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This study empirically aims to examine the collaboration between social enterprises (SEs) and impact investors (IIs), which are organisations with similar interests but with distinct logics, and in high demand in emerging economies with complex problems. Despite the significant economic contributions of these organisations, there have been limited studies examining how they collaborate in different contexts, including theoretical insights explaining how they gain partner fit from resource synergy.

Mainstream businesses use the compatibility and complementarity concepts to examine buyer–supplier strategic alliances. Using similar concepts in the context of hybrid organisations, the authors interviewed six pairs of SEs and IIs with dyadic relations in Nigeria, aiming to deeply understand how they align dissimilar logics in pursuing common goals in emerging economies.

The authors’ findings revealed how compatibility criteria from the institutional logics perspective and complementarity from social exchange theory guide collaboration between SEs and IIs in an emerging economy. Using these theories provides new insights that distinguish SEs and IIs collaboration from conventional theories on the internationalisation of businesses, which remained insufficient for understanding the cross-border operations of SEs.

The study holds practical implications for organisations, regardless of their size, international investors, governments, organisations and individuals desiring to pursue sustainable business agendas in emerging economies with huge impact opportunities and the process involved.

The outcomes of this study extend knowledge of the theoretical lens examining collaborative entrepreneurship from the perspective of hybrid organisations. It also challenged existing knowledge on collaboration between SEs and IIs, often characterised by potential tensions due to the dissimilarity of institutional logics of actors.

The purpose of the study is to investigate how small- and medium-sized enterprises (SMEs) can effectively collaborate for eco-innovation using the business modes of innovation framework to emphasise three types of collaboration: “science, technology, and innovation” (STI), “learning by doing, using, and interacting” (DUI)-Vertical and DUI-Horizontal.

This analysis uses data from 838 SMEs in the Basque Country (2018–2020) to evaluate the effects of the three types of collaboration on eco-innovation. The authors employ a propensity score-based method to address potential bias associated with endogeneity in innovation studies.

The findings suggest that DUI-Vertical collaboration has a positive relationship with the development of product, process and marketing eco-innovation. Furthermore, DUI-horizontal collaboration is the most effective collaboration mode for SMEs, positively impacting their overall eco-innovation portfolio. Finally, STI collaboration is positively associated with product eco-innovation.

Policymakers should support SMEs by designing programmes that facilitate collaboration between competing firms to stimulate eco-innovation, but potential challenges of coopetition must be addressed. Rather than a generic, one-size-fit-all approach, SMEs' managers should identify the most appropriate partners corresponding to their specific eco-innovation goal, ensuring a more effective and targeted. Collaboration between science partners and SMEs should be reinforced by approximating the SMEs' needs more effectively.

This study contributes twofold. Firstly, the authors investigate whether the STI and DUI modes of innovation are determinant factors in the introduction of various types of eco-innovation. Secondly, the authors contribute to the literature on business modes of innovation by differentiating between DUI-Vertical (i.e. suppliers, customers and consultancy) and DUI-Horizontal (i.e. competitors) collaboration, thus highlighting the complexity of DUI collaboration forms.

The purpose is to identify and explore barriers to overcome for developing collaborative innovation between a global service supplier and two of its industrial customers in Sweden.

The research had an action-based research approach in which the researchers were interacting and collaborating with the practitioners in the companies. The empirical part includes primary data from multiple interviews, and two workshops with dialogues with participants from the involved companies. The use of complementary data collection methods gave rich input to understanding the context for collaborative innovation, and to uncovering barriers, to develop solutions for collaborative innovation. The empirical barriers were analysed using theoretically derived barriers from a literature review. The analysis generated four broad themes of barriers which were discussed and led to conclusions and theoretical and practical implications on: the customer's safety culture, the business model, the parties' understanding of innovation and the management of collaborative innovation in supply chains.

The thematic analysis generated four broad themes: the customer's safety culture, the business model, the parties' understanding of innovation and the management of collaborative innovation. These themes where analysed using theoretically derived barriers from a literature review. The industrial context, the understanding of innovation and its management created barriers.

The unique access to the service supplier and its two independent industrial customers adds a rich contextual framing to the process of identifying and exploring the barriers to collaborative innovation. The conclusion emphasizes the importance of an industrial business context, the business logic in terms of business models and for the understanding and management of collaborative innovation.

The purpose of the paper is to explore how collaborations can increase the impact of food sharing platforms, which offer the potential to reduce food waste by facilitating contact between suppliers and consumers. With this comes the need to address the twofold challenge of being digital and having an economic and social-environmental mission. Thus, adopting a system perspective and recognizing stakeholders as part of a value network can maximize the generated impact.

