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Article
Publication date: 1 January 1988

Carl H. Christensen and Angela da Rocha

The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being…

Abstract

The images of Brazilian and foreign technology in the Brazilian chemical polymer industry were found to be very different. Foreign technology was generally seen as being superior technologically and the Brazilian technology as being better adapted to the national markets, raw materials and labour skills. Executives from multinational firms had much more positive views of foreign technology than did those from Brazilian national companies. The implications for both suppliers of foreign technology and the Brazilian Government are examined.

Details

European Journal of Marketing, vol. 22 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 14 January 2021

Priscila Borin de Oliveira Claro and Nathalia Ramajo Esteves

Sustainability-oriented strategies involve considering all possible environmental, social and economic factors that impact stakeholders and sustainable development. They…

Abstract

Purpose

Sustainability-oriented strategies involve considering all possible environmental, social and economic factors that impact stakeholders and sustainable development. They could be a crucial contribution of the private sector to Sustainable Development Goals (SDGs). The study’s objective is twofolded. First, the authors want to discover if enterprises doing business in Brazil are contemplating the SDGs in their strategies. Second, the authors want to identify the external and internal factors that motivate them.

Design/methodology/approach

The authors collected data through an online survey with employees from Global Compact signatories in Brazil. From a list of 335 for-profit enterprises, the authors got back 132 answers. The sample comprises Brazilian enterprises that only operate in the Brazilian market, Brazilian multinational enterprises (MNEs) and foreign multinationals operating in Brazilian and international markets. For this study, the MNEs’ group comprises Brazilian multinationals and foreign multinationals (MNEs). To characterize the sample and identify the motivating factors, the authors conducted a descriptive analysis. To compare the domestic and MNEs’ mean differences regarding the factors that influenced their strategies and the SDGs, the authors performed Mann–Whitney's U-test.

Findings

The results of the study show that enterprises are addressing the SDGs in their strategies. All internal and external driving factors are similar for domestic and MNEs, except for the value chain's negative externalities. MNEs are more prone to consider their negative externalities, which is a positive trend. Finally, results suggest that both groups of enterprises consider the 17 goals in their strategies, contrary to the theoretical argument that multinationals suffer more pressure because of their broad geographic scope.

Research limitations/implications

The database of the study involves data collected through a self-response survey. Thus, the authors cannot discuss the effectiveness of real SDGs' strategies once enterprises' discourse on sustainability does not always correspond with practices. Therefore, the authors suggest that researchers address the results of implemented strategies on the SDGs over time to check for improvements and new developments.

Practical implications

The authors suggest frequent materiality assessment of domestic enterprises' supply chain and articulation of explicit purposes around the selected SDGs, including setting key performance indicators (KPIs) and monitoring progress.

Social implications

The authors believe that enterprises and decision makers should recognize their essential role to bend the curve on SDGs and shift their behavior toward strategic choices that could contribute to their positive performance over time, without contributing to environmental degradation and socioeconomic chaos.

Originality/value

Publication on how enterprises address the SDGs in Brazil is relatively scarce. This study provides some answers to that by focusing on the factors influencing sustainability-oriented strategies on the SDGs. Besides, most previous studies consider a small sample of enterprises and are industry specific or focus on the effects of the SDGs in public policy. The sample of this study is diverse and represents 42% of the for-profit signatories of the Global Compact in Brazil.

Details

Marketing Intelligence & Planning, vol. 39 no. 4
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 15 November 2018

Jose Satsumi Lopez-Morales

The purpose of this paper is to develop a systematic literature review on the subject of multilatinas during 2007-2017, through a review of 55 papers published in 35 journals.

Abstract

Purpose

The purpose of this paper is to develop a systematic literature review on the subject of multilatinas during 2007-2017, through a review of 55 papers published in 35 journals.

Design/methodology/approach

A qualitative technique for conducting a systematic literature review was used. To systematize and make the literature review more accurate, it was divided in four stages: data collection, coding, analysis and interpretation of data. Several tables and figures were developed to provide a better interpretation of the literature.

Findings

The phenomenon of multilatinas is still a regional topic. Nine specific gaps in the literature were identified: the role of the state; impact of “home-country reputation”; the role of the host country in the expansion of multilatinas; multilatina selection of markets with geographical closeness and cultural affinity; multilatinas from small economies (mainly Central American countries); studies of multilatinas operating in the service sector; the role of family ownership; studies analysing the multinationality–performance relationship; and the study of collaboration networks between researchers.

