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The purpose of this paper is to measure the breast volume of a large sample of women and their corresponding correctly fitted bra size, in order to demonstrate the range of volumes within each size and the variation amongst different bra sizes.

Breast volume of 104 women was measured via water displacement and was compared to their professionally fitted bra size, in the one style and brand of bra.

The mean breast volume of the left and right breast was 642 and 643 ml, ranging from 125 (size 10A) to 1,900 ml (size 24DD). The average professionally fitted bra band size was 12 (range size 10‐24; Australian sizing) and cup size was DD (range A‐G). A range of breast volumes was found to correspond to the same bra size and the volume of any one cup size was not homogenous amongst different band sizes.

Appreciating the range of breast volumes that correspond to each bra size is important in terms of both bra structure and design in order to provide adequate breast support. The large variation in cup volumes associated with different band sizes suggests women should not consider themselves to be an isolated cup size, but rather a combination of a band and cup size.

This is the first study to publish normative breast volume data, and the corresponding correctly fitted bra sizes, for a large sample of women. This is important information for bra design and to assist women achieve correct bra fit and support.

Previous research suggests that many active females are not engaging in sports bra use, despite the positive health benefits. The aim of this study was to establish and compare sports bra use, preferences and bra fit issues for exercising females in some of the largest and most diverse global underwear markets (the US, the UK and China).

A survey covering activity levels, sports bra use and preferences, bra issues and demographics was administered via Qualtrics and completed by 3,147 physically active females (aged ≥ 18 years) from the US (n = 1,060), UK (n = 1,050) and China (n = 1,037).

In general, participants were 25–29 years, 121 to 140 pounds, 34B bra size and pre-menopausal. “I cannot find the right sports bra” was the most frequent breast barrier to exercise (25.4%). Three-quarters of women wore a sports bra during exercise, with significantly higher use in China (83.9%), compared to the UK (67.2%). A third of all participants reported sports bra shoulder straps “digging into the skin”. Sports bra preferences were: compression sports bras with a racer back, wide straps and thick straps in the US and the UK; thin straps in China and adjustable straps and underband, no wire and maximum breast coverage in the US and the UK, including nipple concealment and with padded/moulded cups.

Information provided on differences in sports bra use, preferences and bra issues across three major global markets could be utilised by brands and manufacturers to optimise bra marketing and fit education initiatives and inform future sports bra design and distribution strategies.

In addition to the psychological differentiation of older women, ageing has numerous effects on the breast, influencing the volume, density and constitution of the tissue. It is currently unknown how these changes may affect bra requirements and bra consumer behaviour. The purpose of this paper is to explore factors of importance in bras in a cohort of women aged 45 to 65 years, whilst considering purchasing behaviour, brand loyalties and self‐image.

Following a grounded theoretical perspective, this study was exploratory in nature, including a mixture of five semi‐structured interviews and two focus groups with women, aged 45 to 65 years, to discuss bra habits, considerations, and influential factors of purchasing. Data were content analysed with additional frequency analysis.

The paper provides five key dimensions within which older women focus their attentions when purchasing bras. These are aesthetics, comfort, practicalities of bra purchase, breast support and psychological aspects. Participants purpose their bra requirements to be multifaceted and changing with increasing age.

Bra manufacturers and distributers may need to consider these factors when marketing towards an older population of women, to optimise products and subsequent sales.

The paper advances the literature by providing fundamental information on the key areas of consideration for older bra consumers.

The aim of this paper is to explore a method of predicting the amount of personalized bra cup dart in the 3D virtual environment for supporting the made‐to‐measure research of the optimum fitted brassiere pattern design.

Very useful enhanced FFD (free‐form‐deformation) techniques used in both computer animation and geometric modeling were skillfully transplanted to the female breast model deformation. Meanwhile, on the basis of 3D scan and surface modeling technologies, the realization approach of the abstract female breast model library focusing on the individual variations of shapes and sizes was presented. Then according to the principle of isometric area and flabellate segments, the personalized bra cup dart quantity and its distributive information were provided by 3D‐2D transformation.

