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In accordance with Bagozzi’s self-regulation theory, the aim of this paper is to explore the enablers and inhibitors of continuance intention from the perspective of bullet curtain, a new form of commentary on online video websites.

A total of 350 questionnaires were collected for the final analysis (covering 101 questionnaires for the pilot test) from China’s bullet curtain website. To analyze the model, the authors adopted SmartPLS 3.2, a structural equation modeling software.

As the results suggest, there is a positive correlation between satisfaction and continuance intention and a negative association between social network fatigue and continuance intention. In addition, synchronicity between the comments and video content, a dimension of synchronicity proposed in this study, improves the satisfaction. Furthermore, information overload significantly intensify social network fatigue.

The results help bullet curtain providers offer better interactive environment and improve websites’ functions to stimulate users.

By combining positive effect and negative effect of commentary, this study investigates Bagozzi’s theory in a context of bullet curtain. Besides, combinations of these factors help to gain insights in how the bullet curtain works in online video websites. These offer useful guidelines for managers to optimize a better system.

The purpose of this article is to reveal and dissuade the facilitation, fostering and support of silver bullet employee situations in libraries.

The concept of a “silver bullet” employee is first explained, and then brought into the context of library management in a variety of settings. Steps are given to counteract this phenomenon through strategic cross-training and knowledge management initiatives.

Silver bullet employees can be common, but they are not unavoidable aspects of institutional development. Realizing when and how a staff member is becoming too specialized can serve to save time and money down the road when this type of employee moves on.

Silver bullet employees are not discussed enough in library literature or at professional conferences. Not planning for employee departure, especially for the departure of highly skilled, talented and specialized employees incurs unnecessary stress and cost to an organization’s leadership personnel.

In this study, a new methodology to evaluate the performance of physics simulation engines (PSEs) when used in haptic virtual assembly applications is proposed. This methodology can be used to assess the performance of any physics engine. To prove the feasibility of the proposed methodology, two-third party PSEs – Bullet and PhysXtm – were evaluated. The paper aims to discuss these issues.

Eight assembly tests comprising variable geometric and dynamic complexity were conducted. The strengths and weaknesses of each simulation engine for haptic virtual assembly were identified by measuring different parameters such as task completion time, influence of weight perception and force feedback.

The proposed tests have led to the development of a standard methodology by which physics engines can be compared and evaluated. The results have shown that when the assembly comprises complex shapes, Bullet has better performance than PhysX. It was also observed that the assembly time is directly affected by the weight of virtual objects.

A more comprehensive study must be carried out in order to evaluate and compare the performance of more PSEs. The influence of collision shape representation algorithms on the performance of haptic assembly must be considered in future analysis.

The performance of PSEs in haptic-enabled VR applications had been remained as an unknown issue. The main parameters of physics engines that affect the haptic virtual assembly process have been identified. All the tests performed in this study were carried out with the haptic rendering loop active and the objects manipulated through the haptic device.

The purpose of this paper is to present empirical evidence for the use of narrative to deliver bad news within an organization, specifically bad news about layoffs. The attempt is to extend previous empirical work, using narrative by senior leadership to convey corporate strategy, to a different leadership challenge and further explicate a model for understanding the effectiveness of narrative as a leadership communication tool.

The paper presents further original research on the effectiveness of narrative as a leadership tool. And theoretical implications for leaders seeking effective communication tools are explored.

Data presented to substantiate that narrative use, as opposed to a PowerPoint style, bulleted list approach, for delivering bad news, an impending layoff, is not effective at producing a clear understanding of the reasons for the layoff, confidence in subjects understanding of these reasons, or the belief in the honesty and integrity of the leader delivering this narrative. However, narrative presentation of an impending layoff is more effective at limiting the negative behavior impact of the message, by decreasing the subjects’ reported likelihood that they would be seeking another job and increasing the subjects’ reported likelihood that they believe the company can be righted after the layoff.

Compared to the limited previous research on the effectiveness of narrative as opposed to a traditional PowerPoint style, bulleted list, as a leadership communication tool, the present research indicates that narrative use may be more nuanced and complicated than previously thought. Implications for the practical use of narrative and PowerPoint style, bulleted lists of information as leadership communications tools are considered.

This paper aims to present theoretical and empirical foundations for the use of a particular type of narrative skillfully deployed by senior leaders in an organization as an effective tool for creating, disseminating and executing corporate strategy.

The paper presents original research on the effectiveness of the use of a “springboard story” as a leadership tool.

Data are presented to substantiate that a “springboard story” presentation of corporate strategy and competitive advantage is more effective at producing a consistent and confident choice of competitive advantage among an audience than a presentation of corporate strategy using a PowerPoint style, bulleted list approach. Theoretical implications for leaders leading change, especially change in corporate strategy, are suggested.

The paper explores the implications for the practical use of this type of narrative in strategy implementation and execution by leaders.

Marketing.

