Search results

Marketers often combine products in bundles to increase demand. Research has shown that itemizing the prices of the individual products in the bundle raises evaluations in some situations. The purpose of this paper is to investigate how bundle size influences the effect itemizing prices have on bundle evaluation.

The authors conduct two experiments. In the first, they test the effects of price presentation formats (itemized vs consolidated) and bundle size on consumers’ evaluations of product bundles. In the second experiment, they test the proposed mechanism that itemizing the price leads to a more realistic price expectation which in turn enhances evaluation. The authors also test whether this effect is stronger for larger bundles.

In Study 1, the authors find that large, but not small, bundles are evaluated more positive when presented with itemized prices. In Study 2, mediated moderation analysis supports the prediction that price expectation mediates the effect of the price presentation × bundle size interaction on bundle evaluations. The findings show that itemizing prices results in more realistic price expectations and that this effect is stronger for larger bundles. In turn, more realistic price expectations lead to higher evaluation.

The implication of this research is that by directing attention to individual items in the bundle, consumers are better able to assess bundle benefits. More research is needed to investigate other potential explanations for the findings in Study 1. Further research should also investigate whether the findings reported here holds in other settings, with other products and with other types and size of bundles.

Managers are recommended to itemize the prices of product bundles, particularly when bundles are large.

This paper extends our knowledge about the effect itemizing the prices of individual items in a bundle has on consumer evaluation by demonstrating the moderating effect of bundle size and showing that more realistic price expectation explains these effects.

The purpose of this paper is to examine how factors that affect the processing of bundled price information moderate consumer response to a price discount on the bundle. Literature on categorical vs piecemeal processing of information predicts that consumers will be inclined to process a bundled price categorically unless circumstances encourage a piecemeal processing approach. Marketing relevant variables that foster piecemeal processing should result in stronger effects for discount size on bundle choice.

This paper reports two experiments that demonstrate that the effect of discount size on bundle choice is moderated by increased salience of price information and lower familiarity with the purchase situation, both of which increase item price processing.

When the presentation format encouraged item price processing with more salient item prices or a less familiar purchase situation, a discount on the bundle significantly increased the likelihood of bundle choice. When circumstances did not encourage item price processing, discounts on the bundle relative to the item prices had little effect on choice.

Additional research is recommended to test boundary conditions, the effects of additional presentational/situational factors and explicit consumer welfare implications.

Results indicate that a price discount on a bundle is only effective/necessary when the purchase situation motivates and enables consumers to engage in piecemeal processing of item price information. When large price discounts are offered on the bundle, marketers should create a situation that encourages item price processing, in order to maximize the effect.

This paper adds to a relatively new perspective in the bundling literature which has not fully examined if and when consumers process item price information. It is found that responsiveness to price discounts is enhanced by managerially relevant variables that increase the likelihood of item price processing.

Better membrane oxygenators need to be developed to enable efficient gas exchange between venous blood and air.

Optimal design and analysis of such devices are achieved through mathematical modeling tools such as computational fluid dynamics (CFD). In this study, a control volume-based one-dimensional (1D) sub-channel analysis code is developed to analyze the gas exchange between the hollow fiber bundle and the venous blood. DIANA computer code, which is popular with the thermal hydraulic analysis of sub-channels in nuclear reactors, was suitably modified to solve the conservation equations for the blood oxygenators. The gas exchange between the tube-side fluid and the shell-side venous blood is modeled by solving mass, momentum and species conservation equations.

Simulations using sub-channel analysis are performed for the first time. As the DIANA-based approach is well known in rod bundle heat transfer, it is applied to membrane oxygenators. After detailed validations, the artificial membrane oxygenator is analyzed for different bundle sizes (L/W) and bundle porosity (epsilon) values, and oxygen saturation levels are predicted along the bundle. The present sub-channel analysis is found to be reasonably accurate and computationally efficient when compared to conventional CFD calculations.

This approach is promising and has far-reaching ramifications to connect and extend a well-known rod bundle heat transfer algorithm to a membrane oxygenator community. As a variety of devices need to be analyzed, simplified approaches will be attractive. Although the 1D nature of the simulations facilitates handling complexity, it cannot easily compete with expensive and detailed CFD calculations.

This work has high practical value and impacts the design community directly. Detailed numerical simulations can be validated and benchmarked for future membrane oxygenator designs.

Future membrane oxygenators can be designed and analyzed easily and efficiently.

The DIANA algorithm is popularly used in sub-channel analysis codes in rod bundle heat transfer. This efficient approach is being implemented into membrane oxygenator community for the first time.

This study aims to analyze the individual and joint effects of institutional support by government and nongovernment institutions on early internationalizing firms’ (EIFs) performance. It also investigated the moderating impact of firm age and size on the institutional support-firms’ export performance relationships.

Data were collected from 705 EIFs in the apparel industry of Bangladesh and analyzed with hierarchical regression.

The positive influence of institutional support on exporting firms’ financial performance is stronger for the joint effect of government and nongovernment assistance than the individual impact. Firms’ size positively moderates the impact of individual government and nongovernment assistance, while age positively moderates their resource-bundling effect.

The findings suggest the necessity of integrating resources from diverse but complementary sources of institutional support for superior export performance. The findings also show the presence of the liability of smallness and liability of newness in the standalone and joint influence of institutional support, respectively.

