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Article
Publication date: 9 May 2023

Xingyu Wen, Jing Zhang and Mincheol Whang

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Abstract

Purpose

The purpose of this paper is to analyze the relationship between affect space and bra design factors based on the observer's vision judgment.

Design/methodology/approach

First, using two dimensions of attractiveness and satisfaction to define the bra emotion space based on literature. Then, the mapping relation between bra design factors and emotional space is analyzed in visual perception. Finally, the model of bra emotion recognition based on design factors is established using the neural network BRP.

Findings

Users' emotions stimulated by bras can be automatically recognized based on their visual design factors. (1) attractiveness and satisfaction which are used to define bra emotions space show a linear correlation between each other in the human visual domain. (2) The design factors that cause attractiveness can also cause satisfaction. However, the factors that stimulate satisfaction do not necessarily attract users' interest, such as the ratio, location of embellishments, hollowed, core decoration and contour lines.

Practical implications

The analysis of bra emotion space may help designers to understand the relationship between bra visual appearance and emotion, and ask them to pay attention to empathic design factors. With the provided results, designers can also carry out and evaluate emotional bra design with high attractiveness and satisfaction.

Originality/value

This paper discusses the emotional attributes of bra visual design factors based on bra emotion space and explores the methods of bra emotion design.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 4
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 28 March 2022

Adriana Gorea, Amy Dorie and Martha L. Hall

This study aims to investigate if engineered compression variations using moisture-responsive knitted fabric design can improve breast support in seamless knitted sports bras.

Abstract

Purpose

This study aims to investigate if engineered compression variations using moisture-responsive knitted fabric design can improve breast support in seamless knitted sports bras.

Design/methodology/approach

An experimental approach was used to integrate a novel moisture-responsive fabric panel into a seamless knitted bra, and the resulting compression variability in dry versus wet conditions were compared with those of a control bra. Air permeability and elongation testing of between breasts fabric panels was conducted in dry and wet conditions, followed by three-dimensional body scanning of eight human participants wearing the two bras in similar conditions. Questionnaires were used to evaluate perceived comfort and breast support of both bras in both conditions.

Findings

Air permeability test results showed that the novel panel had the highest variance between dry and wet conditions, confirming its moisture-responsive design, and increased its elongation coefficient in both wale and course directions in wet condition. There were significant main effects of bra type and body location on breast compression measurements. Breast circumferences in the novel bra were significantly larger than in the control bra condition. The significant two-way interaction between bra type and moisture condition showed that the control bra lost compressive power in wet condition, whereas the novel bra became more compressive when wet. Changes in compression were confirmed by participants’ perception of tighter straps and drier breast comfort.

Originality/value

These findings add to the limited scientific knowledge of moisture adaptive bra design using engineered knitted fabrics via advanced manufacturing technologies, with possible applications beyond sports bras, such as bras for breast surgery recovering patients.

Details

Research Journal of Textile and Apparel, vol. 28 no. 1
Type: Research Article
ISSN: 1560-6074

Keywords

Article
Publication date: 22 January 2024

Yilun Wang, Xiaofen Ji, Chen Pang and Lina Zhai

Esthetic trend changes with the development of society and cultural differences. A minimizer bra designed to make breasts appear smaller is now popular with large-breasted women…

Abstract

Purpose

Esthetic trend changes with the development of society and cultural differences. A minimizer bra designed to make breasts appear smaller is now popular with large-breasted women in China. To conform to the requirements of modern aesthetics in China, this paper aims to investigate vital features of breast appearance that influence people’s subjective evaluation of breast size and analyze how bra design parameters affect breast shape and make breasts appear smaller.

Design/methodology/approach

This study used 3D scanning technology and reverse engineering software to obtain objective breast measurements in detail. A subjective evaluation experiment was conducted to evaluate the overall performance of seven minimizer bras compared to a basic comparison bra. Around 20 design parameters of 8 sample bras were identified to make a further study about the correlation between bra design features and breast shaping effect. To gain a deeper understanding of how bras interact with breast tissue, this study presented heat maps of the breast surface to visualize the deformation of breast shape.

