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1 – 10 of over 1000
Article
Publication date: 25 January 2008

Sangwon Lee and Justin S. Brown

The purpose of this paper is to explore influential factors of global broadband adoption by examining adoption factors – such as platform competition, information and

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Abstract

Purpose

The purpose of this paper is to explore influential factors of global broadband adoption by examining adoption factors – such as platform competition, information and communication technology (ICT) use, content, broadband speed, income, population density, education, price, and local loop unbundling (LLU).

Design/methodology/approach

The paper examines influential factors of global broadband adoption; it also employs regression analysis and one‐way ANOVA (Analysis of Variance). A total of 110 observations were employed for multiple regression analysis and 159 observations were used for one‐way ANOVA.

Findings

The findings in the paper show that platform competition, LLU, broadband speed, information and communication technology use, and content contribute to global broadband adoption. The impacts of platform competition are strong when market share of dominant technology and non‐dominant technology is similar.

Originality/value

The main findings of this paper suggest policy and strategy implications to policy‐makers and broadband service providers. This is unsponsored research that adds to the growing scholarship addressing broadband deployment factors on a comparative, international level.

Details

info, vol. 10 no. 1
Type: Research Article
ISSN: 1463-6697

Keywords

Article
Publication date: 20 March 2009

Yogesh K. Dwivedi, Banita Lal and Michael D. Williams

The commonly used internet service provider's (ISP) business models based on price comparison may prove to be a successful strategy for organisations in the short‐term. However…

1963

Abstract

Purpose

The commonly used internet service provider's (ISP) business models based on price comparison may prove to be a successful strategy for organisations in the short‐term. However, it may be argued that a sustainable business model for the long‐term requires a detailed understanding of the various factors that may help ISPs in attracting future customers. The purpose of this paper is to examine the drivers and barriers of consumer adoption of broadband in the UK.

Design/methodology/approach

A survey research approach was utilised to examine the effect of a number of constructs from attitudinal (utilitarian outcomes and hedonic outcomes), normative (social influence), control (self‐efficacy and facilitating conditions resources) and demographic (age) categories on the behaviour of consumers when adopting broadband in the UK.

Findings

Results indicate that all the constructs, apart from hedonic outcomes, significantly influenced the adoption behaviour of consumers.

Research limitations/implications

This study provides a snapshot of the adoption behaviour of broadband within UK households. The findings may therefore change as technology becomes established and consumers become more experienced in its use. By undertaking a longitudinal study, the elimination of any variables could achieve anomalies in the obtained results. In addition to a discussion of the findings, the paper outlines the contributions and limitations of the study and provides suggestions for future research activity.

Originality/value

The research presented in this paper is a part of doctoral research which forms one of the initial efforts towards understanding the adoption behaviour of broadband within UK households.

Details

Industrial Management & Data Systems, vol. 109 no. 3
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 19 June 2020

Lloyd Levine

The digital divide has persisted in California and the USA as a whole at approximately the same level for the past decade. This is despite multiple programs being created and…

Abstract

Purpose

The digital divide has persisted in California and the USA as a whole at approximately the same level for the past decade. This is despite multiple programs being created and billions of dollars being spent to close it. This paper examines why the efforts to date have been ineffective and to offers policy alternatives that might be more successful.

Design/methodology/approach

Using data from three, variable constrained projects in California, this paper examines the effectiveness of information-based outreach efforts at closing the digital divide. The projects tested various outreach and enrollment methods to see which, if any, could increase broadband adoption in low-income households.

Findings

This project found that providing low-income households’ information about low-cost broadband offerings was ineffective at closing the digital divide. The findings in this paper were similar to those of two other works that examined the federal Broadband Technology Opportunities Program (BTOP) grants under the American Recovery and Reinvestment Act.

Practical implications

The findings of this paper along with the works cited that evaluated the BTOP program should be enough to change public policy. For the past ten years, efforts to close the digital divide have focused on providing information to low-income households. However, two independent surveys show broadband adoption has remained virtually flat during that period.

Social implications

The digital divide brings concomitant economic and education harms and challenges that plague those unable to access information, services, educational and employment opportunities with the same ease, speed and sufficiency as their connected peers and neighbors. Those harms exacerbate the already existing education and income divides. This paper shows that without a change in strategy, those harms will persist.

Originality/value

This paper breaks new ground and addresses one of the weaknesses identified in existing research. To the best of author’s knowledge, this is the first paper of its type to use programs designed to generate data that can be empirically evaluated for effectiveness. Prior studies attempted to assess program effectiveness by using data generated from fully implemented government programs. However, those programs contained a vast number of unidentified variables and insufficient data collection. They were not designed to facilitate academic evaluation, and as such made a true effectiveness evaluation challenging.

