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1 – 10 of 141The music industry and fashion retailers are pioneers in using the metaverse to promote their brands and products and generate revenue from the burgeoning marketplace for virtual…
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DOI: 10.1108/OXAN-DB267480
ISSN: 2633-304X
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The market for alcoholic beverages in China.
The plan for an indigenous electric car.
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DOI: 10.1108/OXAN-DB236287
ISSN: 2633-304X
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Augmented reality, big data analytics, 3D modeling, and connected devices are notable examples of new technologies that are already being used by the industry at different stages…
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DOI: 10.1108/OXAN-DB259173
ISSN: 2633-304X
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Although the metaverse is in its early days, the enabling technologies are approaching a convergence point where some large companies are starting to experiment with it both as a…
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DOI: 10.1108/OXAN-DB271953
ISSN: 2633-304X
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Recent events have complicated the military and diplomatic elements of this task, but the wider 'Brand America' which Biden wants to restore -- one that shows democratic…
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DOI: 10.1108/OXAN-DB264614
ISSN: 2633-304X
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Offline retail sector.
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DOI: 10.1108/OXAN-DB246358
ISSN: 2633-304X
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The crisis has also increased pressure on the sector to act more responsibly, socially and environmentally.
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DOI: 10.1108/OXAN-DB253489
ISSN: 2633-304X
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This segment of the advertising industry faces formidable challenges, from growing privacy-related impediments to targeted advertising to the emergence of ad networks run by…
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DOI: 10.1108/OXAN-DB279718
ISSN: 2633-304X
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Editorial industry outlook.