Research limitations/implications

The access of academic databases, where more published studies may have been available, and the level of precision in the search for papers that meet the necessary characteristics were included in the review.

Practical implications

This paper contributes to not only the body of knowledge about multilatinas but also, in a wide scope, to the knowledge of multinationals from emerging countries. Furthermore also this paper provide some research directions for academics interested in multinationals.

Originality/value

The general contribution of this paper is in its addressing the topic of multinationals from emerging economies such as Latin America, a less-studied emerging region. Moreover, this work specifically contributes to understanding multilatinas and identifies research gaps and characteristics of the scientific papers on this phenomenon, potentially increasing knowledge about multinationals from emerging countries, and specifically Latin America.

Details

Review of International Business and Strategy, vol. 28 no. 3/4
Type: Research Article
ISSN: 2059-6014

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Article
Publication date: 1 September 2015

Torrence E Sparkman

The purpose of this paper is to understand the factors and conditions that influence national human resource development (NHRD) in Brazil. In this paper, the transitioning…

Abstract

Purpose

The purpose of this paper is to understand the factors and conditions that influence national human resource development (NHRD) in Brazil. In this paper, the transitioning nature of the political, economic, social and educational conditions; the current challenges and trends that may impact NHRD; and the current status of NHRD research in Brazil are examined.

Design/methodology/approach

A search of the research literature focused on the political, economic, cultural, social and educational environment and the research associated with NHRD in Brazil was conducted. After searching several databases, including Academic Search Complete, Google Scholar, ERIC and EBSCO, several articles were selected and analyzed based on the depth of description of the conditions and research.

Findings

Among the factors discovered, race, gender and educational equality are still concerns. The complex nature of the relationship between the Brazilian Government, its people and organizations, as well as the efforts of Brazil’s multinational and indigenous organizations to address their national development needs, are also presented.

Originality/value

Brazil is currently and projected to be a long-term player in the global economy; however, it struggles to cope with conditions incongruent to the country’s long-term success. This paper frames the conditions and suggests ways of moving forward through human resource development practice, policy and research in Brazil.

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Article
Publication date: 7 August 2020

Emanuel Soares Ponciano and Creusa Sayuri Tahara Amaral

The purpose of this paper is to present the factors that form the innovation environment in the Business Process Outsourcing (BPO) sector, from a case study in a Brazilian

Abstract

Purpose

The purpose of this paper is to present the factors that form the innovation environment in the Business Process Outsourcing (BPO) sector, from a case study in a Brazilian multinational company operating in the Information and Communication Technologies (ICT) and BPO segment.

Design/methodology/approach

Minnesota Innovation Research Program (MIRP) questionnaire was adopted, aimed to environment conducive to innovation. It was applied to a sample of employees, from different hierarchical levels, who participated in an innovation training program developed and implemented by the organization. The data were analyzed to verify, in a simplified initial diagnosis, the influence of internal and external factors defined by MIRP in the company's innovation process.

Findings

Innovation management process focuses predominantly on processes (71.4% of occurrences). As impact of the factors: results (88.9%), autonomy (76.3%), leadership (74.9%), resources (74.6%), internal relationship of the innovation group (73.1%), formalization (68.4%), processes (64.5%), relationship effectiveness (63.7%), external relationship of the innovation group (63.2%) and dependence on external resources (52.6%). There was confirmation that the innovation program of company is effective and that the culture of innovation is institutionalized.

Research limitations/implications

A crossing of supplementary information could reveal some significant difference in the perception of the innovative culture and performance of the innovation processes between distinguished profiles.

Practical implications

Better guidance for management of ICT/BPO companies in an Open Innovation paradigm.

Social implications

Better relationship among the actors of an Open Innovation industry arrangement.

Originality/value

Improvement of the innovation process can occur through a greater focus on Open Innovation.

Details

Business Process Management Journal, vol. 27 no. 1
Type: Research Article
ISSN: 1463-7154

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Book part
Publication date: 22 November 2017

Joseph C. Marques

This chapter applies the business diplomacy concept to Brazil, a leading emerging economy and a member of the BRICS group. Brazil’s emergence as a new economic power has…

Abstract

Purpose

This chapter applies the business diplomacy concept to Brazil, a leading emerging economy and a member of the BRICS group. Brazil’s emergence as a new economic power has facilitated the emergence of several large national champions whose international behavior is understudied.