Findings

Nine breasts' characteristics, such as the distance between bust points, breast depth, outer breast curvature and slope, etc. have been determined to be highly correlated with the visual reduction effect of breasts. In addition, for the bras in this experiment, the high-performance bra for women with large breasts tends to have a wider side panel, a wider under band, higher gore and a stronger transverse rigidity of the bra cup. According to the observation of heat maps of the breast surface, soft full-figure bras provide a wider range of compression to the breasts and effectively flatten the breasts.

Originality/value

This paper first aimed at the need to shape the ideal breast appearance for large-breasted women and make a further study of several hot-selling minimizer bras in China. The suggestions given in this paper help lingerie manufacturers better understand how design features of bras can affect their shaping effect and improve the wearing effect of minimizer bras for large-breasted women.

Details

International Journal of Clothing Science and Technology, vol. 36 no. 1
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 7 April 2023

Elif Yılmaz, Ziynet Öndoğan and Arzu Şen Kılıç

This study aims to develop a sports bra with cosmetic microcapsules that supports the breasts and provides an aesthetically upright and lifted posture by using 28 days period.

Abstract

Purpose

This study aims to develop a sports bra with cosmetic microcapsules that supports the breasts and provides an aesthetically upright and lifted posture by using 28 days period.

Design/methodology/approach

A fitting process was carried out on provided seamless sports bras to determine the criteria that have to be improved considering the desired properties. The new sports bras were produced after the pattern design was developed; cosmetic microcapsules were applied to some of the bras and some were used as a control group to compare the real cosmetic effects. Female subjects tried the newly developed sports bras in a 28-day wear trial. Measurements were taken at certain periods during the wear trials, and the obtained data were analyzed statistically.

Findings

The findings of this study determined that the product provides a decrease in breast girth and increases skin moisture and nipple height after 28 days of regular use due to the effect of cosmetic ingredients released from microcapsules. A great majority of subjects found the breast lifting and supporting property of the sports bra successful and were satisfied with the new shape of the subjects' breasts.

Originality/value

Fitting studies were carried out directly on the female body, and the designed and developed encapsulating type sports bra has been transformed into a cosmetic textile product that gains also cosmetic properties. The cosmetic effects of the bra were investigated with wear trials. On the other hand, the nipple height measure term was defined for the first time and added to the literature within the scope of the study.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 3
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 8 August 2023

Shiyuan Liu, Guangwu Sun, Hongfen Zuo, Xiaona Chen, Shanshan Shang and Hongyan Hu

The purpose of this paper is to predict the effect of bra pad specifications on breast deformation during jumping using a finite element (FE) method. Breast deformation is a key…

Abstract

Purpose

The purpose of this paper is to predict the effect of bra pad specifications on breast deformation during jumping using a finite element (FE) method. Breast deformation is a key concern for women during exercise and can be effectively controlled with sports bras. In most studies, the deformation of breasts when wearing a sports bra is measured using motion capture devices to judge their effectiveness. However, the operation of such devices is highly complex and time-consuming. Computer-aided technology is an efficient way to simulate these experiments.

Design/methodology/approach

In this study, the breast model was obtained using three-dimensional (3D) scanning. Assembling models were obtained for FE analysis using reverse engineering and computer-aided design (CAD) software. The breast deformation results were obtained by completing pre-processing, solving and post-processing in the FE simulation software. To extend the application of these models, pads of different sizes and thicknesses within the bra were constructed to simulate the effect of pads on breast deformation.

Findings

The calculated root mean square errors were <1%, which indicated good agreement between the FE and experimental data in all the models. Nipple deformation was always the largest in most models. The smallest deformation occurred at the superior position of breasts in all models. In addition, larger pads were not effective in reducing breast deformation; however, thicker pads were.

Originality/value

The method developed in this study provides an effective way to predict breast deformation in multiple positions and is convenient for designing compression bras.

