Search results

A preannouncement is a formal, deliberate, publicly‐issued communication given before an actual event. Preannouncements are an increasingly applied concept of communication whereby a company shares information with an audience or group some weeks, months, or years before its formal introduction. It offers the media information such as financial information regarding prospective mergers, acquisitions or earnings reports. This article looks at who is inclined to preannounce, when it seems appropriate to do it, and to provide recommendations for preannouncement activities.

Trade Shows are a major portion of the marketing mix in the industrial marketplace, second only to personal selling and aboveadvertising. Thisessay summaries pervious research and indicates validation of certain signigicant findings of earlier research with a current study.

Industrial trade shows are the second most widely used promotional tool in the marketing mix for industrial firms, ranking after personal selling but well a head of advertising and direct mail. Use of this medium continues to grow in number of shows, number of companies exhibiting, and dollars spent by vendors. Yet, with few exceptions, little research has been performed on trade shows. This paper reports results of a study, discusses the value of trade shows to an industrial firm’s performance, and offers recommendations.

Ecotourism represents a growing industry with unique challenges. Although marketers must be concerned with the ultimate product provided to consumers, much effort must be expended working with local and federal officials, and maintaining good environmental practices. Examines some of the issues which confront marketers, their experiences, the benefits which can be derived from the successful marketing of ecotourism programmes, and the development of an ecotourism ethic, which is an underlying key to success in this area.

The globalization of business is a fact of life that many managers are waking up to quickly. For firms, small and large alike, the move towards internationalization implies a different role for every aspect of the organization. One important function within the firm which is becoming more and more global in orientation is the purchasing department. Many corporations realize that in order to be successful and competitive, an expanded focus for this area is necessary. However, procurement activities on an international scale have unique considerations of which many of us may not be aware. Discusses several important developments in an effort to broaden our understanding in this area. Although somewhat diverse in nature, the underlying current is that the development of relationships is necessary in the international environment.

Trade shows can be crucial components of a firm’s marketing mix. This modern day version of the central market is often poorly understood and overlooked by many corporate design makers seeking effective and efficient ways to promote the firm’s products and service. Compares non‐exhibitors and exhibiting firms, examines major differences between the two groups, and provides a profile of non‐exhibiting firms. Finally, offers some tips around when to, and when not to, exhibit and aspects to increase exhibit effectiveness.

The purpose of this paper is to provide the current state of knowledge about the Flash Crash. It has been one of the remarkable events of the decade and its causes are still a matter of debate.

This paper reviews the literature since the early days to most recent findings, and critically compares the most important hypotheses about the possible causes of the crisis.

Among the causes of the Flash Crash, the literature has propsed the following: a large selling program triggering the sales wave, small but not negligible delays suffered by the exchange computers, the micro-structure of the financial markets, the price fall leading to margin cover and forced sales, some types of feedback loops leading to downward price spiral, stop-loss orders coupled with scarce liquidity that triggered price reduction. On its turn leading to further stop-loss activation, the use of Intermarket Sweep Orders, that is, orders that sacrificed search for the best price to speed of execution, and dumb algorithms.

The results of the previous section are condensed in a set of policy implications and recommendations.

This study investigates whether broker anonymity impairs the ability of the market to detect informed trading in the lead up to takeover announcements. Our research represents the first study in this area to analyse the effects of broker anonymity in the context of significant information asymmetry. Results indicate that informed traders are less detected, and therefore better off when broker identifiers are concealed. This finding has important policy implications for exchange officials deciding whether or not to reveal broker identifiers surrounding trades, especially considering that almost all prior research suggests that broker anonymity is correlated with improved liquidity.