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The Internet has evolved into a dynamic source of information as well as an extraordinary marketing tool that is able to reach nearly any user. The Internet phenomenon has become a source for gathering timely information and converting data into profitable results at a faster rate for many firms and individuals in this revolutionary era of the twentieth century. Participants of the economy from households to foreign markets have found this dynamic phenomenal system to be a way to reach the masses with a large percentage of the Earth’s composite knowledge. Examines the revolutionary impact of the Internet on the discipline of marketing for the next decade and next century.

This paper synthesizes existing experimental research in the area of investor perceptions and offers directions for future research. Investor-related experimental research has grown substantially, especially in the last decade, as it has made valuable contributions in establishing causal links, examining underlying process measures, and examining areas with little available data. Within this review, I examine 121 papers and identify three broad categories that affect investor perceptions: information format, investor features, and disclosure credibility. Information format describes how investors are influenced by information salience, information labeling, reporting and accounting complexity, financial statement recognition, explanatory disclosures, and proposed disclosure changes. Investor features describes investors’ use of heuristics, investor preferences, and the effect of investor experience. Disclosure credibility is influenced by external and internal assurance, management credibility, disclosure characteristics, and management incentives. Using this framework, I summarize the existing research and identify areas that would benefit from additional research.

ELSEWHERE in this number we list libraries which have Esent us copies of their annual reports which we are glad to have. Now and again we are able to elaborate on these, but in the present issue that has not been possible. We would say, however, that these reports are deserving of the attention of librarians generally, and of students at the library schools. They are records of work in progress, and they do suggest the development of library policy. The best of them are of textbook value.

The purpose of this study was to explore the viability of transinformation analysis as a multimodal readability metric. A novel approach was called for, considering that existing and established readability metrics are strictly used to measure linguistic complexity. Yet, the corpus of multimodal literature continues to grow, along with the need to understand how non-linguistic modalities contribute to the complexity of the reading experience.

In this exploratory study, think aloud screen recordings of eighth-grade readers of the born-digital novel Inanimate Alice were analyzed for complexity, along with transcripts of post-oral retellings. Pixel-level entropy analysis served as both an objective measure of the document and a subjective measure of the amount of reader information attention. Post-oral retelling entropy was calculated at the unit level of the word, serving as an indication of complexity in recall.

Findings confirmed that transinformation analysis is a viable multimodal readability metric. Inanimate Alice is an objectively complex document, creating a subjectively complex reading experience for the participants. Readers largely attended to the linguistic mode of the story, effectively reducing the amount of information they processed. This was also evident in the brevity and below average complexity of their post-oral retellings, which relied on recall of the linguistic mode. There were no significant group differences among the readers.

This is the first study that uses entropy to analyze multimodal readability.

This chapter evaluates research from the past 10 years suggesting that surfing can help develop ecological sensibilities and, in turn, lead to more environmentally sustainable lifestyles and practices.

The first part of the chapter reviews some of the key themes in the movement toward more sustainable surfing, including surfers' lifestyle practices. The second part of the chapter offers more in-depth case studies of (1) the production and consumption of surfboards and (2) the emergence of wave pools. Through these two case studies the chapter explores more promising practices that are driving more desirable human–surfing–environment relationships.

The chapter highlights the key tensions in debates over the so-called sustainable surfing movement. While surfers continue to see themselves as environmentally connected and having special relationships to the environment and sustainability, there are many contradictions and inconsistencies in this relationship. The negative environmental impact of the surfing industry remains notable, including in tourism, board manufacturing, and surfing events. The chapter highlights the limitations of relying on market-based, technologically dependent approaches to sustainable development.

The chapter shows the potential and promise of technological innovation for more environmentally sustainable practices, while recognizing the ongoing challenges in changing attitudes in the surf industry, and among many participants/consumers. It echoes broader literatures showing that attitudes and behaviors around environmental issues are complex and paradoxical.

Roger L. Martin, one of the most respected strategists, is questioned by veteran S&L interviewer Brian Leavy. The questions range from the how and why of integrative thinking methodology to academic arguments over resource-based view of strategy.

Martin, co-author with Jennifer Riel of the new book Creating Great Choices, shares the insights they have developed while learning how to guide executives through integrative thinking methodolgy.

The necessary raw materials for an integrative solution are two opposing models. By exposing your model to other models through interaction, together you can utilize pieces of those models to generate a new one.

We see the value of prototyping solutions – expecting to be only partially right with the first prototype and learning a lot from putting the ideas into action, seeing what works and what doesn’t, and improving iteratively.

Martin’s guide to break though thinking shares the insights he has learned from working with brilliant CEOs and others who have sought to find a better solution to a dilemma or paradox than the unsatisfactory solutions confronting them.