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1 – 10 of over 16000Once dismissed as a dismal science, economics has, over a period of three centuries, acquired a respectability, signified quite appropriately by the institution of a separate…
Abstract
Once dismissed as a dismal science, economics has, over a period of three centuries, acquired a respectability, signified quite appropriately by the institution of a separate Nobel prize. It is not any longer a study dealing with the simple laws of supply and demand. Today, it is an extensive and well developed academic discipline with its own specialized branches such as econometrics. Today's student of economics faces the problem common to most other disciplines, namely, proliferation of the subject literature. Luckily for him, there is no dearth of guidebooks and manuals which attempt to teach the beginner the art and science of looking for and finding appropriate information. These include The Uses of Economics Literature, How to Find Out About Economics, Economics and Commerce: The Sources of Information and Their Organization, and Economics: Bibliographic Guide to Reference Books and Information Sources. Any standard textbook would provide an adequate introduction to the basic concepts in the various branches of economics like economic theory, economic history, labor economics, mathematical economics, microeconomics, macroeconomics and price theory. These texts, however, may not contain information on the state of the art in each area. For this purpose, one needs to resort to sources like the AEA Survey of Economic Theory and the Survey of Applied Economics. On a lay level, we have the annual Readings in Economics, which deals with current economic problems, like inflation, unemployment, growth, income distribution, externalities and international economics. Basically, it is a collection of writings dealing with the foundations of economics and its critics. An important recent development in the publication of the state of the art reviews in the various branches of economics will be highlighted in my second annual State‐of‐the‐Art Survey of Reference Materials in Business and Economics. An introductory survey of literature is available from publications such as The Literature of Social Sciences and the Sources of Information in the Social Sciences: A Guide to Literature.
This paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding…
Abstract
Purpose
This paper aims to examine the marketing strategies designed by three innovative early 1900s food companies. It traces the coordination of these businesses’ research funding, advertising, direct mail and promotional tactics to show how they intersected and impacted consumers and health professionals in the period when scientists were first able to quantify the relationship between good health and food. The paper analyzes internal company documents, advertisements and marketing materials from Knox Gelatine, Borden and Sunkist.
Design/methodology/approach
Research for this paper benefited from the author’s unlimited access to the private documents of the Knox Gelatine Company and its executives. These documents were analyzed chronologically and thematically. They chronicled the company’s attempts to influence the medical world and the ways it cultivated home economists. The paper also used publicly available digitized documents from Sunkist and Borden. The paper would benefit from further detailed analysis of these documents to parse Knox’s targeting by race and ethnicity.
Findings
In the 1920s, Knox, Borden and Sunkist developed a marketing strategy which leveraged a new class of experts – the hundreds of thousands of medical professionals, home economists, teachers and government agents who advised American women. By distributing specific laboratory research on the nutritional benefits of their products to this emerging class of health professionals and the consumers who trusted them, these companies developed relationships with opinion leaders designed specifically to influence product sales.
Research limitations/implications
This research benefited from access to the private documents of Knox Gelatine Company which divulge the company’s attempts to influence the medical world and cultivate home economists. The paper would benefit from further analysis of these documents to parse the company’s targeting by race and ethnicity as well as a deeper comparison to companies that tried to work with health professionals unsuccessfully and companies that adopted this tactic in the household products or tobacco area. Opportunities also exist to do a fuller analysis of variations in food marketing by rural versus urban as well as race.
Originality/value
By reconstructing the sequencing and content of these three companies’ 1920s marketing strategies, this research uncovers a form of early 20th century food marketing directed at health and science professionals which has been neglected in advertising histories.