Details

Journal of Information, Communication and Ethics in Society, vol. 18 no. 3
Type: Research Article
ISSN: 1477-996X

Keywords

Article
Publication date: 14 October 2014

Kayvan Miri Lavassani, Bahar Movahedi and Glenn Parry

This paper aims to investigate empirically how broadband has been implemented at the business level and what are the potential adoption benchmarks. Several recent studies have…

Abstract

Purpose

This paper aims to investigate empirically how broadband has been implemented at the business level and what are the potential adoption benchmarks. Several recent studies have called for the development of frameworks of broadband adoption, particularly at the business level, to help policy makers, communities and businesses with their strategic decision-making process.

Design/methodology/approach

This paper opens the discussion by presenting concerns and challenges of Internet adoption. Internet adoption is viewed as the current challenge facing businesses, communities and governments. Exploratory factor analysis (EFA) and confirmatory factor analysis (CFA) techniques are used to create, analyze and develop Internet adoption models.

Findings

Based on the Internet usage data from a number of states across the USA, measurement models are developed using EFA and CFA. The findings indicate that for our sample, a three-factor model is the most appropriate for the representation of Internet adoption in the tourism sector, while a five-factor model can best describe Internet adoption in the sample of manufacturing organizations.

Research limitations/implications

The availability of data on Internet usage at the business/organizational level is one of the main constraints. Industry/community-specific data can also provide valuable insights about the Internet adoption and support the development of industry/community-specific adoption models.

Practical implications

The findings and the employed research method can be used by businesses, communities and government managers and policy makers as benchmarks to examine broadband adoption based on gap-opportunity criteria.

Originality/value

This is the first study that provides Internet adoption models based on an empirical study at the business level. The benefits of broadband Internet have been investigated by many researchers in the past decade. There seems to be a consensus among practitioners and scholars about the role of broadband Internet in gaining competitive advantage. However, there have not been any previous studies that investigate how broadband has been implemented and what the potential adoption benchmarks at the business level are.

Details

Transforming Government: People, Process and Policy, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 23 August 2011

Sally Rao Hill, Barry Burgan and Indrit Troshani

The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.

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Abstract

Purpose

The purpose of this paper is to propose and test a model concerning broadband adoption in a rural setting.

Design/methodology/approach

A computer‐aided telephone survey was conducted to collect data to validate the proposed model in rural Australia.

Findings

It was found that relative advantage, utility outcomes, and facilitating conditions play a crucial role in explaining broadband adoption behavior amongst rural Australian households.

Practical implications

The key challenges to stakeholders involved in promoting broadband adoption in these settings are discussed in light of the findings.

Originality/value

A more realistic approach at household level was adopted to investigate broadband adoption in a rural setting. The theoretical framework offers a comprehensive view of broadband adoption applicable to rural Australia.

Details

Industrial Management & Data Systems, vol. 111 no. 7
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 June 2006

Yogesh Kumar Dwivedi, Jyoti Choudrie and Willem‐Paul Brinkman

To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households.

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Abstract

Purpose

To describe the development of a survey instrument designed to measure consumer perceptions of the broadband adoption within the UK households.

Design/methodology/approach

A survey research approach was employed to achieve overall aim and following three objectives of this research: to identify initial items that may help to explain the broadband adoption behaviour and determine them employing an exploratory survey approach; to confirm the representativeness of items to a particular construct domain employing content validity approach; and finally, to test the instrument in order to confirm the reliability of items and construct validity.

Findings

The final outcome of the instrument development process that culminated from the confirmatory study was a parsimonious, 39‐item instrument, consisting of ten scales, all with acceptable levels of content validity, reliability and construct validity.

Practical implications

The developed instrument is relevant to both academic and practitioner communities who hold a particular interest in the study and management of broadband adoption from the household consumer perspective.

Originality/value

The most conspicuous contribution of the paper is to provide a reliable instrument that is fundamental to measure the household consumer's perceptions of adopting broadband internet.

Details

Industrial Management & Data Systems, vol. 106 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 7 January 2014

François Jeanjean

This paper aims to investigate the impact of copper access regulation on broadband household adoption for each technology (xDSL on copper infrastructure, FTTx on fiber

Abstract

Purpose

This paper aims to investigate the impact of copper access regulation on broadband household adoption for each technology (xDSL on copper infrastructure, FTTx on fiber infrastructure and cable modem). It provides a forecast of the penetration rate of broadband access for each technology (copper xDSL, fiber, FTTx and cable modem) through 2020.

Design/methodology/approach

This paper uses an empirical approach using a dataset covering 15 European countries. The dynamic of the adoption path is modeled by a logistic function. Copper access regulation is measured by two variables: copper access charge and copper wholesale access share, i.e. the ratio of copper wholesale access provided by the incumbent to alternative operators out of the total number of copper accesses.

Findings

This paper shows that tough copper access regulation has a negative impact on fiber and cable modem adoption. Low copper prices decrease consumer adoption of other technologies. This reduces their profitability and thus the incentives to invest in alternative platforms.