Design/methodology/approach

The chapter presents an extensive review of secondary sources and selective use of previous survey data compiled by the author.

Findings

This chapter adds to the literature on business diplomacy and contributes empirical research on a leading emerging power. Brazil’s ambitious diplomatic agenda is matched by the country’s growing number of internationalized companies. Brazilian corporate managers need to increase their business diplomacy competency to effectively leverage their presence and legitimacy abroad.

Research limitations/implications

Additional case studies will foster a more robust theory regarding business diplomacy of emerging economies.

Practical implications

A growing number of cases of business diplomacy in Brazil will benefit both business and diplomacy communities and facilitate greater research collaboration.

Social implications

How Brazilian business diplomats navigate between the boundaries of international business, diplomacy, and foreign policy are important questions for a country concerned with its international role and its goal of becoming a key actor in the international arena. A better understanding of how business diplomacy works in Brazil together with more case studies will benefit a new generation of business leaders.

Originality/value

The behavior of Brazilian business elites in international affairs remains largely unexplored. This work’s original contribution is precisely in the form of its focus on Brazilian business diplomats and how business diplomacy is exercised by Brazilian companies.

Details

International Business Diplomacy
Type: Book
ISBN: 978-1-78743-081-5

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Book part
Publication date: 11 November 2014

Afonso Fleury and Maria Tereza Leme Fleury

This paper questions currently accepted arguments about the impacts of pro-market reforms in the internalization of emerging country firms, through an in-depth analysis of…

Abstract

Purpose

This paper questions currently accepted arguments about the impacts of pro-market reforms in the internalization of emerging country firms, through an in-depth analysis of the Brazilian case, thus revealing new dimensions to add to the extant literature.

Design/methodology/approach

Historical analysis is the central mode of investigation leading to a commitment of offering historically grounded explanation for pro-market reform impacts in the Brazilian industry.

Findings

Outcomes reveal that the impacts of pro-market reforms depend on (a) the purpose of their adoption, (b) the compatibility with the features of the local institutional context, and (c) the relative bargaining power of local firms vis-à-vis foreign multinationals.

Research limitations

The research is based on the Brazilian experience only which is indicative of what may have happened in other Latin American countries; however, the analytical approach may be extended to the study of other emerging countries.

Practical and social implications

By having a systemic perspective encompassing the different actors and the interdependence among themselves, it allows for an enhanced view of the factors which led to the adoption of pro-market reforms and the forces which acted for its configuration, thus helping policy-makers to better approach industrial policy-making.

Originality

A longitudinal perspective within a historical analysis is adopted, focusing on the interplay of macro-level and firm-level factors, resulting in a better understanding of the reasons which led to the adoption of pro-market reforms, the resistance to its implementation and its real outcomes.

Details

Emerging Market Firms in the Global Economy
Type: Book
ISBN: 978-1-78441-066-7

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Article
Publication date: 30 September 2014

Andreas Nölke

The aim of the paper is to introduce a special issue which looks at the collaboration between the Brazilian state and Brazilian corporations with regard to the…

Abstract

Purpose

The aim of the paper is to introduce a special issue which looks at the collaboration between the Brazilian state and Brazilian corporations with regard to the transnational activities of the latter.

Design/methodology/approach

Departing from the state of the art of current studies of emerging market multinationals, the paper highlights the need for interdisciplinary work to understand the particular role of the state with regard to the outward expansion of these companies. The paper then highlights the different approaches the five papers of the special issue have taken to address this task.

Findings

Although Brazil can be counted among the most liberal emerging markets, the special issue finds a very close cooperation between the Brazilian state and Brazilian multinationals. The former helps to finance overseas expansion of Brazilian multinationals, supports the solution of conflicts with the governments of neighboring countries and articulates the interests of Brazilian multinationals in global governance. The problems created by this close cooperation rather materialize with third parties, in particular with somewhat poorer countries in the Brazilian neighborhood, but also with smaller companies, consumers or radical social movements in Brazil.

Originality/value

The paper shows the diversity of approaches that an interdisciplinary cooperation between Political Science, Political Economy, Development Studies and International Business can mobilize to make sense of very close state-business cooperation with regard to transnational activities of emerging markets multinationals.

