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Compares the findings from the Youth Target Group Index (TGI) Survey of British children with those from the Simmonds Kids and Teens survey in the USA, with implications for marketers. Concludes that the two countries’ youth undeniably share a sophisticated common culture, with most but not all influences coming from the USA, and that there is as a result considerable scope for marketers of goods such as sportswear and web‐based activities; differences between the youth in the two countries include a greater degree of independence among American than British children aged 7 to 10, with somewhat higher mobile phone ownership.

To explore the advice given by the British Girl Guides Association, a popular girls' youth organisation, to urban members in the period from 1930 to 1960.

This article is based on an analysis of the Girlguiding publications The Guide and The Guider in 30 years spanning 1930–1960.

The article shows that, although rural spaces maintained symbolic position in the education and training of the British Girl Guides Association throughout the mid-twentieth century, the use of urban spaces were central in ensuring that girls embodied Guiding principles on a day-to-day basis. While rural spaces, and especially the camp, have been conceptualised by scholars as ‘extraordinary’ spaces, this article argues that by encouraging girls to undertake nature study in their urban locality the organisation stressed the ordinariness of Guiding activity. In doing so, they encouraged girls to be an active presence in urban public space throughout the period, despite the fact that, as scholars have identified, the post-war period saw the increased regulation of children's presence in public spaces. Such findings suggest that the organisation allowed girls a modicum of freedom in town Guiding activities, although ultimately these were limited by expectations regarding the behaviour and conduct of members.

The article builds upon existing understandings of the Girl Guide organisation and mid-twentieth century youth movements. A number of scholars have recently argued for a more complex understanding of the relationship between urban and rural, outdoor and indoor spaces, within youth organisations in the 20th century. Yet the place of urban spaces in Girlguiding remains under-explored.

The purpose of this paper is to discuss exploratory research into the perceptions of British Muslims towards Islamist ideological messaging to contribute to the general debate on “radicalisation”.

Four focus groups were undertaken with a mixture of Bangladeshi and Pakistani British Muslims who were shown a selection of Islamist propaganda media clips, garnered from the internet.

The paper proposess that Islamist communications focus on eliciting change in emotional states, specifically inducing the paratelic‐excitement mode, by focusing around a meta‐narrative of Muslims as a unitary grouping self‐defined as victim to Western aggression. It concludes that British Muslim respondents were unsympathetic to the Islamist ideological messaging contained in the sample of propaganda clips.

The paper provides an insight into how British Muslims might respond to Islamist communications, indicating that, while most are not susceptible to inducement of paratelic‐excitement, others are likely to be, dependent on which genre of clip is used, the messages contained therein, and who that clip is targeted at.

The behavior of British youth abroad has caused considerable concern over recent years. This is because many British youth engage in binge drinking, drug use, sex behavior and other risk behaviors – especially in the Balearics, Spain. While research has documented levels of alcohol use, drug use, risk and sex behaviors on these islands, it tends to rely on survey data. This article aims to offer some contextualization to the British youth holiday experience and to examine why such behaviors might take place.

The study uses ethnographic methods (observation, open‐ended focus groups) with British youth in San Antonio, Ibiza. Over the course of one week in July 2010, 17 focus groups were undertaken (n=97 aged between 17 and 31). Observations were conducted in bars, clubs, beaches, and general tourist areas.

The data suggest that young people engage in these behaviors not only to escape the constraints of work and family but also because they are exciting. The data also indicate that these behaviors appeared to help British youth construct life biographies which were integral to their identity construction. The findings are also considered within the social context of Ibiza which also played a role in promoting these behaviors.

No ethnographic research exists on the topic of British youth and their behaviors abroad. Previous research is mostly epidemiological survey research which does not adequately consider the social meaning and context for the behavior of British youth abroad.

There is an immense public health concern about the effects of binge drinking across the Western world, in particular about British youth on holiday abroad. While existing UK research has shed some light on binge drinking and its consequences, this has largely been restricted to surveys. Therefore, an analysis of the social context of British youth and binge drinking abroad currently remains absent. This article attempts to fill that gap by offering an insight into the social context of binge drinking in a holiday resort in Ibiza. It is based on ethnographic fieldwork and makes use of one field note to highlight what Hunt and colleagues (2010) refer to as ‘important relationships between youth, pleasure and context’, to explore the social interactions of binge‐drinking British youth abroad.

