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The purpose of this study was to demonstrate a cloud business intelligence model for industrial SMEs. An initial model was developed to accomplish this, followed by validation and finalization of the cloud business intelligence model. Additionally, this research employs a mixed-techniques approach, including both qualitative and quantitative methods. This paper aims to achieve the following objectives: (1) Recognize the Cloud business intelligence concepts. (2) Identify the role of cloud BI in SMEs. (3) Identify the factors that affect the design and presenting a Cloud business intelligence model based on critical factors affecting SMEs during pandemic COVID-19. (4) Discuss the importance of Cloud BI in pandemic COVID-19 for SMEs. (5) Provide managerial implications for using Cloud BI effectively in Iran’s SMEs.

In the current study, an initial model was first proposed, and the cloud business intelligence model was then validated and finalized. Moreover, this study uses a mixed-methods design in which both qualitative and quantitative methods are used. The fuzzy Delphi Method has been applied for parameter validation purposes, and eventually, the Cloud business intelligence model has been presented through exploiting the interpretive structural modeling. The partial least squares method was also applied to validate the model. Data were also analyzed using the MAXQDA and Smart PLS software package.

In this research, from the elimination of synonym and frequently repeated factors and classification of final factors, six main factors, 24 subfactors and 24 identifiers were discovered from the texts of the relevant papers and interviews conducted with 19 experts in the area of BI and Cloud computing. The main factors of our research include drivers, enablers, competencies, critical success factors, SME characteristics and adoption. The subfactors of included competitors pressure, decision-making time, data access, data analysis and calculations, budget, clear view, clear missions, BI tools, data infrastructure, information merging, business key sector, data owner, business process, data resource, data quality, IT skill, organizational preparedness, innovation orientation, SME characteristics, SME activity, SME structure, BI maturity, standardization, agility, balances between BI systems and business strategies. Then, the quantitative part continued with the fuzzy Delphi technique in which two factors, decision-making time and agility, were deleted in the first round, and the second round was conducted for the rest of the factors. In that step, 24 factors were assessed based on the opinions of 19 experts. In the second round, none of the factors were removed, and thus the Delphi analysis was concluded. Next, data analysis was carried out by building the structural self-interaction matrix to present the model. According to the results, adoptability is a first-level or dependent variable. Regarding the results of interpretive structural modeling (ISM), the variable of critical success factors is a second-level variable. Enablers, competencies and SME characteristics are the third-level and most effective variables of the model. Accordingly, the initial model of Cloud BI for SMEs is presented as follows: The results of ISM revealed the impact of SME characteristics on BI critical success factors and adoptability. Since this category was not an underlying category of BI; thus, it played the role of a moderating variable for the impact of critical success factors on adoptability in the final model.

Since this study is limited to about 100 SMEs in the north of Iran, results should be applied cautiously to SMEs in other countries. Generalizing the study's results to other industries and geographic regions should be done with care since management perceptions, and financial condition of a business vary significantly. Additionally, the topic of business intelligence in SMEs constrained the sample from the start since not all SMEs use business intelligence systems, and others are unaware of their advantages. BI tools enable the effective management of companies of all sizes by providing analytic data and critical performance indicators. In general, SMEs used fewer business intelligence technologies than big companies. According to studies, SMEs understand the value of simplifying their information resources to make critical business choices. Additionally, they are aware of the market's abundance of business intelligence products. However, many SMEs lack the technical knowledge necessary to choose the optimal tool combination. In light of the frequently significant investment required to implement BI approaches, a viable alternative for SMEs may be to adopt cloud computing solutions that enable organizations to strengthen their systems and information technologies on a pay-per-use basis while also providing access to cutting-edge BI technologies at a reasonable price.

Before the implementation of Cloud BI in SMEs, condition of driver, competency and critical success factor of SMEs should also be considered. These will help to define the significant resources and skills that form the strategic edge and lead to the success of Cloud BI projects.