Practical implications

This paper highlights that an increase in copper access charges or a decrease in copper wholesale access shares could help to achieve the objectives of the Digital Agenda for Europe.

Originality/value

This paper provides an empirical evidence of the impact of the copper access regulation on the fiber and ultra-fast broadband adoption from a dynamic point of view.

Article
Publication date: 29 May 2007

Yogesh K. Dwivedi and Banita Lal

As innovative forms of information and communication technologies (ICTs) such as broadband internet are being adopted, the equitable distribution of ICTs has become an issue of…

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Abstract

Purpose

As innovative forms of information and communication technologies (ICTs) such as broadband internet are being adopted, the equitable distribution of ICTs has become an issue of concern. These apprehensions are being attributed to social exclusion that could arise due to the limited internet use among citizens with lower incomes or educational levels. This research aims to examine the impact of socio‐economic determinants, such as age, gender, education, income and occupation, on the adoption of broadband.

Design/methodology/approach

A survey research approach was employed to achieve the overall aim of this research. The empirical data of the socio‐economic variables was collected employing a postal survey in the UK.

Findings

The findings of this research suggest that in terms of broadband adoption, except for gender, all the other socio‐economic variables, including age, education, occupation and income, significantly helped to explain differences between the adopters and non‐adopters of broadband.

Practical implications

The implications of the findings are discussed in the context of promoting the adoption of emerging technologies such as broadband to parts of the population that have limited access to the internet and ICTs in general.

Originality/value

The primary value of this paper lies in extending the understanding of broadband adopters and non‐adopters according to their socio‐economic attributes. This has been achieved by synthesising the previous literature on a number of socio‐economic variables (such as age, gender, education, income and occupation) and also by empirically examining their effects on broadband adoption.

Details

Industrial Management & Data Systems, vol. 107 no. 5
Type: Research Article
ISSN: 0263-5577

Keywords

Article
Publication date: 1 September 2007

Y.K. Dwivedi, K. Khoumbati, Williams and B. Lal

The aim of this study is to examine various attitudinal, normative and control factors affecting the adoption of broadband internet by consumers in a developing country by…

1503

Abstract

Purpose

The aim of this study is to examine various attitudinal, normative and control factors affecting the adoption of broadband internet by consumers in a developing country by focusing on Pakistan.

Design/methodology/approach

A survey approach was employed to achieve the overall aim of this study. The empirical data concerning the attitudinal, normative and control variables were collected using a questionnaire. A regression analysis was performed to test the role of various variables on consumers' behavioural intentions (BIs) to adopt broadband internet in Pakistan.

Findings

The findings of the study suggest that primary influence, facilitating conditions, resources, cost, perceived knowledge and perceived ease of use were all significant factors for explaining consumers' BIs to adopt broadband.

Originality/value

The primary value of this paper lies in extending the current understanding of broadband adoption, by providing insights from a developing country perspective. This has been achieved by synthesising and empirically testing previous research on broadband adoption conducted from a developed country (i.e. the UK) perspective.

Details

Transforming Government: People, Process and Policy, vol. 1 no. 3
Type: Research Article
ISSN: 1750-6166

Keywords

Article
Publication date: 11 July 2016

Sun Me Choi, Siew Fan Wong, Younghoon Chang and Myeong-Cheol Park

The purpose of this paper is to investigate the effect of inter-platform competition on the adoption of different broadband technologies (i.e. among xDSL, fibre-optic…

Abstract

Purpose

The purpose of this paper is to investigate the effect of inter-platform competition on the adoption of different broadband technologies (i.e. among xDSL, fibre-optic technologies, and hybrid fibre coaxial (HFC)), examine the direction of the effect, and identify potential technology convergence and the speed of technology innovation.

Design/methodology/approach

It uses Lotka-Volterra equation to determine the dynamic competition pattern for xDSL, fibre-optic technologies, and HFC.

Findings

The influence of inter-platform competition on the adoption rate may vary depending on the market conditions, the phase of the adoption period, and the types of competing technology. Even though new technology has competitive advantage, it still requires time to acquire market share. Even though fibre-optic is leading in the market, alternative technologies have also garnered significant market share in the early stage. Specifically, HFC has gained its own market position, making it a valuable alternative in the short term. Nonetheless, the market will eventually converge to fibre-optics.

Originality/value

The findings show that inter-platform competition does not always exert positive influence on broadband adoption as indicated in previous literature. Instead, the influence may vary from negative to neural. This information is an important knowledge addition to the literature. Overall, the study has important implications to governmental effort in managing market competitions and in planning national broadband infrastructure policies. It also provides valuable implications on how ISPs should strategize their investment in new broadband technologies.

Details

Industrial Management & Data Systems, vol. 116 no. 6
Type: Research Article
ISSN: 0263-5577

Keywords

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