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Article
Publication date: 1 January 2004

Ajay Menon and Bryan A. Lukas

The objective of this paper is to extend the study of new product development speed in the marketing discipline. The article outlines a conceptual framework to organize…

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1889

Abstract

The objective of this paper is to extend the study of new product development speed in the marketing discipline. The article outlines a conceptual framework to organize and guide future theoretical and empirical research. A set of propositions is developed which focus on the antecedents and outcomes of new product development speed germane to the discipline of marketing. The article discusses how both infrastructural factors (bureaucratic structure and adhocratic culture) and procedural factors (organizational control and interfunctional coordination) affect new product development speed. It also discusses the impact of new product development speed on performance factors internal to the organization (organizational learning and organizational stress). Research contributions and research directions are addressed.

Details

European Journal of Marketing, vol. 38 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 20 January 2007

Diana Seno and Bryan A. Lukas

The purpose of this study is to outline a conceptual framework that can be used to organise and guide future research into how celebrity product endorsement creates equity…

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39773

Abstract

Purpose

The purpose of this study is to outline a conceptual framework that can be used to organise and guide future research into how celebrity product endorsement creates equity for both the endorsed product‐brand and the endorsing celebrity.

Design/methodology/approach

The theoretical perspective adopted in this study is that celebrity product endorsement is a form of co‐branding.

Findings

The central thesis is that both endorser image and brand image serve as mediators in the equity‐creation process of celebrity product endorsement.

Originality/value

Research contributions and directions for future research are provided.

Details

European Journal of Marketing, vol. 41 no. 1/2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 18 July 2008

Alexander Josiassen, Bryan A. Lukas and Gregory J. Whitwell

This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate…

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6537

Abstract

Purpose

This study was undertaken to clarify how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products for purchase or consumption. The authors adopted a contingency approach and empirically examined, by way of competing hypotheses, the alternative possibilities by which product familiarity and product involvement may influence the importance that consumers place on COO image when they evaluate products.

Design/methodology/approach

Data were gathered from 388 consumers in Australia across four different product classes. Data analysis was conducted using hierarchical regression analysis with interactions and post hoc slope analysis.

Findings

Overall, the study findings suggest that the importance that consumers place on COO image when they evaluate products is contingent on the product context. Specifically, the study findings show that consumers consider COO image to be more important for their product evaluations when they evaluate products from less familiar product categories and are less involved with the products that they are evaluating. An additional variable included in the study, product origin congruency, was found to enhance the importance that consumers place on COO image when they evaluate products.

Originality/value

There are competing views in the literature as to how product familiarity and product involvement can moderate the importance that consumers place on COO image when they evaluate products. This study further clarifies the moderating role of product familiarity and product involvement. The study also examines the potential moderating role of product origin congruency in a survey for the first time.

Details

International Marketing Review, vol. 25 no. 4
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 May 1995

G. Tomas M. Hult and Bryan A. Lukas

The diversity of the health care sector makes it difficult to comeup with managerially useful generalizations concerning marketingpractice in health care organizations…

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2124

Abstract

The diversity of the health care sector makes it difficult to come up with managerially useful generalizations concerning marketing practice in health care organizations. Develops specific categories of health care offerings and proposes a two‐by‐two matrix for classifying health care offerings based on customer participation and complexity of the health care offering. In each quadrant, offers strategic marketing insights into how the nature of the health care offering might affect the marketing task. Uses network theory as the guiding framework in constructing the health care classification schema.

Details

Journal of Services Marketing, vol. 9 no. 2
Type: Research Article
ISSN: 0887-6045

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Article
Publication date: 1 September 2008

Brenda Sternquist, Carol A. Finnegan and Zhengyi Chen

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection…

Abstract

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes to respond to consumer needs in an efficient and effective manner. This study examines factors influencing buyer‐supplier relationships in a transition economy. We present a model to explain the factors driving retail buyer dependence on suppliers. We find that retailer evaluation of supplier credibility mediates the relationship between retailer perceptions of a supplier ability to add value to its business and the ability to achieve its desired goals. In part, this is due to the supplier’s market orientation. Interestingly, guanxi ties have no impact on the retailer perceptions of the supplier credibility, but have a positive affect on retailer dependence on its supplier partners.

Details

Journal of Asia Business Studies, vol. 3 no. 1
Type: Research Article
ISSN: 1558-7894

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Article
Publication date: 23 September 2019

Jeffrey M. Conte, Bryan Aasen, Caitie Jacobson, Casey O’Loughlin and Lukas Toroslu

The purpose of this paper is twofold: first, to examine whether polychronicity, an individual difference variable that involves a preference for multitasking, moderates…

Abstract

Purpose

The purpose of this paper is twofold: first, to examine whether polychronicity, an individual difference variable that involves a preference for multitasking, moderates the relationships between work-family conflict (WFC) and two work criteria, job satisfaction and work engagement; second, to examine two measures of polychronicity (the multitasking preference inventory (MPI) and the inventory of polychronic values (IPV)) and investigate whether polychronicity moderates the relationships between WFC and work criteria differently when measured by the MPI or the IPV.

Design/methodology/approach

The study’s sample included 257 respondents from the Amazon Mechanical Turk service who completed an online survey. Multiple regression analyses were conducted to test whether polychronicity moderated the relationships between WFC and two work criteria, job satisfaction and work engagement.

