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The purpose of this paper is to study the sustainable impact of adaptive reuse of shopping malls built during communism in Kosovo.

The present study uses qualitative research using semi-structured interviews with architects, civil engineers, real estate developers and facility managers.

The study found that it is the predominant opinion of respondents that the economic impact of adaptive reuse of old shopping malls in Kosovo is reflected through extension of useful life of the malls, lower cost of reuse vs demolition, economic and tourism development of the neighborhood, job creation and increase of property prices in the surrounding area. In addition, the study found that it is the predominant opinion of respondents that by adaptive reuse of old shopping malls, the revitalization and social dynamism of the surrounding area will be improved and collective memory and identity of these shopping malls will be extended, including the increased traffic, space utilization and security. The study concludes that operational CO₂ emission of the old shopping malls will be reduced after their sustainable adaptation and also the embodied energy of the building materials will be reused.

The study has several implications. For real estate developers, it shows that is less costly to adapt and refurbish rather than redevelop. For authorities, it shows that by adapting old communist shopping malls, they would extend the collective memory of those locations, improve the social life and utilization of public spaces in the surrounding areas. The final implication is for municipal authorities and environmentalists that but allowing adaptation rather than demolition and redevelopment the embodied CO₂ emission will be significantly reduced.

The study is the first qualitative study about the impact of adaptive reuse of old communist style commercial centers in Kosovo.

The purpose of this paper is to quantify the carbon emissions emitted by two different typical apartment units representative of two different construction periods in Kosovo due to main construction materials as a consequence of embodied energy.

The present study uses a three-step (bottom-up) process-based life cycle analysis of the construction material set for two different apartment units. The current study uses material analysis. Embodied CO₂ is estimated by multiplying material masses with the corresponding ECO₂ coefficients (kg CO₂/kg). Due to the lack of a comprehensive Kosovo database, data from an international database are utilized. The results provide practical baseline indicators for the contribution of each material in terms of mass and embodied CO₂.

Results of quantitative research find that apartment unit representative of the old communist-era construction produces 50 percent more embodied CO₂ emissions than an apartment unit that is representative of modern construction in Kosovo. The study finds that this difference comes mainly because of the utilization of larger quantities of steel, concrete, and precast fabricated concrete in the apartment unit that is representative of the old communist era.

The calculation of embodied CO₂ emissions for major construction materials in typical apartments in Kosovo can help in the development of national databases in the future. The availability of such databases could help the construction industry in Kosovo to open up to new sustainable design approaches since such databases and evaluations performed in the national context in Kosovo could help the builders in selecting, assessing and using environmentally friendly materials during the design or refurbishment stage of a building.

This paper is the first investigation of the embodied carbon emission in two different typical apartment building structures in Kosovo.

Discusses the importance of recording surviving library buildings as a contribution to architectural and library history research, illustrated by a selection of photographs of historic library buildings in Yorkshire. Concludes that the photographs provide much to be learned from.

Examines the challenges of conserving modern buildings: size, diversity, forms of ownership, new and cheap materials, changing technology, and rapidly dating fashions. Discusses need to ensure modern building conservation while allowing continued development and use, proposing the conservation management agreement as a way of protecting potentially important buildings. Summarizes that current procedures offer inadequate protection for modern buildings, and that changes must be recognized in order to save post‐war buildings.

This article tackles Croatian public diplomacy, destination and nation branding vis-à-vis an emerging Instagram trend to publish dark tourism related pictures sometimes using the official hashtag CroatiaFullOfLife; hence, poking Croatia tourism development accounts, which promote the country as merely a Riviera destination, and deletes the memories of Yugoslavian and Second Independence wars. Such a monolithic, shortsighted and amnesic destination branding strategy neglects alternative public tourism and public diplomacy opportunities.

The article may improve the understanding of the links between the concepts of Public Diplomacy, nation and destination branding through an exploratory study of dark tourism amateurs experiences in Croatia, documented by pictures published on Instagram, the key digital social media for destination branding. It also outlines the history of Croatian tourism and government's efforts in promoting the overwhelming image of a sunny sea destination since the launching of the “Croatia Full Of Life” destination branding campaign in 2015. The study compares what and how dark tourism amateurs and Croatian main social media influencers publish contents destined to foreign publics.

Croatia's official PR strategies and Instagram accounts ignore the increasing interest of foreign tourists, local younger generations and artists in abandoned places and Yugoslavian and Homeland War heritage monuments. These “light dark chiaroscuro” places are nowhere to be seen on Croatia's official Instagram account. Croatian government fails to embrace some aspects of the nation identity and to take advantage of Instagram trends and niche dark tourism influencers to boost and enrich its public diplomacy and the memorialization process of the darkest aspects of its past.

This research suggests that international Instagram influencers as well as local photographers, artists and history amateurs promote many shades of light–dark chiaroscuro tourism approaches. Their posts tell new narratives about the past and its memorialization, far from the silence and denial promoted by Croatian official Instagram accounts. Mainstream IG Croatian lifestyle marketing influencers and institutional accounts consistently shows beaches, blue waters and bikinis strictly respecting a monolithic, shortsighted and amnesic destination branding strategy. This study shows that some destination and nation-branding strategies could hinder rather than enhance public diplomacy.

Reviewing the Food Standards Report on Misdescriptions contained in this issue—the terms, names, phrases widespread in the field of agriculture and food—one cannot fail to notice the impressive role that words generally play in everyday use of language, especially in those areas where widespread common usage imports regional differences. The modern tendency is to give to words new meanings and nowhere is this so apparent as in the food industry; the Food Standards Committee considered a number of these. The FSC see the pictorial device as making a deeper impression than mere words in relation to consumer preference, which is undoubtedly true. Even Memory can be compartmentalized and especially with the increasing years, the memory tends to become photographic, retaining visual impressions more strongly than the written word. Auditory impressions depend largely on their accompaniments; if words are spoken with the showing of a picture or sung to a catchy tune, these will be more strongly retained than mere words on a printed label. At best, pictorial devices give rise to transient impressions, depending on the needs and interests of the viewer. Many look but do not see, and as for spoken words, these may “go in one ear and out of the other!”.