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This paper aims to identify, classify and study emerging social and business trends associated with the outbreak of the Covid-19 pandemic.

By adopting the meta-synthesis method, the study scrutinizes, synthesizes and interprets the findings from a pool of publications. This approach results in identifying 53 key ideas that are classified under nine dominant trends.

The study identifies and examines nine major trends caused and intensified by the Covid-19 pandemic, i.e. the rise of authoritarianism, the new era of corporate welfare, deep imbalances in public finances, exacerbated inequalities, higher risks of poverty and famine, the dominance of giant corporations, the increasing influence of big tech, the accelerated innovation and the fluidity of work and organizations. The paper suggests that these trends are the continuation of the past three decades’ transformations, are contributing to the rising concentration of power and wealth and are leading to a new type of globalization marked by high connectivity and low tangibility.

The originality of this paper resides in adopting a multidisciplinary approach to analyzing various social and business dimensions of a complex phenomenon. While the study should not be viewed as a comprehensive investigation, it offers a groundwork for further research on Covid-19.

The emerging technological work culture calls for a massive re‐education of the existing workforce, especially for the new careers emerging as a result of the revolutions in microelectronics, biotechnology and communication. In this monograph the author argues that for management it demands a new attitude toward employees as human capital. For the average worker, especially those displaced by the new technologies, it will require re‐education focused on skill development for new careers and service activities.

This viewpoint takes up the Covid-19 pandemic as a trigger for a research agenda around societally engaged international business (IB) research.

The paper is organized as a viewpoint. First, it provides an overview of Covid-19 research in business and management and IB in particular. Second, it introduces a societally engaged IB perspective, around poverty and human rights as well as trade.

The paper offers an annotated introduction to the paper contributions of the special issue with three clusters, “re-reading the crisis”, “crisis protectionism” and “firm strategies during the pandemic”.

The paper points to future research opportunities in terms of crisis management and societally engaged IB research.

The Covid-19 crisis poses new questions for research on international business and its related disciplines. In particular, the political, economic and societal disruption which the pandemic has caused highlights the importance of addressing broader societal issues such as climate change, poverty and inequality through a purposeful and forward-looking research agenda.

The paper and the special issue are some of the first combined research outputs on the Covid-19 pandemic in international business.

Attempts to contribute to the growing literature on postmodernism and marketing by addressing the changes in the market and the corresponding changes that have to take place in marketing strategies. Assesses the implications of postmodernism for marketing managers and other marketing practitioners, and proposes the marketing strategies that are needed to respond to the changes in the market with the growing influence of postmodernity. Discusses directions for future research.

The importance of language management in multinational companies has never been greater than today. Multinationals are becoming ever more conscious of the importance of global coordination as a source of competitive advantage, and language remains the ultimate barrier to aspirations of international harmonisation. The article reviews the solutions open to multinational companies in term of language management. Before that, however, it discusses the aforementioned trend to globalisation outlines the dimensions of the language barrier and illustrates its consequences.

The research empirically examines the role of artificial intelligence (AI) integrated with social customer relationship management (SCRM) in multinational enterprises (MNEs) towards international relationship management under social distancing conditions due to the COVID-19 pandemic.

The study initially undertakes pertinently focused theoretical research in the fields of international marketing, knowledge management, and customer relationship management. And, utilizing the theories of resource-based view (RBV) and dynamic capability view (DCV) theory, the study develops a theoretical model that is subsequently empirically validated through a survey and structural equation modeling.

The study highlights the importance and means of adopting AI-integrated social CRM by MNEs, in the context of international relationship management, under the Covid-19 social distancing conditions. The study more specifically elucidates the role and significance of MNE leadership approach and support towards the adoption of AI-integrated social CRM systems and, ultimately, performance improvement of MNEs under such conditions.

The study presents insights and prescriptive explications on a topic at the heart of state-of the-art technology-based international marketing in the explicit context of the primary business-defining environment of the Covid-19 pandemic. The research provides practicable suggestions to MNEs' leadership towards the adoption of an AI-integrated social CRM system. And the study presents a unique model for international relationship management under social distancing conditions, potentially applicable during other crises.

The research is original and on a ‘fresh’ topic that combines the latest technological advancements in business (AI-integrated CRM) with the present critical business context (pandemic). The research develops a tested theoretical model that (a) is unique in its field; (b) provides a solid foundation for further research; (c) bears generic value and application during other-than-Covid-19 conditions; and (d) enhances the understanding of important fields of international marketing, including international customer relationship management and global knowledge management.

This chapter aimed to find out which factors affected three Estonian case firms’ serial nonlinear internationalization before and during the Covid-19 pandemic. It also studied how these firms responded to the pandemic and what they learned from their previous business experience. It contributed to the literature on serial nonlinear internationalization and to studies on the (potential) impacts of Covid-19 on firms’ local and international activities by showing that these case firms exited and re-entered foreign markets and experienced considerable export fluctuations before 2020, during and after it. Thus, serial nonlinear internationalization should be perceived as something normal, and it can be expected to occur both during stable and unstable times: it does not only characterize economic crises, and it should not be seen as a failure sign. The pandemic affected the case firms’ internationalization considerably – for instance, via demand fluctuations and travel restrictions – but it also created some additional business opportunities: for example, by creating demand for some additional products and by increasing some customer groups’ interest for some existing products. These firms’ (international) business experience acquired before Covid-19 was also useful during the pandemic as they continued with some previous expansion activities. On the other hand, they also tried something new. As a result, all firms’ total turnover increased in 2020, and it might also increase in 2021, despite some problems in the first quarter.

The purpose of this study is to propose a methodological approach for modeling catastrophic consequences caused by black swan events, based on complexity science, and framed on Feyerabend’s anarchistic theory of knowledge. An empirical application is presented to illustrate the proposed approach.

Thom’s nonlinear differential equations of morphogenesis are used to develop a theoretical model of the impact of catastrophes on international business (IB). The model is then estimated using real-world data on the performance of multinational airlines during the SARS-CoV-2 (COVID-19) pandemic.

The catastrophe model exhibits a remarkable capability to simultaneously capture complex linear and nonlinear relationships. Through empirical estimations and simulations, this approach enables the analysis of IB phenomena under normal conditions, as well as during black swan events.

To the best of the author’s knowledge, this study is the first attempt to estimate the impact of black swan events in IB using a catastrophe model grounded in complexity theory. The proposed model successfully integrates the abrupt and profound effects of catastrophes on multinational corporations, offering a critical perspective on the theoretical and practical use of complexity science in IB.