The paper finds that personalized female breast shapes and various aesthetic breast forms sculpted by different bras could be interactively simulated. Accordingly, the amount of corresponding individual bra cup dart and its distributive information were provided. The cup darts were mainly distributed below the bust line. Moreover, dart shapes were curvy.

The principles of virtual breast library construction and 3D‐2D transformation are also suitable for other parts of the human body such as buttocks, abdomen and, etc. for intimate apparel research.

The method of predicting the personalized bra cup dart quantity based on the 3D virtual breast model library was delivered for the first time. The novel findings provided an important guideline for designers to improve the well‐fitted bra pattern design technique. Furthermore, it would reduce the manufacturing cost without keeping physical dummies.

As a supply chain management initiative, category management has to date been the almost exclusive preserve of the grocery sector and, within that sector, limited to food categories. This paper proposes that the fashion industry might usefully follow the grocery industry's lead and implement category management. A comprehensive review of the literature on category management highlights the opportunity for fashion marketing to consider the potential of category management, and the specific research gaps. In operationalising the subsequent research objectives, the paper reports the results of exploratory, in‐depth consumer research for a particular category of intimate apparel. The managerial implications of these findings are then discussed in the context of the established eight‐step category management process. The overall tentative conclusion of this study is that as a consumer‐oriented joint planning tool, category management offers retailer‐supplier partnerships in the fashion industry an important adjunct to the industry's quick response methods. The paper closes with an agenda for future research.

States that bra design is a highly specialized process requiring a combination of design creativity, precision pattern making skills and a detailed knowledge of fabric performance. Although there is substantial published material cataloguing the historical origins of the garment, there is little information documenting the bra design and manufacture. Examines the design process, following a survey of professional designers. Describes a common framework along with the variations in individual working methods. Emphasizes the high dependence on heuristic knowledge and the reliance on physical prototyping in the design cycle.

The purpose of this paper is to explore a novel breast volume measuring method by mesh projection based on three-dimensional (3D) point cloud data.

Mesh projection method, a rapid and accurate method to calculate the volume of models described by triangular meshes, was transplanted to calculate breast volume based on 3D point cloud data derived from a [TC]2 3D scanner. A simple landmarking procedure was developed to decide breast boundary. Breast volumes derived from mesh projection method were compared to the results of water displacement by statistical analysis to validate its accuracy.

A novel breast volume measurement method is developed based on mesh projection method. By comparison of water displacement, mesh projection method is proved to be accurate to calculate breast volume. Furthermore, a simple and standard breast boundary landmarking procedure is established, which avoids the arbitrariness of the definition of breast boundary and improves the repetition of landmarking.

A simple and convenient tool is provided for bra industries to rapidly and accurately measure breast volume.

Mesh projection method is primarily applied to determine breast volume based on 3D point cloud data. Meanwhile, a simple and standard breast boundary landmarking procedure is put forward.

Although vanity sizing has often been conceptualized as “smaller is better” in apparel sizing, this perspective is limited in that many products would be more negatively perceived if viewed as smaller in size. In such scenarios, “larger is better” would be a more appropriate heuristic. Thus, vanity sizing should be redefined as a practice in achieving social desirability in size labeling. Namely, vanity sizing actually seeks to induce feelings of either smallness or largeness depending on the context. The purpose of this paper is to address this redefinition.

The current research provides initial empirical support of this redefinition with two studies that utilize a blended qualitative/quantitative approach and a hypothetical product scenario in which “larger is better” (bras).

Study 1 indicates that consumers seek to feel smaller and larger across different bodily areas. Further, study 2 found that compared to consumers of larger cup sizes, consumers of smaller cup sizes react more favorably to larger-than-typical cup sizes, forming more positive cognitive/affective reactions. Further, these cognitive/affective reactions influence purchase intentions, confirming findings of prior literature concerning attitudes and purchase intentions. Overall, the findings support the need to redefine vanity sizing.