The case is intended for students pursuing post-graduate program in management and studying courses like marketing, brand management and product management.

This case discusses marketing decisions taken by Royal Enfield Motors Ltd for its popular motorcycle brand Enfield. Starting from the genesis of the brand and the company, this case deliberates the stage when it faced the dilemma of whether to shutdown, sell-off or revive the business. The situation was the outcome of unfavourable environmental forces and inappropriate strategies adopted by the company. This case notes how the company evolved its marketing mix to revive the brand.

The case study has been documented with the aim of helping students to: understand the making of an aspirational brand, analyse how a static offer and positioning can become obsolete in a dynamic marketplace, appreciate how pertinent marketing-mix improvements may lead to the revival of a decaying brand and company, learn about the risks associated with entering into a new market segment at the cost of an existing segment, analyse the viability of the business strategy in light of the competition from international players.

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Traditionally, an armor-grade composite is based on a two-dimensional (2D) architecture of its fiber reinforcements. However, various experimental investigations have shown that armor-grade composites based on 2D-reinforcement architectures tend to display inferior through-the-thickness mechanical properties, compromising their ballistic performance. To overcome this problem, armor-grade composites based on three-dimensional (3D) fiber-reinforcement architectures have recently been investigated experimentally. The paper aims to discuss these issues.

In the present work, continuum-level material models are derived, parameterized and validated for armor-grade composite materials, having four (two 2D and two 3D) prototypical reinforcement architectures based on oriented ultra-high molecular-weight polyethylene fibers. To properly and accurately account for the effect of the reinforcement architecture, the appropriate unit cells (within which the constituent materials and their morphologies are represented explicitly) are constructed and subjected to a series of virtual mechanical tests (VMTs). The results obtained are used within a post-processing analysis to derive and parameterize the corresponding homogenized-material models. One of these models (specifically, the one for 0°/90° cross-collimated fiber architecture) was directly validated by comparing its predictions with the experimental counterparts. The other models are validated by examining their physical soundness and details of their predictions. Lastly, the models are integrated as user-material subroutines, and linked with a commercial finite-element package, in order to carry out a transient non-linear dynamics analysis of ballistic transverse impact of armor-grade composite-material panels with different reinforcement architectures.

The results obtained clearly revealed the role the reinforcement architecture plays in the overall ballistic limit of the armor panel, as well as in its structural and damage/failure response.

To the authors’ knowledge, the present work is the first reported attempt to assess, computationally, the utility and effectiveness of 3D fiber-reinforcement architectures for ballistic-impact applications.

Published by the Science and Technology Division of the Library of Congress since 1972, the Tracer Bullet series is an underused reference source available in many library and government documents collections. The Tracer Bullets cover a wide variety of subjects in the natural and physical sciences and technology. Each one is devoted to a specific topic and is designed “to help a reader begin to locate published material on a subject about which he or she has only general knowledge.” Developed in the style of a library pathfinder, each explores the resources available, listing texts, handbooks, encyclopedias, dictionaries, bibliographies, government documents, and journal articles. Addresses and telephone numbers of relevant organizations are also included as are appropriate Library of Congress subject headings to use in locating additional material.

American police trace their initial brush with handgun training to efforts taken by New York City in 1895. Developing proficiency did not become a widely held priority until beginning in the mid‐1920s when the reform era’s focus upon training understandably led them to desire being not just trained, but “qualified” with their handguns. Qualification is a military‐derived status introduced in large part by the National Rifle Association’s police firearms training programme between the two World Wars. Today, as then, formal qualification expectations imply that officers exceeding various minimum performance levels are competent to employ handguns during armed confrontations. An examination of police field marksmanship in armed confrontations ‐ within the context of firearms training developments, the nature of and role played by “qualification”, and the basis for threshold scores ‐ suggests otherwise.

Storytelling has long been a popular strategy in marketing. Despite its ubiquity, the influence of storytelling in the sport marketing literature has not been investigated, especially on consumers' perspective. Thus, the purpose of this study is to (a) examine the effect of storytelling on sport consumers, and (b) explore the moderation effect of product involvement on the relationship between storytelling and purchase intention of a signature sneaker.

Two experiments using 3 (storytelling: bullet-point type vs. athlete-based story vs. product-based story) × 2 (product involvement: low vs. high) between-subjects experimental design were conducted.

The main finding illustrates that both the athlete-based story and the product-based story had a stronger influence on a consumer's purchase intention than the information that was given in a bullet-point condition. This study provides a theoretical implication of storytelling strategy for sport marketing literature. From a managerial perspective, the authors heavily recommend the use of storytelling in sport product advertisements.

Previous literature has highlighted the effect of storytelling in sports organization such as professional sports team or utilization in social media. However, limited studies could be found in the sports product industry and consumer behavior sector. Thus, the current study has a significant value of understanding the storytelling strategy in the perspective of sports consumers as well as brand marketers.