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Article
Publication date: 22 July 2019

Nopphol Witvorapong, Watcharapong Ratisukpimol and Somtip Watanapongvanich

The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing…

Abstract

Purpose

The purpose of this paper is to evaluate the effectiveness of a national alcohol-prevention social marketing campaign in Thailand, investigating specifically the competing forces of the campaign vis-à-vis alcohol advertising.

Design/methodology/approach

Based on repeated cross-sectional, nationally representative data from the 2011-2014 Annual Survey of Buddhist Lent Campaign Evaluation (N = 10,133), a generalized ordered logit (partial proportional odds) model is used. The outcome of interest is self-reported alcohol consumption during the campaign period, compared to before. The main explanatory variables include exposure to the campaign and exposure to alcohol advertising.

Findings

Results show that exposure to the campaign and exposure to alcohol advertising positively and negatively influence alcohol consumption, respectively. Compared to those with one type of exposure and those without any exposure to alcohol-related messages, drinkers with exposure to both the campaign and alcohol advertising are estimated to have the highest probability of drinking reduction during the campaign period.

Originality/value

The paper highlights the importance of accounting for a countervailing force (in this case, alcohol advertising) in campaign evaluation studies. It also suggests that alcohol-control social marketing be continued and that the government should disseminate alcohol-prevention messages in a balanced manner, ensuring that both costs and benefits of alcohol consumption are well-understood by the intended audience.

Details

Journal of Social Marketing, vol. 9 no. 3
Type: Research Article
ISSN: 2042-6763

Keywords

Content available
Article
Publication date: 29 November 2018

Varangkanar Jirarattanasopha, Nopphol Witvorapong and Piya Hanvoravongchai

The purpose of this paper is to evaluate the cost and benefit of a community-based alcohol consumption control program during the Buddhist Lent (BL) period in terms of…

Abstract

Purpose

The purpose of this paper is to evaluate the cost and benefit of a community-based alcohol consumption control program during the Buddhist Lent (BL) period in terms of social return on investment (SROI).

Design/methodology/approach

The research team evaluated the program in four selected villages from four regions using standard SROI. Relevant stakeholders were involved in the evaluation design and program impact map construction. Data, including costs, were collected from literatures, official documents, stakeholder interviews and focus group discussions. Alcohol abstinence and related data during and after the 2015 BL period were gathered from a survey questionnaire. The SROI ratio presented the social benefits compared against the total social investment.

Findings

The program was effective in producing a greater social value (2.7–5.9 times) than the cost of investment in every village. Cost savings from alcohol consumption constituted a major proportion of the program’s value.

Originality/value

The community-based alcohol consumption control program during BL can provide value for investment. Information from this study can be used by policy makers in their decision to continue or scale up the program. The SROI approach mainly relies on stakeholders that may present a bias; however, further study such as social cost-benefit analysis could provide additional insights.

Details

Journal of Health Research, vol. 32 no. 6
Type: Research Article
ISSN: 2586-940X

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Article
Publication date: 6 March 2017

Russell Staiff and Robyn Bushell

The purpose of this paper is to explore Lai Heua Fai, Festival of Light, as a place making ritual in the world heritage town of Luang Prabang, a former royal capital of…

Abstract

Purpose

The purpose of this paper is to explore Lai Heua Fai, Festival of Light, as a place making ritual in the world heritage town of Luang Prabang, a former royal capital of the Lao-speaking kingdom. It compares this centuries-old traditional festival with a very new place making festival, the Luang Prabang Film Festival which began only six years ago.

Design/methodology/approach

Sense of place theorization has developed considerably in recent decades as a number of discourses have co-mingled and as social and cultural research has embraced space/place as a crucial component of knowledge production. The study explores place making in a globalized, post-modern and post-colonial world. Fieldwork was undertaken in Luang Prabang between 2008 and 2016 including interviews, observations, photographic recording and participation, leading up to the 2013 celebration of Lai Heua Fai and the 2015 film festival.

