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The purpose of this study is to evaluate the interrelationships between market orientation, learning orientation and innovativeness. The effects of business operation mode on learning orientation and innovativeness are also investigated.

A 65‐item survey questionnaire was developed and 700 manufacturing and service firms in Taiwan were selected as the samples of this study. Mail survey was conducted and respondents were asked to express the opinions related to the effects of business operation modes on market orientation, learning orientation and innovativeness of their firms.

The results conclude that: the emphasis of market orientation, including intelligence generation, intelligence dissemination, and responsiveness, is associated with the levels of learning orientation and organizational innovativeness; the emphasis of learning orientation is associated with the levels of business innovation; and a participate, power sharing, and collaborative business operation mode may enhance a firm to promote innovativeness and business performance.

As the management environment has become more dynamic, the emphasis of market orientation, learning orientation and innovativeness are some of the important issues that executives need to follow. Since very limited studies have concentrated on above issues, the results of this study can provide important references to academicians and practitioners in the developing of business innovativeness.

The purpose of this paper is to provide a quantitative analysis, in which learning orientation, market orientation, entrepreneurial orientation, and innovativeness function as key success factors in technology‐intensive firms. The authors formulate a structural equation model to examine the relationship among these constructs.

A structural equation model was designed to examine the relationship. To test the model, the authors conducted covariance structural analyses of data collected from 333 venture companies, including innovation companies, in Taiwan.

The central finding is that learning orientation plays a full mediating role in the relationship between market orientation and innovativeness. The results indicate that organizational structure (formalization and decentralization) does not play a moderating role in the relationship between innovativeness and business performance; however, the extent of formalization of an organizational structure negatively correlates with business performance.

Market orientation can strengthen innovativeness via organizational learning. In the high‐tech industry, the market information obtained from customers and competitors helps firms to keep an eye on the market. For better competitive advantages and business performance, firms must have learning capabilities and employees' identity with corporate mission.

The research empirically examines the mediating role of learning orientation and the moderating role of organizational structure in the model. The findings indicate that firms should strengthen their learning orientation and innovativeness, and avoid interfering in the organizational structure to improve business performance.

This study aims to investigate the adoption intention of artificial intelligence (AI) in family businesses through the perspectives of digital entrepreneurship and entrepreneurship orientation.

The study examines contributing factors explaining the adoption intention of AI in the context of family businesses. The developed research model is examined and validated using structural equation modelling based on 631 respondents' data. Purposeful sampling is used to collect the respondents' data.

The proposed model included two endogenous (i.e. business innovativeness and adoption intention) and six exogenous variables (i.e. affordances, culture and flexible design, entrepreneurial orientation, generativity, openness and technology orientation) through ten direct paths and three indirect paths. The results depicted the significant influence of all the exogenous variables on the endogenous variable reflecting support of all the hypotheses. The business innovativeness partially mediates the relationships of culture and flexible design, entrepreneurial orientation and technology orientation with adoption intention. Further, the results demonstrated a model variance of 24.6% for business innovativeness and 64.2% for adoption intention of artificial intelligence in the family business.

The study contributes to theoretical developments in entrepreneurship and family business research and AI's theoretical progress, especially to digital entrepreneurship.

Theoretically, it contributes to the literature of entrepreneurship, particularly digital entrepreneurship. Additionally, the research model adds to the role of entrepreneurial orientation and digital entrepreneurship in the emerging family entrepreneurship literature. Considering the scarcity of research in this field, the empirically validated model explaining critical antecedents of AI adoption intention in the family business is a foundation for discussion, critique and future research.

The motivation for this study comes from decision making related to strategic marketing orientations in international markets. The authors examine if customer orientation and customer relationship orientation perform as two distinct constructs in driving firm innovativeness, and how together they support business growth among export firms. This study aims to suggest a customer-centric strategy for export firms that drive innovativeness and growth.

An international corporation specialized in company information services provided a list of the contact information of Italian companies. The authors sent an email request to respond to an online survey and received 416 effective responses from firms operating in export markets. The authors propose and empirically test a model in which customer orientation, customer relationship orientation and innovativeness predict business growth. This model controls for the effects of firm size, industry and customer type (B2B vs. B2C).

The study findings suggest that customer orientation and customer relationship orientation are two distinct strategic orientations driving innovativeness. However, they do not directly affect business growth. Instead, they require the innovativeness of an exporter to materialize as business growth.