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Shaif Jarallah and Yoshio Kanazaki
This research surveys the recent surge of empirical studies on transfer pricing manipulation by multinational enterprises (MNEs), tax-motivated transfer pricing, particularly from…
Abstract
This research surveys the recent surge of empirical studies on transfer pricing manipulation by multinational enterprises (MNEs), tax-motivated transfer pricing, particularly from the year 1990 to present. The review tackles transfer pricing income shifting behavior of MNEs from three different perspectives: taxation relationship with profitability, intrafirm trade, and foreign direct investment (FDI). There have been significant developments and contributions in this field, despite many limitations, mainly concerning the availability of micro-data in general, (specifically intrafirm trade data which allows capturing much of the heterogeneity which is dangling within inter-sectors), and the tax measurement issue. Yet, this area of study is still developing and promises more achievements.
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William L. Wilkie and Patrick E. Murphy
The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of…
Abstract
Purpose
The purpose of this article is to present an inside look at the history of a little‐known but interesting initiative in the marketing field, one that involved the infusion of marketing thought into public policy decision‐making in the USA. It aims to trace the interesting tale of how marketing academics came to be included in the activities of the US Federal Trade Commission (FTC) through the FTC's “Marketing Academic Consultancy Program” (MACP) during the 1970s. This story also aims to include descriptions of the contributions made by those marketing academics and how those scholars were later phased out of the FTC.
Design/methodology/approach
An autobiographical approach is used since each of the authors was personally involved in the MACP. As participants in the program and as scholars whose careers were thereafter tremendously affected by that participation, these personal accounts provide considerable insight into the impact on both FTC operations and on marketing academic thought itself.
Findings
Over the decade of the 1970s some 30 marketing academics participated in this program, with considerable impact on both FTC operations and on marketing academic thought itself. Reflecting positive impact within public policy, for example, was a massive increase in the FTC budget for marketing and consumer research activities – from essentially zero at the start of the program to some $ 1 million in 1978. Benefits also flowed back into academia, as this program formed a prime basis for the development of today's “Marketing and Society” research area.
Originality/value
Although there are histories of the FTC, this is an original, first‐hand account of a little‐known era during which marketing academics and public policy decision‐makers were given a unique opportunity to work together and learn from each other. It offers personal insights into the workings of this innovative program and the benefits that accrued for both the FTC and for the marketing discipline.
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One of the universal by‐products of sustained economic growth in western societies, over the last thirty years or so, has been greater public expenditure in the area of such…
Abstract
One of the universal by‐products of sustained economic growth in western societies, over the last thirty years or so, has been greater public expenditure in the area of such social services as health, housing, education, social security, and social work, although that expenditure has often been shown to be unequal or inequitable in its distribution. This overall growth in the “welfare” role of the state is common to all western industrialised countries, despite their very different histories and political complexions. Specifically, the state has become a dominant, or at any rate a major financier or provider, of a number of these social services, so that it is claimed the average inhabitant of an industrialised country is now “more healthy, better educated, better housed and better off financially in 1980 than he was in 1950”.
As academic fields increasingly turn to social action and seek partnerships with groups beyond the academy, so too are we looking for guidance. Rural sociology developed out of…
Abstract
Purpose
As academic fields increasingly turn to social action and seek partnerships with groups beyond the academy, so too are we looking for guidance. Rural sociology developed out of applying research to social action and within this field was a unique unit. The purpose of this paper is to present a history of the Division of Farm Population and Rural Life, which was part of the US Department of Agriculture from 1919 to 1953 was a pioneer in applying sociological knowledge to policy and action.
Design/methodology/approach
This article looks back to the history of this unit to examine the lessons to be learned.
Findings
Placing these lessons within the context of contemporary issues underscores the continuing relevance of this historical experience.
Originality/value
The issues surrounding engaging external partners are both particularistic and universal. However, without an historical sense of the challenges, each time we encounter them, the challenges feel new and somehow unique. This article looks back to history to examine lessons that can be learned. Placing these lessons within the context of contemporary issues underscores relevance of the historical experience from events and people that occurred several generations of professionals ago.
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This paper aims to provide a “biography” of sorts on Agricultural Finance Review. The paper tracks the evolution of Agricultural Finance Review from its introduction in 1938 to…
Abstract
Purpose
This paper aims to provide a “biography” of sorts on Agricultural Finance Review. The paper tracks the evolution of Agricultural Finance Review from its introduction in 1938 to its current status.