Findings

Lai Heua Fai and the Luang Prabang Film Festival are spatial practices that represent the places they evoke. Both these events connect the past, the present and the future in place. The authors argue that separating “events” from “place” sets up a dichotomy that is problematic and unsustainable on many levels: perceptually, as a lived experience, epistemologically and analytically.

Originality/value

The authors suggest that these two identity forming events, in the life of Luang Prabang, herald “place” and “place making” as ongoing dynamic processes of construction and re-construction where the “traditional” and the “contemporary” are constantly re-constituted as markers, in the case of this research, of Luang Prabangan identity and place attachment.

Details

International Journal of Event and Festival Management, vol. 8 no. 1
Type: Research Article
ISSN: 1758-2954

Keywords

Content available
Article
Publication date: 18 April 2018

Nisachon Bubpa and Khanitta Nuntaboot

Due to the increasing population and diverse lifestyles of aging people in Thailand, close examination of their needs and health care problems is required. Availability…

Abstract

Purpose

Due to the increasing population and diverse lifestyles of aging people in Thailand, close examination of their needs and health care problems is required. Availability and accessibility of food affects the health and well-being of aging people in the community; therefore, to enhance their quality of life, community nurses and health care personnel must understand the variety of foods in their diet, in order to provide suitable and culturally acceptable nutrition for the elderly. The purpose of this paper is to explore the diversity of foods eaten by older people and the social, economic, environmental, and cultural contexts in which they live in the Northern region of Thailand. This is a part of a larger research project of community food management systems for the care of older people.

Design/methodology/approach

Critical ethnographic research was employed during the study. The data were collected from 41 primary elderly informants and family members. The researcher collected data by conducting individual in-depth interviews, observation of activities, and focus group discussions. The text data were analyzed by content analysis.

Findings

Information gathered from this research reveal nine categories of food which older people are associated with and which include: favorite foods; food provided by others; foodstuffs which should be eaten due to chronic diseases (recommended by doctor); foods to be avoided; snacks; food eaten with others (eating when socializing); food for festivals and cultural traditions; food offered for making merit; and food donated to others.

Originality/value

Utilization of health data, specifically regarding individual dietary diversity, can guide community nurses and health care personnel to provide and promote health that will suit individuals and their families. Community nurses and health care personnel should be aware of the variety of older persons’ diets and the importance of being able to manage and sustain their own nutritional needs. Appropriate nutrition, which is one of the social determinants of health, could improve the quality of the well-being of aging members in the community.

Details

Journal of Health Research, vol. 32 no. 1
Type: Research Article
ISSN: 2586-940X

Keywords

Abstract

Details

Strategic Management in Emerging Markets
Type: Book
ISBN: 978-1-78754-166-5

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Case study
Publication date: 27 March 2015

Olimpia C. Racela

Bangkok beer & beverages: in pursuit of growth.

Abstract

Title

Bangkok beer & beverages: in pursuit of growth.

Subject area

Entrepreneurship, Strategic management, Importer/Distributor, Marketing, Environmental forces, Wine, Thailand.

Study level/applicability

Senior undergraduate or graduate MBA students taking a course in entrepreneurship, strategic management, marketing or small business management.

Case overview

Bangkok Beer & Beverages (BB&B) Company is an importer, distributor and marketer of premium spirits and wines in Thailand. The case takes place in April 2007, after the public announcement of BB&B's distribution agreement with Fosters Group of Australia to distribute the Group's Penfolds brand throughout Thailand. Coinciding with this milestone of BB&B is the rising interest in wine and the announcement by the Thailand Government to impose stricter regulations for the distribution and promotion of alcoholic beverages to curb consumption in response to demands made by several public interest groups. Within this backdrop, Pongchalerm Chalermsaphayakorn, co-founder and CEO of BB&B, was working with a team to consider future opportunities to pursue for sustainable long-term growth.