Details

critical perspectives on international business, vol. 10 no. 4
Type: Research Article
ISSN: 1742-2043

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Article
Publication date: 18 January 2011

Felipe Mendes Borini and Maria Tereza Leme Fleury

The purpose of this paper is to discover whether factors responsible for the existence of non‐local competences in emerging multinationals are different from those of…

Abstract

Purpose

The purpose of this paper is to discover whether factors responsible for the existence of non‐local competences in emerging multinationals are different from those of traditional multinationals.

Design/methodology/approach

Survey of 66 subsidiaries of Brazilian multinationals (BrMNes). This represents 70 percent of the 93 subsidiaries originally sampled.

Findings

The factors responsible for the development of non‐local competences in BrMNes are: the relationship between subsidiaries and business networks, the initiatives of subsidiaries and the support of the entrepreneurial orientation of subsidiaries by the headquarters.

Research limitations/implications

Even though emerging multinationals require more resources developed abroad and although some studies revealed that different management models had been adopted during the internationalization process, the factors required to develop non‐local competences in BrMNes are very similar to those required by traditional multinationals.

Practical implications

Subsidiary innovation in partnership with the business network in the foreign country is essential to develop non‐local competences.

Originality/value

The paper supports the results of studies of traditional multinationals and demonstrates that despite the differences of Brazilian multinationals the factors required to develop non‐local competences are very similar. This is an interesting result to consolidate knowledge about global competitive advantages in multinationals: the management model to develop non‐local competences seems to be the same, in order of importance, regardless of multinational origin.

Details

European Business Review, vol. 23 no. 1
Type: Research Article
ISSN: 0955-534X

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Article
Publication date: 6 July 2010

Glauco Arbix

The internationalization of local Brazilian firms is a very recent phenomenon, especially when considered in terms of the accelerated growth in the number of Brazilian

Abstract

Purpose

The internationalization of local Brazilian firms is a very recent phenomenon, especially when considered in terms of the accelerated growth in the number of Brazilian‐owned multinational companies and the intensity of foreign investment that began in the year 2000. While the specialized literature has focused increasing attention on this new trend, the profound transformation of Brazilian production during the 1990s remains a challenging theme for researchers. This paper aims to analyze the changes undertaken by Brazilian firms in pursuit of competitiveness.

Design/methodology/approach

The data utilized were furnished by the Institute for Applied Economic Research, a governmental think tank, that has combined and expanded upon the main Brazilian databases that provide reliable information about industrial firms: the Annual Survey of Industry carried out by the Brazilian Institute of Geography and Statistics (IBGE); the Annual Social Information Report, conducted by the Ministry of Labor and Employment; the Foreign Trade Secretariat, under the Ministry of Development, Industry and Foreign Trade, and the Industrial Survey of Technological Innovation also sponsored by the IBGE. This procedure allows to access extremely wide‐ranging analyses covering businesses responsible for more than 90 percent of value added by Brazilian industry.

Findings

The principal finding of this paper indicates that enormous changes in business strategy occurred in the 1990s, modifying Brazilian companies' historical orientation towards the internal market. Significant increases in exports and outward foreign direct investment, consequently led a significant group of Brazilian companies to compete in more sophisticated markets. These new strategies of internationalization are supported by these companies' systematic pursuit of innovative processes. Aggregate data from internationalizing companies show that the most advanced group, characterized in this paper as “A‐class companies,” exhibit a standard of competitiveness, salaries, investment in R&D and new product launches found only in Brazil within the local subsidiaries of foreign multinationals.

Originality/value

Various studies have attempted to capture the difficulties and barriers that the Brazilian economy faced at the beginning of economic liberalization. Despite their differences, most of the analyses are confined at the macro level and make the ease and rapid expansion of internationalizing companies a surprising observation. In contrast, this paper emphasizes microeconomic factors and argues that the changes that occurred throughout the 1990s within the structure and strategies of Brazilian businesses were for the most part overshadowed by macro visions (especially those focused on fighting inflation). To capture these changes, especially those that had an impact on improved competitiveness, a new methodological approach has been designed.

Details

International Journal of Emerging Markets, vol. 5 no. 3/4
Type: Research Article
ISSN: 1746-8809

Keywords

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