Most of the previous studies have been focused on factors such as critical success factors in cloud business intelligence and cloud computing in small and medium-sized enterprises, cloud business intelligence adoption models, the services used in cloud business intelligence, the factors involved in acceptance of cloud business intelligence, the challenges and advantages of cloud business intelligence, and drivers and barriers to cloud business intelligence. None of the studied resources proposed any comprehensive model for designing and implementing cloud business intelligence in small and medium-sized enterprises; they only investigated some of the aspects of this issue.

The strategic management literature emphasizes the concept of business intelligence (BI) as an essential competitive tool. Yet the sustainability of the firms’ competitive advantage provided by BI capability is not well researched. To fill this gap, this study attempts to develop a model for successful BI deployment and empirically examines the association between BI deployment and sustainable competitive advantage. Taking the telecommunications industry in Malaysia as a case example, the research particularly focuses on the influencing perceptions held by telecommunications decision makers and executives on factors that impact successful BI deployment. The research further investigates the relationship between successful BI deployment and sustainable competitive advantage of the telecommunications organizations. Another important aim of this study is to determine the effect of moderating factors such as organization culture, business strategy, and use of BI tools on BI deployment and the sustainability of firm’s competitive advantage.

This research uses combination of resource-based theory and diffusion of innovation (DOI) theory to examine BI success and its relationship with firm’s sustainability. The research adopts the positivist paradigm and a two-phase sequential mixed method consisting of qualitative and quantitative approaches are employed. A tentative research model is developed first based on extensive literature review. The chapter presents a qualitative field study to fine tune the initial research model. Findings from the qualitative method are also used to develop measures and instruments for the next phase of quantitative method. The study includes a survey study with sample of business analysts and decision makers in telecommunications firms and is analyzed by partial least square-based structural equation modeling.

The findings reveal that some internal resources of the organizations such as BI governance and the perceptions of BI’s characteristics influence the successful deployment of BI. Organizations that practice good BI governance with strong moral and financial support from upper management have an opportunity to realize the dream of having successful BI initiatives in place. The scope of BI governance includes providing sufficient support and commitment in BI funding and implementation, laying out proper BI infrastructure and staffing and establishing a corporate-wide policy and procedures regarding BI. The perceptions about the characteristics of BI such as its relative advantage, complexity, compatibility, and observability are also significant in ensuring BI success. The most important results of this study indicated that with BI successfully deployed, executives would use the knowledge provided for their necessary actions in sustaining the organizations’ competitive advantage in terms of economics, social, and environmental issues.

This study contributes significantly to the existing literature that will assist future BI researchers especially in achieving sustainable competitive advantage. In particular, the model will help practitioners to consider the resources that they are likely to consider when deploying BI. Finally, the applications of this study can be extended through further adaptation in other industries and various geographic contexts.

The business intelligence (BI) research witnessed a proliferation of contributions during the past three decades, yet the knowledge about the interdependencies between the BI process and organizational context is scant. This has resulted in a proliferation of fragmented literature duplicating identical endeavors. Although such pluralism expands the understanding of the idiosyncrasies of BI conceptualizations, attributes and characteristics, it cannot cumulate existing contributions to better advance the BI body of knowledge. In response, this study aims to provide an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones.

This paper reviews 120 articles spanning the course of 35 years of research on BI process, antecedents and outcomes published in top tier ABS ranked journals.

Building on a process framework, this review identifies major patterns and contradictions across eight dimensions, namely, environmental antecedents; organizational antecedents; managerial and individual antecedents; BI process; strategic outcomes; firm performance outcomes; decision-making; and organizational intelligence. Finally, the review pinpoints to gaps in linkages across the BI process, its antecedents and outcomes for future researchers to build upon.

This review carries some implications for practitioners and particularly the role they ought to play should they seek actionable intelligence as an outcome of the BI process. Across the studies this review examined, managerial reluctance to open their intelligence practices to close examination was omnipresent. Although their apathy is understandable, due to their frustration regarding the lack of measurability of intelligence constructs, managers manifestly share a significant amount of responsibility in turning out explorative and descriptive studies partly due to their defensive managerial participation. Interestingly, managers would rather keep an ineffective BI unit confidential than open it for assessment in fear of competition or bad publicity. Therefore, this review highlights the value open participation of managers in longitudinal studies could bring to the BI research and by extent the new open intelligence culture across their organizations where knowledge is overt, intelligence is participative, not selective and where double loop learning alongside scholars is continuous. Their commitment to open participation and longitudinal studies will help generate new research that better integrates the BI process within its context and fosters new measures for intelligence performance.