Expected learning outcomes

This case problem can be used to increase students' understanding of: how an entrepreneurial firm attempts to build/develop organizational capability; how decision-makers should assess the impact of, and respond to, the threat of significant and uncontrollable changes to the business macroenvironment; a firm's market position and the identification of strategic groups in an industry; and evaluating different growth opportunities and the implications on a firm's mission.

Supplementary materials

Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes.

Details

Emerald Emerging Markets Case Studies, vol. 5 no. 2
Type: Case Study
ISSN: 2045-0621

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Article
Publication date: 14 November 2018

Jordan French

The purpose of this paper is to provide insight to practitioners who wish to forecast market returns based on event occurrences.

Abstract

Purpose

The purpose of this paper is to provide insight to practitioners who wish to forecast market returns based on event occurrences.

Design/methodology/approach

Using 64 distinct events that reoccurred from 2007 to 2016 in six different nations of both developing and developed economies, this study used an event study methodology to test whether or not sentiment impacted market returns.

Findings

This study found that investor sentiment did impact market returns. Furthermore, events that were in developed economies or were negative impacted the market returns more than events that are in developing economies or positive. The study also provides important information on the speed of price adjustment to new information. The events selected include festive holidays, bombings, natural disasters and sports matches, among other events which had been found to alter mood. This paper also found no empirical difference between using the statistical mean and economic capital asset pricing models. However, the Wilcoxon rank test did provide more significant events than the more conservative Corrado rank test.

Originality/value

Most comprehensive investor sentiment impact on market returns paper using an event study methodology. The results have implications for those who wish to forecast market returns based on event occurrences.

Details

foresight, vol. 20 no. 5
Type: Research Article
ISSN: 1463-6689

Keywords

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Article
Publication date: 19 December 2019

Muh-Chyun Tang, Weijen Teng and Miaohua Lin

One of the chief purposes of bibliometric analysis is to reveal the intellectual structure of a knowledge domain. Yet due to the magnitude and the heterogeneous nature of…

Abstract

Purpose

One of the chief purposes of bibliometric analysis is to reveal the intellectual structure of a knowledge domain. Yet due to the magnitude and the heterogeneous nature of bibliometric networks, some sorts of filtering procedures are often required to make the resulting network interpretable. A co-word analysis of more than 135,000 scholarly publications on Buddhism was conducted to compare the intellectual structure of Buddhist studies in three language communities, Chinese, English and Japanese, over two periods (1957–1986 and 1987–2016). Six co-word similarity networks were created so social network analysis-based community-detection algorithm can be identified to compare major research themes in different languages and eras. The paper aims to discuss this issue.

Design/methodology/approach

A series of filtering procedures was performed to exclude less discriminatory keywords and spurious relationships of a large, cross-language co-word network in Buddhist studies. Chief among the filtering heuristics was a percolation-transition based method to determine the similarity threshold that involves observing the relative decrease of nodes in the giant component with the increasing similarity threshold.

Findings

It was found that the topical patterns in the Chinese and Japanese scholarship of Buddhism are alike and observably distinct from that of the English scholarship. Furthermore, a far more drastic changes of research themes were observed in the English literature relative to the Chinese and Japanese literature.

Originality/value

The filtering procedures were shown to greatly enhance the modularity values and limited the number of modularity classes; thus, domain expert interpretation is feasible.

Details

Journal of Documentation, vol. 76 no. 2
Type: Research Article
ISSN: 0022-0418

Keywords

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Article
Publication date: 11 January 2021

Joan Marques

This paper aims to contribute or rekindle internal and external dialogues about the interactions, decisions and behaviour in the work environments; while also consider…

Abstract

Purpose

This paper aims to contribute or rekindle internal and external dialogues about the interactions, decisions and behaviour in the work environments; while also consider some critical overarching values that can help workforce members cope with the stress and pressure, which augment as the speed of life increases.