A multiple case study analysis has been conducted on 12 food sharing platforms. Data have been collected through semi-structured interviews, triangulated with internal and external documents and content analysed.

The research outlines the systems of collaboration found in food sharing platforms characterized by two levels of actors (platform players and business players) and five different types of collaboration that can help platforms maximize their impact (boosting the network effect; capturing value; enhancing the business model; extending the type of impact; and scaling up).

The research offers important contributions for the advancement of the field, adding evidence on the opportunities offered by collaborations to generate impact for business and society in the context of the sharing economy and food industry. The research allows to identify the concept of “sustainability-oriented sharing platforms” as a subset of sharing economy platforms characterized by a dual mission and related challenges. From a managerial point of view, the study highlights how designing and implementing collaborations with the stakeholders can increase platforms' impact consistently with the life cycle and short- and long-term perspectives.

This paper aims to investigate the impact of Industry 4.0 (I4.0) technologies on knowledge creation for innovation purposes by assessing the relationships among the variety of I4.0 technologies adopted (breadth I4.0), the penetration of these technologies within the firm’s value chain activities (depth I4.0) and the mediating role of both internal (inter-functional (IF)) and external [with knowledge-intensive business services (KIBS)] collaborations in this process.

The study employed a quantitative research design. By administering a survey to entrepreneurs, chief operation officers or managers in charge of the operational and technological processes of Italian manufacturing firms, the authors collected 137 useful questionnaires. To test this study's theoretical framework and hypotheses, the authors ran regression and mediation analyses.

First, the results highlight the positive link between breadth I4.0 and depth I4.0. Moreover, the results show the key role played by increased collaboration among the firm’s business functions and by relationships with KIBS in creating knowledge to innovate processes and products when I4.0 technologies are adopted.

The variety of I4.0 technologies adopted enables a firm to use such technologies in various value chain activities. However, the penetration of I4.0 into the firm’s value chain activities (depth I4.0) does not per se directly imply the production of new knowledge, for which a firm needs internal collaboration among different business functions, in particular with the production area, or collaboration with external partners that favor I4.0 implementation, such as KIBS.

To achieve innovation goals by creating new knowledge, especially in the manufacturing industries, firms should encourage internal and external collaboration when I4.0 technologies are adopted. Moreover, policy makers should not only consider fiscal incentives for the adoption of such technologies, but also encourage the building of networks between adopting firms and external actors.

The study is one of the first attempt that provides empirical evidence of how I4.0 enables the creation of knowledge to innovate processes and products, highlighting the relevance of collaboration both within the company and with external partners.

Collaboration methods are unique strategies that can help organizations hedge against external and internal supply chain risks without stressing their relationships with supply chain partners. However, selecting the most appropriate collaboration method from a given set of strategies is a multifaceted challenge. This paper aims to address this issue.

The decision maker's dilemma of fighting data uncertainty in input parameters to check the efficacy of a given collaboration or mitigation approach is tackled by the integration of Grey theory with the technique for order of preference by similarity to ideal solution (TOPSIS) method. The proposed technique is applied and tested for an Indian diesel generator-set manufacturer to identify the most apposite set of sustainable collaboration strategies.

The results showed that when a firm is bidding for different horizontal collaboration strategies across its supply chain system technology and resource-sharing-centered collaboration strategies are the prominent option. In the case of the company's vertical collaboration deployment, the focus should be kept on information sharing to achieve impactful collaboration. The outcome of the analysis helped the Indian manufacturer to adopt transparent order and production information sharing with its regional distributors and core suppliers within its supply chain.

This study demonstrates from a methodological perspective the successful application of the Grey-TOPSIS approach that effectively captures data uncertainty. It also integrates sustainability parameters in collaboration strategy criteria selections.

Over the last five decades, business to business (B2B) marketing has evolved from a transactional model to a behavioral model. This evolution is a consequence of the rise in thoughts of managing customer journeys, services marketing and acknowledging value co-creation amongst stakeholders. The contemporary B2B marketing strategies of relationship, innovation, sustainability and digital marketing that emerge through the literature review are discussed to demonstrate how they add value to the competitive advantage of firms and facilitate co-creation between business partners to help design the customer journey. The purpose of the paper is to discuss how the apparel industry could implement the B2B marketing strategies highlighted and further suggests a framework of value co-creation. The framework shows the journey between business partners followed by the value propositions as service exchange through resource integration within the service ecosystem.

Through a review of the literature, the evolution of B2B marketing unveils the importance of services marketing and how the marketing strategies discussed add value to the services marketing, this is further explored with propositions of value co-creation between business partners. The propositions are based on the theory of service dominant logic, whereby, the partners in the service ecosystem co-create value from value propositions offered by the business partners in collaboration with supply chain innovation.

