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The purpose of this paper is to explore the elements of the life of Professor Stanley C. Hollander (1919‐2004), a marketing scholar extraordinaire.

In total, 28 marketing scholars who had been students, colleagues, and friends of Professor Hollander were asked to contribute to the author's personal knowledge of him. Selma Hollander (his wife) was interviewed. Stan Hollander's own written work was reviewed for insight into his characteristics.

A brief chronology of his life is provided as a framework within which his personal characteristics and relationships can be examined. The major contributors to his success as a person and scholar are first, the relationship with his wife, Selma; second, the characteristics of his intellect; and third, his fascination with the arts. The result was not only an uncommon scholar considered a giant in the field of marketing but also one who enabled many others through the sharing of his mind and his humor.

This work explores the man behind the body of scholarship and disciplinary development that is his legacy. He was an uncommon scholar.

The purpose of this paper is to explore the value of oral history for marketing historians and provide case studies from projects in the Australian context to demonstrate its utility. These case studies are framed within a theme of market research and its historical development in two industries: advertising and retail property.

This study examines oral histories from two marketing history projects. The first, a study of the advertising industry, examines the globalisation of the advertising agency in Australia over the period spanning the 1950s to the 1980s, through 120 interviews. The second, a history of the retail property industry in Australia, included 25 interviews with executives from Australia’s largest retail property firms whose careers spanned from the mid-1960s through to the present day.

The research demonstrates that oral histories provide a valuable entry port through which histories of marketing, shifts in approaches to market research and changing attitudes within industries can be examined. Interviews provided insights into firm culture and practices; demonstrated the variability of individual approaches within firms and across industries; created a record of the ways that market research has been conducted over time; and revealed the ways that some experienced operators continued to rely on traditional practices despite technological advances in research methods.

Despite their ubiquity, both the advertising and retail property industries in Australia have received limited scholarly attention. Recent scholarship is redressing this gap, but more needs to be understood about the inner workings of firms in an historical context. Oral histories provide an avenue for developing such understandings. The paper also contributes to broader debates about the role of oral history in business and marketing history.

The purpose of this paper is to compare the brand personality and brand user‐imagery constructs in congruity theory to examine their relationship in the image congruence model as a basis of modeling brand attitudes for publicly and privately consumed brands.

A total of 272 surveys measured subjects' self‐image perceptions and subjects' perceptions of brand personality and user‐imagery. Congruence measures were used as indicators of the difference between respondent self‐image and each brand's image, and served as independent variables in stepwise regressions with brand attitude as the dependent variable.

The results indicated that, for publicly consumed brands, user‐imagery‐based congruence measures contributed more often to the explanatory power of the model. For privately consumed brands, brand personality congruity produced significant regressions but did not account for a large portion of explained variance, while user‐imagery only entered one private brand model.

Brand personality and brand user‐imagery are often used interchangeably in self‐congruity theory research. Although both constructs have received past research attention, no studies have compared them in the same study. The study fills the gap in the literature and enhances the usefulness of the self‐brand congruity model, providing a knowledge base for determining an overall brand positioning strategy.

The usefulness of loyalty as a construct for understanding and analysing the market for banking services is here discussed. Using empirical data, the socio‐demographic, attitudinal and behavioural characteristics of loyal versus non‐loyal bank patrons are described. Bank loyalty can be measured and is useful in explaining differences in banking skills, expected benefits and attitudes towards banks and level of utilisation of banking services.

This article highlights key aspects of capital management, including capital planning, capital budgeting, capital financing, decision making and capital spending outcomes. We provide a background discussion of public sector capital management, followed by a summary of the articles that comprise this symposium. Combined, these articles illustrate the complexity of and challenges to capital management at the state and local government levels. We discuss common themes that emerge from reading these articles as a collective symposium, including: (1) modest progress in applying and empirically testing theoretical frameworks; (2) the variety of actors and institutions; and (3) the deteriorating condition and poor performance of public infrastructure. We use the articles to illustrate gaps in the research and offer suggestions for future research on capital management theory and practice.