Design/methodology/approach

The methodology used in this project is an integrative literature review, supported by, findings and reflections from two doctoral dissertations: one in workplace spirituality and one in Buddhist psychology; and the researcher’s analysis and joint application of these two streams over the past decade.

Findings

Workplace spirituality and Buddhist psychology share overlapping, multi-interpretable traits, with as the main discrepancies that workplace spirituality is a relatively new concept, while Buddhist psychology has been around for more than 2,500 years; and workplace spirituality focusses only on the workplace, while Buddhist psychology focusses on every area of the life. Yet, the overarching notion of doing right while respecting and accepting others and aiming for an overarching better quality of life remains a strong driver in both realms.

Research limitations/implications

This paper will hopefully entice future researchers to engage in additional studies on spiritual intersections to expand on such databases and enhance awareness, acceptance and implementation amongst scholars and practitioners in business settings.

Practical implications

Exploring intersections of behavioural disciplines such as workplace spirituality and Buddhist psychology addresses an important need within workforce members and therewith also those within their social circles, as they evoke deeper and consistent contemplation on the aspects that connect us together and can enhance overall well-being and happiness at a greater magnitude than, this study experiences it today.

Social implications

The study aims to deliver a contribution to the database of awareness-enhancing literature, in an effort to help spawn dialogue and critical thinking about the attitudes and behaviours towards ourselves, others and the future.

Originality/value

This paper presents an overview of themes in two psychological streams, both focussing on living and acting with greater consciousness, to make more mindful decisions, improve the overall experience of cooperating towards a common good and understand the responsibility towards creating a future that will be sustainable rather than destroyed.

Details

Journal of Global Responsibility, vol. 12 no. 2
Type: Research Article
ISSN: 2041-2568

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Article
Publication date: 13 March 2018

Yit Sean Chong and Pervaiz K. Ahmed

The purpose of this paper is to examine the notion of “service transgression” which violates customers’ religious beliefs through observing certain dietary guidelines that…

Abstract

Purpose

The purpose of this paper is to examine the notion of “service transgression” which violates customers’ religious beliefs through observing certain dietary guidelines that shape their religious identity. While service transgression and customer forgiveness are predominantly examined using experimental procedures or questionnaire survey in existing studies, this study adopts an interpretive paradigm to explore the complexities and idiosyncratic narratives of individual perceptions.

Design/methodology/approach

Detailed narrative accounts of 15 participants consisting of five Muslims, five Buddhists and five Hindus; who are working adults residing in Malaysia were gathered via in-depth interviews. Critical incident technique was employed with interpretive approach being undertaken to uncover key themes that form the essence of experiences in service transgressions.

Findings

The responses from participants were mainly contingent to the individuals’ interpretations of their religious expectations in the assessment of the incidents. Observations from the interview protocols reveal common themes in the consideration of whether one has indeed transgressed against the religious norms, the assignment of blame and responsibility and reparation of relationships. From the findings of this study, the authors developed a typology of conflict framing categories: “damaged identity”, “identity at risk” and “identity preservation” by considering both dyadic and triadic service relationships in service failure incidents which involve a violation of customers’ religious belief systems.

Practical implications

The outcome of this study seeks to inform service providers on the impact of service transgression of this nature upon consumers particularly in a multi-faith society. Additionally, this study provides insights into the implementation of service recovery strategies if and when such situation arises.

Originality/value

By undertaking a narrative enquiry, this study uncovers personal sense making in this phenomenon within the contextual frame of societal and historical norms. The outcome of this study provides insights to service providers on the impact of service transgression upon consumers particularly in a multi-faith context such as Malaysia. Additionally, this study discusses managerial implications associated with the implementation of service recovery strategies if and when such situation arises.

Details

Journal of Service Theory and Practice, vol. 28 no. 4
Type: Research Article
ISSN: 2055-6225

Keywords

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