Findings

Polychronicity was found to significantly moderate the relationship between the work engagement and WFC. Follow-up analyses indicated that those who were lower in polychronicity had a significant decrease in work engagement as WFC increased, whereas those who were higher in polychronicity had relatively the same work engagement level regardless of changes in WFC. The results suggest that individuals higher in polychronicity have more personal resources and may be more resilient than those lower in polychronicity when it comes to not letting conflicts between their work and family lives affect how engaged they feel in their work.

Originality/value

This study extends the application of polychronicity to new domains of WFC and work engagement. The current study also contributed to the literature by investigating two measures of polychronicity (MPI and IPV) and finding that the MPI significantly moderated the relationship between WFC and work engagement, but the IPV did not. These findings indicate that there are important differences between the MPI and the IPV, and additional research is needed in comparing these two polychronicity measures.

Details

Journal of Managerial Psychology, vol. 34 no. 7
Type: Research Article
ISSN: 0268-3946

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Article
Publication date: 4 December 2020

Matthew Barber, Billy Sung, Sean Lee and Isaac Cheah

The consumption of wine is influenced by seemingly contradictory antecedents such as perceived authenticity and novelty. This paper aims to explore the influence novelty…

Abstract

Purpose

The consumption of wine is influenced by seemingly contradictory antecedents such as perceived authenticity and novelty. This paper aims to explore the influence novelty and authenticity have on wine consumption, in the context of the moderating variables of regionality (i.e. single and multi-region wines) and price (low and high). The research attempts to further understand wine consumption by establishing a conceptual model built on existing wine literature.

Design/methodology/approach

To address the hypotheses and research questions, a panel of 658 consumers who regularly purchased wines produced by the Australian wine industry were recruited. These participants completed a self-administered questionnaire containing stimuli to measure perceived authenticity, perceived novelty, perceived quality, attitudes and purchase intent towards a wine manipulated to have a low vs high price level, as well as single vs multi-regional label. To examine these variables, the study conducted a confirmatory factor analysis (CFA) to confirm the dimensionality of the constructs and structural equation modeling with both path and multi-group analyses to investigate the hypothesised relationships.

Findings

The findings revealed that both authenticity and novelty simultaneously influence perceived quality. Additionally, it was acknowledged that there is no significant difference in wine consumption between single and multi-regional wines; reinforcing current trends of collaboration within the wine industry. Finally, the results also showed that price does moderate wine consumption; revealing ideal prices for wine with particular regional branding strategies.

Originality/value

The current research is the first to show that authenticity and novelty simultaneously and positively influence consumer’s perceived quality of Australian wine. The findings are also the first to show that consumer evaluation of single and multi-origin wines was positive and yielded no significant difference, suggesting that branding wines with multi-origins or multi-region do not change consumers’ perception.

Details

International Journal of Wine Business Research, vol. 33 no. 2
Type: Research Article
ISSN: 1751-1062

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Article
Publication date: 27 April 2010

Ruey‐Jer “Bryan” Jean and Rudolf R. Sinkovics

There has been growing interest on how emerging country firms can improve collaborative relationships with their international supply chain partners and improve…

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2147

Abstract

Purpose

There has been growing interest on how emerging country firms can improve collaborative relationships with their international supply chain partners and improve performance outcomes. This paper aims to develop and test a model which emphasizes how advanced information technology and relationship learning can help Taiwanese electronics firms to improve their working relationship with international buyers.

Design/methodology/approach

Data were collected from 246 Taiwanese electronics firms which nurture relationships with international buyers. Structural equation modeling was employed to test the interrelationships between key concepts in the proposed conceptual model.

Findings

The findings suggest that applied technological innovation, a key IT resource, can enhance relationship learning for suppliers in their dealings with international buyers. This in turn contributes to higher supplier innovativeness and relationship performance. Moreover, applied technological innovation can improve supplier innovativeness directly. Interestingly however, applied technological innovation does not directly contribute to relationship performance.

Research limitations/implications

This paper provides empirical evidence on the contribution of applied technological innovation on enhancing relationship learning and innovation in interfirm relationships for Asia‐Pacific dragon electronic firms.

Practical implications

Managers should focus on building relationship learning and adopting advanced IT to support joint learning activities in international channel relationships in order to improve relationship outcomes.

Originality/value

The paper develops hypotheses and tests a conceptual model which explains the contribution of applied technological innovation and relationship learning on supplier innovativeness and relationship performance.

Details

International Marketing Review, vol. 27 no. 2
Type: Research Article
ISSN: 0265-1335

Keywords

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Article
Publication date: 1 March 2002

Linda I. Nowak and Judith H. Washburn

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results…

Abstract

The purpose of this study was to ascertain the existence and strength of the relationship between proactive environmental policies and brand equity for the winery. Results of this study suggest that consumer perceptions about product quality, consumer trust, consumer perceptions about pricing, and positive expectations for the consequences of the winery's actions undertaking the pro‐environmental policies, all have strong, positive relationships with the winery's brand equity. Trust in the winery and brand equity for the winery increased significantly when the winery in this study adopted proactive environmental business policies.

Details

International Journal of Wine Marketing, vol. 14 no. 3
Type: Research Article
ISSN: 0954-7541

Keywords

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Book part
Publication date: 9 September 2019

Abstract

Details

Examining the Role of Well-being in the Marketing Discipline
Type: Book
ISBN: 978-1-78973-946-6

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