This study provides an integrative framework that integrates the interrelationships across the BI process and its organizational context and outlines the covered research areas and the underexplored ones. By so doing, the developed framework sets the ground for scholars to further develop insights within each dimension and across their interrelationships.

Business intelligence (BI) activities have increased significantly in the US over the past five years—but mainly at the practitioner's level. For various reasons, senior managers in US companies have not adopted intelligence as a strategic management discipline. As a direct result, the use and effectiveness of BI operations in US firms remain questionable. Until senior executives become more interested and involved in the use of BI, the competitiveness of US companies will be limited by their inability to understand and outthink global competitors.

Contemporary organisations are data-driven with sophisticated and strong Information Technology (IT) supporting the Business Intelligence (BI) systems. Due to the Industrial Revolution 4.0, businesses are subjected to volatility, uncertainty, complexity, and ambiguity (VUCA). The accuracy and agility of decision making (DM) play a key role in the success of contemporary organisations. Traditional methods of DM, i.e. based on tacit knowledge, are no longer relevant in the constantly altering business scenarios. Innovations in the IT domain have accomplished systems to gather and process business data at an exponential speed. Context-driven analytics along with computation capability and performance-driven visualisation have become an implicit need for businesses. BI systems offer the capabilities of data-driven DM simultaneously allowing organisations to predict the future business scenarios. Qualitative research is conducted in this chapter. In the research, interviews, questionnaires, and secondary data from previous research are used as data source. Case studies are discussed to clarify the business use cases of BI systems and their impact on managerial DM. Theoretical foundations are stated basis a thorough literature review of the available body of knowledge. The current environment demands data-driven DM in an organisation at all levels, i.e. strategic, tactical, and operational. Heterogeneous data sources add unlimited value to the decision support systems (DSSs). The BI systems have become an integral part of the technology landscape and an essential element in managerial DM. Contemporary businesses have deployed BI systems in all the functions.

Business intelligence (BI) has been applied in various domains to take better decisions and it provides different level of information to its stakeholders according to the information needs. The purpose of this paper is to present a literature review on recent works in BI. The two principal aims in this survey are to identify areas lacking in recent research, thereby offering potential opportunities for investigation.

To simplify the study on BI literature, it is segregated into seven categories according to the usage. Each category of work is analyzed using parameters such as purpose, domain, problem identified, solution applied, benefit and outcome.

The BI contribution in various domains, ongoing research in BI, the convergence of BI domains, problems and solutions, results of congregated domains, core problems and key solutions. It also outlines BI and its components composition, widely applied BI solutions such as algorithm-based, architecture-based and model-based solutions. Finally, it discusses BI implementation issues and outlines the security and privacy policies adopted in BI environment.

In this survey BI has been discussed in theoretical perspective whereas practical contribution has been given less attention.

A comprehensive survey on BI which identifies areas lacking in recent research and providing potential opportunities for investigation.

The business intelligence (BI) literature is in a flux, yet the knowledge about its varying theoretical roots remains elusive. This state of affairs draws from two different scientific communities (informatics and business) that have generated multiple research streams, which duplicate research, neglect each other’s contributions and overlook important research gaps. In response, the authors structure the BI scientific landscape and map its evolution to offer scholars a clear view of where research on BI stands and the way forward. For this endeavor, the authors systematically review articles published in top-tier ABS journals and identify 120 articles covering 35 years of scientific research on BI. The authors then run a co-citation analysis of selected articles and their reference lists. This yields the structuring of BI scholarly community around six research clusters: environmental scanning (ES), competitive intelligence (CI), market intelligence (MI), decision support (DS), analytical technologies (AT) and analytical capabilities (AC). The co-citation network exposed overlapping and divergent theoretical roots across the six clusters and permitted mapping the evolution of BI research following two pendulum swings. This study aims to contribute by structuring the theoretical landscape of BI research, deciphering the theoretical roots of BI literature, mapping the evolution of BI scholarly community and suggesting an agenda for future research.

