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Article
Publication date: 26 April 2013

Stanley J. Shapiro

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than…

Abstract

Purpose

This paper was written to put “on record” what, in retrospect, appear to the author to be the most significant aspects of his academic career, one that spans more than half a century.

Design/methodology/approach

The author begins by discussing his Wharton School experience (1957‐1964) and then traces how his activities and experiences at that time laid the groundwork for a number of career long themes (academic administration, pedagogy, and quasi‐governmental consulting) and academic interests (macromarketing, marketing history).

Findings

The author's Wharton School experiences and, more specifically, his contacts with Wroe Alderson and David D. Monieson did indeed shape his subsequent career.

Originality/value

This paper calls attention to certain events and research efforts that might otherwise be forgotten. It also serves as an example of one approach others might follow in preparing their own career retrospectives.

Details

Journal of Historical Research in Marketing, vol. 5 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

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Article
Publication date: 20 March 2009

D.G. Brian Jones, Eric H. Shaw and Deborah Goldring

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007…

Abstract

Purpose

The purpose of this paper is to examine the history of the Conferences on Historical Analysis & Research in Marketing (CHARM) from their inception in 1983 through 2007 focusing on the influence of Stanley C. Hollander, who co‐founded the CHARM conference and whose drive and determination fueled its growth for the first 20 years.

Design/methodology/approach

This study uses traditional historical narrative based on personal interviews, archival research, and content analysis of CHARM Proceedings.

Findings

The history of CHARM is described and Hollander's role in developing the conference is highlighted.

Originality/value

There is no written history of CHARM. This story is a major part of Hollander's legacy.

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Keywords

Content available
Article
Publication date: 13 April 2010

Brian Jones and Stanley Shapiro

Abstract

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 13 May 2014

Brian Jones and Stanley J. Shapiro

Abstract

Details

Journal of Historical Research in Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 13 April 2010

D.G. Brian Jones, Peggy Cunningham, Paula McLean and Stanley Shapiro

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business…

Abstract

Purpose

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

Design/methodology/approach

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Findings

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

Originality/value

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.

Details

Journal of Historical Research in Marketing, vol. 2 no. 2
Type: Research Article
ISSN: 1755-750X

Keywords

Content available

Abstract

Details

Journal of Historical Research in Marketing, vol. 1 no. 1
Type: Research Article
ISSN: 1755-750X

Content available
Article
Publication date: 10 July 2009

Brian Jones and Stanley Shapiro

Abstract

Details

Journal of Historical Research in Marketing, vol. 1 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination…

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

Keywords

Content available
Article
Publication date: 27 April 2012

Stanley J. Shapiro

Abstract

Details

Journal of Historical Research in Marketing, vol. 4 no. 2
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 May 1983

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This…

Abstract

In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.

Details

Management Decision, vol. 21 no. 5
Type: Research Article
ISSN: 0025-1747

Keywords

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