Looks at how children’s awareness of self and the world around them grows during their childhood, examining children’s limitations and capabilities from age six to adulthood. Outlines two opposing research approaches to child development, one biologically determinate and deriving from Piaget, the other more culture related and associated with Vygotsky; opts for a “natural history” approach that relates children to their various contexts. Details the world of middle childhood, starting at six years of age and covering areas like language, game strategy and humour development, then moves on to the tweens, who become increasingly conscious of brands and the desirability of possessing branded goods; finally discusses youth and the frontiers of adulthood.
This case is intended to introduce undergraduate entrepreneurship students to business models via an entrepreneur who has two businesses: a used-car dealership, which he owns with his father, and a used-sport-bike dealership, which he solely owns. Although these businesses seem similar, there are subtle differences in business model that make the sport-bike business much more attractive. Case analysis involves a step-by-step comparison of the two firms' revenue models, cost structures, and investment needs and leaves students with two decision: first, how to best grow the sport-bike business, and second, whether to continue operating the used-car business once his father retires.
Primary interviews, company document review, secondary market research.
Relevant courses and levels
Undergraduate introduction to entrepreneurship.
A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the…
A lot of factors lead to the development of overweight and obesity in children. This article highlights that in this context, preventing childhood obesity must be at the core of the various agencies’ priorities such as food industry, stores, parents, schools, authorities as well as advertising agencies.
A critical examination of the existing literature led to a considered evaluation of the EPODE programme.
Preventing childhood obesity needs collaboration between all the concerned parts through a common project.
The evaluation of the programme would benefit from a systematic analysis of investment and measurable outcomes. There are important implications for planning public policy in local communities as identification of relevant stakeholders should be considered from the outset.
The EPODE case is a uniquely French programme that included almost all the town community (government, school, children, parents, food and drink manufactures, etc) through a common objective: preventing childhood obesity.
Reviews “The Obesity Epidemic: Science, Morality and Ideology” by Michael Gard and Jan Wright, finding that it challenges currently established thinking on obesity which finds expression in cliche phrases like “couch potato” and “ticking time‐bomb”. Shows how, according to this book, the common assumptions made about the decline of modern society into obesity are actually importing moralistic judgments into a scientific question, that the energy in – energy out balance does not appear to apply to real life, that there is actual evidence of a positive association between TV viewing and physical activity levels, and that there is no clear relationship between school exercise and physical activity in later life.