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Influencer marketing has become mainstream within a changing digital advertising landscape where social media and e-commerce are converging, raising consumer protection questions…
The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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Recent events have complicated the military and diplomatic elements of this task, but the wider 'Brand America' which Biden wants to restore -- one that shows democratic…
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DOI: 10.1108/OXAN-DB264614
ISSN: 2633-304X
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The passenger car market will expand by 2.7% in 2016, according to private sector estimates, with growth evenly spread between the BRICS, Europe and the United States. The…
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DOI: 10.1108/OXAN-DB209700
ISSN: 2633-304X
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Turkish-US relations under a Trump presidency.
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DOI: 10.1108/OXAN-DB217006
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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E-commerce policy.
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DOI: 10.1108/OXAN-DB241093
ISSN: 2633-304X
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Mexico has the fifth-highest level of overall beer consumption in the world, the United States the second. Mexico accounts for most US beer imports and US sales dominate Mexican…
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DOI: 10.1108/OXAN-DB282583
ISSN: 2633-304X
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Russian Foreign Minister Sergey Lavrov has attempted to reassure Wagner’s African clients that operations will continue as normal. However, reports have emerged of considerable…
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DOI: 10.1108/OXAN-DB280184
ISSN: 2633-304X
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Both -- especially s-commerce -- look poised for significant growth as consumers turn to social media for product discovery and purchase, and businesses adapt to a retail channel…