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Article
Publication date: 20 November 2017

Glenn Finch, Brian Goehring and Anthony Marshall

The authors show how cognitive computing offers companies an opportunity to dramatically improve the efficiency of business functions throughout the enterprise – from core…

Abstract

Purpose

The authors show how cognitive computing offers companies an opportunity to dramatically improve the efficiency of business functions throughout the enterprise – from core back office systems to critical middle office capabilities to essential front office functions.

Design/methodology/approach

Examples are given of companies that are using cognitive computing to transform the workings of individual business functions.

Findings

Cognitive systems will also create breakthrough opportunities for interactions between various functions of the organization.

Practical implications

Self–learning cognitive systems are enabling better-informed customer engagement in which the technology recognizes, learns and improves with every interaction.

Originality/value

Applied to innovation activities, cognitive computing helps organizations better formulate hypotheses, identify and validate new ideas, accelerate and refine scenario envisioning and planning. As organizations become more mature in both digital intelligence and digital re-invention, the dynamic interplay between functions will increasingly become a source of competitive advantage.

Article
Publication date: 15 January 2018

Glenn Finch, Brian Goehring and Anthony Marshall

The authors address how a combination of artificial intelligence (AI) and cognitive computing --- adaptive data management systems that monitor, analyze, make decisions…

Abstract

Purpose

The authors address how a combination of artificial intelligence (AI) and cognitive computing --- adaptive data management systems that monitor, analyze, make decisions and learn -- will transform businesses, work and customer offerings.

Design/methodology/approach

A survey of 6,050 C-suite executives worldwide identified a small group of cognitive innovators and revealed what they are doing differently.

Findings

Cognitive innovators identify customer satisfaction, retention, acquisition and revenue growth as the primary rationale for embracing cognitive technologies.

Practical implications

Cognitive computing systems are already helping make sense of the deluge of data spawned by ordinary commerce because they are able to adapt and learn.

Originality/value

The authors offer a four-step approach to cognitive computing innovation based on their research findings.

Details

Strategy & Leadership, vol. 46 no. 1
Type: Research Article
ISSN: 1087-8572

Keywords

Content available
Article
Publication date: 20 November 2017

Larry Goodson

321

Abstract

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 15 January 2018

Robert M. Randall

304

Abstract

Details

Strategy & Leadership, vol. 46 no. 1
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 20 November 2017

Robert M. Randall

270

Abstract

Details

Strategy & Leadership, vol. 45 no. 6
Type: Research Article
ISSN: 1087-8572

Content available
Article
Publication date: 15 January 2018

Larry Goodson

291

Abstract

Details

Strategy & Leadership, vol. 46 no. 1
Type: Research Article
ISSN: 1087-8572

Article
Publication date: 13 September 2022

Cindy Anderson, Jacob Dencik, Anthony Marshall and Raj Teer

Central to the corporate response to decades of discontinuity has been a rapidly growing and increasingly impactful role of data and digital technologies. This article…

Abstract

Purpose

Central to the corporate response to decades of discontinuity has been a rapidly growing and increasingly impactful role of data and digital technologies. This article studies that co-evolution.

Design/methodology/approach

Reviewing annual and semi-annual IBM survey data from CEO interviews across the past 20 years, IBM Institute for Business Value research has gained a unique perspective on how corporate leaders have used data technology to stay at the vanguard of change.

Findings

In 2021, 62 percent of the highest performing CEOs said technology infrastructure, specifically data infrastructure, is the greatest challenge for their organization.

Practical Implications

From coping with uncertainty, change and complexity, to the need for more actionable insights, to empowering the individualization of the customer experience and engagement with ecosystem partners, data and digital technologies are now central to helping organizations address their top challenges.

Originality Value

Business leaders must think strategically about how the interplay between data, technology and business transformation will need to be shaped to catalyze even more value for the enterprise and its customers.

Details

Strategy & Leadership, vol. 50 no. 6
Type: Research Article
ISSN: 1087-8572

Abstract

Details

The Canterbury Sound in Popular Music: Scene, Identity and Myth
Type: Book
ISBN: 978-1-78769-490-3

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