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Collaboration is often required for activities that are too complex or difficult to be dealt with by a single individual. Many situations requiring information-seeking activities also call for people to work together. Often the methods, systems, and tools that provide access to information assume that they are used only by individuals working on their tasks alone. This review points to the need to acknowledge the importance of collaboration in information-seeking processes, to study models, and to develop systems that are specifically designed to enable collaborative information seeking (CIS) tasks. This chapter reviews the literature from various domains including library and information science, human–computer interaction, collaborative systems, and information retrieval. Focus of the review is on the extent to which people work together on information seeking tasks and the systems and tools that are available for them to be successful. Since CIS occurs in the broader context of collaboration in general, a review of literature about collaborations is first undertaken to define it and place it into context with related terms such as cooperation and communication. A more focused review of research follows relating CIS to systems that have attempted to support such interactions. Included are identification and synthesis of a number of core issues in the field and how best to evaluate systems and collaborative tools. Key lessons learned from the review are summarized, and gaps in the literature identified to spur future research and study.

The authors broaden the scope of consumer identity by introducing individuals’ olfactory abilities and discussing its impact on perception of the self, consumption behaviors, and consumer well-being.

The authors took a mixed-method approach by embedding smell tests during in-depth interviews. A total of 36 interviews were conducted, involving individuals with varying olfactory sensitivity levels, from decreased sensitivity, normal sensitivity, to heightened sensitivity to smell.

Emergent themes from the interviews include compensation, perception of self and control under three key areas: levels of olfactory sensitivity, the impact of olfactory sensitivity, and the coping strategies used by participants and their families. These findings show that olfactory sensitivity can either enhance or detract from the consumption experience or trigger memories of people, locations or experiences, indirectly affecting consumer well-being and quality of life.

Findings reveal that olfactory abilities not only shape and form an individual’s identity but also have a profound impact on (1) consumption behavior: time spent browsing or lingering, purchase order, product choice, or shopping venue which has immense practical implications for marketers; and (2) consumer well-being: developing coping strategies at both the individual and family level to mitigate the issues faced in consumption.

Unlike the other senses, olfactory abilities are often overseen and neglected. The authors show that olfactory abilities are both relevant and salient. The paper is forefront in demonstrating how sensory abilities shape individuals’ identities and in turn influence consumption practices and experiences.

This chapter explores the relationship between impulsive online purchasing and the features of online consumers.

The data was collected through a survey questionnaire using the purposive sample of 240 Croatian consumers from the Dubrovnik-Neretva County. The data was analysed using factor analysis and one-way analysis of variance.

Research results indicate that Croatian online consumers are influenced by two major factors, impulsiveness and recreational factor. Based on the obtained results, profiles of Croatian online consumers can be identified.

The sample contained Internet users from one Croatian county only, which possibly limits the generalisation of the findings. Future research should include Internet users from other Croatian counties, as well as their socio-economic characteristics.

The findings may be useful to online retailers, as well as marketers and practitioners to recognise and understand the determinants of online purchasing behaviour in order to convert casual online visitors to buyers and to encourage impulsivity in online buying behaviour.

The research provides new insights into impulsive purchasing behaviour of Croatian consumers in the online retailing environment.

By the end of this chapter, you should be able to demonstrate an understanding of:

The way in which consumers use mobile devices to engage with fashion retailers online.

What external and internal stimuli can be used to engage with consumers and encourage online interaction?

The lens in with the Stimulus–Organism–Response (SOR) model is applied to understand consumer behaviour.

How marketing can used both to trigger consumption activities and to encourage more sustainable behaviours?

Since 1999, the idea of a library portal service, called “MyLibrary,” has been well discussed and conceptualized. The service is an integrated approach to build library online service components into one user interface, which can be personalized and customizable based on users' preferences and interests. North Carolina State, Cornell, and Virginia Commonwealth Universities pioneered their models, and similar models have been implemented in many university libraries since then.