The present conceptualization of vanity sizing is too narrow and limits understanding of the implications of vanity sizing across all sizing situations. Thus, this paper redefines vanity sizing and furnishes empirical evidence that such redefinition is warranted.

The purpose of this paper is to apply the theory of perceptual image to clothing, study the effect of bra components on the perceptual image of Chinese female consumers aged 18 to 27, explore the relationship between them, promote the computer-aided bra design to be more rapid and accurate and meet consumer's needs better.

In this paper, cognitive psychology and mathematical analysis methods were used, and two experiments were conducted. A reaction time experiment was conducted based on 3D virtual bra samples, proving that bra components have an effect on the consumer's perceptual image and obtaining a revised bra component design indicator system by multi-dimensional Scaling (MDS). A projection experiment was conducted to study what kind of relationship exists between the two, and a prediction model was constructed by the quantitative I-class theory.

It is found that bra components have an effect on perceptual image of Chinese female consumers aged 18 to 27. A total of five important components (cup area, center front height, torso width, side wing width and center back shape) that affect the consumer's perceptual image were identified by MDS and references analysis, and then a bra perceptual image space composed of five pairs of words was constructed by subjective evaluation and cluster analysis. What is more, a prediction model was obtained by the quantitative I-class theory; after testing, the model can visually and effectively predict consumer's perceptual image according to bra components indicators, which provide a convenience for the positive design of bras.

In this article, the authors just studied bra components, but did not take fabric, color and other factors that also affect the perceptual image into consideration. Further research can use this method to study other important influential factors as well as their comprehensive impact. Also, the subjects are Chinese young women; consumers of other age or from other countries are not involved, and more extensive research can be done in the future.

The bra component indicator system can help to build a more systematic and clearer bra design library, which provides convenience for designers to search and use them quickly, improving the efficiency of bra design. The prediction model is also helpful to bra designers and companies. When they already design a bra, they can use this model to predict consumer's perceptual image, thus carry out more accurate market positioning and promotion. When they want to satisfy consumers or design a specific effect, they can also refer to this model to reverse design of components. In general, the outcomes of this paper can help companies to quickly establish a computer-aided bra design system, which is conducive to designers to accurately design and better meet market's needs, and the method is also a good attempt to apply the theory of perceptual image in psychology to clothing and can be extended to other relevant fields in the future.

Based on cognitive psychology, this paper attempts to apply the theory of perceptual image in psychology into clothing and takes bra as an example to study the relationship between bra components and consumer's perceptual image. The prediction model constructed here is conducive to the development of bra design and to meet personalized needs of consumers. This method can also be extended to other fields in the future.

The objective of this study is to investigate an appropriate breast prosthesis of pattern with center of gravity that exerts less clothing pressure on women who are breast cancer patients.

From November 2018, clothing pressure was measured with silk fabric breast prosthesis (SBP) of three different patterns above an affected breast (AB) by the force-sensitive resistance (FSR) sensor.

When wearing SBP above the AB, clothing pressure was significantly different in the healthy breast (HB) and the AB; the highest clothing pressure was at the center of nipple in the AB. Meanwhile, the top of the nipple area in the HB experienced higher clothing pressure than before wearing it. Because wearing heavy breast prosthesis presses down, influencing the HB as well. However, below the bottom of the breast bra curve in the AB, clothing pressure becomes lower than before wearing it. Because when the breast prosthesis was inserted into the bra, the clothing pressure not only increased generally but also the clothing pressure divided at some areas. Also, when comparing three different patterns of SBP, the result indicated a significant difference in clothing pressure only inside of breast cap and the center of gravity of the lower breast prosthesis has the lowest clothing pressure.

A comparison in pressure based on a circuit design (FSR sensors) and an air pack (AP) device was presented. Further work will be focused on the generation of pressure clothing for breast cancer patients.

The paper demonstrates that wearing breast prosthesis with a center of gravity in the lower position from the nipple area has less effect on breast cancer women. The results of this paper facilitate the pattern design of clothing for patients.