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Article
Publication date: 30 March 2012

Yusuke Gotoh, Tomoki Yoshihisa, Hideo Taniguchi and Masanori Kanazawa

The purpose of this paper is to propose a scheduling method called the “Asynchronous Harmonic Broadcasting Considering Commercial (AHB‐CC)” method, to reduce waiting time…

Abstract

Purpose

The purpose of this paper is to propose a scheduling method called the “Asynchronous Harmonic Broadcasting Considering Commercial (AHB‐CC)” method, to reduce waiting time for continuous media data broadcasting.

Design/methodology/approach

The authors analyze and evaluate the performance of the proposed AHB‐CC method.

Findings

The authors confirm that the proposed method gives shorter average waiting times than the conventional methods.

Research limitations/implications

A future direction of this study will involve making a scheduling method where the server concurrently broadcasts data and commercial contents. Also, maximum buffer size needs to be considered.

Practical implications

In general broadcasting systems, the server broadcasts the same data repetitively and clients wait until the first portion of the data is broadcast. Although the server can deliver the data to many clients concurrently, clients have to wait until their desired data are broadcast.

Originality/value

The AHB‐CC method presented in the paper further reduces waiting time by scheduling an effective broadcast that considers the playing time of commercial contents.

Details

International Journal of Pervasive Computing and Communications, vol. 8 no. 1
Type: Research Article
ISSN: 1742-7371

Keywords

Open Access
Article
Publication date: 10 May 2021

Guan-Yu Lin, Yi-Shun Wang, Yu-Min Wang and Meng-Hsuan Lee

The study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness…

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Abstract

Purpose

The study aims to examine the relationships among personality traits (i.e. the Big Five personality traits and locus of control), self-perceived facial attractiveness, motivations (i.e. intrinsic and extrinsic motivation) and intention toward live stream broadcasting. It also investigates the moderating role of perceived behavioral control in the relationship between motivations and intention.

Design/methodology/approach

Data collected from a sample of 637 participants are used to examine the research model and test the hypotheses with the employment of partial least squares structural equation modeling.

Findings

The study shows that motivations and perceived behavioral control are significant predictors of intention. Perceived behavioral control has a significant moderating effect between motivations and intention. Intrinsic motivation is positively influenced by self-perceived facial attractiveness, agreeableness, extraversion and internal locus of control, while extrinsic motivation is positively predicted by self-perceived facial attractiveness, conscientiousness and extraversion.

Originality/value

This study enhances our understanding of the determinants of intention toward live stream broadcasting by exploring its relationships with motivations, self-perceived facial attractiveness and personality, as well as the moderating effects of perceived behavioral control.

Article
Publication date: 5 February 2018

Jonathan A. Jensen, Patrick Walsh and Joe Cobbs

The achievement of a requisite return on investment (ROI) from a brand’s investment in sponsorships of sport events is becoming increasingly important. Consequently…

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Abstract

Purpose

The achievement of a requisite return on investment (ROI) from a brand’s investment in sponsorships of sport events is becoming increasingly important. Consequently, evolving trends in the consumption of the live television broadcasts of such events (e.g. increased usage of second screens by consumers) are an important consideration. The purpose of this paper is to examine the impact of second screen use during sport broadcast consumption on important marketing outcomes (i.e. brand awareness and the perceived value and intrusiveness of sponsor brand integration), and whether effectiveness is dependent on the consumer’s level of identification with the sport being broadcast.

Design/methodology/approach

A 2×2 (experimental/control and high SportID/low SportID) between-subjects experimental design featuring the broadcast of a sport event as the stimuli was utilized to examine a potential interaction effect between sport identification and second screen use on three dependent variables important for sport sponsors.

Findings

Results confirmed that those with a high level of sport identification realized significantly higher levels of brand awareness for sponsors integrated into the broadcast. However, when consumers were asked to engage in second screen use, the experiment revealed a moderating effect of sport identification on the impact of second screen use, for both brand awareness and the perceived value of the brand integration.

Originality/value

Consumers with higher levels of sport identification are an important target of sport sponsorship activities by brand marketers. Given this, the implication that second screen use can reduce the effectiveness of important sponsorship-related outcomes such as brand awareness is a sobering result for marketers expecting a positive ROI from sponsorships of sport events.