Details

International Journal of Clothing Science and Technology, vol. 35 no. 5
Type: Research Article
ISSN: 0955-6222

Keywords

Article
Publication date: 16 December 2022

Ismail Juma Ismail

This study aims to analyze the mediating effect of brand love (BRL) on the relationship between service quality and brand addiction (BRA) among Islamic banks. Past studies have…

Abstract

Purpose

This study aims to analyze the mediating effect of brand love (BRL) on the relationship between service quality and brand addiction (BRA) among Islamic banks. Past studies have noted that customer satisfaction as the primary means of studying customer behaviour needs to be reconsidered because even satisfied customer switch brands, and the dissatisfied customer have repurchasing intentions. Therefore, considering BRL and BRA can be a new way of studying customer behaviour in Islamic banking.

Design/methodology/approach

This study used a structured questionnaire administered to 380 customers of Islamic banks. The study used structural equation modelling and Process Macro test in the analysis.

Findings

The empirical findings of this study suggest that service quality is positively and significantly related to BRL and that BRL positively and significantly relates to BRA. Furthermore, the findings indicate that BRL mediates the relationship between service quality and BRA.

Research limitations/implications

The findings of this study have revealed that the triangular theory of love and expectation-confirmation theory can be combined to explain the relationship between service quality and loving relationships among customers of Islamic banks.

Practical implications

The study provides ways in which service providers can use service qualities to manage BRL and addiction. Based on the positive and significant relationships, managers of Islamic banks can build service qualities that are vital for creating BRL and BRA.

Originality/value

The link between service quality, BRL and BRA is not adequately established, especially in Islamic banking. This is important to be established because studying consumer psychology is currently considered a vital strategy for customer repurchasing and switching barriers in the modern banking business. Furthermore, integrating two theories, the triangular theory of love and expectation-confirmation theory, provide a new way of combining two theoretical aspects from different disciplines.

Details

Journal of Islamic Marketing, vol. 14 no. 11
Type: Research Article
ISSN: 1759-0833

Keywords

Article
Publication date: 25 October 2023

Lucia Regina and José Aguiomar Foggiatto

Breast cancer is the most diagnosed type of cancer in the world, and mastectomies to remove tumors are still common. An external breast prosthesis (EBP) can be used to minimize…

Abstract

Purpose

Breast cancer is the most diagnosed type of cancer in the world, and mastectomies to remove tumors are still common. An external breast prosthesis (EBP) can be used to minimize the asymmetry, due to the ablation. Some governments do not cover costs of that assistive technology, and women end up using socks and fabric pockets filled with seeds, to simulate the volume lost in the surgery. This study aims to offer to those women a decent solution, ergonomic, but still affordable.

Design/methodology/approach

The authors interviewed 20 mastectomized Brazilian women, listened to their relate and 3D scanned them, to give rise to personalized external lightweight breast prostheses. The authors used free software for computer-aided design and computer-aided manufacturing, and low-cost 3D printers. From the strategy of bespoke products, this study generalized the method, to conceive mass customized prostheses, in a compromise solution that reduces personalization, conserving the best features of design.

Findings

This study achieved a method to manufacture ergonomic, bespoke external breast prostheses, using low-cost technology. Previous literature made them using expensive scanners, software and printers.

Research limitations/implications

The authors validated this method during pandemic, which restricted the number of patients the authors could have access to. This impacted authors’ possibility to work on matching the color of the final product and real skin. The authors understood, though, that precision of color, in the final product, is challenging, because of the peculiar aspects of human skin.

Originality/value

Using the method the authors proposed, personalized external breast prostheses can be manufactured using low-cost resources, democratizing better quality of life for more breast cancer survivors.

Article
Publication date: 19 May 2023

Gonçalo Rodrigues Brás, Ana Daniel and Cristina Fernandes

According to the literature, general personality traits are less strongly related to the creation of new ventures than specific/proximal personality traits. Therefore, this study…

Abstract

Purpose

According to the literature, general personality traits are less strongly related to the creation of new ventures than specific/proximal personality traits. Therefore, this study aims to understand the different proximal personalities that influence the entrepreneurial intention to start a new venture and the relationship between them.

Design/methodology/approach

Data were gathered through a self-administered questionnaire filled in by students of entrepreneurship or related courses at the end of the second semester (2019/2020 academic year), and the research option is based on covariance-based structural equation modelling.