The results of the study recommend business strategies focusing not only on customer needs and satisfaction but also on retaining current customers and building customer relationships in international markets. Firms can learn from international customers and develop effective customer-centric strategies to spread the acquired information into the internal decision-making as it contributes to firm innovativeness and business growth in international markets.

This study is one of the pioneering studies combining customer orientation and customer relationship orientation, showing their theoretical and empirical divergence. This study is also among the first which tests how the two strategic orientations together with innovativeness promote business growth among export firms. The authors add understanding of the synergistic effects both of using customer information and developing deeper relationships on firm innovativeness and performance among exporters.

This paper aims to present an empirical test to analyze a structural process model based on constructs of organizational innovativeness types considering sustainability aspects. It explores interdependency among constructs of organizational innovativeness identified as product, process, behavioral, market, strategic and risk innovativeness. It integrates a dynamic capability perspective to strengthen the existing literature.

Sample for data analysis covers 389 managers of firms demonstrating some traits of sustainability orientation and operating in a developing economy like India. Structural equation modeling is applied to test the causal model.

Study reveals that risk innovativeness along with strategic innovativeness leads to behavioral innovativeness which further causes product innovativeness and business process innovativeness. Business process innovativeness supports product innovativeness leading to market innovativeness of a firm. Characteristics of organizational innovativeness linked with the risk-taking ability of top management can be a critical differentiating factor between conventional and sustainability-oriented firms.

The factor of risk innovativeness was applied as per the existing measurement scale and has a scope for further exploration. It also offers an opportunity to reassess organizational innovativeness processes considering sustainability aspects.

The study may help organizations to develop a systemic approach to evolve and develop business processes linked to organizational innovativeness considering sustainability challenges and uncertain market conditions.

Development of organizational innovativeness considering sustainability aspects may lead to innovative and disruptive products/services leading to mitigate climate change issues, thus helping global societies in long run.

The study offers common ground linked to the bodies of research related to dynamic capabilities, micro-foundations of dynamic capabilities, innovative capability and sustainability.

The purpose of this paper is to examine the effects of past entrepreneurial experience on the reported innovativeness of serial entrepreneurs’ subsequent ventures.

Building on insights from the generative entrepreneurial learning process and from cognition theories, the authors propose that regardless of the type of entrepreneurial experience, positive or negative, such experience enriches the cognitive schemas of serial entrepreneurs leading them to greater reported innovativeness. The proposed hypotheses are tested on a unique sample drawn from a Catalan adult population survey.

Results reveal that practical experience is an essential prerequisite for entrepreneurial learning, and even negative entrepreneurial experience may induce generative entrepreneurial learning suitable for subsequent outperforming ventures for the psychologically strong who have managed to learn from their experience.

The importance of this study stretches beyond a purely academic discussion and has implications for policy making within the area of business and economic development. Appropriate policy depends on the likeliness for serial entrepreneurs to improve. Thus, if serial entrepreneurs learn from their venturing experiences and/or acquire valuable knowledge from them, they may perform better, on average, in subsequent ventures. If subsequent ventures do build upon prior entrepreneurial experiences, calls for policy to encourage re-entries by entrepreneurs may be warranted, even if those entrepreneurs performed poorly in their previous ventures.

The authors analyze the impact of past performance of serial entrepreneurs on the reported innovativeness of their subsequence ventures. The contributions of this study stand as: the inclusion of the re-entry decision together with the innovativeness decision of entrepreneurs within the same model; separation of the positive or negative nature of serial entrepreneurs’ past experiences; focus on the entrepreneur rather than the firm as a unit of analysis; the use of a unique primary data set specifically collected for the purpose of this study about the past entrepreneurial experience of the Catalan adult population.

The purpose of this paper is to explore the prior knowledge perspective on e-business environments to maintain expertise by firms. The perspectives indicate the crucial of e-service innovation and emphasize the transformative learning in the model.

The model proposed in this study examines the relationships among customer empowerment, normative pressure, innovativeness, transformative learning, and performance. This study presents empirical results from benchmark services in e-markets of Taiwan. There were 225 valid samples to test the proposed model with SEM.

Customer empowerment has significant and positive effects on innovativeness and transformative learning, respectively. Normative pressure has significant and positive effects on innovativeness and transformative learning, respectively. Innovativeness has significant and positive effects on transformative learning. Transformative learning has significant and positive effects on financial, customer, and business performance, respectively. In addition, innovativeness mediates the effects of customer empowerment and normative pressure on transformative learning.