Details

International Journal of Sports Marketing and Sponsorship, vol. 19 no. 1
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 7 August 2017

Sarah Gee, Michael P. Sam and Steve J. Jackson

The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events…

Abstract

Purpose

The purpose of this paper is to examine the nature, frequency, and duration of alcohol-related promotions and crowd alcohol consumption during major sports events broadcasted on the SKY Sport network between September 2011 and February 2012.

Design/methodology/approach

Content analyses for various categories of alcohol-related images were conducted, including a novel inclusion of analysing crowd alcohol consumption.

Findings

The results provide empirical evidence that sponsorship and activation-related activities of alcohol brands subvert national regulations that ban alcohol advertising during daytime television programming.

Originality/value

The results serve to sensitise researchers, practitioners, policy makers, and regulators to the prevalence of incidental alcohol promotional material within the overall televised alcohol advertising mix and the broader societal exposure to such images. This research also informs readers that alcohol companies and media outlets produce alcohol-related marketing that may not be in-line with the meaning and/or intent of laws.

Details

International Journal of Sports Marketing and Sponsorship, vol. 18 no. 3
Type: Research Article
ISSN: 1464-6668

Keywords

Article
Publication date: 28 September 2010

Karen Donders

This article aims to investigate whether and how the application of European state aid rules to the public funding of public broadcasting organisations in Europe has

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Abstract

Purpose

This article aims to investigate whether and how the application of European state aid rules to the public funding of public broadcasting organisations in Europe has advanced public broadcasting as a policy process and made it more adaptive to the challenges of the digital age.

Design/methodology/approach

The findings are based on a triangulation of literature study, document analysis and expert interviews (with over 50 stakeholders involved with the topic of state aid and public broadcasting).

Findings

The article consists of four main parts. Firstly, the issue of state aid and public broadcasting is contextualised within the heated discussions on the legitimacy of European intervention in a cultural policy domain such as broadcasting. Secondly, the analytical framework is presented. Thirdly, analysis of specific state aid cases follows. Finally, some conclusions and recommendations are outlined. The article concludes that European state aid policy has furthered a public service media project in the EU member states.

Research limitations/implications

The article fills a void in current fragmented and often overly descriptive or overly ideological assessments of the relevance of state aid policy for public service broadcasting.

Practical implications

The paper contributes to ongoing policy debates about the issue of state aid policy for public service broadcasting.

Originality/value

The article fills a void in current fragmented and often overly descriptive or overly ideological assessments of the relevance of state aid policy for public service broadcasting.

Details

info, vol. 12 no. 6
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 February 2000

Yuezhi Zhao

Analyses the evolution of China’s telephone and cable systems, in terms of the public interest, discussing current bureaucratic conflicts and policy debates over…

Abstract

Analyses the evolution of China’s telephone and cable systems, in terms of the public interest, discussing current bureaucratic conflicts and policy debates over convergence, and construction of an independent broadband cable network. Looks in depth at China’s problems and the different problems for its citizens with regard to poverty levels and access to the Web.

Details

info, vol. 2 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 January 2006

Dong‐Hee Shin

The purpose of this study is to review current policy debates on convergence in Korea and the UK. This study compares the two countries' cases of how they prepare for

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Abstract

Purpose

The purpose of this study is to review current policy debates on convergence in Korea and the UK. This study compares the two countries' cases of how they prepare for convergence, what are the regulatory frameworks, and what are the conflicting issues in the convergence.

Design/methodology/approach

This study conducts a comparative case study between Korean and the UK. Data are collected through literature review, regulatory document and market research.

Findings

The regulation in the UK has been focused on how to change the notion of public interest in the convergence era, whereas the agenda in Korea seems to be how to apply a legacy of public interest to convergence services. The laws of public interest in Korea have been drawn from a legacy regime, which makes applying in a convergence era increasingly difficult. There is a compelling need for conceptual clarification in understanding the meaning of public interest in the convergence environment.

Research limitations/implications

Future research may further investigate the effective regulatory framework in the emerging convergence era.

Practical implications

Regulation needs to be transparent, clear and proportional and distinguish between transport and content. This implies a more horizontal approach to regulation with a homogenous treatment of all transport network infrastructure and associated services, irrespective of the nature of the services carried.