This paper follows a systematic methodology to isolate peer-reviewed papers on BI published in top-tier ABS journals.

The authors present the structuring of BI scholarly community around six research clusters: ES, CI, MI, DS, AT and AC. The authors also expose overlapping and divergent theoretical roots across the six clusters and map the evolution of BI following two pendulum swings. In light of the structure and evolution of the BI research, the authors offer a future research agenda for BI research.

This study contributes by elucidating the theoretical underpinnings of the BI literature and shedding light upon the evolution, the contributions, and the research gaps for each of the six clusters composing the BI body of knowledge.

This paper aims to examine the extent to which Business Intelligence and Big Data feature within academic research in hospitality and tourism published until 2016, by identifying research gaps and future developments and designing an agenda for future research.

The study consists of a systematic quantitative literature review of academic articles indexed on the Scopus and Web of Science databases. The articles were reviewed based on the following features: research topic; conceptual and theoretical characterization; sources of data; type of data and size; data collection methods; data analysis techniques; and data reporting and visualization.

Findings indicate an increase in hospitality and tourism management literature applying analytical techniques to large quantities of data. However, this research field is fairly fragmented in scope and limited in methodologies and displays several gaps. A conceptual framework that helps to identify critical business problems and links the domains of business intelligence and big data to tourism and hospitality management and development is missing. Moreover, epistemological dilemmas and consequences for theory development of big data-driven knowledge are still a terra incognita. Last, despite calls for more integration of management and data science, cross-disciplinary collaborations with computer and data scientists are rather episodic and related to specific types of work and research.

This work is based on academic articles published before 2017; hence, scientific outputs published after the moment of writing have not been included. A rich research agenda is designed.

This study contributes to explore in depth and systematically to what extent hospitality and tourism scholars are aware of and working intendedly on business intelligence and big data. To the best of the authors’ knowledge, it is the first systematic literature review within hospitality and tourism research dealing with business intelligence and big data.

Internet + and Electronic Business in China is a comprehensive resource that provides insight and analysis into E-commerce in China and how it has revolutionized and continues to revolutionize business and society. Split into four distinct sections, the book first lays out the theoretical foundations and fundamental concepts of E-Business before moving on to look at internet+ innovation models and their applications in different industries such as agriculture, finance and commerce. The book then provides a comprehensive analysis of E-business platforms and their applications in China before finishing with four comprehensive case studies of major E-business projects, providing readers with successful examples of implementing E-Business entrepreneurship projects.

Internet + and Electronic Business in China is a comprehensive resource that provides insights and analysis into how E-commerce has revolutionized and continues to revolutionize business and society in China.

Although knowledge based on business intelligence (BI) is crucial, few studies have explored the core of BI knowledge; this study explores this topic.

The authors collected 1,306 articles and 54,020 references from the Web of Science (WoS) database and performed co-citation analysis to explore the core knowledge of BI; 52 highly cited articles were identified. The authors also performed factor and cluster analyses to organize this core knowledge and compared the results of these analyses.

The factor analysis based on the co-citation matrix revealed seven key factors of the core knowledge of BI: big data analytics, BI benefits and success, organizational capabilities and performance, information technology (IT) acceptance and measurement, information and business analytics, social media text analytics, and the development of BI. The cluster analysis revealed six categories: IT acceptance and measurement, BI success and measurement, organizational capabilities and performance, big data-enabled business value, social media text analytics, and BI system (BIS) and analytics. These results suggest that numerous research topics related to big data are emerging.

The core knowledge of BI revealed in this study can help researchers understand BI, save time, and explore new problems. The study has three limitations that researchers should consider: the time lag of co-citation analysis, the difference between two analytical methods, and the changing nature of research over time. Researchers should consider these limitations in future studies.

This study systematically explores the extent to which scholars of business have researched and understand BI. To the best of the authors’ knowledge, this is one of the first studies to outline the core knowledge of BI and identify emerging opportunities for research in the field.