This article aims to offer an ethnographic account of substances and sex and how they are interrelated in the context of one holiday destination popular among British youth. Current research on British youth abroad and their use of substances is based almost exclusively on survey methods. Similarly, the same research works do not explore, in sufficient detail, sexual relations outside of those purely between British tourists.

The article is based on 38 focus groups, observations, and informal conversations undertaken in San Antonio, Ibiza during the summers of 2009, 2010 and 2011.

The paper complements current knowledge on sex and substances abroad by discussing the role of promotion representatives, strippers and prostitutes, and the use of drugs and alcohol, emphasising how substances feature in the promotion of sex. Bakhtin's concept of the “carnivalesque” is adopted to understand these behaviours.

Current research is almost exclusively based on sex between tourists; therefore, sexual encounters with other social players in holiday resorts have been largely neglected.

This article provides a discussion of the unaccompanied British juvenile migration programme to Australia by the Salvation Army (henceforth, the Army) within the context of the imperialist ideas of William Booth and the racist White Australia Policy, as well as Booth’s ideas regarding the ‘training’ of children. The programme was complex in character and diversity, particularly in relation to its philosophy, aims and objectives. One of the central themes of the Army’s programme was support for British imperialism and expansion of the British Empire by populating its Dominions with large numbers of white British migrants: hence it was referred to as ‘emigration and colonisation’. Such migration was regarded as vital to generate economic growth and a strong defence of the Empire. The Army claimed that its migration programme would be of national benefit as it could provide Australia with migrants with significant economic potential.

Interviews two black minority ethnic (BME) male youths who were raised in high knife and gun-crime areas of London.

Considers whether feral youth behavior might have something to do with British youths’ need for respect.

Quotes one of the youths as saying it is disrespectful to enter their territory without permission.

Quotes the other as saying that BME male youths do not get respect from the British police, the politicians or the society and so do not have a voice.

Considers that society might therefore benefit from changing its attitude to BME youth.

Contains the views of two BME young people who were prepared to be named in an interview that would provide them with the opportunity to air their views without criticism.

Reports a pilot study of part‐time youth employment among sixth‐formers in Greater Manchester and Cheshire which found that the vast majority of students worked in catering and retailing. Even though youth wages are no longer regulated by wages councils, and the recession could be expected to exert a downward pressure on pay, the pay levels found were significantly higher than the junior wages council minima that could have been expected to be in force in 1993. An overwhelming majority of the students were satisfied with their pay. For employers, the young constitute a relatively cheap and flexible labour source. Increasing numbers of students in sixth forms and higher education throughout the decade will apparently need to work, thus providing an interesting scenario for further research into youth pay and employment in the 1990s.

The purpose of this paper is to examine the impact of trust, cynicism and efficacy on young peoples' (non)voting behaviour during the 2005 British general election.

Survey data were gathered from 1,134 interviewer‐administered questionnaires with young first‐time voters during the three‐week period following the British general election in May 2005. Validated attitudes statements were used to measure their levels of trust, cynicism and efficacy.

The research shows that young people are generally distrusting of and very cynical about politicians and the Prime Minister (Tony Blair) Thus, in part, the data support the existing evidence that cynicism contributes to feelings of political alienation. However, the paper's findings also indicate that while young people can be highly distrusting and cynical, they can also be interested in the election and vote.

Current, negative evaluations of young people and electoral politics need to be reviewed. While, it cannot be denied that this age group are highly cynical, and their electoral participation is in decline, for some, this cynicism, when combined with personal efficacy, can act as a positive force to stimulate “monitorial” interaction with election offerings. Consequently, further research is needed to understand young peoples' perceptions of democracy and electoral politics, how their personal efficacy can be increased and what feeds their cynicism.

This paper offers a contemporary understanding of young people as an interested and critical citizenry and raises a number of important questions that set a new agenda for political marketers researching youth electoral engagement in the future.