This study finds that transformative learning is a crucial role on customer performance. Firms should emphasize on transformative learning of prior market and technological knowledge to achieve customer performance.

Customer empowerment is the technological knowledge innovation of e-business environments. However, normative pressure has to implement the market knowledge orientation on e-business environments. Besides, transformative learning has the largest effect on customer performance.

Psychological and entrepreneurial traits have been widely studied as explicative variables of encouraging entrepreneurial behavior, while their impact on innovative activity is less explored. This study examines whether, how and why psycho-entrepreneurial traits and social networks effect innovativeness among women firm owners.

Analysis of data collected from 304 Saudi women entrepreneurs accompanied by business accelerators provides a wide support with some notable exceptions. We use Structural Equation Modeling technique to estimate how different constructs interact with each other and jointly affect directly or indirectly women's innovativeness behavior in Saudi Arabia.

Findings point out that innovativeness is positively and significantly affected by emotional intelligence, internal locus of control, entrepreneurial alertness and entrepreneurial self-efficacy. The construct of entrepreneurial self-efficacy mediates the relationship between both business and personal networks and innovativeness. However, professional forums and mentors have no significant effect on innovativeness.

The sample selection is limited to two entrepreneurial support structures especially business accelerator and business incubator. Expanding the context to other support structures can reinforce the implications and provide more valuable results.

The findings are likely to be of applicability for improving women entrepreneurship by entrepreneurial support structures.

This research is original in the sense that it investigated useful insights of innovativeness among Saudi female entrepreneurs.

This study aims to explore the impact of Vietnamese firms' expectations of opportunities provided by the World Trade Organization (WTO) – expected WTO opportunities – on their marketing and innovativeness capabilities, and subsequently, on business performance.

Using a sample of 323 Vietnamese firms in Ho Chi Minh City, a model incorporating expected WTO opportunities, marketing and innovativeness capabilities, and business performance by means of structural equation modeling was tested.

It was found that expected WTO opportunities had positive impacts on both marketing and innovativeness capabilities. Further, marketing and innovativeness capabilities underlie business performance of Vietnamese firms.

A key limitation of this study is the examination of the impact of expected WTO on only two firm capabilities: marketing and innovativeness. There might be several other firm capabilities that may be affected by expected WTO such as entrepreneurial orientation and learning orientation.

The results of this study suggest that firms should be prepared to take advantage of the WTO: to evaluate its opportunities, as well as threats, in order to design and implement appropriate strategies for doing business in a new and challenging environment.

This is the first study of this type on Vietnam's entry into the WTO as an important event for Vietnamese firms. The findings of this study suggest expected WTO opportunities play an important role in strengthening marketing and innovativeness capabilities, and subsequently, on business performance.

The purpose of this paper was to determine whether innovativeness is a personal attribute that enhances entrepreneurial success and to obtain external validation for the Valuable Novelty Theory of innovation and the Innovator Mindset (IM) instrument for measuring personal innovativeness.

This is the final paper in a series of three articles. The first article, Valuable Novelty: A Proposed General Theory of Innovation and Innovativeness, laid out the Valuable Novelty Theory and the Innovation Cycle. The second article Evaluating Mindset as a Means of Measuring Personal Innovativeness explained the design of the IM instrument. For this study, some 300 entrepreneurs were given the IM assessment and asked to provide data on their ventures’ recent performance. The data were then analyzed to see whether differing IM scores reflected different business outcomes. Due to the heavily skewed nature of the business performance data, this required the development of a non-traditional approach to data analysis that combined Rasch measurement, segmentation of the data into quantiles and hypothesis testing using simulations.

The findings were that there is a robust relationship between personal innovativeness and multiple measures of value creation. An unexpected finding was a Value Creation Curve, a non-linear pattern that appears to characterize the relationship between innovativeness and value creation regardless of the specific type of value.

Key limitations of this study were that it was retrospective and focused on value creation in a particular endeavor – the launching of a new business. A longitudinal study with a control group would further clarify the relationship between innovativeness and value creation. Research in other settings is needed to explore the relevance of innovativeness to other types of value creation.

This is the first study to demonstrate and measure a relationship between personal innovativeness and entrepreneurial value creation, with effect sizes that appear to exceed any previously studied personal attributes. It confirms the role innovativeness plays in creating value, demonstrates the utility of the IM assessment as a research instrument and provides a tool that entrepreneurs and investors can use to more accurately predict the likely outcomes of business ventures.