Firms need to bundle resources obtained from the government (unrequited) and nongovernment (reciprocal) institutional support to overcome the liability of smallness they might encounter while availing of support from only one source.

Distinguishing between government and nongovernment institutional support, this paper sheds light on exporting firms’ resource-bundling mechanism for these two sources of support in the backdrop of an emerging economy. It also offers fresh insights into the critical role of the liabilities of newness and smallness in early internationalization, especially with regard to the home-country institutional environment.

Work–life programs research has been conducted at the individual and organizational levels, yet one important question remains unanswered: Do work–life programs improve organizational outcomes?

This paper presents a systematic literature review of the impact of work–life programs (bundles versus separate programs) on outcomes at the organizational level. A systematic selection process was adopted, resulting in a final sample of 35 articles published in 26 peer-reviewed journals from 1990 to 2019.

The findings suggest that these programs can result in positive, negative or no impact on organizational outcomes, depending on the study design, industry, organization size and country/region.

This review draws on quantitative and qualitative empirical studies to summarize, explain and refine the business case for work–life programs. The resulting framework provides directions for future research.

Mobile appstores have fast sprung up during the last few years. The large number of apps in these appstores results in increased search effort for the customer as well as fierce competition leading to poorer revenues for both appstores as well as developers. Therefore, appstores allow developers to resort to bundling apps so as to increase the revenues and improve customer loyalty. Since an app-bundle is a mix of two or more apps, it may induce both positive and negative emotions simultaneously in the consumer. The purpose of this paper is to examine the effectiveness of app-bundling strategy from consumers’ perspective, and help developers design app-bundles.

Based on ambivalence theories, this research investigate different antecedents and influence of positive attitude and negative attitude on purchase behavior, and derives seven key app-bundles attributes through an exploratory study. The data were collected from 930 consumers of app-bundles in China and analyzed using SEM approach.

The findings indicate that positive attitude and negative attitude are two separate concepts and the identified seven app-bundling attributes have distinct effect on shaping consumers’ positive and negative attitude.

This study makes three key contributions to theory and practice. First, this study identifies the specific attributes of app-bundles using exploratory study. Second, this study addresses the challenges involved in examining bundles using ambivalence theory. In doing so, it characterizes attitude as positive and negative and treats them as separate constructs. Third, as called forth by previous studies, this study establishes the co-existence of positive attitude and negative attitude.

A discrete‐event simulation of a utility trouser manufacturing plant is described. The simulation model, written in the GPSS/PC language, was validated with operating data from a large plant with a nominal production capacity of 40,000 pairs of men's denim trousers per week. Specifically, the simulation results closely agreed with key plant operating figures, such as production rate, number of work stations, work‐in‐process inventory and residence time in production.

This study aims to conduct the aircraft electrical wiring interconnection system (EWIS) safety risk assessment process abundantly and hierarchically and establish the assessment index system considering the weights and interrelationships of different levels of indices.

Due to the failure of EWIS being multifactorial, hidden and diverse, this paper divides the factors influencing the failure of EWIS into 3 primary indices, 13 secondary indices and 38 tertiary indices. Taking open circuit failure (OCF) and short circuit failure (SCF) as examples, calculate the weights of assessment indices based on the triangular fuzzy number analytic hierarchy process (TFNAHP) and triangular fuzzy number decision-making trial and evaluation laboratory (TFNDEMATEL). The cloud model (CM) divides the risk levels and obtains the safety risk assessment results. The comparative analyses of different weight calculation methods, different failure modes and different aircraft EWIS zones verify the effectiveness and practicability of the proposed method.

The results show that the proposed method aligns more with the actual situation than other methods. Also, the results identify key focus objects in EWIS safety risk assessment, such as the surrounding environmental factors among the primary indices having the most significant influence on OCF and SCF, the risk level of SCF being higher than that of OCF, etc.

This paper proposes a safety risk assessment index system for aircraft EWIS based on the cable parameters, surrounding environmental factors, installation and protection methods. The weight assignment is added to the assessment index system, and the safety risk assessment model is constructed by combining TFNAHP, TFNDEMATEL and CM.

THE coining of the phrase “work study” implies that someone wanted, without a noisy grinding of axes, to give time and motion study, as practised, a boost. So “work study” was born, all the old techniques were dressed up in a “new look,” and the whole show was presented to industry as “different”—it was a box‐office hit.

Previous research indicates the aversive effect of low consumer ratings on consumers’ purchasing decisions. This paper aims to apply decision justifiability theory to investigate how price promotions – price discount and price bundling – can reduce this effect.

Two scenario-based experiments were administered among college students (Experiment 1) and online consumer panels (Experiment 2) to test the research hypotheses.

When time-to-purchase is long (vs short), a large discount is more effective in alleviating consumers’ negative responses toward products with low consumer ratings. However, when a price discount is presented as a bundle rather than a separate deal, a small discount size becomes as attractive as a large discount size for consumers with a longer time-to-purchase.

This paper identifies two controllable factors, price discounts and price bundling, that could help to alleviate the negative impact of low consumer ratings. Marketing managers can apply the findings of this paper as guidelines to deal with the aversive effect of low consumer ratings.

This paper makes an initial attempt to examine situations where consumers would be less averse to products with low consumer ratings. It identifies the roles of two price promotions (i.e. price discount size and price bundling) and an important contextual factor (i.e. time-to-purchase) that influence consumers’ decision justifiability and, subsequently, alter consumers’ online purchase decisions for such products.