Design/methodology/approach
The paper is based on a complete review of every paper and every issue. Not all papers were read by the author, but key papers of interest that in one way or another made significant contributions to the study of agricultural finance were reviewed.
Findings
The paper shows the evolution of agricultural finance from the early days of reporting financial data in the 1930s and 1940s, to its emergence as a major and significant sub discipline of the general field of agricultural economics.
Research limitations/implications
As indicated, not all papers were fully reviewed or read. It is possible that papers identified as “firsts” may have been preceded by other papers. Nonetheless the paper identifies the basic evolutionary path of the journal and defines key points in time when a paradigm shift emerged to change the direction of this discipline.
Practical implications
As Agricultural Finance Review transitions from the Department of Applied Economics and Management at Cornell University to Emerald Group Publishing Limited, this “biography” provides readers with a general overview of the journal's and the discipline's historical development.
Originality/value
This paper is simply a review of the existing literature found in Agricultural Finance Review.
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Responding to the need expressed by agricultural researchers in Africa for improved access to the research literature, and the original documents, CAB International initiated a…
Abstract
Responding to the need expressed by agricultural researchers in Africa for improved access to the research literature, and the original documents, CAB International initiated a two‐year pilot project in 1987 to provide a literature service to researchers in its member countries in Africa. The paper describes the background to the project, its conception, implementation and progress to date, and some of the problems identified in trying to provide such a service. The objective has been very much to minimize cost and administrative procedures at both ends, to provide a timely, cost‐effective and useful service to as many researchers as possible. Although overall response has been patchy, the enthusiastic participation from some countries has indicated the value of the service, although it obviously needs some refinement if it is to be extended over a longer period or to more users.
Introduction The hospitality field, which incorporates both the restaurant/food services industries and the lodging industry, is one of the most important industries in the United…
Abstract
Introduction The hospitality field, which incorporates both the restaurant/food services industries and the lodging industry, is one of the most important industries in the United States. The restaurant industry alone is the third largest industry in the nation. Those employed in food services, such as waitresses, cooks, and bartenders, represent the largest group — or one‐third — of all service workers in the country. The hotel industry employs a million workers, and along with the restaurant/food services industry, expects employment to increase through the 80s. All told, the hospitality field is one of the nation's largest, and fastest growing.
The purpose of this paper is to examine the structure of employment in the most urbanized state in India during the period 1983-2010. The paper also analyses the determinants of…
Abstract
Purpose
The purpose of this paper is to examine the structure of employment in the most urbanized state in India during the period 1983-2010. The paper also analyses the determinants of growth of farm employment in urban areas in the state of Tamil Nadu.
Design/methodology/approach
The paper compares trends in employment in Tamil Nadu with that of the country as a whole. In order to see whether there is evidence of Lewisian labor transfer, the study examines labor transfer between sectors and percentage distribution of workers in the rural and urban areas.
Findings
The paper finds that employment in the entire non-agricultural sector slowed down in 2009-2010 compared to 2004-05 in Tamil Nadu. The share of employment in primary sector in urban areas increased more sharply, experiencing slow economic transformation in the post-reform years. The analysis reveals that rapid rural-urban transformation could be one reason for more people in the primary sector in urban areas.
Research limitations/implications
Studying the employment structure at the district level, for which analyzing the district-level data collected and published by state’s Bureau of Economics and Statistics is required, would be helpful to discern a deeper influence of urbanization on structure of employment.
Practical implications
The results suggest that the issue needs further examination with analysis of the district-level data. Policy reforms should, therefore, be suitably oriented toward tapping the employment potential of both unorganized and organized segments in manufacturing, trade and services sectors. It is also necessary to ensure robust economic growth that creates decent jobs for all young educated people in the state.
Originality/value
The study explains the domination of farm employment in urban Tamil Nadu. Tamil Nadu is considered to be the most urbanized state in India. The reason for an increase in the share of primary sector employment in urban areas of Tamil Nadu is due to high urbanization in the post-reform periods.
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