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Brigitte Harris, Kwan Fan Cheng and Charlotte Gorley
– This study aims to describe the design of a provincial government ministry group mentoring program and examine mentees’ and mentors’ experiences in the program.
Abstract
Purpose
This study aims to describe the design of a provincial government ministry group mentoring program and examine mentees’ and mentors’ experiences in the program.
Design/methodology/approach
A total of 151 mentees rated their satisfaction in a post-program survey. The survey was followed by in-depth, semi-structured interviews with 10 mentees and 11 mentors.
Findings
In all, 87 per cent of mentees rated their learning as effective. Benefits to mentees were relevance of the learning, and senior leader/mentors use of current issues, events and personal stories. Delivery through a combination of Web conferencing and collaboration technologies was most effective. Mentors learned from mentees and other mentors. Regular and full mentee participation was an identified issue. In addition, not all mentoring teams worked well together.
Research limitations/implications
The selection criteria favored participants who had a positive experience. Including more participants who were disengaged or less active may have revealed what inhibited full engagement. Complex underlying systemic and cultural issues negatively affected mentee participation and mentoring team effectiveness. It is unclear whether this was caused by intrinsic or extrinsic barriers. Further study could shed light on how to address participation issues.
Practical implications
Selection criteria favored highly active participants who had a positive experience. Including more disengaged or less active participants may have revealed barriers to full engagement.
Social implications
Despite a context of extreme organizational churn, this program delivered cost-effective and engaging learning to a large number of employees. Recommendations are made to further strengthen the program.
Originality/value
This contextually grounded case study will be useful to those who plan to implement a group mentoring program.
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Brigitte Prud’homme and Louis Raymond
This study aims to describe and understand how and to what extent hotel managers adopt sustainable development (SD) practices in their establishment, given the presence of…
Abstract
Purpose
This study aims to describe and understand how and to what extent hotel managers adopt sustainable development (SD) practices in their establishment, given the presence of barriers to the adoption of such practices by hotel establishments, and the lack of knowledge as to the ways and means by which an SD orientation is developed and implemented.
Design/methodology/approach
A qualitative research strategy was chosen to answer the research questions, that is, a multi-site case study of five Canadian hotels.
Findings
The study shows why and how hotel managers proceeded to develop and implement an SD orientation, as well as the contextual factors that affected the extent to which SD practices were adopted.
Research limitations/implications
The initial elaboration and validation of a process model of SD adoption in hotel establishments constitute a conceptual building block upon which this complex phenomenon can be further studied.
Practical implications
This study demonstrates that in the hospitality industry, implementing an SD orientation is a strategy that can be enabled through the provision of required knowledge and expertise as well as appropriate tools and techniques to hotel managers.
Originality/value
In describing and understanding the dynamics of implementing a SD orientation in five Canadian hotels, this study has provided a conceptually and practically fruitful answer to the question of “how” and “to what extent” hotels adopt SD practices.
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Brigitte Planken and Steef Verheijen
To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach…
Abstract
Purpose
To investigate consumer responses to conditional (CRM) versus unconditional (corporate philanthropy) corporate giving initiatives in advertising. Cross-cultural approach to investigate whether Dutch and Germans differ in their responses.
Design/methodology/approach
2×3, between-subjects experiment, involving 178 Dutch and German consumers (convenience samples). Nationality and type of corporate giving initiative were the independent variables. Type of corporate giving initiative was manipulated in a product advertisement. Attitude to company, attitude to product and purchasing intent were measured in a written questionnaire.
Findings
Main effect for type of corporate giving initiative: participants exposed to the conditional (CRM) or the unconditional (corporate philanthropy) giving initiatives displayed significantly more positive attitudes to company than participants in the control condition. Main effect for nationality: German participants were significantly more positive about the product and the company than the Dutch. No effects on purchasing intent, and no interaction between nationality and type of corporate giving initiative.
Practical implications
Communicating about corporate giving (in advertising) can contribute to positive consumer outcomes, with respect to attitude to the company. The two nationalities studied did not differ in their response to the two types of corporate giving initiative, suggesting that both types could be effective in boosting corporate reputation in these countries.
Originality/value
Cross-cultural research on consumer response to CSR initiatives is underrepresented, as are studies that investigate the relative effects of different types of corporate giving. This study regionally expands research on the efficacy of corporate giving to Germany and the Netherlands.
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Birgit Susanne Lehner, Julia Jung, Brigitte Stieler-Lorenz, Anika Nitzsche, Elke Driller, Jürgen Wasem and Holger Pfaff
This paper aims to contribute to the understanding of psychosocial factors in the German information and communication technology (ICT) sector. Specifically, the authors…
Abstract
Purpose
This paper aims to contribute to the understanding of psychosocial factors in the German information and communication technology (ICT) sector. Specifically, the authors seek to explore the relationships between sources of workplace social support and work engagement.
Design/methodology/approach
The paper presents the results of a cross-sectional self-report online survey of 336 employees working in six information and communication technology companies in Germany. Analyses are conducted employing multiple linear regression models.
Findings
Supervisor and co-worker support showed discrete effects on work engagement components (vigour, dedication, absorption). Overall, supervisor support showed a stronger association with work engagement than co-worker support among ICT employees.
Originality/value
This paper makes a contribution to the further understanding of the relationship of psychosocial factors, particularly sources of social support and employee engagement, in the context of ICT industry.
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