Findings

The results of this study show that entrepreneurial intentions can be predicted by specific individual traits, namely, risk-taking, entrepreneurial alertness, creativity, proactivity and self-efficacy. Moreover, it was found that risk-taking mediates the relationship between entrepreneurial alertness and proactivity. On the other hand, students’ creativity mediates the relationship between risk-taking and proactivity. Finally, students’ self-efficacy mediates the relationship between proactiveness and entrepreneurial intention.

Practical implications

The results have implications for entrepreneurship education given that a better understanding of the personality traits that influence entrepreneurial intentions can lead to the development of new approaches and pedagogical tools.

Originality/value

This model can be used as a diagnostic tool for designing an effective and efficient entrepreneurship curriculum and pedagogy, acting as an (ongoing) audit of students’ entrepreneurial intentions to get a scientific basis in case of further course/module adjustments.

Case study
Publication date: 1 March 2024

Tamizharasi D and Padmalini Singh

After completion of the case study, the students will be able to illustrate issues in offline marketing and strategy for an in-store business, familiarize students with the…

Abstract

Learning outcomes

After completion of the case study, the students will be able to illustrate issues in offline marketing and strategy for an in-store business, familiarize students with the challenges involved in the decision-making in integrating online and offline marketing strategies, evaluate the advantages and disadvantages of online and offline marketing and motivate students to apply marketing strategies to real-world business situations

Case overview/synopsis

Deepa Kumar, the founder of Yashram Lifestyle, had successfully built a niche brand with a strong online presence in the lingerie industry. Yashram Lifestyle was known for its innovative products and commitment to addressing the real-life vulnerabilities faced by women at different stages of life. With a vision to be a one-stop destination for all intimate and practical needs of women and girls, Yashram had introduced unique products such as period panties, starter bras, incontinence underwear and hygiene panties. On the contrary, Kumar acknowledged that offline marketing strategies, such as pop-up stores, collaborations with physical retailers and participation in industry events, could provide valuable insights into customer preferences, enhance brand visibility and foster direct customer engagement. Offline channels might also enable Yashram Lifestyle to better understand the market dynamics and further drive product innovation. However, owing to the associated costs, logistics and potential risks, Kumar was apprehensive about venturing into offline marketing. She wondered whether Yashram Lifestyle had the necessary assets and expertise to successfully scale up its operations while making these alternate decisions. Furthermore, she questioned herself whether offline marketing efforts would be worth the investment and whether they could lead to substantial growth and increased market share for Yashram Lifestyle.

Complexity academic level

The purpose of this case study is to provoke critical thought among undergraduate and postgraduate business and management students about Kumar’s potential course of action for Yashram Lifestyle to engage in offline marketing. It applies to the implementation of marketing strategy.

Supplementary materials

Teaching notes are available for educators only.

Subject code

CSS 8: Marketing.

Article
Publication date: 25 March 2024

Yu Huang, Xiaofen Ji, Lina Zhai and Francisca Margarita Ocran

Breast cancer has become the largest cancer in the world today. Health problems for women with breast cancer need to be addressed urgently. This study aims to select the best…

Abstract

Purpose

Breast cancer has become the largest cancer in the world today. Health problems for women with breast cancer need to be addressed urgently. This study aims to select the best method for preparing temperature-sensitive sports underwear, and to verify the feasibility of using K-type thermocouple threads in underwear fabrics.

Design/methodology/approach

In the experiments, two samples were designed for temperature-sensitive performance tests and the effects produced by different outer layer structures were investigated. In the second step, K-type thermocouple wires were integrated into sports underwear. The comfort and feasibility of the temperature-sensitive underwear were investigated.

Findings

It was finally verified to obtain the best comfort and temperature-sensing performance of K-type thermocouple filaments integrated into sports underwear with plain stitching.

Originality/value

The underwear has a certain prospect for the application of smart apparel based on breast cancer health monitoring, which is of some significance for monitoring smart apparel.

Details

International Journal of Clothing Science and Technology, vol. ahead-of-print no. ahead-of-print
Type: Research Article
ISSN: 0955-6222

Keywords

1 – 10 of 119