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Book part
Publication date: 16 September 2014

Brian Moeran

To provide an overview of the Japanese publishing industry and to compare it with the publishing industry in the United Kingdom to see whether similarities and differences…

Abstract

Purpose

To provide an overview of the Japanese publishing industry and to compare it with the publishing industry in the United Kingdom to see whether similarities and differences are industry- or culture-specific.

Design/methodology/approach

The paper provides detailed descriptions of the activities of the three main players in the Japanese publishing industry (publishers/editors; distributors; and booksellers). This tripartite structure of the industry encourages divide-and-rule mechanisms also found in the Japanese advertising industry. At the same time, a comparison with the UK publishing industry reveals certain structural differences between it and the Japanese publishing industry.

Findings

Three developments that have affected trade relations in the UK publishing industry (retail chains, literary agents, and mergers and acquisitions) do not have such great impact in Japan. In Japan, wholesale distributors are extremely powerful – something not noted, but possibly overlooked, by Thompson for the UK publishing industry. Comparative material between Japan and the United Kingdom, as well as across industries within Japan, suggest certain cultural influences prevail in the organization of Japanese publishing.

Research limitations/implications

The Japanese publishing industry appears to operate under certain cultural constraints that inhibit cross-cultural comparison, while enabling cross-industry comparison within Japan. Why this is so needs further research. Can the parallels between advertising and publishing industries be extended to other forms of cultural production in Japan? In particular, the way in which money is circulated within an industry has an influential effect upon its structure.

Practical implications

A useful source of information for practitioners and academics interested in the functioning of a non-Western publishing industry. The paper also provides food for thought for those interested in trying to better the organization of publishing in Japan and/or the United Kingdom.

Originality/value

A hitherto undocumented comparative study in English of the Japanese publishing industry.

Details

Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities
Type: Book
ISBN: 978-1-78441-055-1

Keywords

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Book part
Publication date: 8 November 2003

Brian Moeran

Drawing on research in the worlds of advertising, magazines and fashion, this paper discusses how celebrities mediate between different fields of cultural production. By…

Abstract

Drawing on research in the worlds of advertising, magazines and fashion, this paper discusses how celebrities mediate between different fields of cultural production. By focusing on celebrity endorsements in advertising, it also outlines how film actors and actresses, athletes, models, pop singers, sportsmen and women mediate between producers and consumers via the products and services that they endorse. As economic mediators, celebrities’ actions have important strategic and financial implications for the corporations whose products they endorse. As cultural mediators, they give commodities personalities and perform across different media, linking different cultural fields into an integrated name economy.

Details

Anthropological Perspectives on Economic Development and Integration
Type: Book
ISBN: 978-0-76231-071-5

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Article
Publication date: 10 May 2018

Boukje Cnossen

The purpose of this paper is to nuance the idea of natural access proposed by Mats Alvesson in his description of at-home ethnography, and to offer a performative view of…

Abstract

Purpose

The purpose of this paper is to nuance the idea of natural access proposed by Mats Alvesson in his description of at-home ethnography, and to offer a performative view of Alvesson’s suggestion that, in at-home ethnography, the ethnographer must work with “the processual nature of the researcher’s self.”

Design/methodology/approach

The author offers a reflection on the several years of ethnographic research the author conducted, of which some parts were done in a living community of which the author was part. Being literally at home, as well as being very familiar in the other research settings the author describes, allows for a critical reflection on what “at-homeness” means.

Findings

Using Butler’s notion of performativity, the author argues that “the processual nature of the researcher’s self” Alvesson speaks of, can best be understood as multiple selves, of which some emerge during the research process. The author furthermore problematizes Alvesson’s use of the term “natural access,” by arguing that this kind of access is neither easy, nor devoid of power relations.

Originality/value

This paper uses an experience of conducting research in the home, as well as an experience conducting research in a setting where the researcher arguably blent in well, to question what the “at-home” in at-home ethnography means, and how the researcher can deal with it.

Details

Journal of Organizational Ethnography, vol. 7 no. 2
Type: Research Article
ISSN: 2046-6749

Keywords

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Book part
Publication date: 16 September 2014

Abstract

Details

Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities
Type: Book
ISBN: 978-1-78441-055-1

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Article
Publication date: 8 November 2011

Stefan Schwarzkopf

This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest…

Abstract

Purpose

This paper aims to provide an overview over the development of historical research into advertising from the early twentieth century. Its main purposes are to interest marketing scholars and business historians in the history of advertising, help scholars that are unfamiliar with the field in choosing an appropriate theoretical and methodological angle, and provide a critique of a range of methods and theoretical approaches being applied in advertising historical research.

Design/methodology/approach

The research design of this paper is based on historiographical analysis and method critique. It surveys the advertising historical literature of the three decades between 1980 and 2010, and it compares and contrasts dominant research methodologies and theoretical paradigms that have been used by historians and advertising researchers.

Findings

Much advertising historical research is based on a specific set of theoretical paradigms (“Modernization”, “Americanization”, and “Semiotics”), without being aware of the manifest impact they have on the narratives and understandings that historians create. Identifying these paradigms and outlining their impact will help marketing historians and advertising researchers to avoid the pitfalls associated with particular paradigms.

Originality/value

This paper subjects the modern historiography of advertising to a methodological and narratological analysis. It uses this analysis to propose new and somewhat more critical directions in advertising historical research.

Details

Journal of Historical Research in Marketing, vol. 3 no. 4
Type: Research Article
ISSN: 1755-750X

Keywords

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Book part
Publication date: 8 November 2003

Abstract

Details

Anthropological Perspectives on Economic Development and Integration
Type: Book
ISBN: 978-0-76231-071-5

To view the access options for this content please click here
Book part
Publication date: 16 September 2014

Abstract

Details

Production, Consumption, Business and the Economy: Structural Ideals and Moral Realities
Type: Book
ISBN: 978-1-78441-055-1

To view the access options for this content please click here
Book part
Publication date: 8 November 2003

Abstract

Details

Anthropological Perspectives on Economic Development and Integration
Type: Book
ISBN: 978-0-76231-071-5

To view the access options for this content please click here
Book part
Publication date: 8 November 2003

Norbert Dannhaeuser and Cynthia Werner

It has long been realized that market-based development tends to impact Third World rural communities by increasing stratification between those who are able to take…

Abstract

It has long been realized that market-based development tends to impact Third World rural communities by increasing stratification between those who are able to take advantage of increasing opportunities and those who are less fortunate (for instance, Kottak, 1999). An extreme example of this was the early impact of the Green Revolution during the 1960s and 1970s. It more than tripled the productivity of rice in parts of Asia, but on the village level it often had a less benign effect on the wealth gap and the retention of assets by the very poor.1 Less extreme cases are represented in this volume by Eric Jones and Ueli Hostettler. Both describe instances in which increasing contact with the outside was the main element impacting on rural communities rather than technological innovations in agriculture. They differ, however, in that Jones approaches the subject synchronically by using central place theory and network analysis, while Hostettler’s contribution is decidedly historical in character.

Details

Anthropological Perspectives on Economic Development and Integration
Type: Book
ISBN: 978-0-76231-071-5

To view the access options for this content please click here
Book part
Publication date: 10 August 2017

Abstract

Details

Anthropological Considerations of Production, Exchange, Vending and Tourism
Type: Book
ISBN: 978-1-78743-194-2

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