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Article
Publication date: 8 February 2019

Burcin Hatipoglu, Bengi Ertuna and Duygu Salman

This study aims to analyze corporate social responsibility (CSR) programs in tourism as a tool for sustainable development in the CSR program of a multinational enterprise…

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Abstract

Purpose

This study aims to analyze corporate social responsibility (CSR) programs in tourism as a tool for sustainable development in the CSR program of a multinational enterprise in Turkey.

Design/methodology/approach

This study includes qualitative research on a single company, content analysis of company-originated documents, participant observations, questionnaires for tourism project coordinators and follow-up interviews with company directors and project managers.

Findings

The paper identifies immediate context variables, program management, the complementary nature of interests and the diverse capabilities of the partners and an ongoing evaluation process as the determining factors for creating shared value for CSR programs in tourism.

Research limitations/implications

Despite the challenges of impact assessment and measurement of long-term effects, the study proposes a systematic framework for evaluating shared value creation generated by CSR activity.

Practical implications

The evaluation methodology introduced in this research will be of use to CSR program developers in interpreting and reporting on the anticipated outcomes and impacts of their interventions in sustainable tourism development.

Social implications

A lack of outcome evaluation and impact assessment may affect accountability and, hence, the legitimacy of CSR programs. This study attempts to mitigate that limitation by introducing a novel methodology.

Originality/value

The value of CSR in tourism is a highly contested issue, despite its high potential for contributing to sustainable development. This longitudinal research goes beyond presenting immediate outputs of a CSR program in sustainable tourism; it discusses intermediate outcomes in the form of capitals, community well-being and shared value for society at large.

Details

International Journal of Contemporary Hospitality Management, vol. 31 no. 6
Type: Research Article
ISSN: 0959-6119

Keywords

Book part
Publication date: 26 July 2014

Abstract

Details

Tourism as an Instrument for Development: A Theoretical and Practical Study
Type: Book
ISBN: 978-0-85724-680-6

Book part
Publication date: 4 August 2014

Maria D. Alvarez and Burçin Hatipoğlu

The chapter investigates the evaluation and rating practice of individual travelers, through the examination of user-generated comments on the Internet. The study focuses…

Abstract

The chapter investigates the evaluation and rating practice of individual travelers, through the examination of user-generated comments on the Internet. The study focuses on determining the most mentioned attributes of the accommodation experience, with consideration given to nationality differences. The individual evaluations of 40 Istanbul hotels are examined through an analysis of guest comments and hotel ratings posted in the Booking.com web site. The results obtained through content analysis provide knowledge to the accommodation industry in Istanbul regarding the areas in need of improvement, with consideration to variations among guests from different nationalities.

Details

Tourists’ Perceptions and Assessments
Type: Book
ISBN: 978-1-78350-618-7

Keywords

Book part
Publication date: 26 July 2014

Maria D. Alvarez, Bengi Ertuna, Dilek Ünalan and Burçin Hatipoğlu

Regional development agencies (RDAs) have recently been established in Turkey as a policy vehicle to support local governments and coordinate stakeholders’ activities. In…

Abstract

Regional development agencies (RDAs) have recently been established in Turkey as a policy vehicle to support local governments and coordinate stakeholders’ activities. In compliance with the European Union policy guidelines, regional-level planning and policymaking are introduced for the first time in Turkey. Within the new system, tourism is designated as one of the critical development tools and thus the RDAs have become actively involved in tourism planning and development. The purpose of this chapter is to analyze the role of these organizations in the enhancement of tourism in less developed areas, examining the case of Thrace and North Anatolia regions in Turkey, and the activities of these respective agencies.

Details

Tourism as an Instrument for Development: A Theoretical and Practical Study
Type: Book
ISBN: 978-0-85724-680-6

Keywords

Book part
Publication date: 24 November 2021

Burcin Kalabay Hatipoglu

Purpose: To examine the refugee women's empowerment and integration component of the pilot program of a Turkish social entrepreneurial organization (SEO) specialized in…

Abstract

Purpose: To examine the refugee women's empowerment and integration component of the pilot program of a Turkish social entrepreneurial organization (SEO) specialized in supporting disadvantaged women's empowerment. Methodology/Approach: The chapter utilizes a comparative qualitative case study approach to investigate the interplay between the dimensions of: business model, knowledge acquisition, and learning experiences, the achievement of goals, and scalability in determining social innovations. Findings: Despite the widespread belief that women's cooperative is an ideal business model for inclusivity, the chapter presents a variance in achieving this goal. The results propose that a strong business model, enhanced with knowledge acquisition and learning, and an inclusive approach to innovation, enable a women's cooperative to offer desirable solutions to community needs, improving its chances for higher impact. Research Limitations/Implications: The chapter adds to social entrepreneurship literature by offering multilevel analysis in examining social innovation, which has been often neglected as a research approach in the field. It asserts that an investigation into the community as a unit of analysis promises to be viable research in social innovation studies. Practical Implications: An inclusive approach that develops relations with the broader community and networking with other cooperatives and social actors is essential for women's cooperatives. Social Implications: The SEO's increasing local reach and impact have made it a strong actor in women's empowerment on the ground and force for institutional change. In the long term, SEOs' actions targeting multiple actors of influence will increase the chances of suggested framework changes accepted by policymakers.

Content available
Book part
Publication date: 4 August 2014

Abstract

Details

Tourists’ Perceptions and Assessments
Type: Book
ISBN: 978-1-78350-618-7

Content available
Book part
Publication date: 24 November 2021

Abstract

Details

Social Entrepreneurship
Type: Book
ISBN: 978-1-80043-790-6

Book part
Publication date: 4 August 2014

Arch G. Woodside and Metin Kozak

This primer defines and describes conscious and nonconscious perception and assessment processes by tourists. The primer links the field of tourism perception studies to…

Abstract

This primer defines and describes conscious and nonconscious perception and assessment processes by tourists. The primer links the field of tourism perception studies to the literature of experimental social psychology. The primer describes the important roles that metaphors play in connecting conscious and nonconscious thinking and how both tourism brand managers and tourists use metaphors to use stories to enable enactments and favorable outcomes of archetypal motivations. The primer introduces formal implementable models of the major tenet in Urry’s tourist gaze – visitors’ home culture automatically and mostly nonconsciously profoundly influences their perceptions, assessments, and interpretations of what they see when traveling and visiting away destinations. Model implementation includes applying Boolean algebra-based asymmetric tests instead of symmetric matrix algebra-based statistical tests – the asymmetric tests examine for the consistency of high scores in perceiving, assessing, and behaviors of complex configurations of antecedent conditions. A detailed empirical example of asymmetric testing includes consistent high scores for Americans, Brits, Canadians, and Germans for not shopping for gifts to take home during their visits to Australia. This primer also introduces the concept of the tourist meta-gaze – seeing and assessing outside the automatically activated culturally based tourist gaze.

Details

Tourists’ Perceptions and Assessments
Type: Book
ISBN: 978-1-78350-618-7

Keywords

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