Search results
1 – 10 of 968Juliano Pelegrina, Timo Stoeber and Nuno Manoel Martins Dias Fouto
Due to dramatic transformation of the auto industry, governments are implementing innovation policies to ensure the domain of sustainable technologies. According to the…
Abstract
Purpose
Due to dramatic transformation of the auto industry, governments are implementing innovation policies to ensure the domain of sustainable technologies. According to the literature, developing countries that depend on multinational subsidiaries must invest in complementary innovation to be part of their research and development (R&D) headquarters' long-term plans. This study analyses the Brazilian auto industry innovation policy (Rota 2030) to evaluate if it targets complementarity with the German's one (NPE). It also compares the institutional arrangements of the former against the latter to check for governance gaps.
Design/methodology/approach
It applies a case-oriented comparative method (Ragin, 2014) for the analysis of qualitative evidence on secondary data. It investigates evidence of complementarity between Rota 2030 and national platform for electric mobility (NPE) objectives and checks for governance gaps in Rota 2030 using NPE as a reference.
Findings
The results confirmed a loose fitting between the innovation policies mainly for a lack of determinism of Rota 2030 objectives. Governance gaps were also found on Rota 2030 policy formulation and operationalization.
Practical implications
It contributes for the improvement of Rota 2030, and its analytical frame may be used for the formulation or adjustment of other developing countries' innovation policies.
Originality/value
It contributes with innovation system and policy field development with a theoretical extension coming from the New Institutional Economics (NIE) (Menard, 2018). By examining the performance of “institutional arrangements” during the process of formulation and operationalization of innovation policies, it shows the importance of coordination for their effectiveness.
Details
Keywords
Outlook for the automotive sector.
Details
DOI: 10.1108/OXAN-DB233487
ISSN: 2633-304X
Keywords
Geographic
Topical
The Brazilian auto sector.
Details
DOI: 10.1108/OXAN-DB220580
ISSN: 2633-304X
Keywords
Geographic
Topical
Henrique Luiz Corrêa and Nuvia Gisela Martes de Miranda
The paper presents some results and conclusions of a two‐year research project encompassing ten interacting companies belonging to the Brazilian automotive supply network. The…
Abstract
The paper presents some results and conclusions of a two‐year research project encompassing ten interacting companies belonging to the Brazilian automotive supply network. The goal of the research is to explore current practices in terms of the commercial relationship between them. Specifically, the attention was focused on identifying whether there are relevant imbalances in terms of bargaining power so that the overall performance of the supply network as a whole is jeopardised. Some interesting conclusions could be drawn from this exploratory study. Perhaps the most important is the clear indication that the issue of supply network management is neglected among the analysed companies. The emphasis has almost exclusively been placed on the relationship with immediate customers and suppliers. This can run important risks for the competitiveness of the Brazilian automotive industry. Some causes of the negligence with the theme are discussed and some simple corrective measures are proposed, based on some more contemporary contributions found in the recent literature and in some practices identified in Brazil outside the automotive industry.
Details
Keywords
Ford, which has been operating in Brazil since 1920, attributed the decision to its global business restructuring plans. However, two other companies, Mercedes-Benz and Audi, had…
Details
DOI: 10.1108/OXAN-DB259313
ISSN: 2633-304X
Keywords
Geographic
Topical
Outlook for the automotive sector.
Details
DOI: 10.1108/OXAN-DB244075
ISSN: 2633-304X
Keywords
Geographic
Topical
Celso Cláudio de Hildebrand e Grisi and Áurea Helena Puga Ribeiro
This study aims to identify the presence of commitment, cooperation and interdependence, in the relations established between suppliers and automobile manufacturers as described…
Abstract
This study aims to identify the presence of commitment, cooperation and interdependence, in the relations established between suppliers and automobile manufacturers as described in the extant relationship marketing theory, Case studies of the three biggest Brazilian automobile manufacturers were carried out, depicting the existing relations, the routines in these relations and the standards governing such relations.
Details
Keywords
Roberto Marx, Mauro Zilbovicius and Mario Sergio Salerno
Since November 1995, VW has been running an experimental plant to produce trucks and buses in Brazil. The manufacturing strategy is quite different from the current strategies one…
Abstract
Since November 1995, VW has been running an experimental plant to produce trucks and buses in Brazil. The manufacturing strategy is quite different from the current strategies one can see in the automotive industry worldwide. VW has defined its concept as “modular consortium”. Describes the plant’s main characteristics, and discusses the risks and the opportunities for VW and its partners to obtain sustainable competitiveness based on a radical new production concept.
Details
Keywords
Peter J. Kennedy and Robert J. Avila
This disguised case aims to describe a scenario planning project to improve decision making for a manufacturer operating in Brazil's confusing, unpredictable politico‐economic…
Abstract
Purpose
This disguised case aims to describe a scenario planning project to improve decision making for a manufacturer operating in Brazil's confusing, unpredictable politico‐economic environment. “BrasilAuto's” management team faced a range of complex choices related to capacity, vehicle mix, pricing, distribution, dealer relationships, exports, labor and government relations.
Design/methodology/approach
The consultants used a combination of scenario planning and quantitative analysis to answer the company's two key questions: where is the country headed and how many vehicles can we expect to sell, looking across a range of business environments?
Findings
As a result of the scenario exercise, company execs had a better idea of what to watch for in the political sphere and how to anticipate the actual market impact of changing economic policy options. Having looked at the range of plausible business environments hard and carefully, their uncertainty was significantly less unsettling or paralyzing than it had been.
Practical implications
The consultants discuss the lessons learned – for the client and for improving the process.
Originality/value
It's rare to have an insider's view of a scenario process that attempts to produce both quantitative and qualitative insights into a range of distinctly different political/economic futures and their impact on an industry.
Details
Keywords
The purpose of this paper is to comprehensively review the sources of competitive strength of emerging market multinationals (EMMs). Since most lack firm-specific assets such as…
Abstract
Purpose
The purpose of this paper is to comprehensively review the sources of competitive strength of emerging market multinationals (EMMs). Since most lack firm-specific assets such as internalized knowledge or globally recognized brands, especially in their early international growth, and emanate from less-developed nations, the success of EMMs has to be explained by identifying factors in their home nations and international scope which make these firms internationally competitive.
Design/methodology/approach
A comprehensive review of the extant literature and company cases identified several sources of competitive advantage for emerging market firms. Since conclusive evidence is still unavailable, many of these factors are proposed as hypotheses for future empirical research. Where needed, contrary viewpoints are also discussed and cited.
Findings
This paper identifies several possible location-specific assets of emerging market companies including the mindset of top management of EMMs (such as long term orientation, global or cosmopolitan perspectives, a degree of humility that recognizes the need to catch-up by learning from foreign allies and customers, tolerance for ambiguity, and frugality) and home country cultural traits such as emphasis on relationships, family control, and private equity capital. Other sources of competitiveness may lie in the home country pool of technical talent and cheap labor, the extensive diasporas of persons of Chinese, Indian and Brazilian origin, and the role of common language as determinants for the geographical pattern of FDI from emerging nations.
Originality/value
This paper serves the dual purpose of providing a comprehensive literature review of this topic for doctoral or Masters students, and specifying hypotheses (as well as opposing views) for further investigation.
Details