WE wish our readers success and prosperity for 1935. In the pages of our last number was given a brief retrospect of the events of 1934, and there is no advantage in repeating any part of it. Suffice to say, the year was one of the most memorable in the annals of libraries from the point of view of the new buildings which have been erected to serve great places. The year before us will present a full programme of work for all librarians. The major interest will probably be the conference to be held at Manchester in September, when hundreds of librarians will have the opportunity of seeing the building of the largest of British, if not of European, public libraries. We understand, too, that the conference will deal systematically with the efficient library in the modern community, but no doubt fuller information upon this programme will be forthcoming very shortly. The time is not ripe, we fear, for us to expect anything in the shape of a consolidating library aft which shall bring into coherency the scattered library laws of this country. We hope something will be done in the year to improve the examination system of the Library Association, which fails to give satisfaction as it stands at present. We confidently expect that the co‐operation embodied in the Regional Library Bureau will be extended, and as our recent pages have shown, we hope that the National Central Library will be relieved of some of its financial anxieties by direct action upon the part of public libraries and of the Treasury. There are signs that the country is gradually returning to prosperity, and we hope that in any such event libraries will benefit and librarians will receive some attention in the matter of their salaries.

The news that the Ministry of Education has set up two Working Parties in connection with the proposed new Public Libraries Bill is welcome and gives further hope that such a Bill will appear in the not too distant future. From the constitutions of these Working Parties, which seem to us to be fairly representative of all interests, it would appear that the first is going to concern itself with the main aspects of the Roberts Report recommendations, while the second will be given the task of studying the problems of library co‐operation. On the first party, county libraries are represented by Miss Paulin and Mr. Budge, while Wales is represented by Mr. A. Edwards, librarian of the Cardiganshire and Aberystwyth Joint Library. Mr. D. I. Colley, the city librarian of Manchester, will be keeping a watching brief on behalf of the large libraries, but it should not be forgotten that he is also a member of the Libraries Committee of the Association of Municipal Corporations. Mr. Gardner is rightly there, perhaps not only as librarian of Luton but also as chairman of the Library Association's Executive Committee. The Smaller Libraries Group can surely have no complaints, for out of the ten members of Working Party No. I there are three librarians from smaller libraries, these being Mr. Helliwell of Winchester, Mr. Christopher of Penge and Mr. Parker of Ilkley. This Working Party is completed by two legal representatives in Mr. W. B. Murgatroyd, who is Town Clerk of Hornsey, and Mr. J. H. Oldham, who is Assistant County Solicitor for Kent.

An examination of insider trading before and after the announcement of Credit Watch placements sheds new light on the study of both bond rating changes and insider trading. This paper utilizes Credit Watch placements classified by 11 indentifiable trigger events for the years 1981‐1990. We find significant insider purchases before positive implication placements, but no sales before negative implication placements. Among individual trigger events, we observe significant insider purchases before and after placements due to improved operating performance, bidding on a firm with a higher debt rating and firms increasing their debt‐to‐equity ratios. Significant insider purchases are found before placements due to purchasing assets. Significant insider sales are found before and after placements due to poor operating performance.

IF we count the University of Strathclyde School of Librarianship as a “new” school—rather than simply an old school transferred from a College of Commerce to a university—then four “new” schools were established between 1963 and 1964, three of the four in universities and the other closely linked with a university, though remaining independent. All four schools have their special features but I consider the more significant of Belfast's features to be its right, from the outset, to conduct all its own examinations for graduates and non‐graduates. Queen's was also the first British university to provide non‐graduates with courses in librarianship. (Strathclyde is the second.) All successful students are eligible for admission to the Register of Chartered Librarians (ALA) after they have completed the prescribed period of practical experience.

NOT for a long time have books and libraries featured in the correspondence columns of The Times and other newspapers as regularly as they have in 1960. Earlier in the year Sir Alan Herbert's lending rights' scheme had a good run, and we have clearly not yet heard the last of it. Indeed, a Private Member's bill on the subject is to have its second reading in Parliament on December 9th. More recently, the Herbert proposals have had a by‐product in the shape of bound paperbacks, and a correspondence ensued which culminated in Sir Allen Lane's fifth‐of‐November firework banning hard‐covered Penguins for library use.