Originality/value

This research identifies issues regarding convergences and suggests a way in which the two different principles of broadcasting and telecommunications can be integrated; how public interest laws can be reconciled with considerations of competition and economic efficiency is explained.

Details

info, vol. 8 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 1 July 1998

Robert M. Pike

This paper examines recent Canadian public policies intended to create a window for domestic entertainment programming on television in the face of a series of economic…

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Abstract

This paper examines recent Canadian public policies intended to create a window for domestic entertainment programming on television in the face of a series of economic and technological factors which favour greater cultural integration with the American television market. These factors include the limited revenues available to the conventional public and private TV sectors, audience fragmentation through cable, and both the readily availability, and audience acceptance in English Canada, of inexpensive shows from the USA. Recent policies have focussed upon increasing the number of Canadian cable channels in a country where most people subscribe to cable; but paradoxically, public funding for the mainstay of domestic entertainment programming, the Canadian Broadcasting Corporation, is being drastically cut. The impacts of these cuts on the Corporation’s mandate, and proposed remedies, are outlined. It is concluded that public broadcasting policies are now being determined by economic rather than cultural goals, and that the Corporation is a victim of this trend.

Details

International Journal of Social Economics, vol. 25 no. 6/7/8
Type: Research Article
ISSN: 0306-8293

Keywords

Article
Publication date: 20 November 2009

Kichan Bae and Hyunsoo Yoon

The purpose of this paper is to find a practical method to minimize unnecessary rebroadcasts for ad hoc networks in a remote area.

Abstract

Purpose

The purpose of this paper is to find a practical method to minimize unnecessary rebroadcasts for ad hoc networks in a remote area.

Design/methodology/approach

The authors design a theoretical coverage estimation model for autonomous broadcast pruning. To verify the effect of the model, simulations are performed to evaluate the effect of confidence level and the actual performance by using ns2 network simulator.

Findings

The algorithm used to predict the coverage area of broadcasts can minimize unnecessary rebroadcasts.

Originality/value

Autonomous broadcast pruning scheme based on the local prediction of a remained coverage area in the on‐going broadcast process brings us beneficial results in terms of energy savings and limited bandwidth preservation.

Details

International Journal of Pervasive Computing and Communications, vol. 5 no. 4
Type: Research Article
ISSN: 1742-7371

Keywords

Article
Publication date: 27 June 2008

Daein Kim and Buhyun Hwang

Recently the advances in wireless communication technology and the popularity of portable computers have rendered mobile computing environments from which mobile users…

Abstract

Purpose

Recently the advances in wireless communication technology and the popularity of portable computers have rendered mobile computing environments from which mobile users with battery‐operated palmtops can access the information via wireless channels, without space and time restriction. In mobile computing environments, mobile users cache the data items to use the bandwidth efficiently and improve the response time of mobile transactions. If the data items cached in mobile users are updated at the server, the server broadcasts an invalidation report for maintaining the cache consistency of mobile users. However, this method has an obstacle that does not guarantee the serializable execution of mobile transactions. The purpose of this paper is to propose the four types of reports for mobile transaction (FTR‐MT) method for ensuring the serializable execution of mobile transactions.

Design/methodology/approach

The paper describes the FTR‐MT method, which is composed of four types of algorithms, e.g. group report composition algorithm, immediate commit decision algorithm, cache consistency algorithm, and disconnection cache consistency algorithm. FTR‐MT method for improving the response time of mobile transactions makes a commit decision by using the four types of reports.

Findings

With the FTR‐MT method, mobile users can make a commit decision by using the four types of reports. The response time of mobile transactions can be reduced. Furthermore, the FTR‐MT method can improve the cache efficiency in the case that the disconnection of mobile users is longer than the broadcast interval of the window report.

Originality/value

This paper proposes a new method for guaranteeing the serializable execution of mobile transactions, called FTR‐MT, using four types of reports. Also, it can prevent the entire cache dropping, even though the disconnection of a mobile host is longer than the broadcast interval of a window report. Through the analytical model, this method is felt to be superior to other methods, in terms of the average response time and the commit rate of mobile transactions, and bandwidth usage.

Details

International Journal of Pervasive Computing and Communications, vol. 4 no. 2
Type: Research Article
ISSN: 1742-7371

Keywords

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