A framework is suggested in the context of the apparel industry that demonstrates the value propositions as a part of the B2B marketing strategy. Through resource integration and collaboration between the business partners, the value propositions in the form of services, are exchanged resulting in value co-creation that leads to the ultimate offering to the end customer.

The service dominant logic theory and the supply chain innovation model are the basis of the framework, showing the value propositions made, are in collaboration between the firm and the supply chain partners. The value propositions in the form of services are exchanged as an outcome of resource integration amongst the business partners resulting in value co-creation which will aid apparel manufacturers differentiate their services and manage customer journeys better. The framework will be further researched through primary research to determine its rationality in the real-world context. The nature of the industry being fast paced, the literature will be outdated in a short span of time and with the vast growth, new strategies will need to be executed eventually.

The paper discusses how the apparel industry can move forward with the B2B marketing strategies highlighted through the literature review and further suggests a framework of value co-creation. This will aid apparel manufacturers to focus their marketing efforts in an era of services marketing and compete better globally with service offerings.

The competitive advantage strategies and other key emerging themes of co-creation, value co-creation and customer journeys are highlighted and shows increasing importance to the survival of businesses in an era of service orientation and relationship marketing.

Through a critical literature review of B2B marketing strategies and with the use of theoretical models of service dominant logic and supply chain innovation, the conceptual paper proposes a framework by the authors that allows future research to analyse value co-creation in B2B marketing strategies for the apparel industry.

To increase university–industry collaboration and research commercialisation, the Australian government recently introduced the Intellectual Property (IP) Framework, a set of online standard contracts. This follows a predecessor standard contract initiative, the IP Toolkit, which has not previously been evaluated. This paper aims to examine standard contracting in the innovation sector, tracing the policymaking behind the IP Toolkit using the lens of Macneil’s relational contract theory, to assess prospects of success for the new IP Framework, and similar initiatives in other jurisdictions.

This is a disciplined-configurative case study, drawing on qualitative secondary data analysis and applying Macneil’s relational contracting theory to guide case construction and generate hypotheses around likely success of standard contracting initiatives (stakeholder sentiment, stakeholder adoption). Within-case analysis process-traces development of the IP Toolkit, to discover what the policymakers wanted, knew and computed – and to detail observable implications Macneil’s theory predicts. Its themes are triangulated with multiple sources.

The case study, via Macneil’s theory, confirms the first hypothesis (resistant stakeholder sentiment) and partly validates the second hypothesis (low levels of adoption), demonstrating limited suitability of standard contracting in the dynamic and highly uncertain space of university–industry collaboration.

The study provides insights into the limited role that standard contracts can play in improving national collaborative research and development performance.

This is a novel theory-driven case study triangulated with previously unpublished data on the IP Toolkit’s website usage, and data from recent consultations on the new IP Framework. It has broader implications for other jurisdictions considering adoption of the standard contract model.

This study aims to explore the values, resilience and innovation of four food businesses during the COVID-19 pandemic and their responses to the chaotic environment they find themselves in. It also evaluates whether there is evidence of a thriving food in tourism environment propelling these businesses forward within an innovative regenerative tourism system.

A descriptive and comparative case study approach is used using a holistic design with four in-depth interviews for each business over 18 months. A thematic analysis of the qualitative data provides answers to the key research questions and informs our understanding of the ecosystems in which food businesses reside.

The findings indicate that an internal business ecosystem with a strong value base and effective networks across a range of stakeholders enhances resilience. The crisis refocused and stimulated a variety of innovations.

An ethos of collaboration and cooperation for food businesses provides opportunities for a shared future where it is implemented.

A values-based food in tourism system that gives back to communities potentially creates an external environment that better supports small food businesses; however, the place of food in tourism and the food story of Aotearoa New Zealand continues to lack clarity.

The exploration of four food businesses in the time of crisis provides new insights into the multidirectional inter-related factors that either drive success or hinder it.

The COVID-19 situation affected the whole landscape of retailing in India and around the world. However, some businesses have used the pandemic-related difficulties into opportunities. E-tailing is one of the ways that helped people in India to continue shopping their essential products and choosing their luxury products without making any physical visits during the lockdown. This research understands the current situation through an observation study and suggests the e-tailing model suitable during the COVID-19 and beyond.

We used secondary data to make the observational study. We also conducted two case studies and interviews with grocery shops and an automotive company.

This research suggests a simple collaborative e-tailing model combining all supply chain players to reduce people’s movement, timely delivery and enhanced service to meet customers demand during the lockdown period.

This paper has considered two real cases for discussion and also obtained information from public domain. The proposed model has been discussed with the case companies, and it hoped to support business planning for online services.