents in the so-called open data ecosystem is presented.

Details

Business Process Management Journal, vol. 28 no. 2
Type: Research Article
ISSN: 1463-7154

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Article
Publication date: 10 August 2015

Aaron Wolfgang Baur, Julian Bühler and Markus Bick

The purpose of this paper is to investigate the development of software pricing, following the advent of cloud-based business intelligence & analytics…

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Abstract

Purpose

The purpose of this paper is to investigate the development of software pricing, following the advent of cloud-based business intelligence & analytics (BI & A) Software. A value-based conceptual software model is developed to ignite and structure further research.

Design/methodology/approach

A two-step research approach is applied. In step one, the available literature is screened and evaluated, and this is followed by ten semi-structured expert interviews. With that input, a conceptual software pricing model is designed. In step two, this model is validated and refined through discussions with representatives of the five leading business intelligence suites.

Findings

The paper sheds light on the value perception of customers and suggests a clear focus on the interaction between customers and vendors, and less on technical issues. The developed customer-centric, value-based pricing framework helps to improve pricing techniques and strategies.

Research limitations/implications

The research is focused on the pricing strategy of software houses and excludes differentiations of technical specifications and functionalities.

Practical implications

The research can support practitioners in the field of BI & A in rethinking their pricing methods. Placing the customer at center stage can lead to lower customer churn rates, higher customer satisfaction and more pricing flexibility.

Originality/value

This empirical study reveals the importance of a customer-centric pricing approach in the specific case of BI & A. It can also be applied to other fast-developing sectors of the software industry.

Details

Journal of Systems and Information Technology, vol. 17 no. 3
Type: Research Article
ISSN: 1328-7265

Keywords

Open Access
Article
Publication date: 7 December 2020

Yassine Talaoui and Marko Kohtamäki

The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the…

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Abstract

Purpose

The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the BI process and organizational context is scant. This has resulted in a proliferation of fragmented literature duplicating identical endeavors. Although such pluralism expands the understanding of the idiosyncrasies of BI conceptualizations, attributes and characteristics, it cannot cumulate existing contributions to better advance the BI body of knowledge. In response, this study aims to provide an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones.

Design/methodology/approach

This paper reviews 120 articles spanning the course of 35 years of research on BI process, antecedents and outcomes published in top tier ABS ranked journals.

Findings

Building on a process framework, this review identifies major patterns and contradictions across eight dimensions, namely, environmental antecedents; organizational antecedents; managerial and individual antecedents; BI process; strategic outcomes; firm performance outcomes; decision-making; and organizational intelligence. Finally, the review pinpoints to gaps in linkages across the BI process, its antecedents and outcomes for future researchers to build upon.

Practical implications

This review carries some implications for practitioners and particularly the role they ought to play should they seek actionable intelligence as an outcome of the BI process. Across the studies this review examined, managerial reluctance to open their intelligence practices to close examination was omnipresent. Although their apathy is understandable, due to their frustration regarding the lack of measurability of intelligence constructs, managers manifestly share a significant amount of responsibility in turning out explorative and descriptive studies partly due to their defensive managerial participation. Interestingly, managers would rather keep an ineffective BI unit confidential than open it for assessment in fear of competition or bad publicity. Therefore, this review highlights the value open participation of managers in longitudinal studies could bring to the BI research and by extent the new open intelligence culture across their organizations where knowledge is overt, intelligence is participative, not selective and where double loop learning alongside scholars is continuous. Their commitment to open participation and longitudinal studies will help generate new research that better integrates the BI process within its context and fosters new measures for intelligence performance.

Originality/value

This study provides an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones. By so doing, the developed framework sets the ground for scholars to further develop insights within each dimension and across their interrelationships.

Details

Management Research Review, vol. 44 no. 5
Type: Research Article
ISSN: 2040-8269

Keywords

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